Advertisement Strategies adopted for Confectionery Products by FMCG Companies in India

Abstract

The main objective of writing this paper is to study the advertising strategies adopted by various FMCG Companies with reference to Confectionery Product such as Chocolates, Biscuits, Snacks and Jellies. In today’s scenario advertising a product has become the major source for companies to create awareness in the market. Most of the companies have their focus upon the appeals that they used to make people come to know from their advertisements. Various Promotional Tools they use and advertising is the major one. The enterprises in the confectionery industry produce a variety of chocolate, candies, chewing gum, and other products made from cocoa. Commercial confections are sweetened using a variety of syrups, including maize syrup. Historically, the military has developed chocolate as a high-density nutritional energy source. These items may be used to improve oral health, increase energy, or boost immunity. The inclusion of sweeteners, often sugars, defines confectioneries. Invert sugar, a common ingredient that is sweeter and is produced when sucrose is hydrolyzed. Different syrups, including maize syrup, are used to sweeten commercial confections. The term "confectionery" refers to a class of contemporary foods like chocolate and other confections that have high artificial sweetener content. The military had used to develop specially prepared chocolates historically as a high-density nutritional energy source. The confectionery sector is a collection of sizeable businesses that create a range of chocolate, candy, chewing gum, and other items manufactured from cocoa. These products might be used to boost immunity, give people more energy, or enhance dental health.