Awareness on Environmental Degradation by Conventional Energy Sources - Persuading the Adoption of Solar Energy Products

Energy has been a universal measure of all kind of work by human beings and nature. Energy has been the major input to drive life cycle and improve it. Energy consumption has been closely related to the progress of the mankind. The main objective of the study is to elucidate the impact of conventional energy on environmental degradation and preference towards the purchase of non- conventional energy products - with special reference towards solar energy products .The study has been based on primary data collected from Urban Households in Urban areas of Coimbatore, by administering a questionnaire from a sample of 300 Households selected by applying Simple Random Sampling technique. Primary data has been analysed by using statistical tools namely per centage analysis, Friedman rank analysis, descriptive statistics, ANOVA, t-test. According to the study one of the major causes for environmental deterioration has been accounted to usage of conventional energy. Respondents have been convinced that solar energy products contribute to a greener lifestyle and safer environment. If the government intends to develop consumer-friendly policies and subsidies, solar energy products will be utilized by the majority of the population.