A Study on Consumer Satisfaction towards Water Purifier with Special Reference to Coimbatore City

Abstract

The main aim of the study is to know the awareness and level of satisfaction towards water purifier. It’s widely acceptable that access to clean and safe water in sufficient quantities is the foremost serious challenge of survival at intervals in the twenty-first century. That’s why the necessity for water purifiers to produce clean and safe water was exaggerated. Water purifier removes undesirable chemical substances from water. There are different corporations in water purifiers, wherever customers are glad about different water purifiers. Customers have different perception towards different brands. So a study has been made on this topic “A Study on Consumers Satisfaction towards Water Purifier with Special Reference to Coimbatore City”, the main aim of the study is to know the awareness and level of satisfaction towards water purifier. Questionnaire method had been used to collect data. Three hundred and nine samples were collected for the people of Coimbatore who are all using water purifiers. This study reveals that people are aware about the water purifier and brand name of the water purifier rank first in selecting a water purifier.