Demiurg ideyi tekhnologiyi perspektivi dizainu最新文献

{"title":"The Influence of Western Pop Culture on the Creation of the Image of the Performer Through the Design of Advertising Posters and Plates in the Period of Late Socialism","authors":"A. Budnyk, K. Polishchuk","doi":"10.31866/2617-7951.4.2.2021.246824","DOIUrl":"https://doi.org/10.31866/2617-7951.4.2.2021.246824","url":null,"abstract":"The aim of the research is to analyze the formation of the artist’s image through the design of musical posters and records in the period of late socialism by borrowing the semantic component and formal techniques in foreign pop culture, including graphic design, which served as an important component. The research methodology is based on a logical-analytical tool of scientific knowledge. Scientific novelty. Previous research has been supplemented by the analysis of new empirical data, including the design of record covers, visual coincidences of primary sources and borrowings. The revealed facts will be useful for the further development of both modern Ukrainian design and the formation of the artist’s image in show business. Conclusions. As a result of the study we conclude that in the period 1970-1990 in the process of formation of pop culture in the USSR the problem of its visual representation was formed, as evidenced by numerous pieces borrowed from foreign pop design solutions for advertising products: posters, placards, album covers, accompanying products. At an early stage, this trend was manifested despite the existence of the “Iron Curtain”, ideological isolation and was episodic. In the period chronologically close to the collapse of the USSR, such processes of stylistic citation in design became more frequent in line with the growth of information coming from the developed West. Copying Western techniques and visual language can be seen as a desire to break away from the dogmatic patterns of culture instilled by socialist realism, regardless of the conscious or unconscious nature of imitation. Blind imitation was later replaced by a reasonable rethinking, so in the best examples of domestic design of the period under study there were attempts to give formal Western methods the character of the local national color, which requires further exploration.","PeriodicalId":33447,"journal":{"name":"Demiurg ideyi tekhnologiyi perspektivi dizainu","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45226612","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Illustration Festivals and Book Fairs in the Development of Ukrainian Illustration as a Sector of Creative Industries","authors":"Natalia Udris-Borodavko, A. Pavliuk","doi":"10.31866/2617-7951.4.2.2021.246819","DOIUrl":"https://doi.org/10.31866/2617-7951.4.2.2021.246819","url":null,"abstract":"The purpose of the article is to clarify the meaning and functions of illustration festivals and book fairs from a socio-cultural perspective, as well as to determine and summarize the level of Ukrainian illustration’s representation in the international space through participation in such events. Research methodology. Empirical method, method of analysis and synthesis were applied. Journalistic materials on international events containing locations for the presentation of illustrative works and professional communication between illustrators were subject to analysis. Scientific novelty. The article considers the theoretical aspects’ importance of professional exhibitions of illustrators at international book fairs, competitions and festivals in the field of illustration for the development of this sector of creative industries. It is determined that these events are a powerful socio-cultural phenomenon and an effective platform for social communication between the main players in the sector. The events also perform a compensatory and motivating function for both professional environments and ordinary viewers of illustration, and their festivity and positive public response increase the illustration importance as a creative industries’ sector among the population. Also, for the first time, the article synthesizes factual data on the awards and prizes of Ukrainian illustrators, which exist in separate news publications, in the chronology of each event. It turned out that the most attractive for the participation of Ukrainian illustrators is The Illustrators Exhibition – Bologna Children’s Book Fair, as the chronology of achievements at this event is the longest and largest. The most successful illustrators in terms of international awards are Romana Romanyshyn and Andriy Lesiv («Agrafka»creative workshop). Conclusions. Over the last decade, Ukrainian illustration has been actively asserting itself internationally. The works created in 2010 correspond to world trends and attract the attention of foreign colleagues, publishers and critics. In recent years, the promotion and PR of illustrators have reached a much higher level, which increases the publicity of Ukraine’s achievements and strengthens the prestige of the sector in the public. The constant worldwide recognition of a narrow circle of Ukrainian illustrators in the presence of many talented authors raises the question of forming a culture of Ukrainian illustrators’ professional ambitions, when presenting themselves in international competitions and festivals, submitting their work should be understood as part of professional activity. The presentation of Ukrainian illustration in such events can be interpreted as a tool of cultural diplomacy of Ukraine in the international space.","PeriodicalId":33447,"journal":{"name":"Demiurg ideyi tekhnologiyi perspektivi dizainu","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49092507","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Ecoposter as a Form of Socio-cultural Communications","authors":"S. Pryshchenko, Yevhen Antonovych, T. Senchuk","doi":"10.31866/2617-7951.4.2.2021.246806","DOIUrl":"https://doi.org/10.31866/2617-7951.4.2.2021.246806","url":null,"abstract":"The article reveals the role of the poster, which at the beginning of XXI century doesn’t lose the position of the main advertising medium for outdoor (especially in city lights), in interiors for various purposes, even as an element of the decor instead of paintings, in virtual competitions of various themes, and can be transformed into online ads banners. \u0000Purpose of the study is environmental social advertising, an empirical analysis of visual language and stylistic trends in the poster was conducted. The research methodology is based on rethinking the results of the International Project “ECO-Culture”, whose objectives were the development of eco-thinking, popularization of eco-trends, the formation of poster art a new lifestyle in an urban environment, promoting the concept of clean cities and consumer culture. In this way, the role of education, art and design and the responsibility of each of us in the systemic changes for the environment is proved. To achieve this goal, scientific methods were used: system-structural, socio-cultural, axiological, comparative, method of theoretical generalization. Scientific novelty. Ecoposter has been actualized as a form of socio-cultural communication, strategically aimed at preserving the environment and creating comfortable conditions for human life and activity, changing consumer attitudes, strengthening social responsibility and positive values. Conclusions. The current state of ecoposter, in particular in Ukraine, motivates further initiatives and interdisciplinary approach to the development of ecoculture in society by means of Poster Art. In the arsenal of techniques to increase the efficiency and aesthetic level of ecoposters, the authors highlighted the use of creative advertising technologies – visual metaphors, hyperbole, associations, allegories and metonymy, focusing on the experience of famous poster artists and participants in international exhibitions and competitions.","PeriodicalId":33447,"journal":{"name":"Demiurg ideyi tekhnologiyi perspektivi dizainu","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48441427","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Etymology and Historiography of the Ukrainian Headscarf as an Element of National Dress","authors":"O. Ivanenko","doi":"10.31866/2617-7951.4.2.2021.246847","DOIUrl":"https://doi.org/10.31866/2617-7951.4.2.2021.246847","url":null,"abstract":"The purpose of the article is to find out the peculiarities of headscarves functioning in the late 19th – early 20th centuries as an element of women’s national dress, to identify general and specific characteristics of their manufacturing and methods of tying, to find out the etymology of the word \"headscarf\", to trace its relationship with the concept of \"ubrus\" and others similar in meaning. Research methodology. Using a comparative-historical method, we have explored the etymology of concepts related to Ukrainian women’s headwear. Using a historical-typological method, a cultural and art analysis of the study has been conducted. Scientific novelty. The etymology of significant concepts of Ukrainian headwear, namely \"ubrus\", \"headscarf\" and others, is thoroughly studied. Their characteristic features in different regions of Ukraine are noted. The methods of tying headscarves from the 19th to the early 20th century are analysed and presented, the characteristics of their production and distribution in the counties of Poltava province are marked. It is proved that in Poltava province at the end of the 19th century, there were two main ways of tying headscarves simultaneously: in the counties of the north-western part of the province, the method of tying a headscarf with a knot on the top of the head was common, and in the eastern part – with a knot on the neck. Conclusions. Everyday women’s headscarves were intended to cover, insulate and decorate the heads of married women. Patterned woven headscarves were distinguished by the local originality of the artistic solution. Festive headdresses of Ukrainian women differed in variety and elegance. Strict completeness is inherent in the forms of this integral part of the national costume as those that have been refining over many generations. At the end of the 19th century. the wimples, on which a lot of material was spent, were almost destroyed. Headwear of new shapes was becoming more practical, cheaper and lighter. \"Starovytsky headscarves\" give way to manufactured goods. At the beginning of the 20th century, headscarves became the most common headdress both in the city and in the village.","PeriodicalId":33447,"journal":{"name":"Demiurg ideyi tekhnologiyi perspektivi dizainu","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42089457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Hotel and Restaurant Design Evolution: from Functional to Systemic Approach","authors":"O. Vladymyr","doi":"10.31866/2617-7951.4.1.2021.236119","DOIUrl":"https://doi.org/10.31866/2617-7951.4.1.2021.236119","url":null,"abstract":"The purpose of the article is to study the preconditions of origin and features of further development of the design of hotel and restaurant business. The research methodology is based on the methods of complex analysis with the use of historical-survey and practical-analytical methods. The essence of scientific novelty is to identify the main approaches in the design of hotel and restaurant business. The essence of scientific novelty is substantiation of transformations in understanding the essence and significance of design in the formation of the development concept of hotel and restaurant complexes as well. Conclusions. The study shows that during the long period of formation and development of hotel and restaurant business there have been significant changes in their design. Each of the stages of development of hotel and restaurant objects is characterized by the understanding transformation of the concept of “design” and the degree of application of its tools both in the decoration of premises and in its use in the formation of the concept and corporate style of the company. The systematic approach in the design of hotel and restaurant business does provide the formation of competitive advantages and is one of the main components of effective organization and conduct of hotel and restaurant activities.","PeriodicalId":33447,"journal":{"name":"Demiurg ideyi tekhnologiyi perspektivi dizainu","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46096183","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Postmodernism Techniques in Poster Projects of the Period of Covid-19 Pandemic","authors":"A. Budnyk","doi":"10.31866/2617-7951.4.1.2021.236115","DOIUrl":"https://doi.org/10.31866/2617-7951.4.1.2021.236115","url":null,"abstract":"The purpose of the study is to identify the features of the use of postmodern techniques in poster projects of the period of the COVID-19 pandemic. Research methods. The methodological basis of the study is comparative and art analysis. The scientific novelty of the study is the consideration of the poster activity of the pandemic period 2020-2021 in the context of postmodernism. Conclusions. In the current poster projects of the quarantine period, postmodern features are clearly traced, which are manifested not only in the visual language of the works, but also in the ways of exhibiting and positioning posters in society and the media. The pictorial component is characterized by the use of metaphor as a universal method, as well as a combination of different styles, multiple approaches, the lack of a dominant vector in solving the visual image. The use of double coding, quotes, reminiscences, games, irony, etc. is revealed.","PeriodicalId":33447,"journal":{"name":"Demiurg ideyi tekhnologiyi perspektivi dizainu","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41686502","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Design of Urban Space Elements in the Context of Rethinking the Educational Function of Project Activity","authors":"Nataliia Diadiukh-Bohatko","doi":"10.31866/2617-7951.4.1.2021.236118","DOIUrl":"https://doi.org/10.31866/2617-7951.4.1.2021.236118","url":null,"abstract":"The purpose of the article is to study the educational function of modern design by analyzing the objects of the urban environment in Ukraine and the world. The research methodology involves the use of observation methods and art analysis; the educational function of project activities is traced in historical and modern images gotten by collecting. The scientific novelty of the research lies in the reflection on the modern designer’s role in the formation of humanistic values in society; attention is drawn to the necessity of rethinking the surrounding space, which can be achieved using design. Conclusions. Modern designers combine a variety of functional requests and compositional artistic solutions, trying to surprise the average consumer. But sometimes you just need to create something that meets the humanistic demands – an environment filled with comfort and natural motives. In this way, project activities gain the opportunity to perform an educational function in society through the cultivation of true human values, through the reconciliation of different social groups in cities, different national cultures, aggressive urban environment and a man.","PeriodicalId":33447,"journal":{"name":"Demiurg ideyi tekhnologiyi perspektivi dizainu","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46211648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Archetypes of Greek Myths in the Fashion Design of the XХI Century from a Metamodern Viewpoint","authors":"I. Gardabkhadze, Anna V. Antonova","doi":"10.31866/2617-7951.4.1.2021.236124","DOIUrl":"https://doi.org/10.31866/2617-7951.4.1.2021.236124","url":null,"abstract":"The purpose of the article consists in clarifying the features of the archetypal structures functioning (in this case – archetypes of Greek myths) in modern fashion design and also in the analysis of the fashion design methodology peculiarities in the condi­tions of metamodernism. The realization of this purpose is planned by developing the meth­od of designing modern clothing, taking into account the principles and characteristics of metamodernism. Research methodology. The complex problem of analyzing the features of fashion design development in the environ­ment of metamodernism is solved based on interdisciplinary system analysis with a combi­nation of subject, historiographic and morpho­logical analyzes.Scientific novelty. For the first time, it was shown that modern design trends, such as in-personal empathy and situational expressiveness, more careful consideration of aesthetic guidelines, psychological attitudes, and user expectations, are most harmoniously reflected in the principles of metamodernism. It was demonstrated that in the conceptual space of the metamodern, the principle of os­cillation corresponds to a choice between two competing primary sources of an image gen­eration in fashion design. The images of Greek mythology gods were chosen as traditional ele­ments of the design project, and prototypes of modern clothing models were chosen as com­petitive elements. Conclusions. As a result of the research, we conclude that in the practice of fashion design, it is expedient to solve the project approach in a balanced way between the factors of the creative source, the personal qualities of the individual, and the archetypes manifested in it. The methods for elements of Greek myths heroes’ images synthesizing with elements-carriers of fashion trends was pro­posed, taking into account the tendencies of metamodernism. Experimental approbation of the research results was carried out by assess­ing the artistic and aesthetic qualities of mod­ern women’s clothing models collection based on Greek myths motives. Thus, the results of the collection design confirmed the feasibility of turning to archetypal forms to find innovative design solutions.","PeriodicalId":33447,"journal":{"name":"Demiurg ideyi tekhnologiyi perspektivi dizainu","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41877309","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"At the Turn of the Century: Professional Secrets of Lviv Designers","authors":"O. Tsymbaliuk","doi":"10.31866/2617-7951.4.1.2021.236130","DOIUrl":"https://doi.org/10.31866/2617-7951.4.1.2021.236130","url":null,"abstract":"The purpose of the work is to investigate the conditions of the designers’ creative work at the Lviv Art and Production Plant in the socially critical period of the late 1980s and the early 1990s, to identify the features of technological processes in design and layout in the absence of basic professional materials, raw materials and tools. The research methodology lies in studying the scientific literature on the socio-cultural environment features of the Soviet period of the second half of the twentieth century and gathering information by interviewing a former design team member. The scientific novelty of the research is the introduction of the design activity experience of the artists and designers’ creative group and the cooperative “Artes” during 1988-1991 into scientific circulation; its coverage from the inside of the work process. Conclusions. The results of the study capture the unique experience of a group of Lviv designers at the art plant, who, in difficult ideological and material constraints, were able to implement a large number of projects, ranging from the development of machine housings for industrial production and ending with small printing products. An important factor is the compliance of their unique design products with world parameters from a technical and aesthetic point of view, and the use of certain methods and technologies indicates the process of comparison with world achievements in the field of design.","PeriodicalId":33447,"journal":{"name":"Demiurg ideyi tekhnologiyi perspektivi dizainu","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42340204","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Ways to Find Harmony in Modern Clothing Design Projects","authors":"Kateryna Kyselova, Olha Shandrenko","doi":"10.31866/2617-7951.4.1.2021.236120","DOIUrl":"https://doi.org/10.31866/2617-7951.4.1.2021.236120","url":null,"abstract":"The purpose of the article. The article explains the ways to find harmony in modern clothing design projects. The research methodology consists of the analysis application in the field of fashion, as well as methods of source, aesthetic and structural-compositional analysis. The scientific novelty of the work lies in determining and systematizing the main ways of searching for harmony in clothing design 2010-2020. Conclusions. Design forms and expression, its orientation change not only due to a technology change but primarily due to changes in social demands, value systems, mental guidelines, of which the search for harmony is also important – external and internal. Designers solve this aspect in various ways: from formalized proportioning and the color wheel usage to the use of natural motifs and folk art archetypes. Another way is “green”, ecological, “ethical”, “sustainable” fashion – directions that not only demonstrate the possibilities of processing but also generate a particular worldview, draw attention to the artist’s ability to return people to the beauty and diversity of the world.","PeriodicalId":33447,"journal":{"name":"Demiurg ideyi tekhnologiyi perspektivi dizainu","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44106451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}