Bandung Conference Series: Communication Management最新文献

{"title":"Trust And Long Term-Term Relationship dengan Brand Awareness pada Fashion Brand","authors":"Rassel Nuno Alghifari, Indri Rachmawati","doi":"10.29313/bcscm.v3i2.8730","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.8730","url":null,"abstract":"Abstract. Social media marketing is extensively conducted by many brands today to enhance brand awareness. This study aims to measure brand awarene on the Instagram platform, with a focus on the @faith.industries account in the fashion industry. Observed aspects are trust and long-term relationship. The research sample consists of 100 respondents who are followers of the account. A quantitative approach with a correlational design is employed in this study. The results of data analysis using t-test and Adjusted R Square coefficient of determination indicate a significantly strong relationship between social media marketing implemented by @faith.industries and brand awareness. These findings are further supported by interview results demonstrating high levels of brand awareness among the respondents. This research provides valuable insights into the strong connection between social media marketing and brand awareness. It confirms that aspects such as trust and long-term relationship play vital roles in building brand awareness on Instagram. The study has practical implications for marketing practitioners to enhance the effectiveness of their social media marketing strategies in building brand awareness. Utilizing high-quality content, fostering strong follower relationships, actively engaging followers, and integrating multiple marketing platforms are key factors for successful brand awareness expansion. Overall, this research contributes to a better understanding of the importance of social media marketing in building brand awareness on Instagram, particularly for the @faith.industries account in the fashion industry. \u0000Abstrak. Social media marketing gencar dilakukan oleh banyak brand saat ini untuk meningkatkan brand awareness. Penelitian ini dilakukan untuk mengukur brand awareness di platform Instagram, dengan fokus pada akun @faith.industries di industri fashion. Aspek yang diamati adalah trust and long-term relationship. Sampel penelitian terdiri dari 100 responden yang merupakan follower akun tersebut. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan pendekatan korelasional. Hasil analisis data menggunakan uji-T dan koefisien determinasi Adjuster R Square menunjukkan bahwa terdapat hubungan yang sangat kuat antara social media marketing yang diterapkan oleh @faith.industries dan brand awareness. Temuan ini juga didukung oleh hasil wawancara yang menunjukkan tingkat brand awareness yang tinggi pada responden.","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"199 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122554005","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Keterbukaan Diri (Self Disclosure) Wanita dalam Penggunaan Dating App Bumble","authors":"Nurjanah Raihan Yuviarin, Aning Sofyan","doi":"10.29313/bcscm.v3i2.8376","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.8376","url":null,"abstract":"Abstract. With the times and increasingly advanced technology, individuals are looking for relationships and relationships through social media. Now humans can easily find friends and even a mate only through the internet. The presence of dating applications is an advancement in which single people can find a soul mate. But in carrying out interactions and even introductions, it requires self-disclosure with one another. Therefore, dating applications are applications that help in interpersonal communication. This study aims to find out how women disclose themselves through the Bumble dating application. Data collection techniques that will be carried out in this study are using field research observations, interviews, and documentation. The object of this research is the dating application Bumble. The subjects of this study were women in the city of Bandung who currently use or have used the dating application Bumble. This research method uses qualitative methods, and the approach taken uses a phenomenological approach. The theory used in this study is the theory of social penetration. The results of this study indicate that the motives for women's self-disclosure through the Bumble application are for the need for attachment and love (Belonginess and love needs), for the experience of women's self-disclosure through the Bumble application, there are women who continue serious relationships and also women who do not continue serious relationships and the meanings obtained are Impression Management, Privacy Boundaries, Different Experiences and Self Reflection. \u0000Abstrak. Dengan perkembangan zaman dan teknologi yang semakin maju, individu mencari relasi serta hubungan melalui sosial media. Kini manusia dapat dengan mudah mencari teman bahkan jodoh hanya melalui media internet. Hadirnya aplikasi kencan merupakan sebuah kemajuan yang dimana orang-orang yang lajang dapat menemukan pujaan hati. Namun dalam melakukan interaksi bahkan pengenalan, memerlukan keterbukaan diri satu sama lain. Maka dari itu, aplikasi kencan merupakan aplikasi yang membantu dalam melakukan komunikasi interpersonal. Penelitian ini memiliki tujuan untuk mengetahui bagaimana wanita melakukan keterbukaan dirinya melalui aplikasi kencan Bumble. Teknik pengumpulan data yang akan dilakukan dalam penelitian ini adalah menggunakan penelitian lapangan observasi, wawancara, dan dokumentasi. Objek dalam penelitian ini adalah aplikasi kencan Bumble. Subjek dari penelitian ini yaitu wanita di kota Bandung yang sedang atau pernah menggunakan aplikasi kencan Bumble. Metode penelitian ini menggunakan metode kualitatif, dan pendekatan yang dilakukan menggunakan pendekatan fenomenologi. Teori yang digunakan dalam penelitian ini ialah teori penetrasi sosial. Hasil dari penelitian ini menunjukan bahwa Motif keterbukaan diri wanita melalui aplikasi Bumble untuk kebutuhan akan keterikatan dan cinta (Belonginess and love needs), untuk pengalaman keterbukaan diri wanita melalui aplikasi Bumble adala","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126573665","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Promosi Produk Jajanan Korea Melalui Instagram di Masa Pandemi Covid-19","authors":"Fasya Maulida Firdhani, Anne Ratnasari","doi":"10.29313/bcscm.v3i2.8266","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.8266","url":null,"abstract":"Absract. Eonnie Kitchen is a culinary business that focuses on Korean snacks. From the beginning of its appearance, Eonnie Kitchen has marketed its products online, from WhatsApp to Instagram. During the current Covid-19 pandemic, there have been many changes in the activities of citizens around the world. Starting from shopping, working, until studying is also carried out online. Eonnie Kitchen uses Instagram to introduce and promote products to followers and potential followers. The purpose of this research is the promotion of Korean snack products during the Covid-19 pandemic which was carried out by Eonnie Kitchen through Instagram social media. This study uses a qualitative method with a case study approach. Data were collected by interview, observation and documentation techniques. The results of this study are 1). Promotion of Eonnie Kitchen products on Instagram using advertising, sales promotion and public relations. 2). Utilization of Instagram @eonnie.kitchen Features in promoting products using several Instagram features including: uploading photos or videos, photo titles or captions, comments, Instagram stories, Instagram reels, and Instagram live. 3). Eonnie Kitchen's mainstay of viral content is Korean drama content, trending content, and content with viral sound (music) and movement (dancing). With viral content, Eonnie Kitchen can reach more people. \u0000Abstrak. Eonnie Kitchen adalah sebuah usaha kuliner yang berfokus pada jajanan korea. Dari awal kemunculannya eonnie kitchen sudah memasarkan produk secara online, mulai dari WhatsApp sampai Instagram. Di masa pandemi Covid-19 saat ini, telah banyak memberi perubahan aktivitas warga di seluruh penjuru dunia. Dimulai belanja, bekerja, sampai belajar juga dilaksanakan dalam online. Eonnie Kitchen menggunakan Instagram untuk memperkenalkan dan mempromosikan produk kepada followers dan calon followers. Tujuan dari penelitian ini yaitu promosi produk jajanan Korea di masa pandemi Covid-19 yang dilakukan oleh Eonnie Kitchen melalui media sosial instagram. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Data dikumpulkan dengan teknik wawancara, observasi, dan dokumentasi. Hasil penelitian ini adalah 1). Bentuk promosi produk Eonnie Kitchen di Instagram dengan menggunakan advertising, sales promotion, dan public relations. 2). Pemanfaatan Fitur Instagram @eonnie.kitchen dalam mempromosikan produk dengan menggunakan beberapa fitur Instagram meliputi : unggah foto atau video, judul foto atau caption, komentar, instagram story, instagram reels, dan instagram live. 3). Konten-konten viral yang menjadi andalan Eonnie Kitchen yaitu konten drama korea, konten tren, dan konten dengan sound (musik) dan gerakan (jogetan) viral. Dengan konten-konten viral, Eonnie Kitchen dapat lebih menjangkau banyak orang.","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"486 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121161630","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Manajemen Komunikasi Pemasaran Perusahaan Coffee Shop pada Era New Normal","authors":"Aulia Muhammad, M. Rochim","doi":"10.29313/bcscm.v3i2.8796","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.8796","url":null,"abstract":"Abstract. The Covid 19 pandemic has had an impact on the management of the coffee shop business. Many coffee shops have been hit in running their business (collapsed), and many have even died. On the other hand, coffee shop managers are also faced with increasing competition from coffee shops. This research focuses on how the management of marketing communications for coffee shop companies in the new normal era. The aim of the study was to determine marketing communication management for the Bandung Kilogram coffee shop which includes planning, organizing, acting , and controlling in the New Normal era. This study used a qualitative research method with a case study approach. The results of the study show that Kilogram Coffee Shop's marketing communication management in the new normal era is: 1) planning is carried out by encouraging all company programs in offline (face-to-face) and online forms and using endorsements to convey messages to customers and to maintain good relations with customers is done by face to face communication , giving promotions, and holding more offline events and involving the community; 2) organizing ( organizing ) was carried out by changing the organizational structure and adding new divisions, namely Holding, Operations Manager, Marketing Division, and separating the Finance Division which was previously concurrently held by the Operations Manager during the pandemic era ; 3) Actuating is done by adding more offline events and involving the community. Sales are carried out offline and online with the help of market place. The delivery of messages (publications) to customers is carried out by adding new methods, namely involving endorsements, and 4) control is carried out by all employees, starting from Holding, General Manager, Operations Manager, Leaders of each Division, to staff. The supervision of online publications is carried out by the Marketing and Program Division. \u0000Abstrak. Pandemi Covid 19 berdampak pada pengelolaan usaha coffee shop. Banyak coffee shop yang terpukul dalam menjalankan usahanya (colaps), bahkan banyak pula yang mati. Di sisi lain, pengelola coffe shop juga dihadapkan pada persaingan coffe shop yang jumlahnya terus bertambah. Penelitian ini berfokus pada bagaimana manajemen komunikasi pemasaran perusahaan coffee shop pada era new normal. Tujuan penelitian untuk mengetahui manajemen komunikasi pemasaran coffee shop Kilogram Bandung yang meliputi perencanaan (planning, pengorganisasian (organizing), pelaksanaan (actuiting), dan pengawasan (controlling) pada era New Normal. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan studi kasus. Hasil penelitian menunjukkan, manajemen komunikasi pemasaran Kilogram Coffee Shop pada era new normal adalah: 1) perencanaan (planning) dilakukan dengan mendorong semua program perusahaan dalam bentuk offline (tatap muka) dan online serta menggunakan endorsement untuk menyampaikan pesan kepada pelanggan dan untuk menjaga hubungan baik deng","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129844620","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Sentimen Fans K-Pop terhadap Kohesivitas Kelompok","authors":"Shifwa Naifa Nurfadhilah, Indri Rachmawati","doi":"10.29313/bcscm.v3i2.8862","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.8862","url":null,"abstract":"Abstract. K-Pop as a music genre currently a trend is favored by young generation in various countries including Indonesia. The phenomenon of K-Pop fans who have solidarity forms various groups based on the idol of the K-Pop group they like. Seventeen is one of the popular K-Pop boy groups and has fans called Carat. The importance of a cohesive group will make its members close to each other and create cohesiveness so that the group will survive. The strong cohesiveness character seen in this community by routinely holding activities and also intense communication in group chats makes this K-Pop fan community look solid even though it is a new community. The purpose of this study is to determine the effect of the unity of feelings (sentiment) of members on group cohesiveness in the Caratdeul Bandung Community. The theory used is the theory of activity interaction sentiment by Homans. This research uses quantitative methods with simple linear regression analysis. Data collection techniques by distributing questionnaires. The sample of this study is Caratdeul Bandung members in WhatsApp chat group . The results of this study indicate that unity of member feelings (sentiment) affect on cohesiveness in Caratdeul Bandung Community. Each member joins based on their love for Seventeen which makes them want to fangirl-ing with other fans. This sentiment aspect is also the basis for each member in starting interactions and participating in various activities that can be a space for fun with other members. \u0000Abstrak. K-Pop sebagai genre musik saat ini sudah menjadi tren, banyak disukai oleh kalangan muda di berbagai negara termasuk Indonesia. Fenomena penggemar K-Pop yang memiliki solidaritas membentuk beragam kelompok berdasarkan idola grup K-Pop yang disukai. Seventeen adalah salah satu boygroup K-Pop populer dan mempunyai penggemar yang disebut Carat. Pentingnya kelompok yang kohesif akan membuat anggotanya dekat satu sama lain dan menciptakan kekompakan sehingga kelompok akan bertahan. Karakter kohesivitas yang kuat terlihat pada komunitas ini dengan rutin mengadakan kegiatan dan juga intensnya komunikasi di grup chat membuat komunitas penggemar K-Pop ini terlihat kompak padahal termasuk komunitas baru. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh kesatuan perasaan (sentimen) anggota terhadap kohesivitas kelompok pada Komunitas Caratdeul Bandung. Teori yang dipakai ialah teori activity interaction sentiment oleh Homans. Penelitian ini menggunakan metode kuantitatif dengan analisis regresi linear sederhana. Teknik pengumpulan data dengan menyebarkan kuesioner. Sampel dari penelitian ini yaitu anggota Caratdeul Bandung yang tergabung di grup chat WhatsApp. Hasil penelitian menunjukkan kesatuan perasaan anggota (sentimen) berpengaruh terhadap kohesivitas kelompok pada Komunitas Caratdeul Bandung. Setiap anggota bergabung dengan berlandaskan rasa suka akan grup Seventeen yang membuat mereka ingin fangirl-ing bersama fans lain. Aspek sentimen i","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124932517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Konsumsi Media, Gender, dan Binge-Watching","authors":"Annisa Nurizki Fitri, Yulianti","doi":"10.29313/bcscm.v3i2.8290","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.8290","url":null,"abstract":"Abstract. Media consumption refers to an activity carried out by individuals or groups in consuming various forms of available media such as movies. The media available in the digital era have wide, free, and unlimited access. The freedom to access the media must be balanced with critical thinking skills to avoid and overcome exposure to the negative impacts arising from consuming the media, because the negative impacts do not look at gender or age, men and women can all be negatively affected by excessive media exposure. In terms of movie media consumption and gender, the genre or type of a movie may attract audiences from certain gender groups. The development of the era into a digital era changes the habits and ways of consuming media, binge-watching is one of the new ways that emerged from the development of the era. The purpose of this research is to know the description of binge-watching in media consumption, to know the description of gender that has a greater possibility to do binge-watching, and to know the most motivating factor for a gender to do binge-watching. This research uses a quantitative research method with a descriptive approach by using Vroom's Expectancy theory which has been modified by Subramanian et al to strengthen the research. The conclusions obtained after conducting this research are binge-watching is a change in the way of media consumption produced by developments in the digital era that gave birth to online streaming platforms, women are the gender that has a greater possibility of binge-watching, and the entertaining factor is the most motivating factor for women to binge-watch. \u0000Abstrak. Konsumsi media mengacu pada suatu kegiatan yang dilakukan oleh individu atau kelompok dalam mengonsumsi berbagai bentuk media yang tersedia seperti film. Media-media yang tersedia di era digital memiliki akses yang luas, bebas, dan tanpa batas. Kebebasan dalam mengakses media harus diimbangi dengan keterampilan untuk berpikir kritis untuk menghindari dan mengatasi paparan dari dampak negatif yang ditimbulkan dari mengonsumsi media, karena dampak negatif yang ditimbulkan tidak memandang jenis kelamin atau usia, laki-laki mauapun perempuan semuanya bisa terkena dampak negatif dari paparan media yang berlebihan. Dalam hal konsumsi media film dan gender, genre atau jenis dari suatu film mungkin dapat menarik penonton dari kelompok gender tertentu. Perkembangan jaman menjadi era digital mengubah kebiasaan serta cara dalam mengonsumsi media, binge-watching merupakan salah satu cara baru yang muncul dari perkembangan era tersebut. Tujuan dari dilakukannya penelitian ini ialah untuk mengetahuin gambaran mengenai binge-watching dalam konsumsi media, mengetahui gambaran mengenai gender yang memiliki kemungkinan lebih besar untuk melakukan binge-watching, dan untuk mengetahui faktor yang paling memotivasi suatu gender untuk melakukan binge-watching. Adapun penelitian ini menggunakan metode penelitian kuantitatif dengan pendekatan deskript","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124412577","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pemanfaatan Media Sosial Instagram sebagai Sarana Informasi Dinas Sumber Daya Air dan Bina Marga Kota Bandung","authors":"Fauzi Fadhilah, Neni Yulianita","doi":"10.29313/bcscm.v3i2.8994","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.8994","url":null,"abstract":"Abstract.The utilization of internet technology has become one of the pillars supporting society's transformation into the modern era. One frequently used information technology is the social media platform Instagram. The aim of this research is to explore how government institutions can leverage Instagram as an informational tool. This study employs a qualitative research method with a case study approach, grounded in the constructivist paradigm. The object of investigation is the Instagram account @dsdabmkotabdg, serving as an informational medium on the Instagram platform. The researcher employed interview and observation methods as data collection instruments. The research findings demonstrate that the management of the @dsdabmkotabdg account is based on real-world facts and is useful for maintaining relationships with followers on the Instagram platform. Content management involves utilizing various Instagram features, such as Instastory and Reels, to present information in an audiovisual and infographic format, making it more easily digestible for the audience. The DSDABM utilizes Instagram as an informational medium due to its popularity as the most prominent social media platform in Indonesia, facilitating the dissemination of information to a broader audience. \u0000Abstrak. Pemanfaatan teknologi internet menjadi salah satu  penunjang masyarakat untuk  bertransformasi kedalam era modern.  Salah satu teknologi informasi yang sering digunakan yaitu media sosial instagram.  Tujuan  penelitian ini adalah untuk mengetahui bagaimana instansi pemerintah dapat memanfaatkan media sosial instagram sebagai sarana informasi. Metode penelitian ini menggunakan kualitatif dengan pendekatan kualitatif studi kasus, dengan paradigma kontstruktivisme, dimana objek dalam penelitian ini adalah akun instagram @dsdabmkotabdg sebagai media informasi pada media sosial instagram. Peneliti menggunakan metode wawancara dan observasi sebagai alat untuk bahan penelitian.  Hasil penelitian menjunjukan bahwa pengelolaan akun pada @dsdabmkotabdg dilakukan berdasarkan fakta yang terjadi dilapangan dan berguna untuk memelihara hubungan dengan pengikut dari akun @dsdabmkotabdg di instagram. Pengelolaan konten dengan memanfaatkan berbagai fitur-fitur instagram salah satunya menggunakan fitur instastory dan reels dengan mengemas konten tersebut dengan bentuk audiovidisual dan infografis  agar informasinya lebih mudah dicerna oleh khalayak. DSDABM menggunakan media sosial instagram sebagai media informasi karena instagram merupakan media sosial yang paling popular di Indonesia sehingga hal ini lebih memudahkan dalam menyebarkan infromasi lebih jauh lagi.","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"79 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130199675","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Karakteristik dan Motivasi Komunikator di RSHS","authors":"Arya Rhiangga Putra, Yulianti","doi":"10.29313/bcscm.v3i2.8623","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.8623","url":null,"abstract":"Abstract. Communication in health can play a significant role in health service delivery and health promotion. Nurses are one of the many health professions available. All existing health professions certainly have the same vision, namely the realization of excellent health services. This study aims to examine and analyze how the individual characteristics and motivation of nurses in carrying out tasks. All actions and abilities that are inherent in individuals as a result brought from their environment are individual characteristics. Measurement of individual characteristics can be done through attitudes, interests and needs. Motivation is the desire that exists in an individual who stimulates him or her to take actions. Descriptive research methods are used when conducting research, descriptive namely finding facts through appropriate interpretations. All nurses at the Bandung Hasan Sadikin Hospital (RSHS) in the Kemuning Building became the study population. Research data were collected through the use of questionnaires and interviews with nurses at the Bandung Hospital in the Kemuning Building. The results of the study indicated that nurses at the Bandung Kemuning Hospital Bandung Hospital had good individual characteristics. Besides that, they also have good motivation, so nurses can carry out their duties properly. \u0000Abstrak. Dalam bidang kesehatan, komunikasi berperan cukup penting pada saat penyampaian layanan dan promosi kesehatan. Perawat adalah salah satu di antara beberapa profesi kesehatan. Seluruh profesi kesehatan tentunya mempunyai kesamaan visi yaitu terciptanya layanan kesehatan prima. Tujuan dilakukan penelitian yaitu untuk mengkaji serta melakukan analisis bagaimana karakteristik individu beserta motivasi perawat dalam melaksanakan tugas. Segala perbuatan dan kesanggupan yang melekat pada individu sebagai hasil yang dibawa dari lingkungannya merupakan karakteristik individu. Pengukuran karakteristik individu dapat dilakukan melalui sikap minat maupun kebutuhan. Motivasi adalah hasrat dalam diri individu yang mendorongnya agar bertindak. Metode penelitian deskriptif dipakai saat melakukan penelitian, deskriptif yaitu pencarian fakta melalui interpretasi yang tepat. Seluruh perawat Rumah Sakit Hasan Sadikin (RSHS) Bandung di Gedung Kemuning menjadi populasi penelitian. Data penelitian dikumpulkan melalui penggunaan teknik pengyebaran kuesioner beserta wawancara kepada perawat RSHS Bandung di Gedung Kemuning. Hasil penelitian mengindikasikan bahwa perawat RSHS Bandung Gedung Kemuning memiliki karakteristik individu yang baik. Selain itu juga memiliki motivasi yang baik, sehingga perawat dapat melaksanakan tugas dengan baik.","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131501942","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Daya Tarik Pesan pada Film Filosofi Kopi sebagai Media Informasi Kopi","authors":"Muhamad Fahmi Al-Fariz, Satya Indra Karsa","doi":"10.29313/bcscm.v3i2.8457","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.8457","url":null,"abstract":"Abstract. Udy, the research was conducted to determine the attractiveness of the message to the critoe community to find out whether the film adds insight to the community about the messages conveyed. And it is proven that the film adds insight to the group regarding information media for understanding coffeThe Attractiveness of Messages in Coffee Philosophy Films as Coffee Information Media; Supervisor Satya Indra Karsa, Drs., M.I. com. Movies make entertainment for the community in which there are several messages that aim to get the desired results. Dissemination of information on films is often carried out by directors so that the audience is interested in the film. The dissemination of information contained in the Filosofi Kopi film aims to understand coffee information which aims to make people understand coffee. This study explains the appeal of the message in the film, the appeal of the film is the understanding of the messages contained in the film which the director made for the audience to gain understanding for those who watch so that the film gets positive results. This study uses a quantitative method, namely in a descriptive ste. \u0000Abstrak. Daya Tarik Pesan Pada Film Filosofi Kopi Sebagai Media Informasi Kopi; Dosen Pembimbing Satya Indra Karsa, Drs., M.I. Kom. Film menjadikan suatu hiburan bagi masyarakat yang dimana terdapat beberapa pesan yang bertujuan untuk mendapatkan hasil yang diinginkan. Penyebaran informasi pada film sering terjadi dilakukan oleh sutrada agar penontonnya tertarik akan film tersebut. Penyebaran informasi yang terdapat pada film Filosofi Kopi ini bertujuan untuk pemahaman mengenai informasi – informasi kopi yang bertujuan untuk masyarakat memahami kopi. Penelitian ini menjelaskan mengenai Daya tarik pesan pada film, daya tarik pada film adalah pemahaman pesan – pesan yang ada pada film tersebut yang dimana dibuat oleh sutrada kepada penontonnya untuk mendapatkan pemahaman bagi yang menonton agar film tersebut mendapatkan hasil yang positif. Penelitian ini menggunakan metode kuantitatif yaitu dalam studi deskriptif, penelitian yang dilakukan untuk mengetahui daya tarik pesan pada komunitas critoe community untuk mengetahui apakah film tersebut menambah wawasan kepada komunitas akan pesan – pesan yang disampaikan. Dan tersebukti film tersebut menambah wawasan kepada kelompok tersebut mengenai media informasi pemahaman kopi.","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130711770","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Semiologi Pesan Moral dan Persahabatan dalam Film “Shawshank Redemptation”","authors":"Muhammad Rauf Abdul Fattah, M. Rochim","doi":"10.29313/bcscm.v3i2.8425","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.8425","url":null,"abstract":"Abstract. Film plays an important role in communicating messages to its audience, one of which is a moral message. The Shawshank Redemption is a film based on a story by Stephen King and directed by Frank Darabont. Shawshank's redemption contains a lot of morals. This film contains many positive moral messages and provides many lessons. This study aims to determine the stereotyped messages contained in The Shawshank Redemption. The research methodology used in this study is qualitative research using Roland Barthes' semiotic analytic research method, with primary data sources (The Shawshank Redemption film) and secondary data (handbooks). Data collection by means of observation or close observation of the research topic, as well as reading literature (books, articles, journals, internet, dissertations, etc.). And using the triangulation method to check the research data. The results of this study were obtained by analyzing moral messages using Roland Barthes' semiotic analysis. The moral message contained in The Shawshank Redemption is taken from several scenes previously selected by the researcher, namely: courage to speak the truth and truth, act honestly, consistency in one's actions, politeness to others, patience in facing trials, discipline in everything, having a sincere heart when doing something, being serious about something, and taking responsibility in accepting actions and punishments. \u0000Abstrak. Film memegang peranan penting dalam mengkomunikasikan pesan kepada penontonnya, salah satunya adalah pesan moral. The Shawshank Redemption adalah film berdasarkan cerita oleh Stephen King dan disutradarai oleh Frank Darabont. Penebusan Shawshank mengandung banyak pesan moral. Film ini banyak mengandung pesan moral yang positif dan memberikan banyak pelajaran. Penelitian ini bertujuan untuk mengetahui pesan stereotip yang terkandung dalam The Shawshank Redemption. Metodologi penelitian yang digunakan dalam penelitian ini adalah penelitian kualitatif dengan menggunakan metode penelitian analitik semiotika Roland Barthes, dengan sumber data primer (film The Shawshank Redemption) dan data sekunder (handbook). Pengumpulan data dengan cara observasi atau pengamatan dekat terhadap topik penelitian, serta membaca literatur (buku, artikel, jurnal, internet, disertasi, dll). Dan menggunakan triangulasi metode untuk mengecek data penelitian ini. Hasil penelitian ini diperoleh dengan menganalisis pesan moral menggunakan analisis semiotika Roland Barthes. Pesan moral yang terkandung dalam The Shawshank Redemption diambil dari beberapa adegan yang dipilih sebelumnya oleh peneliti, yaitu: keberanian untuk berbicara kebenaran dan kebenaran, bertindak jujur, konsistensi dalam tindakan seseorang, kesopanan kepada orang lain, kesabaran dalam menghadapi cobaan, disiplin dalam segala hal, memiliki hati yang tulus ketika melakukan sesuatu, serius tentang sesuatu, dan mengambil tanggung jawab dalam menerima tindakan dan hukuman. ","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115825535","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}