社交媒体对消费者购买行为的影响研究

Journal of Sales, Service and Marketing Research Pub Date : 2022-01-27 DOI:10.46610/jssmr.2022.v03si1.008

M. Sumathi, Bavatharani C., Bavitha S., BrindhaSri R., Elanthendral A., Vyshali T.

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引用次数: 0

摘要

随着社交媒体和用户在facebook、博客、YouTube、LinkedIn等网站上创建内容的大量参与，消费者行为中的在线活动正以非常快的速度逐渐增长。在商业中，社交媒体通常用于传播对产品和服务的认识，推广品牌，保留现有客户并寻找新的前景。社交媒体为企业提供了更好的客户关系。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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A Study on Impact of Social Media on Consumer Buying Behavior

Online activity in consumer’s behavior is gradually growing at a very fast rate with the tremendous involvement in social media and user created content on sites, like Face book, blogs, YouTube, LinkedIn, etc. In businesses, social media is generally used to spread the awareness about the products and services, promoting brands, to retain the existing customers and to find new prospects. Social media provide better relationship with the customers for the business.

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Journal of Sales, Service and Marketing Research

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