Media Mahardhika Media Komunikasi Ekonomi dan Manajemen最新文献_第7页

PENGARUH GROWTH OPPORTUNITY , INTELLECTUAL CAPITAL, ROA DAN LEVERAGE PADA FIRM VALUE 鹏达成长机会、智力资本、路丹杠杆、鹏达公司价值

Media Mahardhika Media Komunikasi Ekonomi dan Manajemen Pub Date : 2022-05-30 DOI: 10.29062/mahardika.v20i3.412

Irma Indira

引用次数: 0

PENGARUH FASILITAS BELAJAR, KECERDASAN EMOSIONAL DAN KREATIVITAS GURU TERHADAP EFEKTIVITAS BELAJAR SISWA SDN BINUANG 4 KABUPATEN TAPIN 教师学习、情感智慧和创造力对SDN - binmoney 4区的学生学习效率的影响

Media Mahardhika Media Komunikasi Ekonomi dan Manajemen Pub Date : 2022-05-30 DOI: 10.29062/mahardika.v20i3.425

Mahrita Mahrita, Rosadiro Cahyono

{"title":"PENGARUH FASILITAS BELAJAR, KECERDASAN EMOSIONAL DAN KREATIVITAS GURU TERHADAP EFEKTIVITAS BELAJAR SISWA SDN BINUANG 4 KABUPATEN TAPIN","authors":"Mahrita Mahrita, Rosadiro Cahyono","doi":"10.29062/mahardika.v20i3.425","DOIUrl":"https://doi.org/10.29062/mahardika.v20i3.425","url":null,"abstract":"This writing starts with a theoretical framework, expert opinion, or the researchers' knowledge based on their experiences, and then progresses to challenges with proposed solutions in order to seek justification (verification) in the form of empirical data support in the field. The goal of this study is to determine the degree to which learning facilities, emotional intelligence, and teacher creativity contribute to the effectiveness of students at SDN Binuang 4 Tapin Regency. The study takes a quantitative approach, with a 34-person population, a 34-person sample size, and data analysis processes. The findings of this study indicate that the variables Learning Facilities, Emotional Intelligence, and Teacher Creativity all have an effect on the Learning Effectiveness of students at SDN Binuang 4 Tapin Regency, that each of these independent factors has a substantial influence on the dependent variable continuously (simultaneously), and that the variable with the greatest effect on the dependent variable concurrently is the variable with the greatest effect on the dependent variable concurrently (simultaneously). ","PeriodicalId":32545,"journal":{"name":"Media Mahardhika Media Komunikasi Ekonomi dan Manajemen","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89323470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN PADA UD. PETRA STAMPS 服务质量和价格感知对客户满意度和忠诚度的影响。佩特拉邮票

Media Mahardhika Media Komunikasi Ekonomi dan Manajemen Pub Date : 2022-05-30 DOI: 10.29062/mahardika.v20i3.305

Helena Sidharta, Sara Patricia

{"title":"PENGARUH KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN PADA UD. PETRA STAMPS","authors":"Helena Sidharta, Sara Patricia","doi":"10.29062/mahardika.v20i3.305","DOIUrl":"https://doi.org/10.29062/mahardika.v20i3.305","url":null,"abstract":"Penelitian ini memiliki tujuan untuk menguji dan menganalisis Pengaruh Kualitas layanan dan persepsi harga terhadap kepuasan dan loyalitas pelanggan pada UD. Petra Stamps. Responden dari penelitian ini berjumlah 114 responden dimana sudah sesuai dengan kriteria yang ditetapkan di awal penelitian. Metode analisis yang digunakan dengan Regresi Linier Berganda dan diolah menggunakan Smart PLS 3.0. Hasil yang diperoleh dalam penelitian ini adalah kualitas layanan berpengaruh positif terhadap kepuasan pelanggan, oleh karena itu sangatlah penting bagi UD. Petra Stamps untuk terus melakukan peningkatan terhadap layanan yang diberikan agar dapat terus meningkatkan kepuasan setiap pelanggan. Persepsi harga juga berpengaruh positif terhadap Kepuasan pelanggan, dengan kata lain persepsi harga yang dimiliki oleh UD. Petra Stamps akan mempengaruhi kepuasan dari setiap pelanggannya, oleh karena itu persepsi harga yang dimiliki UD. Petra Stamps perlu lebih diperhatikan dan ditingkatkan lagi agar tetap bisa mencapai kepuasan pelanggan yang maksimal. Kepuasan pelanggan secara langsung berpengaruh terhadap loyalitasnya oleh karenanya kepuasan pelanggan wajib diperhatikan. Selain itu, kualitas layanan dan Persepsi harga juga berpengaruh langsung terhadap Loyalitas pelanggan, oleh karenanya Petra Stamps harus terus melakukan inovasi dan juga peningkatan baik dari segi kualitas layanan, persepsi harga dan juga kepuasan setiap pelanggannya hal ini bertujuan agar loyalitas pelanggan pada UD. Petra Stamps dapat terus mengalami peningkatan sehingga UD. Petra Stamps dapat terus bertahan dan mampu memenuhi setiap kebutuhan setiap pelanggan.","PeriodicalId":32545,"journal":{"name":"Media Mahardhika Media Komunikasi Ekonomi dan Manajemen","volume":"5 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86951628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALISIS PEMETAAN PERSEPSI CITY CAR MELALUI MULTI DIMENSIONAL SCALING PADA STUDI KASUS PERSAINGAN KENDARAAN CITY CAR DI SURABAYA 分析了泗水市汽车竞争案例中对城市车辆感知的多维度扫描

Media Mahardhika Media Komunikasi Ekonomi dan Manajemen Pub Date : 2022-05-30 DOI: 10.29062/mahardika.v20i3.409

Johnny Hadi Raharjo

引用次数: 0

ANALISIS MANAJEMEN KEUANGAN RUMAH TANGGA DAN KEUANGAN NEGARA DAMPAK PANDEMI COVID-19 MENURUT PERSPEKTIF EKONOMI SYARIAH 根据伊斯兰经济的角度分析COVID-19大流行影响的家庭财务管理

Media Mahardhika Media Komunikasi Ekonomi dan Manajemen Pub Date : 2022-05-30 DOI: 10.29062/mahardika.v20i3.424

Rika Yuliastuti

{"title":"ANALISIS MANAJEMEN KEUANGAN RUMAH TANGGA DAN KEUANGAN NEGARA DAMPAK PANDEMI COVID-19 MENURUT PERSPEKTIF EKONOMI SYARIAH","authors":"Rika Yuliastuti","doi":"10.29062/mahardika.v20i3.424","DOIUrl":"https://doi.org/10.29062/mahardika.v20i3.424","url":null,"abstract":"The research’s title is An Analysis of Household Financial Management and State Finances During the Covid-19 Pandemic According to the Sharia Economic Perspective. The background of this research is the condition of the outbreak of the COVID-19 pandemic in all countries in 2020. The move to close the economic sector has an impact on household finances and state finances. \u0000The purpose of this study is to analyze household financial management and state finances during the COVID-19 pandemic from a sharia economic perspective. The method used in this study is a descriptive qualitative method approach using content analysis techniques. \u0000From a study conducted on various literatures, the following points are shown. First, should follow the example of the Prophet in managing family financial spending by using the principles of a simple lifestyle. When managing shopping, prioritize needs, not wants. Second, the expenditure should be regulated based on the amount of income. When an epidemic occurs which results in reduced income, some spending must be cut. Third, keep spending your wealth on infaq, shodaqoh etc when you are free or when you are short of sustenance. Fourth, set the largest allocation for mass basic needs. As for the regulation of state finances according to the sharia economy in an epidemic condition, all income owned by the state is allocated to meet the basic needs of the people. Especially the basic needs of each household and the fulfillment of health needs. In the Islamic economic system, there is a solution to rearrange regulations on macro and micro economic aspects to become sharia-based.","PeriodicalId":32545,"journal":{"name":"Media Mahardhika Media Komunikasi Ekonomi dan Manajemen","volume":"28 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81766417","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

POTENSI PAJAK PENGHASILAN PEDAGANG PENGUMPUL TANDAN BUAH SEGAR (TBS) KELAPA SAWIT (STUDI DI KPP ABC) 商业可能对新鲜水果(TBS)采集者收税

Media Mahardhika Media Komunikasi Ekonomi dan Manajemen Pub Date : 2022-05-30 DOI: 10.29062/mahardika.v20i3.388

M. Naufal, Suparna Wijaya

引用次数: 0

TINJAUAN LITERATUR TENTANG PENDIDIKAN, DISIPLIN, DAN KEMAMPUAN KERJA MENDORONG KINERJA KARYAWAN 教育、纪律和工作能力的文献综述促进了员工的表现

Media Mahardhika Media Komunikasi Ekonomi dan Manajemen Pub Date : 2022-05-30 DOI: 10.29062/mahardika.v20i3.405

Rudi Santoso

引用次数: 3

MASIH AMPUHKAH EXPERIENTIAL MARKETING MENINGKATKAN CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY PADA USAHA RUMAH SAKIT?

Media Mahardhika Media Komunikasi Ekonomi dan Manajemen Pub Date : 2022-05-30 DOI: 10.29062/mahardika.v20i3.422

Suci Meilia Setyarini, Ekawati Ekawati, Hadiah Fitriyah

{"title":"MASIH AMPUHKAH EXPERIENTIAL MARKETING MENINGKATKAN CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY PADA USAHA RUMAH SAKIT?","authors":"Suci Meilia Setyarini, Ekawati Ekawati, Hadiah Fitriyah","doi":"10.29062/mahardika.v20i3.422","DOIUrl":"https://doi.org/10.29062/mahardika.v20i3.422","url":null,"abstract":"Bisnis kesehatan menjadi primadona pada masa pandemic seperti ini, oleh karena itu pihak manajemen harus dapat menangkap peluang dan menghadapi tantangan untuk memberikan pelayanan yang terbaik kepada pelanggan. Pengalaman baik selama pelayanan yang akan membekas di ingatan pelanggan dan akan disebarluaskan sehinga menjadi informasi yang menjual sejalan dengan teori experiential marketing. Metode pemasaran jenis ini dirasakan sesuai untuk bisnis kesehatan yang menawarkan jasa yang bersifat intangible karena pelanggan akhirnya dapat merasakan pengalaman mengkonsumsi jasa melalui lima pendekatan (sense, feel, think, act, relate) secara langsung. Penelitian kali ini dianalisa memakai Systematic Literature Review (SLR) dengan metode meta-sintesis melalui pendekatan meta-agregasi pada rentang waktu 2018 – 2021. \u0000Dari hasil penelitian ini dapat diambil kesimpulan bahwa experiential marketing dengan lima variable yang terdiri dari sense, feel, think, act dan relate masing-masing mempunyai pengaruh positif dan signifikan terhadap customer satisfaction dan dapat memberikan pengaruh positif terhadap customer loyalty. Tetapi experiential marketing tidak secara langsung dan tidak signifikan dalam mempengaruhi customer loyalty. Ada beberapa hal pada variable experiential marketing yang tetap harus ditingkatkan dan kondisi ini berbeda pada masing-masing rumah sakit. Untuk variable relate adalah dimensi pada experiential marketing yang paling dominan dalam membangun customer satisfaction dan berpengaruh terhadap customer loyalty.","PeriodicalId":32545,"journal":{"name":"Media Mahardhika Media Komunikasi Ekonomi dan Manajemen","volume":"105 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88036053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH HARGA, KUALITAS PRODUK, KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN AYAM GORENG NELONGSO NGINDEN SEMOLO SURABAYA 价格、产品质量、服务质量对消费者购买炸鸡的决定的影响

Media Mahardhika Media Komunikasi Ekonomi dan Manajemen Pub Date : 2022-05-30 DOI: 10.29062/mahardika.v20i3.423

Dita Puspita Sari, Ony Kurniawati

{"title":"PENGARUH HARGA, KUALITAS PRODUK, KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN AYAM GORENG NELONGSO NGINDEN SEMOLO SURABAYA","authors":"Dita Puspita Sari, Ony Kurniawati","doi":"10.29062/mahardika.v20i3.423","DOIUrl":"https://doi.org/10.29062/mahardika.v20i3.423","url":null,"abstract":"Price is one of the factor influences consumer when making a purchase decision affecting both product quality and service quality. The study uses quantitative data. the population and sample are consumers of Nelongso Fried Chicken Nginden Semolo Surabaya , totaling 90 respondents. The instrument in this study used a Likert scale and the technique used was the non-probability sampling technique with the accidental sampling approach. By using the formula Hair et al. The results showed that the price (X1) the sig value obtained t sig of 0.000 < 0.05, the Product Quality (X2) sig value obtained 0.037 < 0.05, Service Quality (X3) the sig value obtained 0.002 < 0.05. And the F value with a significant level of 0.000 <0.05. Therefore, it can be said that price variables (X1), product quality (X2), and quality of service (X3) have a great influence on the purchase decision (Y) of Nelongso Fried Chicken, Nginden Semolo Surabaya at the same time. While the R Square test was obtained at 0.634 this means that 63.4% of the independent variables, Price (X1), Product Quality (X2) and Quality of Service (X3) dependent variables, Purchase Decision (Y). To do impact and the remaining 36.4% are affected by other factors","PeriodicalId":32545,"journal":{"name":"Media Mahardhika Media Komunikasi Ekonomi dan Manajemen","volume":"53 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85404274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

SYSTEMATIC REVIEW PROGRAM PEMASARAN CROSS SELLING PERUSAHAAN WARALABA PADA MASA PANDEMI

Media Mahardhika Media Komunikasi Ekonomi dan Manajemen Pub Date : 2022-05-30 DOI: 10.29062/mahardika.v20i3.383

Mufidatul Jariyah, Ni'matus Sakdiyah, Hadiah Fitriyah

{"title":"SYSTEMATIC REVIEW PROGRAM PEMASARAN CROSS SELLING PERUSAHAAN WARALABA PADA MASA PANDEMI","authors":"Mufidatul Jariyah, Ni'matus Sakdiyah, Hadiah Fitriyah","doi":"10.29062/mahardika.v20i3.383","DOIUrl":"https://doi.org/10.29062/mahardika.v20i3.383","url":null,"abstract":"This stydy aims to provide an overview of a marketing program that is suitable for running a business, especially a franchise business during the COVID-19 pandemic, which has not yet been confirmed. To achieve this goal, the researchers chose a systematic literature review research method as a method in determining these goals. With the method of collecting data through a previous research on a scientific journal system with the theme of the research discussing a research that has to do with the cross selling marketing program as the main discussion in this study. The results of this study indicate that the most effective cross selling marketing program as an option in surviving the COVID-19 pandemic situation for a franchise business is to emphasize a promotion without ruling out other marketing programs. \u0000Penelitian ini bertujuan untuk memberi gambaran program pemasaran yang sesuai untuk dijalankan sebuah usaha bisnis terutama pada usaha bisnis waralaba di masa pandemi covid-19 yang masih belum dipastikan masa tersebut berakhir. Untuk mencapai tujuan tersebut maka peneliti memilih metode penelitian systematic review sebagai metode dalam menetukan tujuan tersebut. Dengan metode mengumpulkan data melalui sebuah penelitian-penelitian terdahulu pada sebuah sistus jurnal ilmiah dengan tema pada penelitiannya membahas sebuah penelitian yang ada kaitannya dengan program pemasaran cross selling sebagai bahasan utama dalam penelitian ini. Hasil penelitian ini menunjukkan bahwa program pemasaran cross selling yang terefektif menjadi sebuah pilihan dalam bertahan disituasi masa pandemi covid-19 untuk sebuah usaha bisnis waralaba adalah menekankan pada sebuah promosi tanpa menyampingkan program-program pemasaran yang lain.","PeriodicalId":32545,"journal":{"name":"Media Mahardhika Media Komunikasi Ekonomi dan Manajemen","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91187628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0