MIX Jurnal Ilmiah Manajemen最新文献_第10页

GREEN MARKETING: STRENGTHEN THE BRAND IMAGE AND INCREASE THE CONSUMERS’ PURCHASE DECISION 绿色营销:强化品牌形象，增加消费者购买决策

MIX Jurnal Ilmiah Manajemen Pub Date : 2020-10-06 DOI: 10.22441/mix.2020.v10i3.004

Genoveva Genoveva, Dian Ridho Samukti

引用次数: 3

PENGARUH BUDAYA KAIZEN DAN BUDAYA HORENSO TERHADAP PRODUKTIVITAS KERJA KARYAWAN DI PT. YAMAHA MUSIC INDONESIA MANUFACTURING ASIA CIKARANG BARAT KAIZEN文化和HORENSO文化对西慈康省雅马哈音乐公司员工生产力的影响

MIX Jurnal Ilmiah Manajemen Pub Date : 2020-05-27 DOI: 10.22441/mix.2020.v10i2.005

W. Handayani, S. Sukardi

引用次数: 1

Peran Perilaku Konsumen Komunitas Merek Online Terhadap Kepercayaan Konsumen dan Loyalitas: Studi Pada Komunitas Online MiFans 在线品牌消费者行为对消费者信仰和忠诚的作用:在线mifan社区的研究

MIX Jurnal Ilmiah Manajemen Pub Date : 2020-05-27 DOI: 10.22441/mix.2020.v10i2.009

Mario Aji Ramadhan, Arif Hartono

{"title":"Peran Perilaku Konsumen Komunitas Merek Online Terhadap Kepercayaan Konsumen dan Loyalitas: Studi Pada Komunitas Online MiFans","authors":"Mario Aji Ramadhan, Arif Hartono","doi":"10.22441/mix.2020.v10i2.009","DOIUrl":"https://doi.org/10.22441/mix.2020.v10i2.009","url":null,"abstract":"Penelitian ini bertujuan untuk menguji peran perilaku konsumen komunitas merek online terhadap kepercayaan konsumen dan loyalitas yang dilakukan pada komunitas merek online (Virtual Brand Community atau VBC) Xiaomi atau Mifans community. Penelitian ini menarik untuk dilakukan karena tema penelitian perilaku konsumen dalam sebuah komunitas merek online di Indonesi masih jarang dilakukan. Terlebih penelitian yang menyatukan variabel seperti: (1) identifikasi komunitas merek online; (2) kepuasan komunitas merek online; (3) partisipasi komunitas merek online; (4) kepercayaan konsumen; dan (5) loyalitas komunitas online merek sebuah mobilephone belum pernah dilakukan. Responden penelitian ini adalah 220 anggota komunitas online Xiaomi atau Mifans. Pengumpulan data menggunakan angket yang disebarkan melalui website mifans.com. Analisis data dengan menggunakan structural equation modelling (SEM). Hasil penelitian ini menunjukkan bahwa: (1) identifikasi berpengaruh signifikan terhadap kepuasan konsumen VBC merek Xiaomi; (2) kepuasan berpengaruh signifikan terhadap partisipasi konsumen VBC merek Xiaomi; (3) partisipasi berpengaruh signifikan terhadap tingkat kepercayaan konsumen VBC Xiaomi; dan (4) tingkat kepercayaan berpengaruh signifikan terhadap loyalitas konsumen VBC Xiaomi. Kontribusi penelitian terhadap pengayaan literatur dan implikasi manajerial juga disajikan dalam penelitian ini.","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"10 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80971054","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EFFICIENCY OF USING ASSET AND FINANCIAL PERFORMANCE: THE CASE OF INDONESIA MANUFAKCTURING COMPANIES 资产使用效率与财务绩效:以印尼制造业企业为例

MIX Jurnal Ilmiah Manajemen Pub Date : 2020-05-27 DOI: 10.22441/mix.2020.v10i2.003

M. Miswanto, Diczon Stevanus Oematan

{"title":"EFFICIENCY OF USING ASSET AND FINANCIAL PERFORMANCE: THE CASE OF INDONESIA MANUFAKCTURING COMPANIES","authors":"M. Miswanto, Diczon Stevanus Oematan","doi":"10.22441/mix.2020.v10i2.003","DOIUrl":"https://doi.org/10.22441/mix.2020.v10i2.003","url":null,"abstract":"This study analyzes the impact of asset use efficiency on financial performance and the impact of financial performance on shareholders' wealth. By using a research sample of manufacturing firms listed on the Indonesia Stock Exchange (IDX), the purpose of this study is to test whether: 1) the efficiency of using asset has a positive impact on financial performance and 2) financial performance has a positive impact on the welfare of shareholders. The analytical method uses SEM (Structural Equation Model) –(PLS (Partial Least Square) using WarpPLS 5.0. The asset efficiency variable is measured by activity ratios and the shareholder wealth variable is measured by stock return and firm value. The analytical techniques that used are outer model and inner model analysis. The variables of asset efficiency and shareholder wealth are measured variables and the financial performance variable is latent variable. The proceeds of his study state that the activity ratio: 1) working capital turnover (WCT), receivable turnover RCT), inventory turnover (INT), total asset turnover (TAT) have a positive impact on financial performance, and 2) cycle of cash conversion (CCC) has a negative impact on financial performance. The results of this study also states that financial performance positive impact on stock return and firm value. Thus, this study finds that the efficiency of using asset has a positive impact on financial performance, and performance of financial has a positive impact on stockholder wealth","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87948435","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

SOCIAL INFLUENCE AND ONLINE IMPULSE BUYING OF INDONESIAN INDIE COSMETIC PRODUCTS 印尼独立化妆品的社会影响力和网上冲动购买

MIX Jurnal Ilmiah Manajemen Pub Date : 2020-05-27 DOI: 10.22441/mix.2020.v10i2.007

Andhari Shanty Kusmaharani, R. E. Halim

引用次数: 6

PERAN MEDIASI KUALITAS KETERHUBUNGAN DALAM PEMASARAN INTERNAL PERGURUAN TINGGI 在大学内部营销中，协调质量关系的作用

MIX Jurnal Ilmiah Manajemen Pub Date : 2020-02-18 DOI: 10.22441/mix.2020.v10i1.008

Endi Rekarti, B. Suharjo, R. Nurmalina, Setiadi Djohar

{"title":"PERAN MEDIASI KUALITAS KETERHUBUNGAN DALAM PEMASARAN INTERNAL PERGURUAN TINGGI","authors":"Endi Rekarti, B. Suharjo, R. Nurmalina, Setiadi Djohar","doi":"10.22441/mix.2020.v10i1.008","DOIUrl":"https://doi.org/10.22441/mix.2020.v10i1.008","url":null,"abstract":"Higher education institutions provide educational service that involves high intensity of interaction between lecturers and students. The relationship of a lecturer with the university determines the quality of the education that will be given to students. Exchanges that occur between lecturers and the higher education organizations, such as internal marketing activities, cannot be considered merely as a simple transactional economic process since educational role contains social elements in it. Relationship among university lecturers certainly plays an important role in determining lecturers' behavioral intention in conducting their academic tasks. This study is aimed to analyze the mediating role on the relationship quality of lecturers-college in marketing process where the effect of internal marketing offerings on Academic Behavioral Intention. With an online survey of 256 private university lecturers, this research seeks to analyze the magnitude of influence of the quality of Lecturer Connectivity on Academic Behavior Intention of lecturers. Data analysis was performed by utilizing Structural Equation Modeling with Lisrel software. Results have shown that the effect of the internal marketing mix towards Academic Behavioral Intention seemed to be greater through relationship quality in comparison to its direct influence.","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"28 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-02-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85411367","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH PRODUCT PRICE, INDIVIDUAL PERSONALITY DIFFERENCES, ENVIRONMENTAL FRIENDLINESS PADA KEPUTUSAN PEMBELIAN 彭格鲁产品价格、个体个性差异、环保彭格鲁可圈可点、彭格鲁可圈可点

MIX Jurnal Ilmiah Manajemen Pub Date : 2020-02-18 DOI: 10.22441/mix.2020.v10i1.010

R. Astini, K. YuyusYustian

引用次数: 4

EFEK MEDIASI LEADER MEMBER EXCHANGE, MOTIVASI INTRINSIK DAN PEMBERDAYAAN PSIKOLOGIS PADA PENGARUH ETHICAL LEADERSHIP TERHADAP KREATIVITAS APARATUR SIPIL NEGARA 调解作用、内在动机和心理授权对公民就业机会的道德领导影响的影响

MIX Jurnal Ilmiah Manajemen Pub Date : 2020-01-27 DOI: 10.22441/mix.2020.v10i1.004

M. Si, Aryana Satrya

引用次数: 7

FINANCIAL HELP SEEKING BEHAVIOR PADA MAHASISWA DI SURABAYA

MIX Jurnal Ilmiah Manajemen Pub Date : 2020-01-27 DOI: 10.22441/mix.2020.v10i1.003

S. Geraldo, Evelyn Evelyn

引用次数: 1

ANALISIS PERBEDAAN TINGKAT LITERASI KEUANGAN ANTARA MAHASISWA FAKULTAS EKONOMI DAN MAHASISWA FAKULTAS NON-EKONOMI 分析经济学系学生和非经济学系学生之间的财务素养水平差异

MIX Jurnal Ilmiah Manajemen Pub Date : 2020-01-27 DOI: 10.22441/mix.2020.v10i1.002

Ratih Kusumawardhani, Putri Dwi Cahyani, Nonik Kusuma Ningrum

{"title":"ANALISIS PERBEDAAN TINGKAT LITERASI KEUANGAN ANTARA MAHASISWA FAKULTAS EKONOMI DAN MAHASISWA FAKULTAS NON-EKONOMI","authors":"Ratih Kusumawardhani, Putri Dwi Cahyani, Nonik Kusuma Ningrum","doi":"10.22441/mix.2020.v10i1.002","DOIUrl":"https://doi.org/10.22441/mix.2020.v10i1.002","url":null,"abstract":"Penelitian ini bertujuan untuk menguji tingkat literasi keuangan mahasiswa dan karakteristik demografis yang mempengaruhinya. Responden penelitian sejumlah 444 mahasiswa yang berasal dari Fakultas Ekonomi (FE) dan Non Fakultas Ekonomi (Non-FE) di sebuah universitas swasta (PTS) di Yogyakarta. Penelitian ini menggunakan kuesioner dengan indikator literasi keuangan meliputi: basic personal finance, manajemen uang, utang dan kredit, tabungan dan investasi serta manajemen resiko. Metode analisis data menggunakan statistik deskriptif, uji beda, regresi probit dan tobit. Hasil statistik deskriptif menunjukkan tingkat literasi keuangan mahasiswa relatif rendah, yakni sejumlah 37.79%. Terlebih, hasil studi menunjukkan adanya perbedaan literasi keuangan mahasiswa FE dan Non FE serta tahun angkatan. Literasi keuangan paling tinggi dimiliki oleh mahasiswa FE dengan tahun angkatan 2016. Hasil regresi probit dan tobit menunjukkan tahun angkatan dan disiplin ilmu berpengaruh terhadap literasi keuangan. Implikasi penting dari hasil penelitian adalah peran universitas melalui perumusan kurikulum pembelajaran dibutuhkan untuk meningkatkan pemahaman literasi keuangan mahasiswa, khususnya pada aspek tabungan dan investasi.","PeriodicalId":32702,"journal":{"name":"MIX Jurnal Ilmiah Manajemen","volume":"5 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74204559","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4