Bandung Conference Series: Communication Management最新文献

{"title":"Representasi Nilai Keluarga dalam Penggunaan Bahasa Isyarat sebagai Komunikasi Non Verbal","authors":"Hashfi Erlingga Prawira, R. Putra","doi":"10.29313/bcscm.v3i2.7648","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.7648","url":null,"abstract":"Abstract. Film is a mass media that carries out the function of mass communication and film is one of the mass media that is widely used today. Like the use of dialogue between players in films that not only use verbal communication but also start using nonverbal communication (sign language). The film directed by Sian Heder is different from films in general, where dialogue between actors only uses nonverbal communication. One of the films made by Sian Heder contains family values in it, especially the love of parents for their children, parents who always support their children's activities which are expressed through nonverbal communication (sign language). To test the validity of the data, the researcher will perform a data translating technique, namely a data validity checking technique by conducting interviews with one of the experts in family communication and semiotics. or as a comparison outside the data. The results of this study found that in the CODA film there are family values in the use of sign language such as mutual support between families, guarding and protecting between family members and affection between family members shown by each family member through nonverbal forms of communication, namely body movements, sign language , eye behavior, facial expressions, and touching between family members. \u0000Abstrak. Film adalah media massa yang menjalankan fungsi komunikasi massa dan film merupakan salah satu media massa yang banyak digunakan saat ini. Seperti penggunaan dialog antar pemain pada film yang tidak hanya menggunakan komunikasi verbal tetapi juga mulai menggunakan komunikasi nonverbal (bahasa isyarat). Film yang disutradarai oleh Sian Heder memiliki keberbedaan dengan film pada umumnya dimana dialog antar pemainnya hanya menggunakan komunikasi nonverbal. Salah satu film yang dibuat oleh Sian Heder mengandung nilai-nilai keluarga di dalamnya terutama kasih sayang orang tua kepada anaknya, orang tua yang selalu mensupport aktivitas anaknya yang diutarakan melalui komunikasi nonverbal (bahasa isyarat). Untuk menguji keabsahan data peneliti akan melakukan teknik trangulasi data yakni teknik pemeriksaan keabsahan data dengan melakukan wawancara kepada salah satu ahli komunikasi keluarga dan semiotika, hal ini dilakukan sebagai penguat data dari setiap observasi yang dilakukan pada film CODA dan memanfaatkan sesuatu yang diluar data untuk keperluan pengecekan atau sebagai pembanding diluar data tersebut. Hasil penelitian ini menemukan bahwa pada film CODA terdapat nilai-nilai keluarga dalam penggunaan bahasa isyarat seperti saling mensupport antar keluarga, menjaga dan melindungi antar anggota keluarga dan kasih sayang antar anggota keluarga yang ditunjukkan setiap anggota keluarga melalui bentuk komunikasi nonverbal yaitu gerakan tubuh, bahasa isyarat, perilaku mata, ekspresi wajah, dan sentuhan yang dilakukan oleh antar anggota keluarga.","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"142 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130077684","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Representasi Makna Gaya Kepemimpinan Otoriter Tokoh Thomas Shelby dalam Film Serial Peaky Blinders","authors":"Mochammad Fajar Adityansyah, Dede Lilis Chaerowati","doi":"10.29313/bcscm.v3i2.7633","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.7633","url":null,"abstract":"Abstract. A leader usually has a communication style that is quite interesting and unique according to his own leadership style. Leadership is a person's ability to influence other people to do something with the goals to be achieved. There is one character in a serial film called 'Peaky Blinders' that fulfills the criteria of being a leader as it should be, that character is Thomas Shelby. This study is entitled \"Representation of the Meaning of Thomas Shelby's Authoritarian Leadership Style in Peaky Blinders Serial Film\". The purpose of this research is to find out the denotation, connotation, and mythical meaning of Thomas Shelby's leadership in the Peaky Blinders series. The research method used in this study is a qualitative method with Roland Barthes's semiotic. Data collection techniques used in this research are observation, documentation and literature study. The data analysis technique in this study is to use semiotic analysis from Roland Barthes' theory. In Roland Barthes' theory, researchers will analyze data taken from the movie \"Peaky Blinders\". The researcher will see how the authoritarian leadership style of Thomas Shelby is. Based on the results of research on the meaning of denotation, Thomas Shelby has a separate policy that must be followed by all its members. The connotation meaning of Thomas Shelby's authoritarian leadership style is not always negative, there is also a positive impact on its members, besides that Thomas Shelby is very capable of using his power to influence the behavior of his members, and the meaning of myth in Thomas Shelby's authoritarian leadership style means that Thomas Shelby as a powerful leader in any case. \u0000Abstrak. Seorang pemimpin memiliki gaya berkomunikasi yang cukup menarik dan unik sesuai dengan gaya kepemimpinannya sendiri. Kepemimpinan adalah kemampuan seseorang untuk mempengaruhi orang lain agar melakukan sesuatu dengan tujuan yang ingin dicapai. Ada salah satu tokoh di film serial ‘Peaky Blinders’ yang memenuhi kriteria sebagai pemimpin sebagaimana mestinya, tokoh itu bernama Thomas Shelby. Penelitian ini berjudul “Representasi Makna Gaya Kepemimpinan Otoriter Thomas Shelby dalam Film Serial Peaky Blinders”. Tujuan penelitian ini adalah untuk mengetahui makna denotasi, konotasi, dan mitos kepemimpinan Thomas Shelby pada film serial Peaky Blinders. Metode penelitian yang digunakan dalam penelitian ini adalah metode kualitatif dengan pendekatan analisis semiotika Roland Barthes. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah observasi, dokumentasi dan studi pustaka. Teknik analisis data dalam penelitian ini adalah menggunakan analisis semiotika dari teori Roland Barthes. Dalam teori Roland Barthes ini, peneliti menganalisis data yang diambil dari film “Peaky Blinders”. Penulis menganalisis gaya kepemimpinan otoriter dari Thomas Shelby. Hasil penelitian ini makna denotasi, Thomas Shelby memiliki kebijakan tersendiri yang harus diikuti oleh seluruh anggotanya. Makna konot","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"331 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116545189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Komunikasi Visual pada Desain Produk Clothing Line","authors":"Rifqi Aufa Ramadhana, Anne Ratnasari","doi":"10.29313/bcscm.v3i2.7602","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.7602","url":null,"abstract":"Abstract. Popculine as a Clothing line brand really thinks about their product design concept. Popculine's product design has the characteristic that the product is black and white and includes quotes or words that describe something that is currently being discussed. This study aims to find out 1) the implementation of Popculine's product design elements, 2) the reasons for choosing black and white colors and including quotes on each product owned by the Popculine fashion brand, and 3) Popculine's obstacles in making its product designs and efforts to overcome them. This study uses a qualitative research method with a case study approach, the researcher wants to find out more about how visual communication is in the product design of the Popculine fashion brand. The data collection techniques for this research are observation, interviews, documentation, and literature study. The research subjects were Popculine as key informants and supporting informants, UNISBA communication science lecturers and a graphic designer. Researchers used data analysis techniques such as data reduction, data presentation, and drawing conclusions. In testing the validity of the data, researchers used data triangulation. The results of this study 1) the implementation of the Popculine product design is identifying problems, seeking initial ideas, making design improvements, developing prototypes, and evaluating design prototypes. 2) Popculine's obstacles in making product designs include difficult vendor selection, and searching for written references on Popculine product designs. Efforts to overcome this are strict supervision in the production process, and being up to date with trends. 3) The reason for choosing black and white colors and including quotes on Popculine products is to make it easier to arrange displays at Popculine stores, distinguish Popculine from other brands, and so that Popculine has a clear path in making its product designs. \u0000Abstrak. Popculine sebagai sebuah merek Clothing line sangat memikirkan konsep desain produk mereka. Desain produk Popculine memiliki ciri yaitu produknya berwarna hitam putih dan mencantumkan quotes atau kata-kata yang menggambarkan sesuatu yang sedang hangat dibicarakan. Penelitian ini bertujuan untuk mengetahui 1) implementasi elemen-elemen desain produk Popculine, 2) alasan pemilihan warna hitam dan putih serta mencantumkan quotes pada setiap produk yang dimiliki oleh merek fesyen Popculine, dan 3) hambatan Popculine dalam membuat desain produknya serta upaya mengatasinya. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan studi kasus, peneliti ingin mencari tahu lebih dalam bagaimana komunikasi visual pada desain produk merek fesyen Popculine. Teknik pengumpulan data penelitian ini adalah, observasi, wawancara, dokumentasi, dan studi kepustakaan. Subjek penelitan yaitu pihak Popculine sebagai key informan dan informan pendukung yaitu dosen ilmu komunikasi UNISBA dan seorang desainer grafis. Penel","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"124 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128076641","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Akun Instagram Sebagai Media Informasi Bencana Alam Bagi Masyarakat","authors":"Nasywa Divany Larasati, Ike junita Triwardhani","doi":"10.29313/bcscm.v3i2.7487","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.7487","url":null,"abstract":"Abstract. Humans have a need for information and technology, therefore the development of the media becomes faster, changes occur to satisfy the needs of its users. Because technology is getting more advanced, now people looking for information can easily just open social media, for example, like Instagram. baleendah who uses social media Instagram as a forum for providing information to the public, Instagram account @info. baleendah provides information on natural disasters that occur around Baleendah, for example, such as floods. The purpose of this research is to find out the management of content on the Instagram @info account. baleendah, and to find out how the Instagram account @info. Because the media used by the Instagram account @info. baleendah, followers are very helpful and have fulfilled their needs in finding information about natural disasters, then the management is done correctly by utilizing Instagram features so that this information is conveyed to the public, and there is interaction through direct messages so that there is feedback from followers. \u0000Abstrak. Manusia memiliki kebutuhan akan informasi dan teknologi, oleh karena itu perkembangan media menjadi semakin cepat, perubahan terjadi demi memuaskan kebutuhan penggunanya. Karena teknologi sudah semakin maju, kini masyarakat mencari informasi bisa dengan mudah hanya dengan membuka media sosial contohnya seperti instagram. baleendah yang menggunakan media sosial instagram sebagai wadah untuk memberikan informasi kepada masyarakat, akun instagram @info. baleendah memberikan informasi bencana alam yang terjadi di sekitar Baleendah contohnya seperti bencana banjir. tujuan dari penelitian ini untuk mengetahui pengelolaan konten pada akun instagram @info. baleendah, dan untuk mengetahui cara akun instagram @info. Karena media yang digunakan oleh akun instagram @info. baleendah, followers sangat terbantu dan sudah memenuhi kebutuhan dalam mencari informasi mengenai bencana alam, lalu pengelolaan yang dilakukan sudah tepat dengan memanfaatkan fitur-fitur instagram agar informasi tersebut tersampaikan kepada masyarakat, dan adanya interaksi melalui direct message agar adanya feedback dari para followers.","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127327686","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Postmodernisme dalam Film Avatar The Way Of Water","authors":"Tegar Buana Harahap, Ratri Rizki Kusumalestari","doi":"10.29313/bcscm.v3i2.7545","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.7545","url":null,"abstract":"Abtract. Communication is processed into various forms for the needs of people's lives. Avatar The Way of Water is a phenomenal sci-fi film at the end of 2022 because of the sophisticated technological sophistication and moral values ​​contained in this film. This film tells about the rapid development of technology that can make humans turn into a creature that is more resilient than humans who live on other planets. The purpose of this study is to determine the value of postmodernism contained in the film Avatar The Way of Water through the structure of signs and symbols. The method used in this study is a qualitative method with a semiotic analysis approach. The data collection technique uses image and sound observation or dialogue in which there are sign elements that describe moral values. Then it was analyzed using Roland Barthes' semiotic analysis which analyzed it in two stages, namely the denotation and connotation stages. The results of this study include denotative meanings regarding the existence of families as well as human crimes against nature, then some of the connotative meanings in this film, namely taking care of each other between families under any circumstances, as well as technological advances to support their implementation process. There are two myths in this film, namely regarding family and human consumption of nature. \u0000Abtsrak. Semakin pesatnya perkembangan teknologi di era globalisasi ini, perkembangan pesan komunikasi diolah menjadi berbagai bentuk guna kebutuhan kehidupan masyarakat. Avatar The Way of Water merupakan film fiksi ilmiah yang sangat fenomenal pada akhir tahun 2022 karena kecanggihan tekonologi yang mumpuni serta nilai moral yang terkandung pada film ini. Film ini menceritakan tentang perkebangan teknologi yang begitu pesat yang dapat membuat manusia berubah menjadi satu makhluk yang lebih Tangguh dari manusia yang tinggal di planet lain. Tujuan penelitian ini adalah untuk mengetahui nilai posmodernisme yang terkandung dalam film Avatar The Way of Water melalui struktur tanda dan symbol. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan pendekatan analisis semiotika. Teknik oengumpulan data menggunakan observasi gambar dan suara atau dialog di dalamnya juga yang terdapat unsur tanda yang menggambarkan nilai moral. Lalu dianalisis menggunakan analisis semiotika Roland Barthes yang menganalisis secara dua tahap, yaitu dengan tahap denotasi dan konotasi. Hasil pada penelitian ini yaitu diantaranya makna denotasi mengenai kebaradaan kelurga juga kejahatan manusia pada alam, lalu beberapa makna konotasi pada film ini yaitu saling menjaga antar keluarga dalam keadaan apapun, juga kemajuan teknologi untuk mendukung proses pelaksanaan meraka. Mitos pada film ini ada dua yaitu mengenai keluaraga dan konsumsi manusia terhadap alam.","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126819091","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Komunikasi Pemasaran Daring Melalui Kolaborasi Brand","authors":"Rendy Ristia Pratama, Raditya Pratama Putra","doi":"10.29313/bcscm.v3i2.7574","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.7574","url":null,"abstract":"Abstract. Marketing communication is a medium for companies to provide information, invite, and remind consumers directly or indirectly about the products being sold. Marketing communications includes several promotional media, such as advertising, sales promotion, public relations, and direct marketing. Based on data from the Central Statistics Agency which noted that the percentage of companies using e-commerce as the main spearhead of sales increased by 32.23 percent since December 2021. The brand that takes advantage of this is VISVAL. In implementing its marketing communication activities, VISVAL had co-branded with RRQ, one of the best e-sports teams in Indonesia. This co-branding is the first for VISVAL and attracts brands with different backgrounds. This study focuses on knowing the co-branding strategy that VISVAL and RRQ have implemented. This study uses a constructivist paradigm with a qualitative research method and a case study approach. The theory used is the Co-Branding Theory initiated by Dickinson and Heath. The results of this study indicate that the planning stage focuses on two plans, namely product planning and marketing content planning. In carrying out collaboration on Instagram, it is divided into three stages, namely before launching, launching, and after launching. The quality of the brand built on this brand collaboration is through the merger of the brand identities owned by VISVAL and RRQ. In carrying out collaborative activities the VISVAL and RRQ brands utilize Instagram as the main information medium. Instagram was chosen because it is the main platform owned by VISVAL and RRQ. \u0000Abstrak. Komunikasi pemasaran merupakan media bagi perusahaan untuk memberi informasi, mengajak, dan mengingatkan konsumen secara langsung atau pun tidak langsung mengenai produk yang dijual. Komunikasi pemasaran mencakup beberapa media promosi, seperti iklan, promosi penjualan, hubungan masyarakat, dan pemasaran langsung. Berdasarkan data Badan Pusat Statistik yang mencatat bahwa persentase perusahaan yang menggunakan e-commerce sebagai tombak utama penjualan meningkat 32,23 persen semenjak Desember 2021. Brand yang memanfaatkan hal tersebut adalah VISVAL. Dalam mengaplikasikan kegiatan komunikasi pemasarannya VISVAL sempat melakukan co-branding dengan RRQ, salah satu tim e-sports terbaik di Indonesia. Co-branding ini merupakan yang pertama bagi VISVAL dan menggaet brand yang mempunyai latar belakang berbeda. Penelitian ini berfokus untuk mengetahui strategi co-branding yang dilakukan VISVAL dengan RRQ. Penelitian ini menggunakan paradigma konstruktivis dengan metode penelitian kualitatif dan pendekatan studi kasus. Teori yang digunakan adalah Teori Co-Branding yang dicetuskan oleh Dickinson dan Heath. Hasil dari penelitian ini menunjukan bahwa dalam tahap perencanaan terfokus kepada dua perencanaan yaitu perencanaan produk dan perencanaan konten pemasaran. Dalam menjalankan kolaborasi di Instagram dibagi menjadi tiga tahapan, yaitu before","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115270683","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Bauran Komunikasi Pemasaran Produk Alam Sari dalam Menarik Perhatian Konsumen","authors":"Alyaa Nazala Awwalia, Aning Sofyan","doi":"10.29313/bcscm.v3i2.7443","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.7443","url":null,"abstract":"Abstract. Intense competition in the business world requires MSMEs (micro, small and medium enterprises) to survive. One of them is by implementing the right marketing communication mix strategy in attracting the attention of consumers. This research examines how the marketing communication mix strategy is implemented by one of the SMEs (micro, small and medium enterprises) in Subang Regency, namely Alam Sari. This research uses a type of qualitative research with a descriptive study approach. Data collection techniques using interviews, documentation, observation, and literature study. Data analysis techniques in three ways, namely data reduction, data presentation, and drawing conclusions. To test the validity of the data in this study using source triangulation and technique triangulation. Meanwhile, the theory used in this research is integrated marketing communication (IMC) theory. The results of this study indicate that to face competition between MSMEs (micro, small and medium enterprises), Alam Sari implements several marketing communication strategies including advertising or advertising through digital media such as WhatsApp and Instagram social media as well as marketplaces, Shopee and Tokopedia. Sales promotion or sales promotion by giving bonuses and product samples. Personal selling or personal selling by providing good service and approach to consumers and frequently participating in trade shows. Finally, public relations or public relations by empowering the surrounding community, such as providing opportunities for the surrounding community to take part and help pineapple farmers, as well as publication activities by mass media such as the NOVA e-magazine, Trans 7 and Trans TV television media, and Bank BRI. \u0000Abstrak. Persaingan yang ketat dalam dunia bisnis menuntut UMKM (usaha mikro, kecil, dan menengah) untuk tetap bertahan. Salah satunya dengan menerapakan strategi bauran komunikasi pemasaran yang tepat dalam menarik perhatian konsumen. Penelitian ini meneliti mengenai bagaimana strategi bauran komunikasi pemasaran yang diterapkan oleh salah satu UMKM (usaha mikro, kecil, dan menengah) Kabupaten Subang yaitu Alam Sari. Penelitian ini menggunakan jenis penelitian kualitatif dengan pendekatan studi deskriptif. Teknik pengumpulan data menggunakan wawancara, dokumentasi, observasi, dan studi kepustakaan. Teknik analisis data melalui tiga cara yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Untuk menguji keabsahan data pada penelitian ini menggunakan triangulasi sumber dan triangulasi teknik. Sedangkan teori yang digunakan dalam penelitian ini adalah teori integrated marketing communicatin (IMC). Hasil pada penelitian ini menunjukkan bahwa Untuk menghadapi persaingan antar UMKM (usaha mikro, kecil, dan menengah), Alam Sari mengimplementasikan beberapa strategi buaran komunikasi pemasaran diantaranya advertising atau periklanan melalui media digital seperti media sosial whatsapp dan instagram serta marketplace shopee ","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"85 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127350675","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pesan Motivasi Meraih Cita-Cita pada Lagu \"Hello Future\" Karya NCT Dream","authors":"Raden Nisrina Aulia Indallah, Ferry Darmawan","doi":"10.29313/bcscm.v3i2.7536","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.7536","url":null,"abstract":"Abstract. Music is one of the works of art humans have long known, and music can make listeners feel comfortable and happy. Music can also motivate or encourage someone in activities that help listeners achieve goals in social, language, or motor functions. As is the case with NCT Dream's song \"Hello Future,\" which has a motivational meaning for listeners. Motivation meaning can be obtained from a song because the song is a one-way communication from the songwriter to the listener. That makes researchers research motivation's meaning using semiotic methods that study signs. Therefore this research involves the theory of symbolic interaction communication, Ferdinand de Saussure's theory of semiotics, the learning theory as motivation, and the concept of song as motivation. The results of this study on the NCT Dream song \"Hello Future\" are that there is a motivational meaning in it through signs from Ferdinand De Saussure's theory and symbolic interaction because it emphasizes the relationship of motivation with reaching for the future through symbols and interactions. There is motivation because the listener catches the symbols provided by songwriters and developing them. The ability of listeners to reflect on themselves through other people's opinions or points of view, so that individuals can create networks of social relations. The conclusion of this study is to motivate listeners to achieve dreams according to what they want for the future, and this song motivates listeners to be optimistic in undergoing the process towards the future, besides that the results of this study have significant relationships that are interrelated so that they show motivating meanings. \u0000Abstrak. Musik merupakan salah satu dari karya seni yang sudah lama dikenal oleh manusia, musik dapat membuat pendengarnya merasa senang, nyaman, dan gembira. Musik juga mampu menjadi motivasi atau mendorong seseorang seseorang dalam kegiatan yang membantu pendengarnya dalam meraih tujuan dalam fungsi sosial, bahasa atau motorik. Seperti halnya pada lagu NCT Dream “Hello Future” yang memiliki makna motivasi bagi para pendengarnya. Dari hal tersebut makna motivasi bisa didapat dari sebuah lagu, karena lagu merupakan komunikasi satu arah dari pencipta lagu kepada pendengarnya, hal ini membuat peneliti membuat penelitian mengenai makna motivasi yang menggunakan metode semiotika yang mempelajari mengenai tanda-tanda, maka dari itu penelitian ini melibatkan teori komunikasi interaksi simbolik, teori semiotika Ferdinand de Saussure, teori belajar sebagai motivasi, dan konsep lagu sebagai motivasi. Hasil dari penelitian ini pada lagu NCT Dream “Hello Future” yaitu terdapat makna motivasi didalamnya melalui tanda penanda dari teori Ferdinand De Saussure, dan interaksi simbolik karena menekankan hubungan motivasi dengan meraih masa depan melalui simbol dan interaksi, dan adanya termotivasi karena pendengar menangkap simbol-simbol yang diberikan oleh pencipta lagu dan mengembangkannya, dan ke","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123627871","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Hubungan Akun Media Sosial Instagram dengan Pemenuhan Kebutuhan Informasi","authors":"Feni Putri Andini, Dedeh Fardiah","doi":"10.29313/bcscm.v3i2.7539","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.7539","url":null,"abstract":"Abstract. In everyday life, humans fulfill their own needs and interests. One of them is to meet the information needs. However, on social media there is still news that is not necessarily true in fact or is commonly called hoax news. Therefore, West Java Diskominfo manages an Instagram account @jabarsaberhoaks as an account that provides a classification of hoax news circulating in society. This study uses a quantitative research method with a correlational approach that refers to the uses and gratification theory to find out the relationship between the use of social media Instagram @jabarsabaerhoaks and meeting the information needs of followers. The population in this study are followers from the @jabarsaberhoaks account, which take a sample of 400 respondents using the Slovin formula. The results of this study state that there is a relationship between the use of Instagram social media and the fulfillment of information needs. The correlation results obtained are 0.635, which are in the strong category. \u0000Abstrak. Dalam kehidupan sehari-hari, manusia memenuhi kebutuhan dan kepentingan untuk diri sendiri. Salah satunya adalah memenuhi kebutuhan informasi. Namun, di dalam media sosial masih ada berita yang belum tentu benar faktanya atau biasa yang disebut berita hoaks. Maka dari itu, Diskominfo Jabar mengelola sebuah akun Instagram @jabarsaberhoaks sebagai akun yang memberikan klasifikasi mengenai berita hoaks yang beredar di masyarakat. Penelitian ini menggunakan metode penelitian kuantitatif dengan pendekatan korelasional yang mengacu pada teroi uses and gratification ingin mengetahui bagaimana hubungan antara penggunaan media sosial Instagram @jabarsabaerhoaks dengan pemenuhan kebutuhan informasi followers. Populasi pada penelitian ini adalah followers dari akun @jabarsaberhoaks yang diambil sampelnya sebanyak 400 responden dengan rumus Slovin. Hasil dari penelitian ini menyatakan bahwa terdapat hubungan antara penggunaan media sosial Instagram dengan pemenuhan kebutuhan informasi yang didapatkan hasil korelasinya sebesar 0,635 masuk ke dalam kategori kuat.","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123673101","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Makna Tanda Budaya Batak pada Film \"Ngeri-Ngeri Sedap\"","authors":"Salsabila, A. Sobur","doi":"10.29313/bcscm.v3i2.7543","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.7543","url":null,"abstract":"Abstract. \u0000Abstract. The research entitled “The Meaning of Batak Cultural Signs in the Film `Ngeri-Ngeri Sedap`” is motivated by Indonesia which has a variety of cultures, so that not a few Indonesian people do not know about other cultures that are far from everyday life. The purpose of this study is to find out the meaning of the signs contained in the film which will later take the required scene cuts. First, the level of reality which gets the meaning of Batak culture starting from Pak Domu who often visits the lapo, the traditional head covering of the Batak uis culture. Second, the level of representation where aspects of Batak culture can be seen from the average shooting technique using close-up medium to show the expressions or gestures of the film actors. Finally, aspects of Batak culture which can be seen from the ideological level, namely the patriarchal social system that exists within Pak Domu as the head of the family dominates all decisions to be made by family members. \u0000Abstrak. \u0000Penelitian berjudul “Makna Tanda Budaya Batak pada Film `Ngeri-Ngeri Sedap`” dilatarbelakangi oleh Indonesia yang memiliki ragam akan kebudayaannya, sehingga tidak sedikit masyarakat Indonesia tidak mengetahui kebudayan lain yang jauh dari kehidupan sehari-hari. Tujuan dari penelitian ini adalah untuk mengetahui makna tanda yang terkandung dalam film yang nantinya akan mengambil potongan scene yang dibutukan. Pertama, level realitas yang dimana mendapatkan makna budaya batak mulai dari Pak Domu yang sering mengungjungi lapo, kain penutup kepala khas budaya Batak uis. Kedua, level representasi yang dimana aspek budaya batak terlihat dari tenik pengambilan gambar rata-rata menggunakan medium close-up untuk memperlihatkan ekspresi ataupun gesture pemeran film tersebut. Terakhir, aspek budaya batak yang terlihat dari Level ideologi, yaitu sistem sosial patriarki yang ada dalam diri Pak Domu selaku kepala keluarga mendominasi seluruh keputusan yang akan di ambil oleh anggota keluarga.","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114436311","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}