Media Mahardhika Media Komunikasi Ekonomi dan Manajemen最新文献

{"title":"THE EFFECT OF PRODUCT, BRAND ASSOCIATION, BRAND PERSONALITY AND ENDORSER IN INTENSE BUYING","authors":"Anang Firmansyah","doi":"10.29062/mahardika.v22i1.508","DOIUrl":"https://doi.org/10.29062/mahardika.v22i1.508","url":null,"abstract":"This study is aimed to determine how the effect of endorser, brand association, brand personality and product characteristics in intense buying of Energy drinks Herbaviton. This study is took the 150 respondents and used judgmental sampling method. Data analysis techniques used factor analysis and multiple regression analysis. The results showed that the brand association and product characteristic significantly effect intense buying of Herbaviton, while the celebrity endorser and the brand personality does not significantly effect intense buying of Herbaviton. The Company should use the popular commercials person that have power and physical attraction or personality so can effect the consumer, and more attractive to the formation of a good brand personality and good product, because will be consumer in buying product which according to him.","PeriodicalId":32545,"journal":{"name":"Media Mahardhika Media Komunikasi Ekonomi dan Manajemen","volume":"78 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135193674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DAMPAK GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN PADA KANTOR TUKANG KIRIM CABANG SURABAYA","authors":"Anggita Putri Ananda, Etin Puspita Sari, Fianita Malati, Mochamad Fatchurrohman","doi":"10.29062/mahardika.v22i1.795","DOIUrl":"https://doi.org/10.29062/mahardika.v22i1.795","url":null,"abstract":"Writing this article aims to find out the impact or leadership aty on the work of the Surabaya branch delivery workers,to achieve the employee performance goals expected by the company, a leader must be able to unite himself to subordinates or employees in order to create a good bomd beetwen leaders and subordinates. To achieve this goal, of course, it is not only to leader who carriesout the work bond, but the subordinates or employees must also support each other. Members are expected to manage good workers so that they can rely on them for the members’ goals, because managing bad workers is bad for the company and business achievements. In this study using qualitatif research with data collection techniques through field studies by means of interviews.","PeriodicalId":32545,"journal":{"name":"Media Mahardhika Media Komunikasi Ekonomi dan Manajemen","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135193103","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS PORTOFOLIO OPTIMAL MODEL CAPM DALAM PENGAMBILAN KEPUTUSAN INVESTASI SAHAM PADA IDXQ30","authors":"None Gracia Nazaretha Nauli br Silitonga, Alfida Aziz","doi":"10.29062/mahardika.v22i1.802","DOIUrl":"https://doi.org/10.29062/mahardika.v22i1.802","url":null,"abstract":"This paper aimed to analyze the optimal portfolio based on the Capital Asset Pricing Model (CAPM) method by classifying the undervalued and overvalued stocks. The population of this paper are stocks listed on IDXQ30 in the 2022-2023 period, there are 22 stocks used as research samples. This paper used IDXQ30 daily closing price, closing price of the daily Jakarta Stock Exchange Composite Index on the IDX, and Bank Indonesia's daily reference interest rate or the BI-7 Day Reverse Repo Rate. The results of this paper indicated that CAPM method generates 8 undervalued stocks and 14 overvalued stocks. Undervalued stocks consist of KLBF, ITMG, ASII, UNTR, BBCA, PTBA, BMRI and HRUM while overvalued stocks consist of MIKA, SIDO, HEAL, INTP, UNVR, HMSP, MNCN, CPIN, TLKM, TAPG, LSIP, ACES, SCMA and SRTG. The investment decisions are made by buying stocks that are classified as undervalued and selling stocks that are classified as overvalued.
 
 Keywords: Capital Asset Pricing Model, IDXQ30, Investment Decision, Optimal Portfolio","PeriodicalId":32545,"journal":{"name":"Media Mahardhika Media Komunikasi Ekonomi dan Manajemen","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135194115","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS SWOT: PROBLEM KANTOR KONSULTAN PAJAK X KABUPATEN LAMONGAN","authors":"Qosim Qosim, Sri Yaumi, Tri Winarsih, Rahma Jariatul","doi":"10.29062/mahardika.v22i1.801","DOIUrl":"https://doi.org/10.29062/mahardika.v22i1.801","url":null,"abstract":"This study aims to analyze the strengths, weaknesses, opportunities, and strategies that should be applied by Tax Consultants X during the Covid-19 pandemic. This research was conducted at the Tax Consultant Office in East Java and used a qualitative research method, with data collection techniques using interviews, questionnaires, observation and documentation. The data validation technique used is source triangulation technique and method triangulation. The results of this study indicate that the condition of the Tax Consultant Office X is declared good. Where the internal condition of the Tax Consultant Office X is 2.96 with the total strength factor obtained is 2.25, while the total weakness factor is 0.791. While the external factor of the Tax Consultant Firm X is 2.25 with the total opportunity factor obtained is 1.47, while the total of the threat factor is 0.787. When viewed from the results of the identification of internal and external factors of the Tax Consulting Office X, it shows that for now the most appropriate strategy is the SO Strategy. In the future, the X Tax Consultant can improve service facilities, expand the network to clients, create a website and carry out promotions using e-WOM.","PeriodicalId":32545,"journal":{"name":"Media Mahardhika Media Komunikasi Ekonomi dan Manajemen","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135194830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ASEAN GO PUBLIC COMPANIES’ STOCK SPLIT: CUMULATIVE ABNORMAL RETURN AND CUMULATIVE TRADING VOLUME ACTIVITY","authors":"Caroline Illene Hari Darsono, Cyrillius Martono, Gesti Memarista","doi":"10.29062/mahardika.v22i1.633","DOIUrl":"https://doi.org/10.29062/mahardika.v22i1.633","url":null,"abstract":"The current study compares the differences between Cumulative Abnormal Returns (CAR) and Cumulative Trading Volume Activity (CTVA) for publicly traded companies that execute stock splits in the year 2021 on the ASEAN Stock Exchange. According to estimates and timelines, businesses listed on the ASEAN Stock Exchange in 2021 are not permitted to take additional corporate action. There are 47 companies using the sampling exchange in the countries of Indonesia, Malaysia, Philippines, Vietnam, Thailand, and Singapore. The data analysis methodology used by researchers is a different test through the Wilcoxon Rank Test. The first result from this study is that there is a difference in CAR before and after a stock split that is significant. In contrast, for the second result, there is no significant difference in the CTVA for the prior and subsequent stock split. Before the stock split happened, researchers discovered a bigger discrepancy in CAR. This shows that the market responded from time t-31 to time t-1. Due to a number of reasons, including the global influence of dominant data and patterns in investor behavior, there was no discernible difference in the CTVA.","PeriodicalId":32545,"journal":{"name":"Media Mahardhika Media Komunikasi Ekonomi dan Manajemen","volume":"221 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135193570","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SYARIAH FINTECH DALAM PERSPEKTIF MASLAHAH MURSALAH","authors":"Zainal Ach zainal anshari","doi":"10.29062/mahardika.v22i1.612","DOIUrl":"https://doi.org/10.29062/mahardika.v22i1.612","url":null,"abstract":"The increasingly developing Islamic fintech in this technological era needs to be complemented by knowledge. Therefore, this research aims to understand Islamic fintech from the perspective of Islamic law using a descriptive qualitative method. The research methodology employed in this study is a literature review gathered from various sources. The results obtained indicate that Islamic fintech has become a contemporary fiqh discourse that has not been definitively addressed in the Quran and the Hadith of the Prophet Muhammad (peace be upon him). Hence, it relies on ijma (consensus of scholars) as its legal source. The Indonesian Ulema Council issued Fatwa DSN-MUI No.117/DSN-MUI/II/2018 regarding Information Technology-Based Financing Services with Sharia Principles. This fatwa is in accordance with Islamic Sharia and has clear legal protections outlined in legislation and regulations.","PeriodicalId":32545,"journal":{"name":"Media Mahardhika Media Komunikasi Ekonomi dan Manajemen","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135194123","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH DETERMINAN FINANCIAL DISTRESS PADA SEKTOR MAKANAN DAN MINUMAN","authors":"Nathania Ardelia, Marini Purwanto","doi":"10.29062/mahardika.v22i1.615","DOIUrl":"https://doi.org/10.29062/mahardika.v22i1.615","url":null,"abstract":"Macroeconomics were shaken by pandemic Covid-19. The food and beverage sector was most affected by pandemic. The worst scenario is that they got financial distress which can lead to bankruptcy. This study aims to analyze the influence of Current Ratio (CR), Debt to Equity Ratio (DER), Return on Assets (ROA), Institutional Ownership (KI), and Composition of Independent Commissioners (KKI), and Company Size as a control variable to Financial Distress. The object of this research is the food and beverage sector listed on the IDX for the 2019–2021 period. The sample in this study was 50 companies were selected using purposive sampling technique. Data is obtained through the company's annual report on IDX or the company's official website. The data analysis technique used is multiple linear analysis. The results of the study show that ROA has a significant negative effect on FD. CR, KI, and UP have no significant negative effect on FD. DER and KKI have no significant positive effect on FD. ROA will show the company's ability to generate profits, where a negative profit value will signal that the company is experiencing financial difficulties. Companies will use profit as the main funding, so that a low ROA value will indicate a large need for external funding where the high level of risk and return expected by external parties.   ABSTRAK Kondisi perekonomian makro diguncang dengan adanya pandemi Covid-19 pada tahun 2019. Sektor makanan dan minuman merupakan sektor yang paling terdampak pandemi. Skenario terburuknya perusahaan mengalami kesulitan keuangan (Financial Distress) yang dapat menyebabkan kebangkrutan. Penelitian ini bertujuan untuk menganalisis pengaruh Current Ratio (CR), Debt to Equity Ratio (DER), Return on Asset (ROA), Kepemilikan Institusional (KI), dan Komposisi Komisaris Independen (KKI), dan Ukuran Perusahaan (UP) sebagai variabel kontol terhadap Financial Distress (FD). Objek penelitian ini adalah sektor makanan dan minuman yang terdaftar di BEI periode 2019–2021. Sampel dalam penelitian sebanyak 50 perusahaan dipilih menggunakan teknik purposive sampling. Data diperoleh melalui laporan tahunan perusahaan yang berada di BEI atau situs resmi perusahaan. Teknik analisis data yang digunakan adalah analisis linier berganda. Hasil penelitian menunjukan bahwa ROA berpengaruh negatif signifikan terhadap FD. CR, KI, dan UP memiliki pengaruh negatif tidak signifikan terhadap FD. DER dan KKI memiliki pengaruh positif tidak signifikan terhadap FD. ROA akan menunjukan kemampuan perusahaan dalam menghasilkan laba, dimana nilai laba negatif akan memberikan sinyal bahwa perusahaan mengalami kesulitan keuangan. Perusahaan akan menggunakan laba sebagai pendanaan utama, sehingga rendahnya nilai ROA akan menunjukan besarnya kebutuhan pendanaan eksternal dimana tingginya tingkat risiko dan return yang diharapkan oleh pihak eksternal.","PeriodicalId":32545,"journal":{"name":"Media Mahardhika Media Komunikasi Ekonomi dan Manajemen","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135194126","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"KOMITMEN ORGANISASI DAN KOMPENSASI DALAM MEMPENGARUHI TURNOVER INTENTION PADA KARYAWAN PT BERSAMA ZATTA JAYA PASCA COVID-19","authors":"Gunawan Gunawan","doi":"10.29062/mahardika.v22i1.800","DOIUrl":"https://doi.org/10.29062/mahardika.v22i1.800","url":null,"abstract":"Challenges in the industrial world related to employee turnover continue to occur until after the Covid-19 pandemic. Early indications of employee turnover can be predicted from organizational commitment and employee competence. The purpose of this study is to obtain the results of an analysis of the effect of organizational commitment and compensation on employee turnover of PT Bersama Zatta Jaya (Elzatta Hijab) both partially and simultaneously. This study uses quantitative research methods and uses path analysis as a hypothesis test, this is supported by data collection based on interviews, surveys and distribution of questionnaires to respondents. The population in this study were all employees of PT Bersama Zatta Jaya (Elzatta Hijab), with research sampling identifying employees who had an intention to leave the company. The population was too large using the slovin formula so that 211 respondents were obtained. The results showed that organizational commitment to turnover intention. in the Elzatta Hijab company was very low. Influencing factors include structured career development opportunities and a supportive work environment. Meanwhile, compensation has a fairly high influence, with the importance of fairness in salary and performance-based incentive programs. Simultaneously, organizational competencies also play an important role in influencing turnover intention. Overall, reducing employee turnover is a challenge that companies must face. However, by paying attention to factors such as organizational commitment, compensation, and career development, companies can reduce turnoverrates and create a stable and productive work environment.","PeriodicalId":32545,"journal":{"name":"Media Mahardhika Media Komunikasi Ekonomi dan Manajemen","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135246771","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS GAYA KEPEMIMPINAN DALAM MENINGKATKAN EFEKTIVITAS KINERJA KARYAWAN PADA PT GRAHA SERIBU SATU JAYA","authors":"Mochamad Fatchurrohman, M. Syamsul Ma’arif, Fanny Dwi Puspitasari","doi":"10.29062/mahardika.v22i1.794","DOIUrl":"https://doi.org/10.29062/mahardika.v22i1.794","url":null,"abstract":"To maximize business outcomes and ensure customer satisfaction, it is crucial to enhance the performance of the staff. The objective of this study is to ascertain the leadership model employed by PT Graha Seribu Satu Jaya and to evaluate its effectiveness in improving employee output at PT Graha Seribu Satu Jaya. The methodology for data collection, analysis of results, and drawing conclusions is an integral part of the qualitative research approach. Literature review, in-depth observations, and extensive interviews with four employees and production supervisors were used as data sources. The research findings are based on the democratic management approach adopted by PT Graha Seribu Satu Jaya. Production supervisors value each other's potential by engaging in activities expected to enhance employee performance effectiveness, the utilization of training, employee performance effectiveness, employee capabilities, and the extent to which employees rely on others for assistance. Employees do not feel sufficiently motivated, leading to a lack of initiative in their work.","PeriodicalId":32545,"journal":{"name":"Media Mahardhika Media Komunikasi Ekonomi dan Manajemen","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135246786","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"VISITOR RESPONSE AS THE IMPACT OF SERVICE QUALITY IN PRIVATE HOSPITAL","authors":"Sayyida Sayyida","doi":"10.29062/mahardika.v22i1.509","DOIUrl":"https://doi.org/10.29062/mahardika.v22i1.509","url":null,"abstract":"Lately, there have been a lot of complaints from patients and their families who go to the hospital because they are not satisfied with the services provided by the hospital. Hospitals are a service industry that is starting to become competitive because many private hospitals are competing. This study aims to determine the effect of the response of hospital visitors on the quality of hospital services. The research sample was the introduction of patients in three middle-class private hospitals in Surabaya, namely Adi Husada Hospital, Siloam Hospital and Premier Hospital. A total of 405 samples were divided into 2 groups, namely group 1 with 30 respondents and group 2 with 375 respondents. Data analysis of group 1 with Cronbach's Alpha aims to test the quality of the questionnaire before it is used to produce data analysis. To answer the research objectives, Structural Equation Model (SEM) analysis was carried out on the data in group 2. In this test, 5 data were detected as outliers so that the remaining 370 data were analyzed. The results show that the loyalty of patients and their families to visit the same hospital is influenced by the expectations and satisfaction of patients and their families and is influenced by the quality of hospital services they feel. Service quality has the greatest influence on patient and family loyalty.","PeriodicalId":32545,"journal":{"name":"Media Mahardhika Media Komunikasi Ekonomi dan Manajemen","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135193676","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}