Journal of Sales, Service and Marketing Research最新文献_第2页

A Study on Impact of Social Media on Consumer Buying Behavior 社交媒体对消费者购买行为的影响研究

Journal of Sales, Service and Marketing Research Pub Date : 2022-01-27 DOI: 10.46610/jssmr.2022.v03si1.008

M. Sumathi, Bavatharani C., Bavitha S., BrindhaSri R., Elanthendral A., Vyshali T.

引用次数: 0

Analysis of Purchasing Decisions and Brand Loyalty of Consumers towards Apple Products¬ – A Study in Coimbatore District 消费者对苹果产品的购买决策与品牌忠诚度分析——以哥印拜陀地区为例

Journal of Sales, Service and Marketing Research Pub Date : 2022-01-18 DOI: 10.46610/jssmr.2022.v03si1.007

S. Yesodha, Akshata R., A. G., D. S, Kanakhadurga R., Monica A., Vibhu Lakshmi V.

引用次数: 0

Awareness on Environmental Degradation by Conventional Energy Sources - Persuading the Adoption of Solar Energy Products 认识到传统能源对环境的破坏-说服采用太阳能产品

Journal of Sales, Service and Marketing Research Pub Date : 2022-01-18 DOI: 10.46610/jssmr.2022.v03si1.006

P. Aishwarya, A. G., A. A., Jeevithaa M., S. S., S. S, Varsinee R.

{"title":"Awareness on Environmental Degradation by Conventional Energy Sources - Persuading the Adoption of Solar Energy Products","authors":"P. Aishwarya, A. G., A. A., Jeevithaa M., S. S., S. S, Varsinee R.","doi":"10.46610/jssmr.2022.v03si1.006","DOIUrl":"https://doi.org/10.46610/jssmr.2022.v03si1.006","url":null,"abstract":"Energy has been a universal measure of all kind of work by human beings and nature. Energy has been the major input to drive life cycle and improve it. Energy consumption has been closely related to the progress of the mankind. The main objective of the study is to elucidate the impact of conventional energy on environmental degradation and preference towards the purchase of non- conventional energy products - with special reference towards solar energy products .The study has been based on primary data collected from Urban Households in Urban areas of Coimbatore, by administering a questionnaire from a sample of 300 Households selected by applying Simple Random Sampling technique. Primary data has been analysed by using statistical tools namely per centage analysis, Friedman rank analysis, descriptive statistics, ANOVA, t-test. According to the study one of the major causes for environmental deterioration has been accounted to usage of conventional energy. Respondents have been convinced that solar energy products contribute to a greener lifestyle and safer environment. If the government intends to develop consumer-friendly policies and subsidies, solar energy products will be utilized by the majority of the population.","PeriodicalId":317684,"journal":{"name":"Journal of Sales, Service and Marketing Research","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132008455","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

A Study on Consumer Satisfaction towards Water Purifier with Special Reference to Coimbatore City 净水器消费者满意度研究——以哥印拜陀市为例

Journal of Sales, Service and Marketing Research Pub Date : 2022-01-17 DOI: 10.46610/jssmr.2022.v03si1.005

R. Priya, Akshaya Gayathri V. C., Chandhana S., Ponnikila V. R., Pranetha P., S. S.

{"title":"A Study on Consumer Satisfaction towards Water Purifier with Special Reference to Coimbatore City","authors":"R. Priya, Akshaya Gayathri V. C., Chandhana S., Ponnikila V. R., Pranetha P., S. S.","doi":"10.46610/jssmr.2022.v03si1.005","DOIUrl":"https://doi.org/10.46610/jssmr.2022.v03si1.005","url":null,"abstract":"The main aim of the study is to know the awareness and level of satisfaction towards water purifier. It’s widely acceptable that access to clean and safe water in sufficient quantities is the foremost serious challenge of survival at intervals in the twenty-first century. That’s why the necessity for water purifiers to produce clean and safe water was exaggerated. Water purifier removes undesirable chemical substances from water. There are different corporations in water purifiers, wherever customers are glad about different water purifiers. Customers have different perception towards different brands. So a study has been made on this topic “A Study on Consumers Satisfaction towards Water Purifier with Special Reference to Coimbatore City”, the main aim of the study is to know the awareness and level of satisfaction towards water purifier. Questionnaire method had been used to collect data. Three hundred and nine samples were collected for the people of Coimbatore who are all using water purifiers. This study reveals that people are aware about the water purifier and brand name of the water purifier rank first in selecting a water purifier.","PeriodicalId":317684,"journal":{"name":"Journal of Sales, Service and Marketing Research","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122365884","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Study on Effect of Gender Inequality in the Workplace with Reference To Coimbatore City 职场性别不平等的影响研究——以哥印拜陀市为例

Journal of Sales, Service and Marketing Research Pub Date : 2022-01-17 DOI: 10.46610/jssmr.2022.v03si1.004

M. Sumathi, Divya V. P., H. S, Harishma H., K. P., Preethi M.

引用次数: 0

Consumers’ Perception on Logistics Services– An Empirical Study 消费者对物流服务认知的实证研究

Journal of Sales, Service and Marketing Research Pub Date : 2022-01-14 DOI: 10.46610/jssmr.2022.v03si1.002

M. Deepalakshmi, A. R, D. R, D. K., Samritha R., S. K

{"title":"Consumers’ Perception on Logistics Services– An Empirical Study","authors":"M. Deepalakshmi, A. R, D. R, D. K., Samritha R., S. K","doi":"10.46610/jssmr.2022.v03si1.002","DOIUrl":"https://doi.org/10.46610/jssmr.2022.v03si1.002","url":null,"abstract":"Supply Chain Management (SCM) is a series of interconnected activities relating to the movement of raw materials to finished goods until it reaches the consumer whereas Logistics is the detailed organization and implementation of a complex operation. The logistics services industry is obtaining, producing, and distributing of the materials and products in the right quantities to the consumer. The essential focal point is to satisfy client needs, further develop effectiveness of the product. The objectives include the consumers awareness, perception, satisfaction level and the problems in logistic services. Logistics service companies has become an essential part of everybody's life as well as modern business services who needs this service on a regular basis to deliver parcel, business documents & other goods from one place to another at a fast time. The empirical study analyses the services rendered by logistics in rural, urban and semi urban areas. It’s based on questionnaire method confined to persons who use logistics service for business purposes. It does not cover logistics companies functioning in other states than Tamil Nadu. The data required for the study has been collected from both the primary and secondary data.","PeriodicalId":317684,"journal":{"name":"Journal of Sales, Service and Marketing Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115187261","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Study on Employee Productivity and Job Satisfaction of Work from Home Employees in IT Sector with Special Reference to Coimbatore District IT行业在家办公员工生产力与工作满意度研究——以哥印拜陀地区为例

Journal of Sales, Service and Marketing Research Pub Date : 2022-01-14 DOI: 10.46610/jssmr.2022.v03si1.003

K. Ilavarasi, Chandika A., Gantha Shree V., Madhusree V., S. S., S. P

{"title":"A Study on Employee Productivity and Job Satisfaction of Work from Home Employees in IT Sector with Special Reference to Coimbatore District","authors":"K. Ilavarasi, Chandika A., Gantha Shree V., Madhusree V., S. S., S. P","doi":"10.46610/jssmr.2022.v03si1.003","DOIUrl":"https://doi.org/10.46610/jssmr.2022.v03si1.003","url":null,"abstract":"The present study has been undertaken to identify the level of job satisfaction of Information Technology Sector (IT) employees and their productivity during work from home (Covid-19). Work from home has not been predominantly possible for all the organizations prior to the pandemic, but in one way or another it has become a new and unrivalled standard. The unforeseen shift to remote work posed a new set of challenges for the employees. As the lines between work and home got obscured, employees struggled to remain motivated and productive. The purpose of this study has been to explore the link between job satisfaction and productivity of employees in the Indian Information Technology Sector during COVID-19 pandemic times and to determine if there has been a provable relationship between these two variables. This study concludes that most of the employees have been satisfied and equally productive while working from home as it provides greater flexibility to the employees. Therefore, the organizations can continue the concept of work from home as most of the employees prefer to work from home in the future.","PeriodicalId":317684,"journal":{"name":"Journal of Sales, Service and Marketing Research","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133189699","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

An Event Study Analysis of India Cements Share Price in NSE With Reference to IPL 参考IPL的NSE印度水泥股价事件研究分析

Journal of Sales, Service and Marketing Research Pub Date : 2022-01-14 DOI: 10.46610/jssmr.2022.v03si1.001

P. Aishwarya, Belona Fredy T., Darsini T., Jestina R., R. V., Sruthi C.

{"title":"An Event Study Analysis of India Cements Share Price in NSE With Reference to IPL","authors":"P. Aishwarya, Belona Fredy T., Darsini T., Jestina R., R. V., Sruthi C.","doi":"10.46610/jssmr.2022.v03si1.001","DOIUrl":"https://doi.org/10.46610/jssmr.2022.v03si1.001","url":null,"abstract":"The investors invest their savings in any of the company’s stock with an intention to earn returns in future. The investors buy and sell shares by carefully analysing the price fluctuations of the company. An event which has an impact on the company, which leads to price fluctuations. One such event identified has been IPL and due to that event, there has been effect on share price of India Cements Limited. By applying the event study methodology, the share price movements can be measured effectively. The major objective of this study is to analyse the average return and risk of India Cements Limited and to study the impact of IPL on India Cements by applying Event study tools. The paper deals with the Event study analysis of India Cements share price in NSE with reference to IPL. Our research intention is to test 41 days share price in NSE website in order to ascertain the behaviour of stock returns during that specific period. For this study we examined the announcement of IPL date by comparing the results, before and after the 20 days of the IPL announcement date. The secondary data has been used for this study. The authors suggest that it has been safe for the investors to invest in India Cements share because the market has been less volatile in that period. It can be concluded that share investment requires keen analysis on the value of money flow, averages and returns in order to choose better investment options.","PeriodicalId":317684,"journal":{"name":"Journal of Sales, Service and Marketing Research","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128409451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Trust, Reciprocity and Religion in a University Setting: An Experimental Approach 大学环境中的信任、互惠与宗教:一项实验研究

Journal of Sales, Service and Marketing Research Pub Date : 2021-10-22 DOI: 10.46610/jssmr.2021.v02i02.005

S. ., Shivam Kumar Singh, Arunima Gupta, Kanishk Singh

引用次数: 0