发布求助
文献互助 智能选刊 最新文献

Journal of Sales, Service and Marketing Research最新文献

筛选
英文 中文
The Influence of Foreign Direct Investment on Manufacturing Job Growth in India 外国直接投资对印度制造业就业增长的影响
Journal of Sales, Service and Marketing Research Pub Date : 2023-10-24 DOI: 10.46610/jssmr.2023.v04i02.004
Asgar Ali
{"title":"The Influence of Foreign Direct Investment on Manufacturing Job Growth in India","authors":"Asgar Ali","doi":"10.46610/jssmr.2023.v04i02.004","DOIUrl":"https://doi.org/10.46610/jssmr.2023.v04i02.004","url":null,"abstract":"In the globalized world, foreign direct investment (FDI) has emerged as an important panacea for not only addressing the issue of fund constraints but also for income & employment generation in developing countries like ours. This article attempts to analyse the impact of FDI inflow on employment generation in the manufacturing sector of the Indian economy during the period 1991 to 2021 by using secondary data from different sources. While one of the major expectations of globalization is that it enhances the opportunities for employment in the labour surplus by fetching investment in the economy; the present study reveals the saga of an unsatisfactory growth of employment in the manufacturing sector despite increasing inflow of FDI funds. Regression results reveal that when coupled with appropriate public expenditure, the FDI has the potential to generate employment in the manufacturing sector if and if it enters into the labour-intensive sub-sectors.","PeriodicalId":317684,"journal":{"name":"Journal of Sales, Service and Marketing Research","volume":"20 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135322009","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Study of Sustainable Green Marketing: Commercial, Environmental and Social Benefits of Green Marketing and their Effects 可持续绿色营销研究:绿色营销的商业、环境和社会效益及其影响
Journal of Sales, Service and Marketing Research Pub Date : 2023-09-13 DOI: 10.46610/jssmr.2023.v04i02.003
Pushpa Suryavanshi, Arunima Agrawal
{"title":"The Study of Sustainable Green Marketing: Commercial, Environmental and Social Benefits of Green Marketing and their Effects","authors":"Pushpa Suryavanshi, Arunima Agrawal","doi":"10.46610/jssmr.2023.v04i02.003","DOIUrl":"https://doi.org/10.46610/jssmr.2023.v04i02.003","url":null,"abstract":"Today, environmental issues are noticed everywhere in the world. The critical problems in the environment like global warming waste disposal, pollution and climate change, etc. Whereas many initiatives are taken by industries and government as well too aware people about that concern still it is a crucial issue on the earth. The international political issue most focused point is Sustainable development. The concept of green marketing plays an important role in today’s world for sustainable development. This paper is all about the concept of green marketing, sustainability, the evolution of green marketing, the role of green marketing in sustainable development, and the total number of companies engaging in adopting the policy of green marketing in India. In this paper, all the benefits of green marketing to society, the environment, and businesses are included. This study is based on conceptual data.","PeriodicalId":317684,"journal":{"name":"Journal of Sales, Service and Marketing Research","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135689314","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Impact of Environmental and Social Attitude towards Sustainable Tourism on Resident's Satisfaction: Moderating Role of Gender 可持续旅游环境与社会态度对居民满意度的影响:性别的调节作用
Journal of Sales, Service and Marketing Research Pub Date : 2023-09-01 DOI: 10.46610/jssmr.2023.v04i02.002
Kartik Sehgal
{"title":"Impact of Environmental and Social Attitude towards Sustainable Tourism on Resident's Satisfaction: Moderating Role of Gender","authors":"Kartik Sehgal","doi":"10.46610/jssmr.2023.v04i02.002","DOIUrl":"https://doi.org/10.46610/jssmr.2023.v04i02.002","url":null,"abstract":"This research intends to fill this void by determining the influence that residents' environmental and social attitudes have on the success of local, sustainable tourism initiatives, as well as by investigating how the correlations between these elements and gender can be altered to produce alternative results. By taking into account the circumstances that are unique to Jammu and Kashmir, the objective of this research is to provide a nuanced knowledge of gender-responsive policymaking and to contribute to the construction of living environments that are both sustainable and welcoming to people of all backgrounds. Taking into account Jammu and Kashmir's one-of-a-kind geographical characteristics is the key to achieving this goal. According to the data that are shown in the table that is located above, the level of satisfaction experienced by a resident is positively impacted not only by their social attitude but also by their environmental attitude regarding sustainable tourism. The findings indicate that gender has a moderating role in the relationship between social and environmental attitudes regarding sustainable tourism and residents' satisfaction levels.","PeriodicalId":317684,"journal":{"name":"Journal of Sales, Service and Marketing Research","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135348037","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Social Media’s Effect on Generation Z in India 社交媒体对印度Z世代的影响
Journal of Sales, Service and Marketing Research Pub Date : 2023-08-10 DOI: 10.46610/jssmr.2023.v04i02.001
T. Kumarasamy, M. Pushpalatha
{"title":"Social Media’s Effect on Generation Z in India","authors":"T. Kumarasamy, M. Pushpalatha","doi":"10.46610/jssmr.2023.v04i02.001","DOIUrl":"https://doi.org/10.46610/jssmr.2023.v04i02.001","url":null,"abstract":"The main purpose of this paper is to explore the impact of social media on Generation Z in India. Social media has had a huge impact on modern culture, touching almost every aspect of our daily lives and growing every day. Gen Z, which includes those born between 1997 and 2012, is characterized by being the first to grow up completely dependent on a tech lifestyle. Another downside is that teens' use of social media can disrupt their sleep at night and expose them to peer pressure, pain, gossip, and idealized portrayals of others' lives. That's the fact. Indians use social media only 2.4 hours a day on average. Gen Z, ages 18-24, spend too much time on these applications. In India alone, Facebook and Instagram have 97.2 million and 69 million users in this age group respectively. India is one of the countries with the largest internet user population and online business is always thriving. The digital lifestyle has been warmly embraced by Indians who are using it for everything from information, learning, commerce, and entertainment, to building smart homes. The most common justification for this was one of the following: Use of social media.","PeriodicalId":317684,"journal":{"name":"Journal of Sales, Service and Marketing Research","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133729377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Role of Agri-tourism in Development of Rural Destination 农业旅游在乡村旅游目的地开发中的作用
Journal of Sales, Service and Marketing Research Pub Date : 2022-08-02 DOI: 10.46610/jssmr.2022.v03i02.005
Juno Ann Joseph
{"title":"Role of Agri-tourism in Development of Rural Destination","authors":"Juno Ann Joseph","doi":"10.46610/jssmr.2022.v03i02.005","DOIUrl":"https://doi.org/10.46610/jssmr.2022.v03i02.005","url":null,"abstract":"Tourism industries contribute to the economic development of nations at high level. The trends, needs and wants of the tourists are ever changing. The search for peace atmosphere as well as escaping from the busy life of urban area leads to the demand of Agri tourism. It adds an extra income to the farmers and gradually it leads to the development of rural destination. Natural or scenic beauties of the destination are the main attraction of agri tourism, along with these natural raw materials, it is very much necessary to improve the infrastructural facilities at the destinations. The role of policy makers and public and private sectors are important in such infrastructural development. The role in such infrastructural developmental activities will increase the inflow of tourists. It leads to the development of rural destinations.","PeriodicalId":317684,"journal":{"name":"Journal of Sales, Service and Marketing Research","volume":"119 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116390488","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Advertisement Strategies adopted for Confectionery Products by FMCG Companies in India 印度快速消费品公司对糖果产品的广告策略
Journal of Sales, Service and Marketing Research Pub Date : 2022-08-02 DOI: 10.46610/jssmr.2022.v03i02.004
Ruchira Pranjale, Nilesh Anute
{"title":"Advertisement Strategies adopted for Confectionery Products by FMCG Companies in India","authors":"Ruchira Pranjale, Nilesh Anute","doi":"10.46610/jssmr.2022.v03i02.004","DOIUrl":"https://doi.org/10.46610/jssmr.2022.v03i02.004","url":null,"abstract":"The main objective of writing this paper is to study the advertising strategies adopted by various FMCG Companies with reference to Confectionery Product such as Chocolates, Biscuits, Snacks and Jellies. In today’s scenario advertising a product has become the major source for companies to create awareness in the market. Most of the companies have their focus upon the appeals that they used to make people come to know from their advertisements. Various Promotional Tools they use and advertising is the major one. The enterprises in the confectionery industry produce a variety of chocolate, candies, chewing gum, and other products made from cocoa. Commercial confections are sweetened using a variety of syrups, including maize syrup. Historically, the military has developed chocolate as a high-density nutritional energy source. These items may be used to improve oral health, increase energy, or boost immunity. The inclusion of sweeteners, often sugars, defines confectioneries. Invert sugar, a common ingredient that is sweeter and is produced when sucrose is hydrolyzed. Different syrups, including maize syrup, are used to sweeten commercial confections. The term \"confectionery\" refers to a class of contemporary foods like chocolate and other confections that have high artificial sweetener content. The military had used to develop specially prepared chocolates historically as a high-density nutritional energy source. The confectionery sector is a collection of sizeable businesses that create a range of chocolate, candy, chewing gum, and other items manufactured from cocoa. These products might be used to boost immunity, give people more energy, or enhance dental health.","PeriodicalId":317684,"journal":{"name":"Journal of Sales, Service and Marketing Research","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124739885","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Study on Advertising Media and Advertising Appeals adopted for Energy Drink Products by Selected Companies operating in India 在印度经营的特定公司对能量饮料产品的广告媒介和广告诉求的研究
Journal of Sales, Service and Marketing Research Pub Date : 2022-07-15 DOI: 10.46610/jssmr.2022.v03i02.002
Viraj Darane, Satish Pawar, Nilesh Anute
{"title":"A Study on Advertising Media and Advertising Appeals adopted for Energy Drink Products by Selected Companies operating in India","authors":"Viraj Darane, Satish Pawar, Nilesh Anute","doi":"10.46610/jssmr.2022.v03i02.002","DOIUrl":"https://doi.org/10.46610/jssmr.2022.v03i02.002","url":null,"abstract":"The main objective of writing this research paper is to identify advertising strategies adopted by energy drinks. Data presented on the tactics used by manufacturers of energy drinks. Advertising is essential for the company to survive in the market. Modern technology allows companies to create more effective and impressive advertisements for television, and print. This helps to create awareness about the product and helps to increase sales of the product. All the companies use rational appeal, adventure appeal, and humor appeal in their advertisements to attract adults and to give information about the energy drinks which will give benefit them. Influencers enhance information on energy drinks, which helps the company, establish a positive reputation in the marketplace and build a strong brand. As it is well known, energy drinks' high caffeine content has the desired effects of enhancing memory, boosting alertness, and elevating mood. In this research paper, we have shown the advertising strategy used by five energy drinks companies.","PeriodicalId":317684,"journal":{"name":"Journal of Sales, Service and Marketing Research","volume":"2 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133259003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Working Capital Management Practices of Telecom Companies in India 印度电信公司营运资金管理实践
Journal of Sales, Service and Marketing Research Pub Date : 2022-02-03 DOI: 10.46610/jssmr.2022.v03si1.011
A. Karthika, Kanisha C. D., K. R., Malashree G. B., S. K, S. M
{"title":"Working Capital Management Practices of Telecom Companies in India","authors":"A. Karthika, Kanisha C. D., K. R., Malashree G. B., S. K, S. M","doi":"10.46610/jssmr.2022.v03si1.011","DOIUrl":"https://doi.org/10.46610/jssmr.2022.v03si1.011","url":null,"abstract":"The Telecom industry in India is the second biggest in the planet with a subscriber base of 1.17 billion. In February 2021, the number of broadband -subscribers rose to 765.1 million. The Government has emphasized reinforcing India’s domestic telecom manufacturing capacity. Efforts are additionally in progress to create a foundational network for 5G technology deployment in India. Working capital is the existence blood and operational hub of a business, which is exceptionally fundamental to keep up with the smooth running of business. Working Capital Administration is a significant part for each organization and firm. Its impact on profitability of 10 Indian Telecom companies listed in the National Stock Exchange for a period of five years from 2017 to 2021 are analysed.","PeriodicalId":317684,"journal":{"name":"Journal of Sales, Service and Marketing Research","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124099284","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Study on Consumers’ Intention and Buying Behaviour towards the Purchase of Electric Vehicles with Special Reference to Coimbatore City 消费者购买电动汽车的意愿与购买行为研究——以哥印拜陀市为例
Journal of Sales, Service and Marketing Research Pub Date : 2022-02-02 DOI: 10.46610/jssmr.2022.v03si1.010
A. Begum, Abinaya S. S., C. G., Divya Shree L., Raghavi M., Savivarsha S.
{"title":"A Study on Consumers’ Intention and Buying Behaviour towards the Purchase of Electric Vehicles with Special Reference to Coimbatore City","authors":"A. Begum, Abinaya S. S., C. G., Divya Shree L., Raghavi M., Savivarsha S.","doi":"10.46610/jssmr.2022.v03si1.010","DOIUrl":"https://doi.org/10.46610/jssmr.2022.v03si1.010","url":null,"abstract":"Electric Vehicles are advanced technology for success in tenable transport sector in the future due to the cost effective low maintenance, Easy driving.This paper present briefly some exposure of Electric Vehicle including its Industries consumer perceptions and adaptation of Electric Vehicle behaviour, attitudes towards Electric Vehicle, environment benefit of Electric Vehicle, and its battery life. The government has to take initial measures to develop the usage of Electric Vehicle among consumer and the price of Electric Vehicles should be affordable by the consumers. The automobile industries have to develop the Electric Vehicle production.","PeriodicalId":317684,"journal":{"name":"Journal of Sales, Service and Marketing Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128955329","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Study on Public Acceptance, Awareness Attitude towards Covid Vaccines with Special Reference to Coimbatore City 哥印拜陀市公众对新型冠状病毒疫苗的接受、认知态度研究
Journal of Sales, Service and Marketing Research Pub Date : 2022-02-02 DOI: 10.46610/jssmr.2022.v03si1.009
A. Begum, M. Jannani, Netra Rebecca Jacob, P. S. Fatima, R. Subashini, N. Kowshika
{"title":"A Study on Public Acceptance, Awareness Attitude towards Covid Vaccines with Special Reference to Coimbatore City","authors":"A. Begum, M. Jannani, Netra Rebecca Jacob, P. S. Fatima, R. Subashini, N. Kowshika","doi":"10.46610/jssmr.2022.v03si1.009","DOIUrl":"https://doi.org/10.46610/jssmr.2022.v03si1.009","url":null,"abstract":"Vaccines are an effective method that can reduce the impact of diseases. However public vaccines hesitancy is a major problem. With the availability of covid 19 vaccines limited information is available on the acceptance, awareness and attitude towards covid vaccines. This study aims to assess the public acceptance, awareness and attitude towards covid vaccines.\u0000","PeriodicalId":317684,"journal":{"name":"Journal of Sales, Service and Marketing Research","volume":"112 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115439488","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
下一页 尾页
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：481959085
Book学术官方微信