MIX Jurnal Ilmiah Manajemen最新文献

{"title":"MODERATION EFFECT OF SOCIAL MEDIA TO ENTREPRENEURIAL DISCOVERY AND CREATION, ANTECEDENT’S PRIOR KNOWLEDGE AND ENTREPRENEURIAL ALERTNESS. AN EMPIRICAL STUDY","authors":"Berlilana Berlilana, Tri Wahyuningsih","doi":"10.22441/mix.2021.v11i3.001","DOIUrl":"https://doi.org/10.22441/mix.2021.v11i3.001","url":null,"abstract":"This study aimed to analyze and evaluate the discovery and creation of opportunities in entrepreneurship moderated by social media. Two variables were used as antecedents namely Prior Knowledge and Entrepreneurial Alertness. This research used structural equation modeling method as well as Partial Least Square (PLS) theory. There were 294 final data processed from entrepreneurs who interacted using social media. From the 5 proposed hypotheses, the 5 hypotheses were significantly positive. Prior Knowledge had a significant impact on Entrepreneurial Alertness, social media had a significant impact in moderating Prior knowledge and Entrepreneurial Alertness on finding and creating opportunities. The novelty of this research explores the concept of entrepreneurship in social media and very few researchers conduct research in this field","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"32 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-10-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72543574","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH PENDIDIKAN DAN PELATIHAN SERTA KOMPETENSI MANAJERIAL TERHADAP KINERJA KEPALA SEKOLAH","authors":"Wiwu Ulandari, Edhy Rustan","doi":"10.22441/MIX.2021.V11I3.005","DOIUrl":"https://doi.org/10.22441/MIX.2021.V11I3.005","url":null,"abstract":"The headmaster's performance is influenced by several factors. The purpose of this study was to examine the effect of education and training and managerial competence on the performance of school principals. The method used in this research is quantitative with an ex-post facto design. Sampling was selected in a multistage manner from 19 State Senior High Schools in North Luwu Regency. Data were collected through observation and questionnaires for further data analysis with multiple regression. The test results show the effect of education and training on the performance of principals with a coefficient of 43.7%, the effect of managerial competence on the performance of principals with a coefficient of 52.5% and the effect of education and training and managerial competence on the performance of principals with a coefficient of 52, 6%. Thus, it is concluded that the implementation of education and training, as well as managerial competence, affect the performance of school principals.","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"74 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-10-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77268745","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MEMBANGUN CITRA MEREK PERUSAHAAN DAN KUALITAS PRODUK DALAM MEMEDIASI PENGARUH E-WOM PADA KEPUTUSAN PEMBELIAN MELALUI APLIKASI DIGITAL","authors":"Y. Supriadi, D. Arieftiara, Desmintari Desmintari, Eeng Ahman","doi":"10.22441/MIX.2021.V11I3.002","DOIUrl":"https://doi.org/10.22441/MIX.2021.V11I3.002","url":null,"abstract":"Penelitian ini dikembangkan bertujuan untuk mengkaji dan menganalisis peran electronic word of mouth atau disingkat e-WOM, kualitas produk, brand image dan keputusan pembelian. Peran e-WOM dan kualitas produk sangat penting sekali untuk perusahaan yang harus melindungi konsumen agar dapat mengambil keputusan pembelian produk aplikasi jasa online pemesanan penginapan Airbnb. Studi ini menggunakan survei online dengan metode pendekatan kuantitatif memakai teknik purposive sampling, kuesioner yang dibagikan sebanyak 414 responden, pengujian hipotesis dilakukan dengan menggunakan Amos 23.0. Pembuktikan hasil dari pengaruh positif dari e-WOM terhadap brand image dan keputusan pembelian, begitu juga dengan kualitas produk mampu memengaruhi brand image dan keputusan pembelian, Keberadaan brand image juga mampu memengaruhi secara positif terhadap keputusan pembelian. Model brand image dalam memediasi pengaruh e-WOM dan kualitas produk terhadap keputusan pembelian sebagai hal baru yang memiliki nilai orisinalitas penelitian yang menggunakan aplikasi AirBnb untuk menjaga dan kepercayaan konsumen untuk mendapatkan bisnis yang berkelanjutan, model ini dapat membantu perusahaan marketplace penyedia jasa sewa penginapan untuk meningkatkan penjualannya agar tetap bertahan dan terus berkembang pada saat PANDEMIC COVID-19.","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"56 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-10-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79722709","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MODEL KOLABORASI TQM DALAM PEMENUHAN TRIDHARMA PERGURUAN TINGGI","authors":"Tria Citra Listiani Mukti, Ade Iriani, Yari Dwikurnaningsih","doi":"10.22441/MIX.2021.V11I3.006","DOIUrl":"https://doi.org/10.22441/MIX.2021.V11I3.006","url":null,"abstract":"The tridharma of higher education in the form of education, research, and community service is the mandate of the legislation for universities. In implementing tridharma, universities should adapt to the development and needs of the community as well as science and technology (Science, Technology and the Arts). It can hardly be fulfilled by a university alone because of the growing needs of the society where all branches of science need to be integrated and connected. This study explained how collaboration could be applied in universities with a TQM approach. TQM has been widely used in various organizations and has proven its success for this approach was chosen in developing the existing collaboration model. Literature analysis method of TQM and collaboration was used in this study. The result is collaboration in fulfilling the Tridharma of higher education by using the TQM approach in a model stage could help organizations achieve previously agreed goals and adapt to existing science and technology needs.","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"40 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-10-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73411581","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALYZING THE IMPACT OF INDIVIDUAL, GROUP, ORGANIZATIONAL, AND TECHNOLOGICAL FACTORS ON KNOWLEDGE SHARING ACTIVITIES AMONGST ACADEMICS IN INDONESIA","authors":"Lina Anatan, W. Bangun, Fransiscus Marcel","doi":"10.22441/MIX.2021.V11I3.007","DOIUrl":"https://doi.org/10.22441/MIX.2021.V11I3.007","url":null,"abstract":"Knowledge is the most important strategic resource for knowledge-based organizations such as higher education to achieve sustainable competitive advantage. Facing dynamic and unpredictable competition, organizations not only rely solely on a workforce training system that focuses on selecting workers who have specific knowledge, skills, abilities, or competencies, but also organizations must start thinking about how the knowledge sharing process can be carried out in organization. This study is conducted to investigate factors influencing knowledge sharing activities among academics in Indonesia. These factors include individual factors, group factors, organizational factors, and technological factors. This study involved academics from public and private universities in Indonesia and data collected through surveys. This study involved 141 respondents from 17 study programs which include 31 public and private universities in Indonesia. The results showed that individual factors, organizational factors, and technological factors had a significant influence on knowledge sharing activities among academics in higher education, while group factors did not have a significant effect on knowledge sharing activities between academics in universities in Indonesia","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-10-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72696891","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EFFICIENT COMPARISON OF THE TOP 10 LARGEST COMMERCIAL BANKS IN INDONESIA: DEA (DATA ENVELOPMENT ANALYSIS)","authors":"A. Christianti","doi":"10.22441/MIX.2021.V11I3.009","DOIUrl":"https://doi.org/10.22441/MIX.2021.V11I3.009","url":null,"abstract":"Banking efficiency is very important in supporting the success of macro policies specifically, maintaining the sustainability of development that affects economic growth and social welfare. This study discusses the efficiency of commercial banks for the 2015-2019 period using data from the 10 largest commercial banks in Indonesia. The methodology used is non-parametric, Data Envelopment Analysis, to analyze technical efficiency. The results showed that 7 banks had a maximum efficiency level consistently during the study period and there were still 3 banks that did not reach the maximum efficiency but during certain periods or periods. Based on the results of the DEA, inefficient banks in a certain period can achieve maximum efficiency by reducing inputs such as labor costs, net fixed assets, and the number of deposits. This might be attributed that the competition in the banking industry and because not all inputs could be controlled by management, some large banks cannot maintain their level of efficiency consistently.","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-10-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87644284","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE DETERMINANT FACTORS OF PERSONAL FINANCIAL MANAGEMENT OF INDONESIAN MIGRANT WORKERS IN HONGKONG","authors":"Caecilia Wahyu Estining Rahayu, Christina Heti Tri Rahmawati","doi":"10.22441/MIX.2021.V11I1.004","DOIUrl":"https://doi.org/10.22441/MIX.2021.V11I1.004","url":null,"abstract":"This study aims to examine determinants factors of personal financial management of Indonesian migrant workers in Hongkong. The determinant factors are 1) demographic aspects include age, academic background, number of dependents, and 2) financial literacy. The sample used in this study was several Indonesian migrant workers who are still actively working in Hongkong, especially as household assistants. This study used questionnaire method to obtain the primary data from migrant workers. The sampling technique was non-random sampling which was accidental sampling technique. The data analysis used was Chi-Square analysis. The result shows that: 1) partially, there is relationship between ages and personal financial management; 2) there is a relationship between financial literacy and personal financial management; 3) partially, there is no relationship between academic background and number of dependents with personal financial management. The implication of this study is that by having good knowledge and understanding about finances, Indonesian migrant workers in Hongkong are expected to manage good and wise personal finances, so that they can improve their prosperity.","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"96 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85735413","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"GREEN COMMUNITY EMPOWERMENT BUSINESS MODEL TO RECOGNIZE SOLO GREEN CITY: A CASE STUDY","authors":"N. H. Purnomowati, A. Asrihapsari","doi":"10.22441/MIX.2021.V11I1.010","DOIUrl":"https://doi.org/10.22441/MIX.2021.V11I1.010","url":null,"abstract":"This research aims to investigate how local government of Surakarta developing green businesses to realise Solo Green City, as the answer of environmental sustainability issue. We elaborate the Green Business Model as a strategy to enhance communities participation in  green projects.  Schaltegger et al. (2012) explained that  green business is a sistematical approach to develop both business and sustainable environment. We applied the qualitative method in this study. We did interview two groups of respondents, policy makers and green business practitioners. Policy makers are Regional Planning Agency (Bappeda) as macro planner and Environmental Agency and Agricurtural; Food Security and Fishery Agency as implementers. On the other hand, we interviewed businessmen of decorative plants, hidroponic community, organic vegetables village, and go green souvenirs sellers as practitioners. It can be concluded that from several green business activities,  the community empowerment is the most influential movement to establish Solo Green City. The success project such as Organic Vegetables Village in Mojosongo is the result from collaboration of NGO Rumah Zakat with local community. The project was supervised under Environmental Agency as pilot project of the climate villages. The model that we developed will be submitted to the local government as policy recommendation","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"52 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76831348","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Investigations of Customer Loyalty: Strengthening Product Quality, Brand Image and Customer Satisfaction","authors":"Enjang Sudarman, Harries Madiistriyatno, Ikbal Sudarman","doi":"10.22441/MIX.2021.V11I1.006","DOIUrl":"https://doi.org/10.22441/MIX.2021.V11I1.006","url":null,"abstract":"Abstract. The purpose of this study is to help make decisions about winning the smartphone market through product differentiation to increase customer loyalty for the OPPO Brand. The study population was 1050 students of the faculty of education and the faculty of economics, the sampling technique using the stratified random sampling method was obtained by 550 students. Data analysis was performed using Structural Equation Model (SEM) statistical analysis using Amos Graphic v.22 Software. The result of the research obtained product differential strategy, brand image and customer satisfaction can increase customer loyalty. Brand image and customer satisfaction factor are mediators of product quality on customer loyalty factors. The implication of this research is that brand image is the biggest factor affecting customer satisfaction. Furthermore, the contribution of research result to the OPPO company must make product changes in order to improve brand image, customer satisfaction and customer loyalty. Abstrak. Tujuan dari penelitian ini adalah untuk meningkatkan loyalitas pelanggan melalui penguatan kualitas produk, citra merek dan kepuasan pelanggan. Populasi penelitian ini adalah Mahasiswa di Kabupaten Karawang dari 12 Perguruan tinggi sebanyak 27,378 mahasiswa, teknik pengambilan sampel menggunakan stratified random sampling diperoleh sebanyak 550 orang. Analisis data dilakukan dengan menggunakan analisis statistik Structural Equation Model (SEM) menggunakan perangkat lunak Amos Graphic versi 22. Hasil penelitian yang diperoleh bahwa penguatan kualitas produk memiliki efek secara langsung terhadap loyalitas pelanggan, citrak merek dan kepuasan pelanggan adalah mediator faktor kualitas produk pada faktor loyalitas pelanggan. Implikasi dari penelitian ini bahwa citra merek merupakan faktor terbesar yang mempengaruhi kepuasan pelanggan. Selanjutnya, kontribusi hasil penelitian terhadap perusahaan OPPO adalah untuk pertimbangan kebijakan bagi manajemen dalam hal penguatan kualitas produk yang dilakukan melalui inovasi teknologi dari sisi penggunaan bahan, fitur-fitur, serta komponen berkualitas tinggi agar meningkatkan citra merek, kepuasan pelanggan sehingga berdampak positif terhadap loyalitas pelanggan.","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81492484","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MINAT PETANI MENGADOPSI SHARING ECONOMY PEER-TO-PEER LENDING SEBAGAI ALTERNATIF PEMBIAYAAN PERTANIAN","authors":"Hera Laxmi Devi Septiani, U. Sumarwan, L. Yuliati, Kirbrandoko Kirbrandoko","doi":"10.22441/MIX.2021.V11I1.001","DOIUrl":"https://doi.org/10.22441/MIX.2021.V11I1.001","url":null,"abstract":"ENGLISHResearch on adoption of sharing economy in agribusiness is still scarce, particularly the research on adoption of peer-to-peer lending by farmers.  Some studies have shown that sharing economy offers benefits to the farmers, hence it is important to drive farmers to adopt sharing economy.  This study aims to investigate the factors that drive the behavioral intention of farmers to adopt sharing economy.  The form of sharing economy investigated in this study is peer-to-peer lending in farming funding.  This study uses variables of UTAUT2 to measure the acceptance toward technology used in sharing economy and Theoretical Model of Participation in the Sharing Economy to measure the acceptance towards the service of sharing economy itself.  Besides the variables of the aforementioned theories this study also includes new variables which are trust and values. The respondents of this research are 144 farmers in West Java, Indonesia who have not adopted peer-to-peer lending farming funding.  The data is analyzed using SEM, showing the results that there are three variables showing significant and positive correlation, which are hedonic motivation, price value and habit.   BAHASA INDONESIAPenelitian mengenai sharing economy di sektor agribisnis di Indonesia relatif masih sedikit, khususnya penelitian mengenai adopsi peer-to-peer lending oleh petani.  Beberapa penelitian mengenai sharing economy menunjukkan bahwa sharing economy memberikan manfaat bagi petani, oleh karenanya penting untuk mendorong adopsi sharing economy oleh petani.  Penelitian ini bertujuan untuk menggali faktor-faktor yang mendorong timbulnya niat berperilaku di kalangan petani untuk mengadopsi sharing economy.  Bentuk sharing economy yang diteliti di dalam riset ini adalah peer-to-peer lending dalam pembiayaan pertanian.  Studi ini menerapkan variabel-variabel dari teori utama UTAUT 2 serta Model Teoretis Partisipasi Sharing Economy masing-masing teori tersebut untuk menginvestigasi faktor-faktor pendorong niat berperilaku mengadopsi sharing economy dari sisi teknologi serta dari sisi layanan sharing economy-nya sendiri.  Selain variabel-variabel dari kedua teori di atas penelitian ini juga menambahkan variabel kepercayaan (trust) dan nilai-nilai (values).  Penelitian dilakukan di wilayah Jawa Barat, Indonesia,  dengan jumlah responden 144 petani yang belum mengadopsi sharing economy peer-to-peer lending. Hasil analisis data menggunakan SEM menunjukkan terdapat tiga variabel yang menunjukkan hubungan signifikan dan positif, yaitu motivasi hedonis (hedonic motivation), nilai harga  (price value), serta kebiasaan (habit).","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"39 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79296837","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}