Bandung Conference Series: Communication Management最新文献

{"title":"Representasi Komunikasi Negosiasi dalam Film Drama Remaja","authors":"Fahira Ananda, Wiki Angga Wiksana","doi":"10.29313/bcscm.v3i1.5647","DOIUrl":"https://doi.org/10.29313/bcscm.v3i1.5647","url":null,"abstract":"Abstract. Film is considered to be a real mass media in the sense that it is able to reach a large and fast population. In the increasingly rapid development of technology, various media have been used to provide understanding or display the reality in people's lives regarding communication, namely by using films as a medium for delivering messages and negotiating in communication. This study discusses the representation of negotiation communication in the film Dear Nathan: Thank You Salma, where the content is the result of observing the scene and dialogue as the basic tools. The purpose of this study is to find out how the film Dear Nathan: Thank You Salma is based on the subject-object position and the position of the reader and to find out the representation of negotiation communication in the film Dear Nathan: Thank You Salma. The method used in this research is qualitative with Sara Mills' critical discourse analysis approach. The results of this study concluded that the position of the subject described in this film is Salma and Zanna but focuses on the character of Zanna. Then the representation of negotiation communication in the film begins when women are considered weak and unable to solve their own problems, this is where the negotiation communication occurs between players. \u0000Abstrak. Film dianggap menjadi media massa yang sesungguhnya dalam artian film mampu menjangkau populasi  dalam jumlah yang banyak dan cepat. Dalam perkembangan teknologi yang semakin pesat, berbagai media telah digunakan untuk memberikan pemahaman atau menampilkan realitas dalam kehidupan masyarakat mengenai komunikasi, yakni dengan menggunakan film sebagai media penyampaian pesan serta bernegoisasi dalam komunikasi. Penelitian ini membahas mengenai representasi komunikasi negosiasi dalam film Dear Nathan: Thank You Salma, dimana isinya merupakan hasil dari mengamati scene dan dialog sebagai perangkat dasarnya. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana film Dear Nathan: Thank You Salma berdasarkan posisi subjek-objek dan posisi pembaca serta mengetahui representasi komunikasi negosiasi pada film Dear Nathan: Thank You Salma. Metode yang digunakan pada penelitian ini ialah kualitatif dengan pendekatan analisis wacana kritis Sara Mills. Hasil dari penelitian ini disimpulkan bahwa posisi subjek yang digambarkan dalam film ini adalah Salma dan Zanna akan tetapi berfokus pada karakter Zanna. Kemudian representasi komunikasi negosiasi dalam film tersebut bermula pada saat perempuan dianggap lemah dan tidak mampu untuk mengatasi masalahnya sendiri, dari sinilah terjadinya komunikasi negosiasi yang terjadi antar pemain.","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"177 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128520789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Komunikasi Pemasaran pada Rebranding Usaha Kuliner Kopi","authors":"Nayla Rachmi, R. Rinawati","doi":"10.29313/bcscm.v3i1.5501","DOIUrl":"https://doi.org/10.29313/bcscm.v3i1.5501","url":null,"abstract":"Abstract. In a rebranding there are several stages in the form of renaming, relaunching, redesigning, repositioning. At the rebranding stage carried out by a business, a marketing communication strategy is needed, one of which is to be able to maintain a business so that purchases and brand awareness occur. The purpose of this research is to find out the marketing communication strategy used by Jatinangor Coffee in relaunching Jatinangor House, to find out the inhibiting factors for Jatinangor Coffee's marketing communication strategy in rebranding and to determine the supporting factors for Jatinangor Coffee's marketing communication strategy in rebranding. This study uses a qualitative research method with a case study approach. The result of this research is the existence of a marketing communication strategy that is carried out by Jatinangor House in conducting a re-launch, namely maximizing the use of several Instagram social media features, collaborating with coffee review instagram accounts, collaborating with online sales media and providing the maximum possible service on sales. direct . In the marketing strategy communication that finds, the discovery of obstacles in the form of competitors, but these obstacles are overcome by continuing to follow the competition by continuously presenting new innovations. In addition to the obstacles found, Jatinangor House also found supporting factors in the form of promotions that were obtained free of charge from the public who provided reviews in the form of product coverage on Jatinangor House's social media. \u0000Abstrak. Dalam suatu rebranding terdapat beberapa tahapan yang berupa renaming, relaunching, redesigning, repositioning. Pada tahapan rebranding yang dilakukan oleh suatu usaha, diperlukan suatu strategi komunikasi pemasaran yang salah satunya dimaksudkan untuk dapat mempertahankan suatu usaha agar terjadinya pembelian dan kesadaran merk. Tujuan penelitian Untuk mengetahui strategi komunikasi pemasaran yang dilakukan Jatinangor Coffe dalam melakukan relaunching menjadi Jatinangor House, untuk mengetahui faktor penghambat strategi komunikasi pemasaran Jatinangor Coffe dalam melakukan rebranding dan untuk mengetahui faktor pendukung strategi komunikasi pemasaran Jatinangor Coffe dalam melakukan rebranding. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan studi kasus. Hasil dari penelitian ini adalah adanya strategi komunikasi pemasaran yang dilakukan Jatinangor House dalam melakukan relaunching yaitu memaksimalkan penggunaan pada beberapa fitur media sosial instagram, melakukan kerja sama dengan akun instagram ulasan kopi, melakukan kerja sama dengan media penjualan online dan melakukan pelayanan semaksimal mungkin pada penjualan langsung. Pada strategi komunikasi pemasaran yang dilakukannya, ditemukan hambatan berupa hadirnya pesaing, tetapi hambatan tersebut tentunya diatasi dengan terus mengikuti persaingan dengan teru menghadirkan inovasi baru. selain hambatan yan","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126143419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Komunikasi Pemasaran Digital Kedai Kopi @critoe_","authors":"Shahreyhan Adhiesa, Raditya Pratama Putra","doi":"10.29313/bcscm.v3i1.5547","DOIUrl":"https://doi.org/10.29313/bcscm.v3i1.5547","url":null,"abstract":"Abstract. Currently the culinary business is experiencing very significant growth, one of which is in the city of Bandung. This can be seen from the increasing number of new restaurants and cafes opening in the city of Bandung. In addition to cafes, coffee shops are one part of the culinary industry that is in great demand today. With the development of this business, consumers are faced with many choices, therefore manufacturers are competing to attract the attention of consumers by providing the best possible service, and offering a diverse and varied menu. Critoe Coffee is a business engaged in the culinary industry, especially coffee shops. In running a business, each business actor certainly has different strategies and marketing communication activities. Critoe Coffee itself utilizes the digital marketing function in conducting marketing communications, namely through social media Instagram, where they are able to attract many consumers, and increase sales in the midst of a lot of the same business competition. This study aims to determine the packaging of sales promotion programs and messages, implement sales promotion programs, and the reasons for using Instagram as a sales promotion activity. This research uses qualitative research with a case study approach. In collecting data, the researcher used interview, observation, and documentation techniques. The results of the research obtained indicate that the sales promotion program implemented by Critoe Coffee on Instagram social media is effective, on target, and successful in increasing product and consumer sales. This is evidenced by the number of consumers who come to the place during the promotion program. Meanwhile, the obstacles faced by Critoe Coffee are the number of similar coffee shops that offer various kinds of sales promotions. \u0000Abstrak. Saat ini bisnis kuliner mengalami pertumbuhan yang sangat signifikan, salah satunya di kota Bandung. Hal itu bisa terlihat dari meningkatnya jumlah rumah makan maupun kafe baru yang buka di kota Bandung. Selain kafe, kedai kopi menjadi salah satu bagian dari industri kuliner yang banyak diminati saat ini. Dengan perkembangan bisnis tersebut, konsumen dihadapkan pada banyak pilihan oleh karena itu produsen berlomba-lomba menarik perhatian konsumen dengan memberikan pelayanan yang sebaik mungkin, dan menawarkan menu yang beragam serta variatif. Critoe Coffee merupakan sebuah bisnis yang bergerak di industri kuliner khususnya coffee shop. Dalam menjalankan bisnis, setiap pelaku usaha tentu memiliki strategi serta kegiatan komunikasi pemasaran yang berbeda-beda. Critoe Coffee sendiri memanfaatkan fungsi pemasaran digital dalam melakukan komunikasi pemasaran yakni melalui media sosial Instagram, dimana mereka mampu memikat banyak konsumen, serta meningkatkan penjualan ditengah banyaknya persaingan bisnis yang sama. Penelitian ini memiliki tujuan untuk mengetahui pengemasan program dan pesan promosi penjualan, mengimplementasikan program promosi pen","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"129 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116033197","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Setting Komunikasi Café Pancong Balap Teduh Purwakarta","authors":"Muhammad Adrian Rosyid, Yulianti","doi":"10.29313/bcscm.v3i1.5536","DOIUrl":"https://doi.org/10.29313/bcscm.v3i1.5536","url":null,"abstract":"Abstract. There is a change in traditional culinary that has survived its presence in today's thriving international cuisine. There is a unique cafe that sells pancong cakes, this cafe is called Cafe Pancong Balap Teduh. The purpose of this study was to find out how the communication setting of Café Pancong Balap Teduh is. With qualitative research methods using a case study approach. Data collection techniques used are interviews, observation, and literature study. Interviews were conducted with the owners of Café Pancong Balap Teduh, namely Anjar Gutama, Rifky Dwi Adi, and Muhammad Adrian Daffa. The results of the study show that Café Pancong Balap Teduh has the latest concept of space, which is changing the concept of a coffee shop to the concept of Coffee and Space. The concept of time for Café Pancong Balap Teduh with a new concept, and new operational hours, which is open every day starting at 15.15 – 23.00 WIB. The Physical Concept of Café Pancong Balap Teduh performs the physical concept in a neat and complete manner so that visitors know that it is currently a coffee and space concept. Café Pancong Balap Teduh chose the name pancong as the name of the café because it wanted to communicate that the hallmark of this café is selling pancong cake as the main menu where pancong cake is a traditional cake that is rarely found. \u0000Abstrak. Terdapat perubahan kuliner tradisional yang bertahan kehadirannya dalam masakan internasional yang berkembang saat ini. Terdapat sebuah kafe unik yang menjual kue pancong, kafe ini bernama Cafe Pancong Balap Teduh. Tujuan penelitian ini adalah untuk mengetahui bagaimana setting komunikasi Café Pancong Balap Teduh. Dengan metode penelitian kualitatif menggunakan pendekatan studi kasus. Teknik pengumpulan data yang digunakan adalah wawancara, observasi, dan studi kepustakaan. Yang dilakukan wawancara kepada owner Café Pancong Balap Teduh yaitu Anjar Gutama, Rifky Dwi Adi, dan Muhammad Adrian Daffa. Hasil penelitian menunjukan Café Pancong Balap Teduh terdapat Konsep ruang terbaru yaitu merubah konsep kedai warung kopi menjadi konsep Coffee and Space. Konsep waktu Café Pancong Balap Teduh dengan konsep baru, dan jam operational baru yaitu buka setiap hari mulai pukul 15.15 – 23.00 WIB. Konsep Fisik Café Pancong Balap Teduh melakukan konsep fisik secara rapih dan lengkap agar pengunjung tau bahwa saat ini berkonsep coffee and space. Café Pancong Balap Teduh memilih nama pancong sebagai nama café karena ingin mengkomunikasikan bahwa ciri khas dari café ini adalah menjual kue pancong sebagai menu utama yang dimana kue pancong adalah kue traditional yang sudah jarang ditemukan.","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124710340","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Hubungan antara Menonton Iklan Layanan Masyarakat Vaksin Covid-19 dengan Minat Viewer dalam Melakukan Vaksin","authors":"Diaz Septino Rahmat, Zulfebriges","doi":"10.29313/bcscm.v3i1.5479","DOIUrl":"https://doi.org/10.29313/bcscm.v3i1.5479","url":null,"abstract":"Abstract. The background of this research is based on the issuance of Presidential Decree No. 99 of 2020 which contains Vaccine Procurement and Vaccination Implementation in the Context of Overcoming the Global Covid-19 Pandemic. The YouTube channel of the Directorate of Health Promotion and Community Empowerment of the Ministry of Health of the Republic of Indonesia is a forum for the promotion of covid-19 vaccination. The purpose of this study was to find out whether there was a relationship between the frequency of watching public service advertisements for the covid-19 vaccine with viewer interest in doing vaccines, to find out whether there was a relationship between the duration of watching public service advertisements for the covid-19 vaccine with viewer interest in doing, to find out whether there was a relationship between the intensity of watching public service advertisements for the covid-19 vaccine with viewer interest in doing. The results of the study show that there is a relationship between the frequency of watching public service advertisements for the covid-19 vaccine and the viewer’s interest in administering the vaccine with a correlation value of 0.606. There is a relationship between duration of watching public service advertisements for the covid-19 vaccine and the viewer’s interest in administering the vaccine with a correlation value of 0.545. There is a relationship between intensity of watching public service advertisements for the covid-19 vaccine and the viewer’s interest in administering the vaccine with a correlation value of 0.684.Abstrak. Latar belakang penelitian ini di dasari pada diterbitkannya Perpres No.99 Tahun 2020 yang didalamnya memuat tentang Pengadaan Vaksin dan Pelaksanaan Vaksinasi Dalam Rangka untuk Penanggulangan Pandemi Global Covid-19. Channel YouTube Direktorat Promosi Kesehatan dan Pemberdayaan Masyarakat Kementerian Kesehatan Republik Indonesia merupakan wadah untuk sarana promosi vaksinasi covid-19. Tujuan penelitian ini diantaranya untuk mengetahui apakah terdapat hubungan antara frekuensi menonton Iklan Layanan Masyarakat vaksin covid-19 dengan minat viewer dalam melakukan vaksin, untuk mengetahui apakah terdapat hubungan antara durasi menonton Iklan Layanan Masyarakat vaksin covid-19 dengan minat viewer dalam melakukan vaksin, untuk mengetahui apakah terdapat hubungan antara intensitas menonton Iklan Layanan Masyarakat vaksin covid-19 dengan minat viewer dalam melakukan vaksin. Hasil penelitian menunjukkan bahwa terdapat hubungan antara frekuensi menonton Iklan Layanan Masyarakat vaksin covid-19 dengan minat viewer dalam menggunakan vaksin dengan nilai korelasi sebesar 0,606. Terdapat hubungan antara durasi menonton Iklan Layanan Masyarakat vaksin covid-19 dengan minat viewer dalam menggunakan vaksin dengan nilai korelasi sebesar sebesar 0,545. Terdapat hubungan antara intensitas menonton Iklan Layanan Masyarakat vaksin covid-19 dengan minat viewer dalam menggunakan vaksin dengan nilai ko","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129122241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Fenomena Komunikasi Interpersonal pada Pertemanan Secara Anonim di Media Sosial","authors":"Fazar Kabisar, Anne Maryani","doi":"10.29313/bcscm.v3i1.5499","DOIUrl":"https://doi.org/10.29313/bcscm.v3i1.5499","url":null,"abstract":"Abstract. At this digital age, humans can make their various needs in various ways. Rapid technological advances continue to make humans have various sources of adequate information. Interactions that occur on the Internet anonymously are often encountered from various media, for example Twitter. In Twitter itself, there are many anonymous accounts that carry out interpersonal communication with other anonymous accounts. Not infrequently also when they have a bond of friendship even if just chatting without knowing each other's identity. This study aims to determine the motives for using anonymous accounts on Twitter media, and also to find out what kind of interactions occur between anonymous account users on Twitter media, so as to find out what benefits are obtained in using the anonymous account. This study uses a qualitative method with Virtual Ethnography, that means research that make ethnographers to participate as observers, either openly or secretly to observe what is happening in virtual community spaces. The researcher uses a descriptive approach to examine anonymous account users on Twitter who follow “Convomf” accounts. The object of this research is the “Convomf” account as a social base account on Twitter media. While the subjects involved were four people who were selected based on a purposive technique, with three main informants and one supporting informants. The results of the study found three motives for creating anonymous accounts, namely security needs, love needs and self-actualization needs, in which each anonymous account performs interpersonal communication indirectly, and gets many benefits from using anonymous accounts for himself. \u0000Abstrak. Dalam era digital sekarang ini manusia dapat memenuhi berbagai kebetuhan mereka dengan berbagai cara. Kemajuan teknologi yang pesat terus membuat manusia memiliki berbagai sumber informasi yang memadai. Interaksi yang terjadi di Internet secara anonim-pun tak jarang kita jumpai dari berbagai media, contohnya Twitter. Dalam Twitter sendiri sudah banyak akun anonim yang melakukan interpersonal komunikasi kepada akun anonim lainnya. Tidak jarang juga bila mereka memiliki ikatan pertemanan walau hanya sekedar ngobrol tanpa mengetahui identitas masing-masing. Penelitian ini bertujuan untuk mengetahui motif dalam penggunaan akun anonim di media Twitter, Dan juga mengetahui interaksi seperti apa yang terjadi antar pengguna akun anonim di media Twitter, sehingga mengetahui manfaat apa yang didapat dalam penggunaan akun anonim tersebut. Penelitian ini menggunakan Kualitatif dengan metode Etnografi Virtual, yakni penelitian yang melibatkan etnografer untuk berpartisipasi sebagai pengamat, baik secara terang-terangan atau diam-diam untuk mengamati apa yang terjadi dalam ruang komunitas virtual. Peneliti menggunakan pendekatan secara deskriptif untuk meneliti kepada para pengguna akun anonim di Twitter yang memfollow akun “Convomf”. Objek dalam penelitian ini adalah akun “Convomf” sebagai ak","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124258753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Model Komunikasi Kelompok dalam Metode Pendidikan Karakter Disiplin dan Nasionalisme Anggota Pecinta Alam","authors":"Aldy Yanwar, Anne Maryani","doi":"10.29313/bcscm.v3i1.5420","DOIUrl":"https://doi.org/10.29313/bcscm.v3i1.5420","url":null,"abstract":"Abstact This research proposal is titled Group Communication Model in Discipline and Nationalism Character Education Method of Nature Lovers Members. This research aims to find out the characteristics of members, communication barriers of members, as well as the communication model of members of nature lovers Gempala Ikat, one of the women's communities in Medan. In this study, researchers used several relevant theories such as group communication, discipline character education, and nationalism. This research uses a constructivism paradigm that views individuals as free creators of social reality. This research uses a qualitative method and is descriptive in nature. Data collection techniques were carried out by participatory observation, in-depth interviews, and literature study. This research uses qualitative data analysis techniques which include three stages, namely data reduction, data presentation, and conclusion drawing. The results of this study found that the communication process between coaches, trainers, seniors, administrators, and members of the Gempala Ikat nature lovers of SMA Kartika XIX-1 Bandung involved all members as communicators and communicants, and the form or model of communication carried out in a comfortable, relaxed and relaxed atmosphere. This activity is certainly inseparable from communication, therefore, the importance of the group communication model is a good thing to build the character of discipline and nationalism in nature lovers Gempala Ikat, which must unite the equation of perception with the same goal in order to benefit members of nature lovers Gempala Ikat later. \u0000ABSTRAK Usulan  Penelitian ini berjudul model Komunikasi Kelompok Dalam Metode Pendidikan Karakter Disiplin dan Nasionalisme Anggota Pecinta Alam. Penelitian ini bertujuan untuk mengetahui karakteristik anggota, hambatan komunikasi anggota, serta Model  komunikasi anggota pecinta alam Gempala Ikat. Dalam penelitian ini, peneliti menggunakan beberapa teori relevan seperti komunikasi kelompok, Pendidikan karakter disiplin , dan Nasionalisme.Penelitian ini menggunakan paradigma konstruktivisme yang memandang individu sebagai pencipta realitas sosial yang bebas. Penelitian ini menggunakan metode kualitatif dan bersifat deskriptif. Teknik pengumpulan data dilakukan dengan observasi partisipatif, wawancara mendalam, dan studi kepustakaan. Penelitian ini menggunakan teknik analisis data kualitatif yang meliputi tiga tahap yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian ini menemukan bahwa proses komunikasi antar pembina, pelatih, senior, pengurus, dan anggota Pecinta alam Gempala Ikat SMA Kartika XIX-1 Bandung melibatkan seluruh anggota sebagai komunikator dan komunikan, serta bentuk atau model komunikasi yang dilakukan dalam suasana yang nyaman, santai, dan rileks.Isu yang dibangun dalam Organisasi Pecinta alam  adalah kegiatan yang mendukung dalam pembentukan karakter disiplin dan nasionalisme adalah ekstrakulikuler","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115740179","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Interpretasi Pesan Menggunakan Kredit Online","authors":"Fatimah Hammam Mirza, Yulianti","doi":"10.29313/bcscm.v3i1.5422","DOIUrl":"https://doi.org/10.29313/bcscm.v3i1.5422","url":null,"abstract":"Abstract. The presence of ShopeePaylater in the Shopee application certainly attracts the attention of the public as well as an innovation that is worth trying, namely transacting online using this feature. According to ShopeePaylater statistical data presented on the LDN website, currently the number of borrowers reaches 1,270,101 people, of which 850,631 people are active borrowers. This indicates that the Indonesian people are increasingly literate towards financial technology such as the Paylater feature found on Shopee. Moreover, Shopee is currently widely accessed by millennials, some of whom are still in college like students. This study aims to determine the motives, meanings, and experiences of students at the Islamic University of Bandung using ShopeePaylater. In this study, researchers will use an interpretive paradigm with a phenomenological study approach. Using qualitative research methods is in accordance with the wishes of the researcher in achieving the research objectives. The subjects of this study were 2 women and 2 men aged 18-23 years who were active users of ShopeePaylater online credit for approximately 3 years, and had certain or unexpected experiences when using ShopeePaylater. The results of the study show that the user's motive for using ShopeePaylater is because there are economic problems, so that users can achieve their goals, namely fulfilling their wants and needs. The implied meaning of use is that ShopeePaylater is a tool that can fulfill the wants and needs of its users. The user experience experienced is divided into two, namely male users who do not have good or bad experiences due to wise use, and female users who have bad experiences due to unwise, careless, and careless use. \u0000Abstrak. Hadirnya ShopeePaylater dalam aplikasi Shopee tentu menarik perhatian masyarakat sekaligus menjadi inovasi yang patut dicoba yaitu bertransaksi secara online menggunakan fitur tersebut. Menurut data statistik ShopeePaylater yang dipaparkan di situs LDN, saat ini jumlah peminjam mencapai 1.270.101 orang, dengan 850.631 orang adalah peminjam aktif. Hal ini mengindikasikan bahwa masyarakat Indonesia semakin melek terhadap teknologi finansial seperti fitur Paylater yang terdapat pada Shopee. Apalagi Shopee saat ini banyak diakses oleh masyarakat milenial, yang di antaranya masih duduk di bangku kuliah seperti mahasiswa. Penelitian ini bertujuan untuk mengetahui motif, makna, dan pengalaman mahasiswa Universitas Islam Bandung menggunakan ShopeePaylater. Dalam penelitian ini, peneliti akan menggunakan paradigma interpretatif dengan pendekatan studi fenomenologi. Menggunakan metode penelitian kualitatif cocok dengan keinginan peneliti dalam mencapai tujuan penelitian. Subjek penelitian ini 2 perempuan dan 2 laki-laki dengan usia 18-23 tahun yang merupakan pengguna aktif kredit online ShopeePaylater selama kurang lebih 3 tahun, dan memiliki pengalaman tertentu atau tidak terduga saat menggunakan ShopeePaylater. Hasil penelitian mempe","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123017149","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Etika Komunikasi K-Popers Indonesia di Media Sosial Instagram","authors":"Rizkayanti Mariva, Rini Rinawati","doi":"10.29313/bcscm.v3i1.5390","DOIUrl":"https://doi.org/10.29313/bcscm.v3i1.5390","url":null,"abstract":"Abstract. There is a communication ethic in social media that its users need to apply. However, it's still often ignored by some users. Seen on the K-pop news portal @panncafe, Indonesian K-popers comment on news of bullying. Based on this phenomenon, the problems in this study are formulated as follows: (1)How is cyber culture (K-Popers commenting on bullying news on the @panncafe) produced? (2)What is the pattern of communication that occurs between Indonesian K-Popers when interacting to share comments about bullying news on the @panncafe? (3)What are the values ​​that are built for Indonesian K-Popers in submitting comments about bullying news on the @panncafe?. Researchers used a virtual ethnographic method using a qualitative approach. The population in this study were followers of @panncafe which amounted to 678,000 accounts. With the sampling technique, namely Purposive Sampling, the research informants were obtained as many as 8 people. Data collection techniques used in this study were interviews, observation, and documentation. The data analysis technique used in this research is the technical analysis of the Miles & Huberman model, and the analysis of cyber media. The results of this study are: cyber culture is produced with easy requirements provided by features on Instagram, with anonymous identity k-popers produce their comments which consist of elements of understanding, opinion, word choice, form, purpose, hashtag, and contribution in comments. The communication pattern consists of 4, namely reading the news, giving comments, interacting and discussing bullying news. The values ​​built by k-popers consist of motivation and moral & personal values ​​from comments. \u0000Abstrak. Terdapat etika komunikasi dalam bermedia sosial yang perlu diterapkan penggunanya. Namun, etika komunikasi masih sering diabaikan oleh beberapa pengguna. Terlihat pada akun Instagram portal berita K-pop @panncafe, para K-popers Indonesia saling berkomentar terhadap berita bullying yang dilakukan oleh artis Korea Selatan. Berdasarkan fenomena tersebut, maka permasalahan dalam penelitian ini dirumuskan sebagai berikut: (1)Bagaimana budaya siber (K-Popers Indonesia menyampaikan komentar mengenai berita bullying di akun Instagram @panncafe) itu diproduksi? (2)Bagaimana pola komunikasi yang terjadi antarentitas K-Popers Indonesia ketika berinteraksi untuk saling menyampaikan komentar mengenai berita bullying di akun Instagram @panncafe? (3)Apa saja nilai-nilai yang dibangun bagi antarentitas K-Popers Indonesia dalam menyampaikan komentar mengenai berita bullying di akun Instagram @panncafe?. Peneliti menggunakan metode etnografi virtual dengan menggunakan pendekatan kualitatif. Populasi yang dipilih dalam penelitian ini adalah pengikut akun Instagram @panncafe yang berjumlah 678.000 akun. Dengan teknik pengambilan sampel yaitu Purposive Sampling diperoleh informan penelitian sebanyak 8 orang. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah wawanca","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132691774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Penggunaan Media Sosial Instagram @Adihidayat.Official sebagai Sumber Informasi Dakwah pada Pemuda Persis di Masa Pandemi Covid-19","authors":"Abdulhamid Sofyan Harahap, Aning Sofyan","doi":"10.29313/bcscm.v3i1.5193","DOIUrl":"https://doi.org/10.29313/bcscm.v3i1.5193","url":null,"abstract":"Abstract. The development of social media, which continues to experience growth in Indonesia, is used by several parties to disseminate information, including Adi Hidayat. Instagram @Adihidayatofficial is a source of da'wah information for Persis youth, especially during the Covid-19 pandemic to meet their need for information. The method used in this research is a survey, this type of research includes correlational research. The population in this study were teenagers in the city of Bandung. The sample in this study were 98 respondents. The data analysis technique used is product moment correlation. The results of the study show the level of participation of Persis Youth members of the Batununggal Buah Batu Branch in the Instagram account @Adihidayat. Official makes it easy to connect followers and Instagram admins to each other. Overall the relationship between the two has been going well. \u0000Abstrak. Perkembangan media sosial yang terus mengalami perkembangan di Indonesia, dimanfaatkan oleh beberapa pihak untuk menyebarkan informasi termasuk oleh Adi Hidayat. Instagram @Adihidayatofficial menjadi sumber informasi dakwah bagi pemuda Persis terutama di masa pandemic Covid-19 untuk memenuhi kebutuhannya akan informasi. Metode yang digunakan dalam penelitian ini adalah survei, jenis penelitian ini termasuk penelitian korelasional. Populasi dalam penelitian ini adalah remaja di Kota Bandung. Sampel dalam penelitian ini adalah sebanyak 98 orang responden. Teknik analisis data yang digunakan adalah korelasi product moment. Hasil penelitian menunjukan Tingkat partisipasi anggota Pemuda Persis Cabang Batununggal Buah Batu di dalam akun instagram @Adihidayat. Official memudahkan untuk saling terhubungnya antara followers dengan admin Instagram. Secara keseluruhan keterhubungan antara keduanya sudah berjalan baik.","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128195579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}