Bandung Conference Series: Communication Management最新文献

{"title":"Pengaruh Product Placement Permen Kopiko Coffee Candy terhadap Keputusan Pembelian","authors":"Muharram Rafi Syauqi Alwan, Zulfebriges","doi":"10.29313/bcscm.v3i1.6229","DOIUrl":"https://doi.org/10.29313/bcscm.v3i1.6229","url":null,"abstract":"Abstract. This study aims to find out how product placement and purchase decisions are, and to find out how product placement influences purchasing decisions on Vincenzo's Korean Drama on Twitter Followers @kdrama_menfess. The factors tested in this study were product placement as an independent variable. While the purchase decision as the dependent variable. The theory used in this research is the theory of marketing communication (marketing mix) 4P which one product placement becomes the stimulus, followers twitter @Kdrama_menfess becomes the Oganism, purchase decision to be a Response. The research method used in this research is quantitative method with a regression and correlational approac. The population in this study is the followers of the @kdrama_menfess account on Twitter social media, totaling four hundred and three thousand followers (424,000. This number can change at any time). The sampling technique used in this study is a non-probability sampling technique with purposive sampling method, and uses the Slovin formula, so that the sample in this study is 100 people. The analytical method used in this study is simple linear regression analysis at a significance level of 10%. The program used in analyzing the data uses SPSS Ver.25.00. Based on the results of the study, it shows that product placement has an effect on purchasing decisions in Vincenzo Korean Drama on Twitter Followers @kdrama_menfess. In addition, the magnitude of the influence of product placement in contributing to the purchase decision is 66.1% \u0000Abstrak. Penelitian ini bertujuan untuk mengetahui bagaimana product placement dan keputusan pembelian, serta untuk mengetahui bagaimana pengaruh product placement terhadap keputusan pembelian pada Drama Korea Vincenzo Terhadap Follower Twitter @kdrama_menfess. Faktor-faktor yang diuji dalam penelitian ini adalah product placement sebagai variabel independen. Sedangkan keputusan pembelian sebagai variabel dependen. Teori yang digunakan dalam penelitian ini yaitu teori komunikasi pemasaran (marketing mix) 4P yang mana product placemen menjadi stimulus, follower twitter @kdrama_menfess menjadi Organism, dan keputusan pembelian sebagai response. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan regresi dan korelasional. Populasi dalam penelitian ini adalah followers akun @kdrama_menfess pada media sosial Twitter yang berjumlah empat ratus tiga ribu follower (424.000. jumlah ini dapat berubah sewaktu-waktu). Teknik penentuan sampel yang digunakan dalam penelitian ini yaitu teknik non probability sampling dengan metode purposive sampling, serta menggunakan rumus slovin, sehingga sampel dalam penelitian sebanyak 100 orang. Metode analisis yang digunakan dalam penelitian ini adalah analisis regresi linear sederhana pada taraf signifikansi sebesar 10%. Program yang digunakan dalam menganalisis data menggunakan SPSS Ver.25.00. Berdasarkan hasil penelitian menunjukan bahwa product placeme","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114441850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Hubungan Antara Komunikasi Kelompok Guru dengan Motivasi Belajar Murid pada Masa PTMT (Pembelajaran Tatap Muka Terbatas)","authors":"Azhar Panji Pratama, Anne Maryani","doi":"10.29313/bcscm.v3i1.6063","DOIUrl":"https://doi.org/10.29313/bcscm.v3i1.6063","url":null,"abstract":"Abstract. \u0000The Covid 19 outbreak has enveloped Indonesia since 2020, of course this has an impact on all aspects of life in Indonesia, especially in the education aspect. Face-to-face education must now be replaced by online learning since PPKM was implemented. This policy reduces students' learning motivation because they are not familiar with the online learning process. Since the COVID-19 pandemic has begun to subside, the government has implemented a PTMT policy or Limited Face-to-face Learning at the SMA/SMK equivalent education level. As a communicator in the communication process that occurs in learning at school, a teacher must convey messages properly to the communicant or his students. The PTMT policy makes the distribution of material provided by the teacher less evenly distributed, because this policy is a hybrid which makes students divided into two groups, some are learning face-to-face and some are learning online. This makes the teacher have to conduct group discussions to find solutions to these problems. The research entitled \"The Relationship Between Teacher Group Communication With Student Learning Motivation During the Ptmt Period (Limited Face-to-Face Learning)\", has a problem statement whether there is a relationship between teacher group communication and student learning motivation during the PTMT period. This study aims to determine the relationship between teacher group communication and student learning motivation during the PTMT (Limited Face-to-face Learning) period and to examine the psychodynamic theory of group function. In determining the respondents to be studied, researchers used simple random sampling with the results of PFPT teachers and level 3 PFPT students at SMKN 1 Cimahi who would be respondents in this study. This study uses quantitative methods with data collection techniques using questionnaires as primary data and interviews as secondary data. Data analysis will be carried out using the correlational study method and calculated using the SPSS application. The results showed that there was a significant relationship between teacher group communication and student learning motivation during the PTMT period. The relationship between the two variables has a fairly strong strength with a positive relationship direction. \u0000Keywords: Group Communication, Teachers, Learning Motivation, Covid 19, PTMT, Psychodynamics of group function \u0000Abstrak. \u0000Wabah Covid 19 menyelimuti Indonesia sejak tahun 2020, tentunya hal ini berdampak kepada semua aspek kehidupan yang ada di Indonesia terutama pada aspek pendidikan. Pendidikan tatap muka secara langsung kini harus diganti oleh pembelajaran secara daring sejak PPKM dilakukan. Kebijakan ini membuat motivasi belajar murid menurun karena belum terbiasa dengan proses pembelajaran daring. Sejak pandemi covid-19 sudah mulai mereda, pemerintah melakukan kebijakan PTMT atau Pembelajaran Tatap Muka Terbatas pada jenjang pendidikan SMA/SMK sederajat. Sebagai komunikator dalam pro","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114631679","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Pengelolaan Konten Promosi Media Sosial @Beautysoul.Bdg","authors":"Alya Siti Nursalsabila Hidayat, M. Rochim","doi":"10.29313/bcscm.v3i1.6043","DOIUrl":"https://doi.org/10.29313/bcscm.v3i1.6043","url":null,"abstract":"Abstract. Currently, social media is used by entrepreneurs to do business, the goal is to ex-pand sales so that many consumers know that they can buy their products by utilizing social media as a marketing platform. One of the product promotion activities to attract the attention of consumers is on Instagram @Beautysoul.bdg. beautysoul.bdg creates promotional content to attract consumers and how the strategy is carried out by beautysoul.bdg. The focus of this research is the strategy of managing social media promotional content @Beautysoul.bdg. The purpose of this study is to find out how Beautysoul.bdg's activities are in creating Instagram social media content and find out why Beautysoul.bdg chooses Instagram social media. This study uses a qualitative method with a case study approach. The results of this research are the stages applied by beautysoul.bdg in creating a promotional content strategy in order to attract the attention of consumers. Beautysoul.bdg chooses in-stagram as a promotional content management strategy, namely utilizing the fea-tures on Instagram and also building a company for the interest in detox tea products as well as a place for interaction between Beautysoul.bdg and consumers and then sharing educational and informative content is easy too make it easier to access and reach out and disseminate information and content created by Beau-tysoul.bdg to build awwarnes or trust from Beautysoul.bdg with consumers. \u0000Abstrak. Saat ini Media Sosial di manfaatkan oleh para wirausahawan untuk berbisnis, tujuannya untuk memperluas penjualan agar diketahui banyak konsumen agar dapat membeli produk mereka dengan memanfaatkan Media Sosial sebagai wadah pemasarannya.  Kegiatan promosi produk  untuk menarik perhatian Konsumen salah satunya pada Instagram @Beautysoul.bdg. beautysoul.bdg membuat konten promosi untuk menarik konsumen dan bagaimana startegi yang dilakukan oleh beautysoul.bdg. Fokus penelitian ini yaitu Strategi pengelolaan konten promosi Media Sosial @Beautysoul.bdg. Tujuan Penelitian ini yaitu untuk mengetahui Bagaimana Aktivitas Beautysoul.bdg dalam Membuat konten Media Sosial Instagram dan mengetahui Mengapa Beautysoul.bdg memilih Media Sosial Instagram. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Hasil penelitian ini  ada  tahapan yang diterapkan oleh beautysoul.bdg dalam membuat Strategi konten promosi agar dapat menarik perhatian konsumen. Beautysoul.bdg memilih instagram sebagai Strategi pengelolaan konten promosi yaitu memanfaatkan fitur yang ada di instagram dan juga membangun suatu perusahaan terhadap minat produk produk detox tea juga tempat interkasi antara Pihak Beautysoul.bdg dengan konsumen lalu Membagikan konten edukasi dan informatif mudah ju-ga memudahkan untuk di akses dan menjangkau dan menyebarkan informasi  dan konten yang dibuat oleh pihak Beautysoul.bdg untuk membangun awwarnes atau kepercayaan dari pihak Beautysoul.bdg dengan Konsumen.","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"124 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128598900","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pemanfaatan Media Sosial Instagram sebagai Sarana Promosi TXTURE","authors":"Muhammad Rifqi Fakhruddin, Yulianti","doi":"10.29313/bcscm.v3i1.6517","DOIUrl":"https://doi.org/10.29313/bcscm.v3i1.6517","url":null,"abstract":"Abstract. The current business development makes several sectors in the fashion industry increase. Especially social media has an important role in making it easier for business people to promote and sell sales. One of the platforms described in this study is instagram, instagram is a platform that has a wide and large reach. as did the TXTURE brand where they use instagram as one of the promotional media by bringing out the uniqueness of the TXTURE brand. The purpose of this study is to determine the form of promotion, and to find out what factors are an obstacle for TXTURE. This study uses a qualitative research method with a case study approach formulated by Robert K Yin, where the method examines a case using the main questions \"how\" and \"why\". The data obtained in this study is the result of interviews with Prima Rahadiantara who are social media managers and owners of TXTURE Shoe and Bootmaker. the researcher tries to uncover the form of TXTURE promotion, the urgency of the dollar as a transaction currency and promotional barriers as well as solutions to these obstacles. TXTURE uses Instagram by considering the time span, upload consistency and variety of promotions is a service provided by TXTURE as a form of promotion. Dollars are also used as currency for TXTURE product transactions as an internationalization effort. The social media manager for the TXTURE Instagram account is the main obstacle for TXTURE, because the promotion or content management is handled directly by the owner so that sometimes it becomes an obstacle in carrying out promotions. However, these obstacles have not reduced TXTURE's promotion on Instagram media, because to minimize these things, TXTURE organizes events and festivals. \u0000Abstrak. Perkembangan bisnis saat ini membuat beberapa sektor dalam bidang industri fashion semakin meningkat. Salah satu platform yang dijelaskan dalam penelitian ini yaitu instagram, instagram merupakan platform yang jangkauannya luas dan besar. sebagaimana yang dilakukan oleh brand TXTURE dimana mereka menggunakan instagram sebagai salah satu media promosi dengan memunculkan keunikan dari brand TXTURE. Tujuan dari penelitian ini yaitu untuk mengetahui bentuk promosi, dan untuk mengetahui faktor apa saja yang menjadi hambatan bagi TXTURE. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan studi kasus yang dirumuskan oleh Robert K Yin, dimana metode ini mengkaji suatu kasus dengan menggunakan pertanyaan utama “bagaimana” dan “mengapa”. Data yang diperoleh dalam penelitian ini merupakan hasil dari observasi dan melakukan wawancara dengan Prima Rahadiantara yang menjabat sebagai pengelola media sosial sekaligus pemilik dari TXTURE Shoe and Bootmaker. Peneliti berusaha untuk mengungkap bentuk promosi TXTURE, urgensi dollar sebagai mata uang transaksi dan hambatan promosi serta solusi dari hambatan tersebut. TXTURE menggunakan Instagram dengan mempertimbangkan rentang waktu, konsistensi unggahan dan variasi promosi merup","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"146 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133767426","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Strategi Komunikasi Pemasaran Terpadu Somethinc terhadap Minat Beli Konsumen","authors":"Riha Anisah Aryahyah, Zulfebriges","doi":"10.29313/bcscm.v3i1.5594","DOIUrl":"https://doi.org/10.29313/bcscm.v3i1.5594","url":null,"abstract":"Abstract. This study aims to find out: (1) the influence of Somethinc’s integrated marketing communication strategi on customer’s buying interest, (2) the influence of Somethinc’s advertising on customer’s buying interest, (3) the influence of Somethinc’s sales promotion on customer’s buying interest, (4) the influence of Somethinc’s online marketing on customer’s buying interest, (5) the influence of Somethinc’s personal selling on customer’s buying interest. The population in this study are followers of @somethincofficial Instagram account. The sample taken in this study are 100 respondents, using random probability sampling technique from the questionnaire that was distributed. The method used in this study is a double linear regression analysis to measure the influence of more than one independent variable and one dependent variable. This research shows that: (1) Somethinc’s integrated marketing communication strategy has a significant influence on customer’s buying interest, (2) Somethinc’s advertising has a positive and most significant influence on customer’s buying interest, (3) Somethinc’s sales promotion has a positive but not quiet significant influence on customer’s buying interest, (4) Somethinc’s online marketing has a positive but not quiet significant influence on customer’s buying interest, (5) Somethinc’s personal selling has a positive but not quiet significant influence on customer’s buying interest. \u0000Abstrak. Penelitian ini bertujuan untuk mengetahui: (1) pengaruh strategi komunikasi pemasaran terpadu Somethinc terhadap minat beli konsumen, (2) pengaruh advertising Somethinc terhadap minat beli konsumen, (3) pengaruh sales promotion Somethinc terhadap minat beli konsumen, (4) pengaruh online marketing Somethinc terhadap minat beli konsumen, (5) pengaruh personal selling Somethinc terhadap minat beli konsumen. Populasi dalam penelitian ini adalah pengikut atau followers akun Instagram @somethincofficial. Sampel yang diambil sekitar 100 orang responden dengan teknik random sampling dari kuesioner yang telah disebarkan. Metode yang digunakan dalam penelitian ini adalah analisis regresi linear berganda untuk mengukur pengaruh dari lebih dari satu variabel bebas dan satu variabel terikat. Hasil penelitian menunjukkan bahwa: (1) strategi komunikasi pemasaran terpadu Somethinc berpengaruh signifikan terhadap minat beli konsumen, (2) advertising Somethinc berpengaruh positif dan paling signifikan terhadap minat beli konsumen, (3) sales promotion Somethinc berpengaruh positif namun tidak signifikan terhadap minat beli konsumen, (4) online marketing Somethinc berpengaruh positif namun tidak signifikan terhadap minat beli konsumen, (5) personal selling Somethinc berpengaruh positif namun tidak signifikan terhadap minat beli konsumen.","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125926795","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pemanfaatan Instagram sebagai Media Promosi Jasa Dokumentasi Visual Studio Kolektifan","authors":"Nadiyatul Hasanah Ma'ruf, R. Rinawati","doi":"10.29313/bcscm.v3i1.5767","DOIUrl":"https://doi.org/10.29313/bcscm.v3i1.5767","url":null,"abstract":"Abstract. This research is a qualitative research entitled \"Utilizing Instagram as a Promotional Media for Visual Studio Kolektifan Documentation Services, a case study on the founder of @kolektifan_id\". The Instagram application is an application that helps users upload a photo or video so that it is used as a place to do business. Kolektifan uses the @kolektifan_id Instagram account as a medium for promoting its services to reach more people. By utilizing the Instagram platform, the content created must have a high visual value in order to attract many parties and create an interaction with the audience so that they are interested and visit the Instagram page. The subject of this research is the Founder Studio Kolektifan, namely Cepi, Taufiq and Hamzah. This study aims to determine the use of Instagram as a promotional media for its documentation services on the @kolektifan_id account in promoting its services and products. Collecting data using interviews, documentation studies, and observation. Data analysis technique is done by data reduction, data presentation, and conclusion. The results of this study are that in utilizing Instagram as a promotional media for documentation services in the @kolektifan_id account by using Instagram features such as stories, highlights and feeds. Creating interesting and distinctive content on @kolektifan_id is a mainstay in promoting services. The obstacle in using Instagram @kolektifan_id is that it is less productive in creating content so that it is less updated in promoting services. In overcoming this obstacle, the founder and his colleagues promoted the @Kolektidan_id account through their respective Instagram accounts so that followers from each account could see and be interested in visiting the @kolektifan_id account. \u0000Abstrak. Penelitian ini merupakan penelitian kualitatif yang berjudul “Pemanfaatan Instagram Sebagai Media Promosi Jasa Dokumentasi Visual Studio Kolektifan, Studi kasus pada founder @kolektifan_id”. Aplikasi Instagram menjadi sebuah aplikasi yang membantu penggunanya mengunggah sebuah foto atau video sehingga dijadikan sebagai tempat untuk berbisnis. Kolektifan menggunakan akun instagram yang @kolektifan_id sebagai media promosi jasanya agar lebih menjangkau banyak orang. Dengan memanfaatkan platform Instagram konten yang dibuat harus mempunyai nilai visual yang tinggi agar menarik banyak pihak dan menimbulkan suatu interaksi dengan para audiens agar tertarik dan berkunjung pada laman Instagram. Subjek penelitian ini yaitu Founder Studio Kolektifan yaitu Cepi, Taufiq dan Hamzah. Penelitian ini bertujuan untuk mengetahui pemanfaatan Instagram sebagai media promosi jasa dokumentasinya pada akun @kolektifan_id dalam mempromosikan jasa maupun produknya. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Pengumpulan data menggunakan wawancara, studi dokumentasi, dan observasi. Teknik analisis data dilakukan dengan reduksi data, penyajian data, dan kesimpulan. Hasi","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"157 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127367044","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Video Review Skincare Ms Glow terhadap Minat Beli Masyarakat","authors":"Aly Aulia, Zulfebriges","doi":"10.29313/bcscm.v3i1.5857","DOIUrl":"https://doi.org/10.29313/bcscm.v3i1.5857","url":null,"abstract":"Abstract. dr. Richard Lee is an Indonesian doctor who is a the ability and knowledge possessed, by keeping abreast of current technological developments, dr. Richard Lee finally created YouTube to review skincare products. Products reviewed is MS Glow is a skincare or beauty product brand has achieved the top. Based on this phenomenon, the problem in this research is formulated as follows: (1) Is there an effect of the orientation of the MS Glow skincare video review on buying interest on YouTube Channel subscribers dr. Richard Lee? (2) Is there any influence on the interpretation of the MS Glow skincare video review on buying interest on YouTube Channel subscribers dr. Richard Lee? (3) Is there any effect of evaluating the MS Glow skincare video review on preferential buying interest on dr. Richard Lee? (4) Is there any effect of the MS Glow skincare video review summary on explorative buying interest on dr. Richard Lee?. Researcher using parcial analysis technique using a quantitative approach. Selected population in this study is the YouTube Channel subscriber dr. Richard Lee as much as 2.96 million. Using the slovin formula, the samples obtained were 100 people. The results of this study are: The results of the t-test (partial) show that the significance value of the influence of Video Review (X) on Purchase Interest (Y) is 0.026 <0.05. There is a strong influence between the reviews of MS Glow skincare products (X) on the buying interest of dr. Richard Lee (Y)Keywords: Video Review, YouTube, Subscriber, Buying Interest \u0000Abstrak. dr. Richard Lee adalah seorang dokter Indonesia yang memiliki kemampuan dan ilmu yang dimiliki, dengan mengikuti perkembangan teknologi saat ini, dr. Richard Lee akhirnya membuat YouTube untuk mengulas produk perawatan kulit. Produk yang diulas adalah MS Glow merupakan brand produk perawatan kulit atau kecantikan yang telah mencapai puncaknya. Berdasarkan fenomena tersebut, maka permasalahan dalam penelitian ini dirumuskan sebagai berikut: (1) Ada pengaruh orientasi video review MS Glow skincare terhadap minat beli pada subscriber YouTube Channel dr. Richard Lee? (2) Ada pengaruh interpretasi video review MS Glow skincare terhadap minat beli pada subscriber YouTube Channel dr. Richard Lee? (3) Apakah ada pengaruh penilaian video review MS Glow skincare terhadap minat beli preferensial pada dr. Richard Lee? (4) Apakah ada pengaruh video ringkasan review MS Glow skincare terhadap minat beli eksploratif pada dr. Richard Lee?. Peneliti menggunakan teknik analisis parsial dengan menggunakan pendekatan kuantitatif. Populasi yang dipilih dalam penelitian ini adalah subscriber YouTube Channel dr. Richard Lee sebanyak 2,96 juta. Dengan menggunakan rumus slovin didapatkan sampel sebanyak 100 orang. Hasil penelitian ini adalah: Hasil uji t (parsial) menunjukkan bahwa nilai signifikan pengaruh Video Review (X) terhadap Minat Beli (Y) adalah 0,026 < 0,05. Terdapat pengaruh yang kuat antara review produk skincare MS Glow (X) terha","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114243657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Konten Instagram terhadap Minat Followers Berkunjung Ke Cafe Artikel Ilmiah","authors":"Dimas Java Hutama, Anne Ratnasari","doi":"10.29313/bcscm.v3i1.6651","DOIUrl":"https://doi.org/10.29313/bcscm.v3i1.6651","url":null,"abstract":"Abstract. Information technology, such as the Internet, allows many people to obtain information from very distant locations in a short period of time and at low cost. One of the information technology used is social media, namely Instagram. Along with the times, Instagram is now not only used by individuals who want to vent their existence through Instagram, but Instagram is also used by MSME actors to be able to promote or introduce their products. According to Chris Hauer in Solis, (2010) there are four indicators to measure social media as a marketing medium, namely: Context, Communication, Collaboration, and, Connection. Context: “How do we frame our stories. MyWinCafe is one of the business fields engaged in food and beverage or food and beverage service providers, especially coffee, MyWincafe utilizes Instagram social media to attract consumers to visit the place. The purpose of this study was to determine the effect of Instagram content on followers' visiting interest. The method in this study uses quantitative research methods, using multiple linear regression analysis. The population in this study were followers on Instagram @mywin_cafe and the sample in this study were 94 respondents from the total followers of the Instagram account @mywin_cafe with data collection techniques, namely through questionnaires. The results of this study indicate that the four content indicators consisting of context, communication, collaboration and connection have an effect either simultaneously or partially on interest in visiting MyWincafe. This means that the better the Instagram content produced will increase the interest in visiting MyWincafe customers and things that can be done to improve the quality of Instagram \u0000Abstrak. Teknologi informasi, seperti Internet, memungkinkan banyak orang untuk mendapatkan informasi dari lokasi yang sangat jauh dalam waktu singkat dan dengan biaya rendah. Salah satu teknologi infomrasi yang digunakan ialah sosial media yaitu Instagram. Seiring perkembangan zaman, kini Instagram tidak hanya digunakan oleh individu yang ingin melampiaskan eksistensi nya melalui Instagram, namun Instagram juga dimanfaatkan oleh para pelaku UMKM untuk dapat mempromosikan atau mengenalkan produknya. Menurut Chris Hauer dalam Solis, (2010) terdapat empat indikator untuk mengukur pengaruh konten social media sebagai media pemasaran, yaitu: Context, Communication, Collaboration, dan, Connection. Context: “How we frame our stories.” MyWinCafe adalah salah satu bidang usaha yang bergerak di bidang food and beverage atau penyedia jasa makanan dan minuman khusunya kopi, MyWincafe memanfaatkan social media Instagram untuk dapat menarik konsumen untuk dapat berkunjung ke tempat tersebut. Tujuan penelitian ini ialah untuk mengetahui pengaruh konten Instagram terhadap minat kunjung followers. Metode pada penelitian ini menggunakan metode penelitian kuantitatif, dengan menggunakan analisis regresi linear berganda. Populasi dalam penelitia ini ialah p","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"92 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114711033","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Representasi Konflik Keluarga Anak Tunggal dengan Ibu pada Film Ali dan Ratu-Ratu Queens","authors":"Fikri Firdaus, Wiki Angga Wiksana","doi":"10.29313/bcscm.v3i1.5784","DOIUrl":"https://doi.org/10.29313/bcscm.v3i1.5784","url":null,"abstract":"Abstract. If there is a conflict that has not been resolved in a family relationship, it will have a negative impact on the people around it. The closest person around is a child. The development experienced by the child is very easily influenced by the surrounding environment. An environment that is not right for children's growth and development can produce a person who is not good for children. This type of research uses qualitative methods with a symbolic interactionism theory approach. The object of this study is the scene in the film ali and queens queens that contain the conflict of the family of an only child with the mother . The purpose of this study is to describe the symbolic interaction of mind, self and society conflict in the film Ali and Ratu-Ratu Queens. In the study, researchers found the Mind process in Ali's interaction with Mia through gestures, symbols, meanings and actions. The mind obtained is in the form of a symbol during the interaction. Meanwhile, Self went through 3 stages, namely the preparation stage, the playing stage and the game stage. The preparatory stage occurred Ali's desire to see his mother to New York. The play stage begins when Ali asks over the puzzles in his life. The stage of the game when the check symbol that Mia gives to Ali. The society that was found was the existence of family conflicts that occurred in society, the way of thinking of society. \u0000Abstrak. Apabila dalam hubungan keluarga terjadi konflik yang belum diselesaikan maka akan berdampak negatif bagi orang disekitarnya. Orang sekitar yang paling terdekat ialah seorang anak. Perkembangan yang dialami oleh anak sangat mudah dipengaruhi oleh lingkungan sekitar. Lingkungan yang kurang tepat bagi tumbuh kembang anak dapat menghasilkan pribadi yang tidak baik bagi anak.. Tipe penelitian ini menggunakan metode kualitatif dengan pendekatan teori interaksionisme simbolik. Objek pada penelitian ini adalah adegan pada film ali dan ratu-ratu queens yang mengandung konflik keluarga anak tunggal dengan ibu . Tujuan penelitian ini adalah untuk mendeskripsikan interaksi simbolik pikiran (mind), diri (self) dan masyarakat (society) konflik pada film Ali dan Ratu-Ratu Queens. Dalam penelitian, peneliti menemukan proses Mind pada interaksi Ali dengan Mia melalui gesture,simbol,makna dan tindakan. Mind yang didapatkan  berupa simbol selama interaksi. Sedangkan Self melalui 3 tahapan yaitu tahap persiapan, tahap bermain dan tahap permainan. Tahap persiapan terjadi keinginan Ali untuk menemui ibunya ke New York. Tahap bermain dimulai ketika Ali bertanya atas teka-teki dalam hidupnya. Tahap permainan ketika simbol cek yang diberikan Mia kepada Ali. Society yang ditemukan yaitu adanya konlfik keluarga yang terjadi pada masyarakat, cara berpikir masyarakat.","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"108 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117283531","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Hubungan Iklan Shopee 12.12 di Instagram dengan Perilaku Konsumtif Remaja","authors":"Ajeng Muktiwidari, Rini Rinawati","doi":"10.29313/bcscm.v3i1.5558","DOIUrl":"https://doi.org/10.29313/bcscm.v3i1.5558","url":null,"abstract":"Abstract. The most widely used digital media is social media. One of the social media used by companies in advertising activities in an effort to increase brand awareness is Instagram. Shopee ads shown on Instagram are 12.12 promo ads. Birthday Sale. This advertising campaign will be held from November 15 to December 12, 2021. This advertisement can attract people's attention in terms of the message conveyed by the uniqueness of the message content. The theory used in this study is the S-O-R Theory. This S-O-R theory assumes that verbal words, nonverbal cues, certain symbols will stimulate other people to respond in a certain way. Where in this case, that the shopee 12.12 birthday sale ad on Instagram can change the behavior of followers to become consumptive. This study uses a quantitative method with a correlational study approach. The data were collected using the distribution of questionnaires. The sampling technique was carried out by non-probability sampling with the saturated sampling technique. The respondents in this study were 100 people who were followers of the @shopee_id Instagram account. The results in this study are that there is a low but definite relationship between attention to Shopee 12.12 Birthday Sale advertisements on Instagram and adolescent consumptive behavior on followers of the @Shopee_id Instagram account, a low but definite relationship between interest in Shopee 12.12 Birthday Sale advertisements on Instagram and consumptive behavior. teenagers on followers of the Instagram account @Shopee_id, a significant relationship between the desire for Shopee 12.12 Birthday Sale ads on Instagram and Consumptive Behavior of teenagers on followers of the Instagram account @Shopee_id and a significant relationship between attention to Shopee 12.12 Birthday Sale ads on Instagram and Consumptive Behavior teenagers on Instagram account followers @Shopee_id. \u0000Abstrak. Media digital yang sangat banyak dimanfaatkan yaitu media sosial. Salah satu media sosial yang dipergunakan perusahaan dalam kegiatan beriklan dalam usaha meningkatkan kesadaran merek adalah Instagram. Iklan Shopee yang ditayangkan di Instagram adalah iklan promo 12.12. Birthday Sale. Kampanye iklan ini digelar mulai 15 November-12 Desember 2021. Iklan ini dapat menarik perhatian masyarakat dari segi pesan yang disampaikan dengan keunikan dalam isi pesan tersebut. Teori digunakan pada penelitian ini Teori S-O-R. Teori S-O-R ini mengasumsikan bahwa kata-kata verbal, isyarat nonverbal, symbol-simbol tertentu akan merangsang orang lain memberikan respon dengan cara tertentu. Dimana dalam hal ini, bahwa iklan shopee 12.12 birthday sale di Instagram bisa memberikan perubahan perilaku pada followers menjadi konsumtif. Penelitian ini menggunakan metode kuantitatif dengan pendekatan studi korelasional. Data yang dikumpulkan menggunakan penyebaran kuisioner. Teknik pengambilan sampel dilakukan dengan cara  Non Probability sampling  dengan Teknik Sampling Jenuh. Responden pada ","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115606145","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}