{"title":"Research on Teaching and Reform of Marketing Course Based on Big Data","authors":"Quan Tao","doi":"10.2991/ESSD-19.2019.66","DOIUrl":"https://doi.org/10.2991/ESSD-19.2019.66","url":null,"abstract":"With the advent of the information age, the demand for marketing talents from the perspective of big data is also increasing. Local colleges and universities are the main position to train practical skilled personnel, shoulder the heavy burden of training marketing personnel, and better meet the needs of training marketing professionals in the context of big data. This paper analyses the challenges faced by the teaching of marketing under the background of big data, puts forward specific teaching and reform measures, and draws relevant conclusions, which is conducive to promoting the teaching and reform of marketing courses in our university and cultivating more excellent talents of big data marketing for the society. Keywords-big data, marketing, teaching reform","PeriodicalId":339935,"journal":{"name":"Proceedings of the 2nd International Conference on Education Science and Social Development (ESSD 2019)","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124247934","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Study on the Value and Inheritance Innovation of Minnan Culture Integrated into the 21st Century Maritime Silk Road","authors":"Jing Zheng","doi":"10.2991/ESSD-19.2019.101","DOIUrl":"https://doi.org/10.2991/ESSD-19.2019.101","url":null,"abstract":"As part of Chinese national culture, Minnan culture embodies the particular cultural connotation, way of thinking and mentality of Chinese nation. Also, as a kind of regional culture, it boasts local characteristics related to its own geographic environment. In the context of building a 21st Century Maritime Silk Road, efforts have been put into the strong expansion of connotation of Minnan culture and building of value inheritance system for Minnan culture with diverse advantages. As the sustainable and innovative development of Minnan culture, this paper studies how to boost the closest regional cooperation between Fujian and ASEAN countries and deliver win-win results with Minnan culture as a link, expand Fujian-Taiwan exchange and cooperation so as to promote the peaceful development of cross-Straits relations, and implement China’s strategy of the 21st Century Maritime Silk Road. Keywords-Minnan, 21st Century Maritime Silk Road,","PeriodicalId":339935,"journal":{"name":"Proceedings of the 2nd International Conference on Education Science and Social Development (ESSD 2019)","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122338069","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Cultivation Mechanism of Engineering Talents Based on Emerging Engineering Education for Local and Comprehensive Universities -A Case of Qinghai University","authors":"D. Gao, Lirong Li, Shan Wang, Xiu Chen","doi":"10.2991/ESSD-19.2019.50","DOIUrl":"https://doi.org/10.2991/ESSD-19.2019.50","url":null,"abstract":"New industry and its new types, leading by the new round technological revolution, promote the reform and innovation of higher engineering education. The basic features of new industry types and the evolution of discipline are introduced to understand the emerging engineering education, the connotation of emerging engineering education and the key competencies of new engineering talents are clarified. Considering the industry characteristics of western regions, the local and comprehensive universities like Qinghai University are provided to a developing path, which means that the universities should create the unique feather according to the local competitive industries. The combined dynamic and static thinking is presented to optimize the disciplinary layout and construct the corresponding course system, which are affected by the new industry types and requirements of local industries. Finally, the suggestions are put forward to developing the emerging engineering education for the western comprehensive","PeriodicalId":339935,"journal":{"name":"Proceedings of the 2nd International Conference on Education Science and Social Development (ESSD 2019)","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128375814","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Some Aspects of Training of Engineering Staff for Land Reclamation","authors":"G. Olgarenko, V. Kashtanov","doi":"10.2991/ESSD-19.2019.17","DOIUrl":"https://doi.org/10.2991/ESSD-19.2019.17","url":null,"abstract":"The article deals with the issues of education methods application in the advance professional training system. On the base of practical experiences of the authors there is discussed the level of engineering skills of the specialists in farming and the order of training the working staff in the branch of land reclamation. The accent is made on the need of training methods discrete choice, the use of interactive training methods, the role of state structures in the working staff training in land reclamation in Russia is stressed. The authors are offering a methodical approach to students groups forming and training programs development. There are shown some cases and statistical data of APT monitoring in Russia. ... here you are the facts! And why? We don’t invent","PeriodicalId":339935,"journal":{"name":"Proceedings of the 2nd International Conference on Education Science and Social Development (ESSD 2019)","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116740152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Financial Instruments of Concession Project Investment Under Conditions of Faltering Economy","authors":"Yuzvovich Larisa Ivanovna, Khalin Vadim Igorevich","doi":"10.2991/ESSD-19.2019.93","DOIUrl":"https://doi.org/10.2991/ESSD-19.2019.93","url":null,"abstract":"The article is devoted to the key instruments of evaluating the economic feasibility of concession agreements as an investment activity. The current financing investment process instruments are outdated and new options are required. It is essential to consider financial guarantees and financial capacity of the sale of concessions on the part of each of the counterparties. For individuals investing in state and municipal property can reduce business risks, provide a longterm stable income and grant access to property that is monopolized. Public authorities, in their turn, become capable of solving their local issues by delegating them and spending extra-budgetary resources. As a result of the study, it is concluded that concession agreements are crucial for both public authorities and individuals, but require careful consideration and financial assessment of investment attractiveness before they are concluded. Keywords-investments, concession agreement, financial","PeriodicalId":339935,"journal":{"name":"Proceedings of the 2nd International Conference on Education Science and Social Development (ESSD 2019)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129038241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
M. Artamonova, E. Litvinova, Yu. M. Buhteeva, I. Chernuha, N. Vasilievich
{"title":"Implementation of Educational Process by Means of Project-Based and Dual Training","authors":"M. Artamonova, E. Litvinova, Yu. M. Buhteeva, I. Chernuha, N. Vasilievich","doi":"10.2991/ESSD-19.2019.71","DOIUrl":"https://doi.org/10.2991/ESSD-19.2019.71","url":null,"abstract":"","PeriodicalId":339935,"journal":{"name":"Proceedings of the 2nd International Conference on Education Science and Social Development (ESSD 2019)","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125580769","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Coaching as Instrument to Identity and Remedy for Boreout Syndrome with Employees","authors":"Helene Moris, A. Nedosugova","doi":"10.2991/ESSD-19.2019.30","DOIUrl":"https://doi.org/10.2991/ESSD-19.2019.30","url":null,"abstract":"Employees often do not like their job and are not interested to change, as they are bored. This has a material adverse effect on their wellbeing, job and relationship with manager. This paper analysis in which way coaching can be used in remedying the so called “boreout syndrome” and provides guidelines on how managers and employees can use this method. This paper includes an outcome of survey conducted amongst managers and employees on which existing methods they apply when facing boreout syndrome. The findings of our survey show that coaching provides a sustainable result for the employee. Keywords-boreout syndrome, coaching, overcome boreout, wellbeing","PeriodicalId":339935,"journal":{"name":"Proceedings of the 2nd International Conference on Education Science and Social Development (ESSD 2019)","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127925949","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Phenomenon of Multilingual Pedagogy in Education","authors":"M. Druzhinina, Feng Liu, Yanan Sun, E. Solovyeva","doi":"10.2991/ESSD-19.2019.27","DOIUrl":"https://doi.org/10.2991/ESSD-19.2019.27","url":null,"abstract":"The purpose of this article is to introduce the ideas of multilingualism. The objectives of the study are a theoretical analysis of the concepts of \"multilingualism\" and their practical application in education. The authors have examined the long-term experience of teaching with a multilingual textbook which is featured by materials about the culture of the Russian North. The work, contributed by a great international team of authors and translators, contains didactic materials that dynamically form the language competence of students. It was published three times within 15 years and has received international recognition. Russian and foreign colleagues from European, American and Asian countries worked together on the publication. Extensive approbation of the book in education made it possible to supplement content of the work with a large group of authors and translators, as well as improving didactic support for the materials. The article summaries the prospects of multilingual pedagogy development, its significant role in the preservation of languages and cultures in the international educational context. Keywords-pedagogy of multilingualism, concept of the textbook, language education","PeriodicalId":339935,"journal":{"name":"Proceedings of the 2nd International Conference on Education Science and Social Development (ESSD 2019)","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132307855","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
O. Baykova, O. N. Obukhova, Galina V. Porchesku, N. Evstafieva, I. Andryushchenko
{"title":"Ethnic Identity as a Dynamic Process: Ethnic Identity Parameters","authors":"O. Baykova, O. N. Obukhova, Galina V. Porchesku, N. Evstafieva, I. Andryushchenko","doi":"10.2991/ESSD-19.2019.105","DOIUrl":"https://doi.org/10.2991/ESSD-19.2019.105","url":null,"abstract":"The processes happening in the Russian society, such as globalization and urbanization, as well as its demographic situation have had a significant impact on ethnic groups and communities, including their ethnic identity. The purpose of this article is to identify the characteristics of ethnic identity and perceptions of ethnic minority groups, in particular, of Russian Germans living in the Russian Federation (Glazov, Vyatka-Kama region). To achieve the goal, the study used the field research methods to collect the linguistic material; sociolinguistic questioning and interviewing; socially differentiated analysis of the language material. The study analyzes the following ten parameters of ethnic identity in relation to the Russian Germans of Glazov: common historical fate, shared territory, religion, mode of life, family patterns, folklore, traditional crafts, behavior standards, psychological makeup, and ethnic language. The findings of the study suggest that ethnic identity of the Russian Germans is a changeable dynamic category. Certain distinctive characteristics of ethnic identity are developed under the influence of objective reasons (political system, ethnic policy of the state, territorial administration), as well as personal and subjective reasons (preserving the language, culture and traditions). This article will be of interest to researchers in the field of German dialectology and German speech islands. Keywords-German ethnic community, characteristics of ethnic identity","PeriodicalId":339935,"journal":{"name":"Proceedings of the 2nd International Conference on Education Science and Social Development (ESSD 2019)","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131907714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Typology of Migrants from Central Asia as an Attitude Formation of the Cultural Identity of the Receiving Country","authors":"P. Shumilova, I. Britvina","doi":"10.2991/ESSD-19.2019.141","DOIUrl":"https://doi.org/10.2991/ESSD-19.2019.141","url":null,"abstract":"- The article reveals the research data on the mutual relations between the Russian host community and foreign ethnic migrants from Central Asia. As a start of the successful integration highlights the migrant’s attitude for adoption of the cultural identity of the receiving country. The term cultural identity is singled out as a separate categorical unit. The results of the analysis of the study showing the typology of migrants, affecting the formation of attitudes to the adoption of a new cultural identity, based on 2 characteristics: information about Russian society and the desire to move to Russia.","PeriodicalId":339935,"journal":{"name":"Proceedings of the 2nd International Conference on Education Science and Social Development (ESSD 2019)","volume":"191 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130277742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}