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PERANAN BRAND IMAGE DAN BRAND CREDIBILITY DALAM MENINGKATKAN LOYALTY INTENTION MELALUI BRAND COMMITMENT 百利南品牌形象丹品牌信誉达拉姆孟加坎忠诚意向美拉瑞品牌承诺
MIX Jurnal Ilmiah Manajemen Pub Date : 2021-02-01 DOI: 10.22441/MIX.2021.V11I1.007
Keni Keni, Callista Callista
{"title":"PERANAN BRAND IMAGE DAN BRAND CREDIBILITY DALAM MENINGKATKAN LOYALTY INTENTION MELALUI BRAND COMMITMENT","authors":"Keni Keni, Callista Callista","doi":"10.22441/MIX.2021.V11I1.007","DOIUrl":"https://doi.org/10.22441/MIX.2021.V11I1.007","url":null,"abstract":"The purpose of this research is to examine whether 1) brand image can predict loyalty intention 2) brand credibility can predict loyalty intention 3) brand credibility can predict brand commitment 4) brand commitment can predict loyalty intention 5) brand commitment mediates the effect of brand credibility on loyalty intention. Sample was selected using convenience sampling method amounted to 173 respondents. Data processing techniques using structural equation modeling what helped by Smart PLS 3.2.7 program. The result of this study shows that brand credibility, and brand commitment have significant effect to predict loyalty intention, but brand image doesn’t, brand credibility has significant effect to predict brand commitment, and brand commitment mediates the effect of brand credibility on loyalty intention. ","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"33 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79731459","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
THE EFFECT OF YOUTUBE MEDIA OF ONLINE REVIEW, VISUALIZATION AND TRUST ON INTENTION TO BUY SMARTPHONE YouTube媒体在线评论、可视化和信任对智能手机购买意愿的影响
MIX Jurnal Ilmiah Manajemen Pub Date : 2021-02-01 DOI: 10.22441/MIX.2021.V11I1.003
A. Wardhani, Dearna Kee June Chen
{"title":"THE EFFECT OF YOUTUBE MEDIA OF ONLINE REVIEW, VISUALIZATION AND TRUST ON INTENTION TO BUY SMARTPHONE","authors":"A. Wardhani, Dearna Kee June Chen","doi":"10.22441/MIX.2021.V11I1.003","DOIUrl":"https://doi.org/10.22441/MIX.2021.V11I1.003","url":null,"abstract":"Within the conduct of the study, the research adopted the TAM (Technology Acceptance) theory as the basis for identifying the factors that influence the customers to perform transactions through online sites. Furthermore, within the study as well the researcher would like to adopt the TPB (Theory Planned Behaviour) as the support of TAM theory in predicting the online consumer behaviours within the online sites. On the other hand, in the data analysis the researcher has run by using the PLS 3.0. In the same time, survey by means of questionnaire distribution carried out toward the respondents who used to perform transactions through online sites. Finally,  this research found that visualization, online review and trust have positive impact on purchase intention smartphone of consumer  through You Tube Channel","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"63 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89028495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Apakah Keadilan Formal Penilaian Kinerja Menjadi Determinan Kepuasan Kerja dan Komitmen Continuance? 正式的绩效评估是工作满意度和持续承诺的保证吗?
MIX Jurnal Ilmiah Manajemen Pub Date : 2021-02-01 DOI: 10.22441/MIX.2021.V11I1.009
M. Palupi
{"title":"Apakah Keadilan Formal Penilaian Kinerja Menjadi Determinan Kepuasan Kerja dan Komitmen Continuance?","authors":"M. Palupi","doi":"10.22441/MIX.2021.V11I1.009","DOIUrl":"https://doi.org/10.22441/MIX.2021.V11I1.009","url":null,"abstract":"The role of formal justice becomes the dominant aspect in explaining employee attitudes and behavior in the organization. The purpose of this study is to investigate formal justice which consists of distributive and procedural justice in explaining job satisfaction and continuance commitment in organizations. The respondents of this study are employees from private small and medium business sector. The number of questionnaires obtained and could be used as many as 215 questionnaires. Hypothesis test results show that there is a significant positive relationship between procedural justice toward job satisfaction and also continuance commitment through job satisfaction, whereas distributive justice positively influences continuance commitment. Other result shows job satisfaction positively effects continuance commitment. As such, formal justice fulfills its importance of explaining job satisfaction and continuance commitment while job satisfaction is largely in mediating the effect of formal justice on continuance commitment.","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"25 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90736094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
HOW TRANSFORMATIONAL LEADERSHIP INTENSIFY EMPLOYEE PERFORMANCE MEDIATING BY JOB SATISFACTION 变革型领导如何强化工作满意度对员工绩效的中介作用
MIX Jurnal Ilmiah Manajemen Pub Date : 2020-10-13 DOI: 10.22441/mix.2020.v10i3.010
I. P. Kawiana, I. Riana, I. G. Rihayana, I. N. R. Adi
{"title":"HOW TRANSFORMATIONAL LEADERSHIP INTENSIFY EMPLOYEE PERFORMANCE MEDIATING BY JOB SATISFACTION","authors":"I. P. Kawiana, I. Riana, I. G. Rihayana, I. N. R. Adi","doi":"10.22441/mix.2020.v10i3.010","DOIUrl":"https://doi.org/10.22441/mix.2020.v10i3.010","url":null,"abstract":"These studies aimed to investigate the relationship between transformational leadership on job satisfaction and employee performance. The study adopted a quantitative paradigm with a population of employees at the Investigation Department, Immigration Office in Bali, Indonesia. The questionnaire was spread to 253 employees on intervals time three weeks by the number was responding are 115 employees.  The results revealed that transformational leadership has a significant effect on job satisfactionhowever, no significant impact on employee performance. Job satisfaction has a significant impact on employee performance. Moreover, this research found that job satisfaction played an essential role as a mediating between transformational leadership on employee performance. The implications of the study represent job satisfaction as a critical role and will be discussed.  Whereas, the practical implications concern the importance of administering equity in the transformational leadership values to enhance employee performance.","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"76 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86057088","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 9
ENVIRONMENTAL UNCERTAINTY IN MODERATING BUDGETARY PARTICIPATION AND ORGANIZATIONAL COMMITMENT TO BUDGETARY SLACK 环境不确定性调节预算参与和组织对预算松弛的承诺
MIX Jurnal Ilmiah Manajemen Pub Date : 2020-10-12 DOI: 10.22441/MIX.2020.V10I3.006
Putu Kepramareni, Ida Ayu Nyoman Yuliastuti, Gusti Ayu Prima Dewi
{"title":"ENVIRONMENTAL UNCERTAINTY IN MODERATING BUDGETARY PARTICIPATION AND ORGANIZATIONAL COMMITMENT TO BUDGETARY SLACK","authors":"Putu Kepramareni, Ida Ayu Nyoman Yuliastuti, Gusti Ayu Prima Dewi","doi":"10.22441/MIX.2020.V10I3.006","DOIUrl":"https://doi.org/10.22441/MIX.2020.V10I3.006","url":null,"abstract":"Budgetary slack is done to facilitate the achievement of the budget by budgeting low income and high budgeting. This study aims to determine the effect of budgetary participation and organizational commitment on budgetary slack with environmental uncertainty as a moderating variable. The population used in this study was 19 Starred Hotels in Ubud Gianyar with a total of 2,151 employees. The method of determining the sample using a purposive sampling technique, so that the sample used is as many as 152 employees found in 19 Starred Hotels in Ubud, Gianyar. Data collection was carried out using a questionnaire. The analysis technique used is MRA (Moderated Regression Analysis). The results showed that budgetary participation had a positive effect on budgetary slack, while organizational commitment had a negative effect on budgetary slack. Environmental uncertainty can strengthen the influence of budgetary participation on budgetary slack, and environmental uncertainty can weaken the influence of organizational commitment on budgetary slack.","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"18 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86951522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
EDUCATION ENTREPRENEURSHIP, SELF-EFFICATION AND FAMILY ENVIRONMENT ON THE SPIRIT OF STUDENTS BUSINESS ENTREPRENEURS TROUGH PERSONALITY 教育创业、自我效能感和家庭环境对学生创业精神的影响是通过个性形成的
MIX Jurnal Ilmiah Manajemen Pub Date : 2020-10-12 DOI: 10.22441/mix.2020.v10i3.009
D. Wahyuni, R. Rismawati
{"title":"EDUCATION ENTREPRENEURSHIP, SELF-EFFICATION AND FAMILY ENVIRONMENT ON THE SPIRIT OF STUDENTS BUSINESS ENTREPRENEURS TROUGH PERSONALITY","authors":"D. Wahyuni, R. Rismawati","doi":"10.22441/mix.2020.v10i3.009","DOIUrl":"https://doi.org/10.22441/mix.2020.v10i3.009","url":null,"abstract":"This study aims to determine the effect of entrepreneurship education, self-efficacy and family environment on entrepreneurial spirit through personality. This research is a quantitative study using an approachcluster proportional sampling with primary data by distributing questionnaires to vocational high school students in Surabaya. The number of samples in this study were 180 vocational students. The data analysis method uses SEM. The results showed that entrepreneurship education influences entrepreneurial personality, self-efficacy influences entrepreneurial personality, family environment influences entrepreneurial personality, entrepreneurship education influences entrepreneurial spirit, self-efficacy influences entrepreneurial spirit, family environment influences entrepreneurial personality and entrepreneurial personality influences entrepreneurial spirit entrepreneurship. ","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"53 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89137005","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
TRANSFORMATIONAL LEADERSHIP AND JOB SATISFACTION: A QUANTITATIVE STUDY ON TEXTILE COMPANIES IN SOLO CENTRAL JAVA 变革型领导与工作满意度:对中爪哇纺织企业的定量研究
MIX Jurnal Ilmiah Manajemen Pub Date : 2020-10-12 DOI: 10.22441/MIX.2020.V10I3.007
T. Sutrisno, D. Tambunan, T. Teofilus, A. G. Henryanto, D. R. Wijayadne
{"title":"TRANSFORMATIONAL LEADERSHIP AND JOB SATISFACTION: A QUANTITATIVE STUDY ON TEXTILE COMPANIES IN SOLO CENTRAL JAVA","authors":"T. Sutrisno, D. Tambunan, T. Teofilus, A. G. Henryanto, D. R. Wijayadne","doi":"10.22441/MIX.2020.V10I3.007","DOIUrl":"https://doi.org/10.22441/MIX.2020.V10I3.007","url":null,"abstract":"The purpose of this study is trying to see the effect of the transformational leadership to the job satisfaction, which already explain in the literature review that when the problem are simple and clear it was best to use transactional leadership, but when the company getting bigger then it supposed to use the transformational leadership, however in central java perspectives, these company is not that small yet is not that big as well. Then we do assume that the leader should be transformational and yet transactional. To test the hypothesized model, this study uses a survey questionnaire research design and a quantitative approach, Data collection by researchers is done by sending questionnaires to employees of the middle manager (supervisor; manager) level at 6 textile companies in Central Java Province via email. This shows that the data taken can be said to represent the condition of textile companies in Solo City, Central Java Province of the Republic of Indonesia.","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"2 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79018156","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
HOW WORK SATISFACTION AND ORGANIZATION CLIMATE INFLUENCE ORGANIZATIONAL CITIZENSHIP BEHAVIOUR 工作满意度和组织氛围如何影响组织公民行为
MIX Jurnal Ilmiah Manajemen Pub Date : 2020-10-12 DOI: 10.22441/mix.2020.v10i3.008
A. Nugroho, Elyssa Nurulita, J. Sihite
{"title":"HOW WORK SATISFACTION AND ORGANIZATION CLIMATE INFLUENCE ORGANIZATIONAL CITIZENSHIP BEHAVIOUR","authors":"A. Nugroho, Elyssa Nurulita, J. Sihite","doi":"10.22441/mix.2020.v10i3.008","DOIUrl":"https://doi.org/10.22441/mix.2020.v10i3.008","url":null,"abstract":"The research explores the influence of job satisfaction and organizational climate on organizational citizenship behavior. The object of this research are employees at PT.CCM. The research conducted to 60 respondents by delivering a questionnaire. The data analysis conducted with multiple linear regression tests. The result of this research shows that there is a partially and simultaneously correlation between job satisfaction and organizational climate toward organizational citizenship behavior.","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85371657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
THE IMPLICATION OF GREEN MARKETING THAT INFLUENCE THE CUSTOMER AWARENESS TOWARDS THEIR PURCHASE DECISION 绿色营销对消费者购买决策意识的影响
MIX Jurnal Ilmiah Manajemen Pub Date : 2020-10-06 DOI: 10.22441/mix.2020.v10i3.005
Yanto Ramli, Dudi Permana, Mochamad Soelton, Swarmilah Hariani, T. Yanuar
{"title":"THE IMPLICATION OF GREEN MARKETING THAT INFLUENCE THE CUSTOMER AWARENESS TOWARDS THEIR PURCHASE DECISION","authors":"Yanto Ramli, Dudi Permana, Mochamad Soelton, Swarmilah Hariani, T. Yanuar","doi":"10.22441/mix.2020.v10i3.005","DOIUrl":"https://doi.org/10.22441/mix.2020.v10i3.005","url":null,"abstract":"The disposal of plastic waste in the ocean has become a serious issue in Indonesia. There has been plenty of news referring the plastic trash in the Ocean, which has harm and kill lots of sea animals around the ocean and also create unhealthy environment. The intention of this study is to analyze and implement green marketing in fast food restaurants to promote and educate customers referring to the dangers of using plastic products and  control them from the fast food restaurants. This research is to analyze the customer awareness and bahavior towards their purchase decision in relating to green marketing as the intervening variable. The collection of data is done through the distribution of questionnaire to the respondents,thecustomers ofKFC restaurants in Jakarta, Indonesia is the respondent of this research. The method of analysis is based on descriptive and verification research, the sample determination is usingPurposive Random Sampling and the data analysis is using Partial Least Square (PLS). The results show that customer awareness and customer behavior have positive and significant effect towards green marketing and customer behavior has the most significant influence towards green marketing compared to customer awareness. The results show that KFC customers' awareness concerning the plastic waste is still low eventhough they understand the danger of the plastic waste, but gradually their behavior of preventing the plastic products start to increase after implementing green marketing which have educate them concerning the danger of plastic waste and the limitation of plastic products in the restaurants.","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"18 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82556021","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
CREATING ONLINE PURCHASE DECISION AND BRAND IMAGE BASED ON ADVERTISING EFFECTIVENESS WITH EPIC MODEL 基于史诗模型的广告效果，创建在线购买决策和品牌形象
MIX Jurnal Ilmiah Manajemen Pub Date : 2020-10-06 DOI: 10.22441/MIX.2020.V10I3.003
Harrie Lutfie, Dandy Marcelino
{"title":"CREATING ONLINE PURCHASE DECISION AND BRAND IMAGE BASED ON ADVERTISING EFFECTIVENESS WITH EPIC MODEL","authors":"Harrie Lutfie, Dandy Marcelino","doi":"10.22441/MIX.2020.V10I3.003","DOIUrl":"https://doi.org/10.22441/MIX.2020.V10I3.003","url":null,"abstract":"Nowadays the internet has brought drastic and significant changes in all aspects, especially in the dynamics of business development. With online ads carried out by Tiket.com, it is expected that brand image of its services will also increase. Along with increasing brand image after seeing promotions from online advertisements conducted by Tiket.com with the promos that have been provided, it makes tourists want to make purchase decision on Tiket.com. The effectiveness of online advertising is an important factor to support the image of a brand which can lead to purchasing decisions on a product or service. The research method used is quantitative with structural equational model techniques analysis using SmartPLS 2.0 software. The study results showed that contribution of Advertising Effectiveness directly influenced Brand Image was 81,22%. The remaining 18,78% was influenced by other factors that cannot be explained in study. Then contribution of Advertising Effectiveness and Brand Image simultaneously influenced Online Purchasing Decision was 87,59%. The remaining 12,41% was influenced by other factors that cannot be explained in study. It can be concluded that Brand Image has roled as mediator between Advertising Effectiveness and Online Purchasing Decision, because indirect influence was greater than direct influence.","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"79 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86936298","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 10
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