Bandung Conference Series: Communication Management最新文献

{"title":"Makna Waktu Luang dalam Komunikasi Keluarga","authors":"Mezaluna Zahwa Putri Legawa, Alex Sobur","doi":"10.29313/bcscm.v3i2.8444","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.8444","url":null,"abstract":"Abstract. Time is one of the important things in the family, family members in living their daily lives definitely need free time. The film Keluarga Cemara 2 tells the story of Abah who has a new job, but has consequences from his work, namely Abah does not have much free time to take care of things outside of work, such as paying attention to his children, namely Euis, Ara, and Agil. This research was motivated by the meaning of leisure in family communication in the film Keluarga Cemara 2, this film received a nomination for best drama film at the Indonesian journalist film festival in 2022. This prompted the author to know the meaning of leisure contained in the film Keluarga Cemara  2. The purpose of this study was to find out the meaning of leisure in the film Keluarga Cemara  2. The method used in this study is to use qualitative methods with Roland Barthes's semiotic analysis approach, to find out denotations, connotations, and myths in the meaning of leisure. \u0000Abstrak. Waktu merupakan salah satu hal yang penting dalam keluarga, anggota keluarga dalam menjalani keseharian nya pasti membutuhkan waktu luang. Film Keluarga Cemara 2 menceritakan mengenai Abah yang memiliki pekerjaan baru, tetapi memiliki konsekuensi dari pekerjaan nya yaitu Abah tidak memiliki banyak waktu luang untuk mengurusi hal-hal yang diluar pekerjaan, seperti memberi perhatian kepada anak-anak nya yaitu Euis, Ara, dan Agil.  Penelitian ini dilatarbelakangi oleh makna waktu luang dalam komunikasi keluarga pada film Keluarga Cemara 2, film ini mendapatkan penghargaan nominasi film drama terbaik pada festival film wartawan Indonesia pada tahun 2022. Hal ini mendorong penulis untuk mengetahui makna waktu luang yang terkandung dalam film Keluarga Cemara 2. Tujuan penelitian ini adalah untuk mengetahui makna waktu luang dalam film Keluarga Cemara 2. Metode yang digunakan pada penelitian ini yaitu menggunakan metode kualitatif dengan pendekatan analisis semiotika Roland Barthes, untuk mengetahui denotasi, konotasi, dan mitos dalam makna waktu luang.","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127678820","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pemilihan Influencer Foodvloger di Tiktok pada Produk Simply Seoul","authors":"Akmal Fadhlurrohman, Indri Rachmawati","doi":"10.29313/bcscm.v3i2.8209","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.8209","url":null,"abstract":"ABSTARCT. This research was conducted to answer the question of how social media marketing strategies through TikTok influencers can enhance product popularity and reach a wider target market. This research utilized the marketing mix theory by Kotler and Armstrong (2016:47) as the foundation for designing marketing strategies through TikTok influencers. The research employed a qualitative approach with a case study method. The study involved four informants, consisting of one owner and three consumers. Data collection was conducted through interviews. The findings of the research indicate that the use of TikTok influencers can enhance product popularity and reach a wider target market. In this case study, the utilization of TikTok influencers has helped Simply Seoul build product image and increase sales. Additionally. The conclusion of this research is that the use of TikTok influencers can be an effective marketing strategy for specific products. This research contributes to the development of knowledge regarding social media marketing strategies through TikTok influencers and can serve as a reference for companies in designing effective marketing strategies. \u0000ABSTRAK. Penelitian ini dilakukan untuk menjawab pertanyaan mengenai bagaimana strategi pemasaran media sosial melalui influencer Tiktok dapat meningkatkan popularitas produk dan mencapai target pasar yang lebih luas. Penelitian ini menggunakan teori bauran pemasaran oleh Kotler dan Armstrong (2016:47) sebagai dasar dalam merancang strategi pemasaran melalui influencer Tiktok. Pendekatan penelitian yang digunakan adalah kualitatif dengan metode studi kasus. Jumlah informan pada penelitian ini berjumlah 4 orang, terdiri dari 1 owner dan 3 konsumen. Teknik pengumpulan data dilakukan dengan wawancara.  Hasil penelitian menunjukkan bahwa penggunaan influencer Tiktok dapat meningkatkan popularitas produk dan mencapai target pasar yang lebih luas. Dalam studi kasus ini, penggunaan influencer Tiktok membantu Simply Seoul dalam membangun citra produk dan meningkatkan penjualan. Kesimpulan dari penelitian ini adalah bahwa penggunaan influencer Tiktok dapat menjadi strategi pemasaran yang efektif untuk produk tertentu. Penelitian ini memberikan kontribusi dalam pengembangan pengetahuan tentang strategi pemasaran media sosial melalui influencer Tiktok dan dapat menjadi referensi bagi perusahaan dalam merancang strategi pemasaran yang efektif.","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133883863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Hubungan Penggunaan Akun Instagram “Info Wisata Bandung” terhadap Minat Berkunjung Followers","authors":"Handy Maulana Yusuf, Ferry Darmawan","doi":"10.29313/bcscm.v3i2.8129","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.8129","url":null,"abstract":"Abstract. The Instagram account @infowisatabandung acts as a tourism promotion tool for the Bandung area which provides information about various tourist destinations, culinary, hotels or events in Bandung and according to its purpose is to introduce tourist attractions in the Bandung area. This research was conducted to find out the relationship between the Instagram account @infowisatabandung and followers' interest in visiting tourist destinations in Bandung. This study uses the S-R theory which is based on the assumption that behavior changes occur depending on the quality of the stimulus that communicates with the organism. Then, the method used in this study is quantitative with a correlational approach. Sampling using simple random sampling technique. The population in this study were followers of the Instagram account @infowisatabandung, with a sampling technique using the Taro Yamane formula and the results obtained were 100 respondents. The measurement scale in this study is the ordinal scale. The validity test uses the Pearson Product Moment correlation analysis and the reliability test uses the Cronbach's Alpha test technique which will later be calculated using the SPSS application. The results of this study are (1) there is a relationship between context on the use of the Instagram @infowisatabandung account and the interest in visiting followers, (2) there is a relationship between communication on the use of the @infowisatabandung Instagram account and the interest in visiting followers, (3) there is a relationship between collaboration on the use instagram account @infowisatabandung with an interest in visiting followers, (4) there is a relationship between connection on the use of the Instagram account @infowisatabandung with an interest in visiting followers. \u0000Abstrak. Akun instagram @infowisatabandung berperan sebagai salah satu alat promosi wisata untuk wilayah Bandung yang menyajikan informasi mengenai berbagai macam destinasi wisata, kuliner, hotel ataupun event yang ada di Bandung dan menurut tujuannya adalah ingin memperkenalkan tempat-tempat wisata yang ada di daerah Bandung. Penelitian ini dilakukan untuk mengetahui Hubungan Penggunaan akun instagram @infowisatabandung Terhadap Minat Berkunjung Followers. Penelitian ini menggunakan teori S-R yang mendasarkan asumsi yang mana perubahan perilaku terjadi tergantung kepada kualitas rangsangan (stimulus) yang berkomunikasi dengan organisme. Lalu, metode yang digunakan dalam penelitian ini adalah kuantitatif dengan pendekatan korelasional. Pengambilan sampel menggunakan teknik simple random sampling. Populasi dalam penelitian ini adalah followers akun Instagram @infowisatabandung, dengan teknik pengambilan sampel menggunakan rumus Taro Yamane dengan dan hasil yang didapat sebesar 100 responden. Skala pengukuran dalam penelitian ini adalah skala ordinal. Uji validitas menggunakan analisis korelasi Product Moment Pearson dan uji reliabilitas dengan teknik uji Cronbach’s Alpha y","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"116 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117037795","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Komunikasi Pemasaran Digital pada Brand SCH Melalui Instagram","authors":"Marwa Salsabila Anshory, Mochammad Rochim","doi":"10.29313/bcscm.v3i2.8156","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.8156","url":null,"abstract":"Abstract. Digital marketing communication is a goal of activities carried out for branding and promotion to achieve the desired goals through technology and the internet, one of which is social media. Social media is currently used widely by brands and businesses to promote or interact with consumers, with all its advantages that can help in the marketing communication process. In this case, SCH uses social media Instagram in carrying out its digital marketing communications. The main focus of this research is how digital marketing communications are carried out by SCH. The purpose of this study is to find out digital marketing communication strategies through Instagram social media, digital marketing communication activities through Instagram social media, interactions carried out by SCH through Instagram, and the reasons for brands using fundamental design as a source of creative ideas in digital marketing communications on Instagram. This research uses a qualitative approach with a case study method using The Circular Model of SOME theory. As a reference material to strengthen research. The conclusion from this study is that SCH has four main aspects of using Instagram social media to carry out digital marketing communications, namely through digital marketing communication strategies, digital marketing communication activities, interaction with consumers, and the use of fundamental design in digital marketing communications. In the end, the use of Instagram social media can increase engagement and assist SCH in conducting digital marketing communications. \u0000Abstrak. Komunikasi pemasaran digital adalah suatu tujuan kegiatan yang dilakukan untuk branding dan promosi untuk mencapai tujuan yang diinginkan melalui teknologi dan internet, salah satunya dengan media sosial. Media sosial saat ini digunakan secara luas oleh merek dan bisnis untuk mempromosikan atau berinteraksi dengan konsumen, dengan segala kelebihannya dapat membantu dalam proses komunikasi pemasaran. Dalam hal ini SCH menggunakan media sosial Instagram dalam melakukan komunikasi pemasaran digitalnya.  Fokus utama dalam penelitian ini adalah bagaimana komunikasi pemasaran digital yang dilakukan SCH. Tujuan dari penelitian ini yaitu untuk mengetahui strategi komunikasi pemasaran digital melalui media sosial Instagram, aktivitas komunikasi pemasaran digital melalui media sosial Instagram,  interaksi yang dilakukan SCH melalui Instagram, dan alasan brand menggunakan fundamental design sebagai sumber ide kreatif dalam komunikasi pemasaran digital di Instagram. Adapun penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus dengan menggunakan teori The Circular Model of SOME. Sebagai bahan rujukan untuk memperkuat penelitian. Kesimpulan dari penelitian ini adalah SCH mempunyai empat aspek utama dalam menggunakan media sosial Instagram untuk melakukan komunikasi pemasaran digital yaitu melalui strategi komunikasi pemasaran digital, aktivitas komunikasi pemasaran digital, ","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127425832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Pengelolaan Konten Komunikasi Pemasaran Digital Berbasis Islam Melalui Media Sosial Instagram","authors":"Farah Fadillah, Raditya Pratama Putra","doi":"10.29313/bcscm.v3i2.7898","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.7898","url":null,"abstract":"Abstract. This research was motivated by Halalpedia's uniqueness in conducting digital marketing communication strategies in creating content on Instagram social media based on Islamic values. This study aims to find out the content of Islamic value-based marketing communication through Instagram carried out by Halalpedia, the company's engagement strategy through Islamic value-based marketing content on Instagram and to find out the reasons for the application of Islamic values in Halalpedia content on Instagram. This research uses qualitative methods with a case study approach. The data collection techniques in this study are interviews, observations and documentation. The subjects of the study were conducted on social media specialists, direct marketing, marketing communication. The subjects of the study were conducted on social media specialists, direct marketing, marketing communication. The analysis techniques used are data reduction, display data, conclusion drawing. As a companion to this research process. The theory used is the theory used in this study, namely the POAC theory from George R Kelly (1999) which assumes that a company needs to be managed in order to run and develop properly, it needs governance which includes planning, organizing, leadership and supervision and the process of content marketing model, this model assumes that content marketing includes planning of goals, strategy of content compilation, distribution and improvement of content and supply chain of content. The results of this study are 1) Halalpedia marketing communication content contains an explanation of the content inserted Islamic values that are not discussed in depth so that the segmentation is general. 2). Engagement strategies by applying Islamic values are effective because there is always an increase both in terms of interaction and increasing the number of followers. 3). The reason Halalpedia applies Islamic values to its content is to attract awareness from Instagram users, because Halalpedia sees that the population in Indonesia is the largest adherent of Islam and also the most popular social media in Indonesia, namely Instagram. \u0000 Abstrak. Penelitian ini dilatarbelakangi oleh keunikan Halalpedia dalam melakukan stategi komunikasi pemasaran digital dalam membuat konten di media sosial Instagram berbasis nilai islam. Pada penelitian ini memiliki tujuan untuk mengetahui konten komunikasi pemasaran berbasis nilai islam melalui Instagram yang dilakukan oleh Halalpedia, strategi engagement perusahaan melalui konten pemasaran berbasis nilai islam di Instagram dan untuk mengetahui alasan penerapan nilai Islam dalam konten Halalpedia di Instagram. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Adapun teknik pengumpulan data pada penelitian ini yaitu wawancara, observasi dan dokumentasi. Subjek penelitian dilakukan pada sosial media specialist, direct marketing, marketing communication. Teknik analisis yang digunakan yaitu dat","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120958816","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Representasi Komunikasi Gender dalam Film Penyalin Cahaya","authors":"Afra Cholisul Anggraini, Rini Rinawati","doi":"10.29313/bcscm.v3i2.7881","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.7881","url":null,"abstract":"Abstract. This research is entitled Presentation of Communication in Photocopier movie. Photocopier is a movie that discusses sexual violence experienced by a female student named Suryani or Sur. The purpose of this study is to find out how the representation of gender communication is shown in Photocopier movie, also knowing the meaning of denotation, connotation, and myths from gender communication in the film Copying Light itself. In this study, researchers wanted to know the representation of gender communication contained in Photocopier movie. This study used qualitative research methods. This research was conducted based on Semiotic Analysis by Roland Barthes. Roland Barthes himself has three categories of analysis namely denotative meaning, connotative meaning and myth. The object of this research is Film Copying Light, with the research subject Suryani and Tariq. Data collection techniques used in this research are observation, documentation, and literature study. The results of this study are gender communication in the film Photocopier which is analyzed based on three categories from Roland Barthes, namely denotation, connotation and myth. \u0000Abstrak. Penelitian ini berjudul Peresentasi Komunikasi dalam Film Penyalin Cahaya. Penyalin Cahaya merupakan film yang membahas kekerasan seksual yang dialami seorang mahasiswi bernama Suryani atau Sur. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana representasi komunikasi gender yang ditampilkan dalam film Penyalin Cahaya, serta mengetahui makna denotasi, konotasi, dan mitos dari komunikasi gender dalam film Penyalin Cahaya sendiri. Dalam penelitian ini peneliti ingin mengetahui representasi komunikasi gender yang terdapat dalam film Penyalin Cahaya. Penelitian ini menggunakan metode penelitian kualitatif, Adapun penelitian ini dilakukan berdasarkan Analisis Semiotika oleh Roland Barthes. Roland Barthes sendiri memiliki tiga kategori analisis yaitu makna denotasi, makna konotasi dan mitos. Objek dari penelitian ini adalah Film Penyalin Cahaya, dengan subjek penelitian Suryani dan Thariq. Teknik pengumpulan data yang digunakan adalah observasi, dokumentasi, dan studi pustaka. Hasil dari penelitian ini adalah komunikasi gender dalam film Penyalin Cahaya yang dianalisis berdasarkan tiga kategori dari Roland Barthes yaitu denotasi, konotasi dan mitos.","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115109949","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Hubungan Word Of Mouth Communication di Instagram terhadap Minat Beli Konsumen","authors":"Giszela Deviona, Ferry Darmawan","doi":"10.29313/bcscm.v3i2.7966","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.7966","url":null,"abstract":"Abstract. Advances in communication technology also affect marketing techniques or methods, namely buzz marketing which is a word of mouth technique which is now not only limited to face-to-face communication but is already in electronic word of mouth. This study is entitled \"The Correlation between Word of Mouth Communication on Instagram and Consumer Purchase Interest\". The method to be used in this study is a quantitative method with a correlational study approach with the help of the SPSS 29 application which aims to determine whether there is a relationship between word of mouth and consumer buying interest on Instagram followers @Jayrosse.Co. The population taken from the researcher is followers on Instagram @Jayrosse.Co. And draw a sample of 100 samples to be used as respondents using the Taro Yamane formula as a means of calculating sampling. The data collection technique used in this study was through a questionnaire in the form of a google form. The results of this study state that there is a relationship between Word of Mouth on Instagram @Jayrosse.Co and consumer buying interest and the correlation results obtained are 0.727 which is included in the strong relationship category. \u0000Abstrak. Kemajuan teknologi komunikasi mempengaruhi pula pada teknik ataupun cara pemasaran yaitu buzz marketing yang merupakan salah satu teknik word of mouth yang kini tidak hanya terbatas pada komunikasi tatap muka melainkan sudah dalam electronic word of mouth. Penelitian ini berjudul “Hubungan Word of Mouth Communication di Instagram terhadap Minat Beli Konsumen” Tujuan dari penelitian ini adalah untuk mengetahui hubungan antara word of mouth communication di Instagram @Jayrosse.Co pada minat beli followers. Metode yang akan digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan studi korelasional dengan bantuan aplikasi SPSS 29 yang bertujuan untuk mengetahui apakah ada hubungan antara word of mouth dengan minat beli konsumen pada followers Instagram @Jayrosse.Co. Populasi yang diambil dari peneliti ialah followers pada Instagran @Jayrosse.Co. Dan menarik sampel sebesar 100 sampel untuk dijadikan responden dengan menggunakan rumus Taro Yamane sebagai alat hitung pengambilan sampel. Teknik pengumpulan data yang digunakan dalam penelitian ini melalui kuisioner berupa google form. Hasil dari penelitian ini menyatakan bahwa terdapat hubungan antara Word of Mouth pada Instagram @Jayrosse.Co dengan minat beli konsumen dan didapatkan hasil korelasinya sebesar 0,727 yang masuk ke dalam kategori hubungan yang kuat.","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115581649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Visibility dan Credibility Arief Muhammad Sebagai Brand Ambassador Baso Aci Akang","authors":"Panji Sakti Dzulfikar, Indri Rachmawati","doi":"10.29313/bcscm.v3i2.8037","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.8037","url":null,"abstract":"Abstract. The use of brand ambassadors is carried out by companies to provide persuasive messages to consumers to influence them to use and buy the products or services offered. The purpose of this study was to determine the relationship given by Arief Muhammad as the brand ambassador of Baso Aci Akang with the elements in the VisCAP model theory, namely visibility (popularity), credibility (expertise), attraction (attraction), and power (strength). Purchase intention is studied using a hierarchy of effect model with several stages, namely the cognitive area, the affective area, and the behavior area. The paradigm that will be used in this study is the positivism paradigm and will use a quantitative approach. The population of the research is Arief Muhammad's followers who have liked, shared, and commented on the advertisements broadcast by Arief Muhammad regarding Baso Aci Abang and 98 people will be taken as samples. The results showed that Arief Muhammad's visibility as a brand ambassador had a significant relationship to purchase intention, Arief Muhammad's credibility as a brand ambassador had a significant relationship to purchase intention. \u0000Abstrak. Penggunaan brand ambassador yang dilakukan oleh perusahaan untuk memberikan pesan persuasif kepada konsumen dengan tujuan untuk mempengaruhi agar menggunakan dan membeli produk atau jasa yang ditawarkan. Tujuan dari penelitian adalah untuk mengetahui hubungan yang diberikan Arief Muhammad sebagai brand ambassador Baso Aci Akang dengan unsur-unsur pada teori model VisCAP yaitu visibility (kepopuleran), credibility (keahlian), attraction (daya tarik), dan power (kekuatan). Minat beli dikaji dengan menggunakan hierarchy of effect model dengan beberapa tahapan yaitu cognitive area, affective area , dan behavior area. Paradigma yang akan digunakan dalam penelitian ini ialah paradigma positivisme, dan akan menggunakan pendekatan kuantitatif. Populasi dari penelitian merupakan followers dari Arief Muhammad yang telah melakukan likes, share, dan comment pada iklan yang telah disiarkan Arief Muhammad berkenaan dengan Baso Aci Akang dan Sampel akan diambil sebanyak 98 orang. Hasil penelitian menunjukkan bahwa visibility Arief Muhammad sebagai brand ambassador terdapat hubungan yang cukup berarti terhadap minat beli,  credibility Arief Muhammad sebagai brand ambassador terdapat hubungan yang cukup berarti terhadap minat beli.","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121837133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Representasi Komunikasi Kepemimpinan dalam Film","authors":"Yuda Sudrajat, Firmansyah","doi":"10.29313/bcscm.v3i2.8062","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.8062","url":null,"abstract":"Abstract. One of the mass communication media (Mass Communication Media) that currently attracts a lot of public attention, one of which is film. Every film produced must display a message contained in it addressed to the audience, one of which is a message of representation of leadership communication or leadership. This study discusses how the representation of leadership communication in groups in the Korean drama film Big Mouth. The purpose of this study is to look at the level of reality, level of representation and level of ideology that represents leadership communication in the group contained in the Korean Drama film \"Big Mouth\". The method used in this study is qualitative with and uses John Fiske's semiotic approach. The results showed the main character, Park Chang-Ho, as a representation of leadership in the group in carrying out various aspects of being a leader in his group. Group communication that occurs in this film represents how the figure of a leader in a group is formed.Level of Reality, which appears mostly seen from the aspect of speech (speech) and aspects of expression, Level of Representation that appears mostly seen from the aspect of the character of a leader  and the level of Ideology that emerges is  leadership with a leadership communication style that is The Controlling Style   which is a controlling communication style and leadership communication style The Equalitarian Style is based on equality or equality. \u0000Abstrak. Salah satu media komunikasi massa (Mass Comunication Media) yang sekarang ini menarik banyak perhatian masyarakat salah satunya dalah film. Setiap film yang diproduksi pasti menampilkan suatu pesan yang terkandung didalamnya yang ditujukan kepada penontonnya, salah satunya adalah pesan representasi komunikasi kepemimpinan atau leadership. Pada penelitian ini membahas bagaimana representasi komunikasi kepemimpinan dalam kelompok pada film drama korea Big Mouth. Tujuan dari penelitian ini yaitu melihat level realitas, level representasi dan level ideologi yang merepresentasikan komunikasi kepemimpinan dalam kelompok yang terdapat pada film Drama Korea “Big Mouth”. Metode yang digunakan pada penelitian ini yaitu kualitatif dengan dan menggunakan pendekatan semiotika John Fiske. Hasil penelitian menunjukan tokoh utama yaitu Park Chang-Ho sebagai representasi kepemimpinan dalam kelompok dalam melakukan berbagai aspek yang menjadi pemimpin dalam kelompoknya. Komunikasi kelompok yang terjadi pada film ini mereprensentasikan bagaimana sosok seorang pemimpin dalam sebuah kelompok terbentuk. Level Realitas, yang muncul sebagian besar terlihat dari aspek Cara Bicara (speech) dan aspek ekspresi, Level Representasi yang muncul sebagian besar terlihat dari aspek karakter seorang pemimpin dan level Ideologi yang muncul adalah kepemimpinan dengan gaya komunikasi kepemimpinan yang The Controlling Style yang merupakan gaya komunikasi yang bersifat mengendalikan dan gaya komunikasi kepemimpinan The Equalitarian Style","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126200390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Hubungan Antara Literasi Digital dengan Kemampuan Berpikir Kritis Generasi Z","authors":"Nurul Pauziah, Tia Muthiah","doi":"10.29313/bcscm.v3i2.7851","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.7851","url":null,"abstract":"Abstract. Currently, the advancement of information technology is so rapid which has implications for the ease of humans in interacting and transacting. The convenience obtained for human life is to launch daily activities / activities, such as work, school, and college. Through various information technology devices, humans can obtain all kinds of information that can be accessed easily and cheaply through social media networking sites. The most popular social media networking site by the public is YouTube, where Indonesian people are ranked 3rd YouTube users in the world. This study is entitled \"The Relationship Between Digital Literacy and Critical Thinking Skills on YouTube Media Networking Sites\" the purpose of this study is to determine the relationship between digital literacy and critical thinking skills of Generation Z YouTube media. The method used is a quantitative method with a correlational study approach with the help of the SPSS application which aims to find out whether there is a relationship between digital literacy in technical, cognitive and social-emotional dimensions with the critical thinking ability of generation z when they are operating YouTube social media. The respondents of the study were 100 people, the sample was set according to the slovin formula. Meanwhile, the data collection technique used in this study was through questionnaires. The results of this study showed that the technical dimension was positively related to low relationship strength, the cognitive dimension was positively related to moderate relationship strength, the social-emotional dimension was positively related to strong relationship strength. \u0000Abstrak. Saat ini kemajuan teknologi informasi demikian pesat yang berimplikasi pada kemudahan manusia dalam berinteraksi dan bertransaksi. Kemudahan yang diperoleh bagi kehidupan manusia adalah melancarkan kegiatan/aktivitas sehari-hari, seperti bekerja, sekolah, dan kuliah. Melalui berbagai perangkat teknologi informasi, manusia dapat memperoleh segala jenis informasi yang dapat diakses secara mudah dan murah melalui media sosial. media sosial yang paling banyak diminati oleh masyarakat adalah YouTube, dimana masyarakat Indonesia termasuk dalam peringkat ke 3 pengguna YouTube di dunia. Penelitian ini berjudul “Hubungan Antara Literasi Digital dengan Kemampuan Berpikir Kritis Generasi Z” tujuan dari penelitian ini untuk mengetahui hubungan antara literasi digital dengan kemampuan berpikir kritis Generasi Z media YouTube. Metode yang digunakan adalah metode kuantitatif dengan pendekatan studi korelasional dengan bantuan aplikasi SPSS yang bertujuan untuk mengetahui apakah terdapat hubungan antara literasi digital pada dimensi technical, cognitive dan social-emotional dengan kemampuan berpikir kritis Generasi Z pada saat mereka sedang mengoperasikan media sosial YouTube. Responden dari penelitian ini adalah 100 orang, sampel ditetapkan berdasarkan rumus slovin. Sementara itu teknik pengumpulan data yang di","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131072812","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}