{"title":"Effectiveness of Engaging Experts in Helping Journalist in Kenya to Deal With Trauma","authors":"Joan Mutua, Hellen Mberia, D. Minja","doi":"10.47604/ijcpr.1691","DOIUrl":"https://doi.org/10.47604/ijcpr.1691","url":null,"abstract":"Purpose: The objective of this study was to examine the effectiveness of engaging experts in helping journalists in Kenya to deal with trauma. \u0000Methodology: The study used both qualitative and quantitative methods of collecting data. This included the uses of questionnaires and interviews. The collected data was edited, coded and analyzed using statistical package for social sciences (SPSS). The data was presented using both qualitative and quantitative statistics. \u0000Findings: The results of the study revealed that engaging experts had a significant relationship with effective trauma management. \u0000Unique Contribution to Theory, Practice and Policy: The study recommends that journalists should engage spiritual leaders to help them to deal with traumatic experiences. In addition, journalists should also engage counselors to help them to deal with traumatic experiences. \u0000 ","PeriodicalId":315921,"journal":{"name":"International Journal of Communication and Public Relation","volume":"263 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113998215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"INTERCULTURAL COMMUNICATION COMPETENCE AND ACADEMIC PERFORMANCE OF INTERNATIONAL UNIVERSITY STUDENTS AT PAN AFRICAN UNIVERSITY INSTITUTE FOR BASIC SCIENCES, TECHNOLOGY AND INNOVATION","authors":"Joan Kittot, Hellen Mberia","doi":"10.47604/ijcpr.1652","DOIUrl":"https://doi.org/10.47604/ijcpr.1652","url":null,"abstract":"Purpose: The objective was to determine the impact of inter-cultural communication competence on academic performance of postgraduate international students at PAUSTI, Kenya. \u0000Methodology: The study adopted a descriptive study design. The target population was PAUSTI international students hosted at JKUAT. The study considered 240 postgraduate international student who form 80% of the total postgraduate students at PAUSTI. A questionnaire was employed in this study to gather primary data. The study used both descriptive statistics and inferential statistics. The information was analysed using statistical package for social sciences (SPSS) Version 21 computer software. Frequency, mean, standard deviation, variance, R square, t-tests, F-tests and Analysis of Variance were used to analyse the data. The study results were presented in tables and graphs \u0000Findings: The study found out that academic performance factors relating to developed positive interpersonal relationships with others, ppositive response to culturally different counterparts during interactions, knowing what to say when interacting with people from other cultures and asking whenever one encounter anything that she or he doesn't understand or when he or she lack the necessary cultural knowledge, a clear understanding of the complexity of elements important to members of a culture in relation to history, values, beliefs and practise were the most prevalent effects of PAUSTI international students. There is a significant relationship between inter-cultural knowledge, inter-cultural attitude, inter-cultural communication skills, inter-cultural awareness and academic performance among international postgraduate students at PAUSTI. \u0000Unique contribution to Theory, Practice and Policy: The study therefore recommends that the findings be used to fashion policies in the institutions of higher learning to put structures in place that promotes development of inter-cultural communication competence as this affects academic performance for international students","PeriodicalId":315921,"journal":{"name":"International Journal of Communication and Public Relation","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116067115","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"MANAGING CORPORATE IDENTITY DURING ORGANISATIONAL TRANSFORMATION IN A PUBLIC INSTITUTION IN KENYA","authors":"Mtange Mtange","doi":"10.47604/ijcpr.1564","DOIUrl":"https://doi.org/10.47604/ijcpr.1564","url":null,"abstract":"Purpose: Universities, like other institutions, are under pressure to manage their corporate identity and corporate reputation, in the global competitive climate. Few studies in Africa focus on the impact of internal communication on corporate identity and reputation management during organizational transformation. This study interrogates how a transforming and complex public institution in Kenya managed its corporate identity, image and corporate reputation during transformation for competitive advantage. The study sought to establish whether Multimedia University of Kenya (MMU) management communicated excellently with its employees to nurture the corporate identity, image and reputation during a ten-year period of rapid transformation. \u0000Methodology: Data was collected using in-depth interviews from eighteen seniour and mid-level management and employee representatives who were purposively selected. In addition, data was gathered through 153 self-administered questionnaires using the stratified random sampling method from MMU faculty and administrative staff. \u0000Findings: The study established that MMU management created awareness of institutional changes and identity using formal meetings as well as interactive and mediated channels such as telephone conversations and intranet which facilitated record-keeping. It was noted that top-down and bottom-up communication approaches build employee engagement and trust yet respondents lacked trust in the accuracy of the information from subordinates which implied an element of information exclusion. Thus, the employees advocated for digital, interactive and interpersonal channels such as social media, telephone exchanges, personal visits by MMU management, and university events for bonding, engagement and identification in the changing institution. The study established that publicity and marketing activities to prospective students and sponsors be through paid media using private television and vernacular radio stations, owned media using MMU radio and website, and earned media using traditional print media to manage MMU brand and image. The respondents recognized the MMU brand as a leader in telecommunication, technology, mechanical, manufacturing, and media training with state-of-the-art equipment and robust faculty. These findings challenge university administration to engage with the corporate communication function and focus on the continual enhancement of corporate identity and reputation management practices for competitive advantage. \u0000Recommendations: The study recommends a communication policy and management practice for effective employee interpretation of institutional messages to enhance engagement, positioning, brand ambassadors, and employee coaching to nurture the new ethos, identity and brand during institutional changes. A progressive policy in which institutional management addresses inclusion to build trust, provides for interactive digital channels for engagement, and articulates iden","PeriodicalId":315921,"journal":{"name":"International Journal of Communication and Public Relation","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114581880","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ABSTINENCE COMMUNICATION CAMPAIGNS AND PREVENTION OF HIV AND AIDS AMONG UNDERGRADUATE UNIVERSITY STUDENTS IN KENYA: A CASE OF JOMO KENYATTA UNIVERSITY OF AGRICULTURE AND TECHNOLOGY","authors":"D. Kyalo, Hellen Mberia","doi":"10.47604/ijcpr.1551","DOIUrl":"https://doi.org/10.47604/ijcpr.1551","url":null,"abstract":"Purpose: The study sought to establish the influence of abstinence communication campaigns on prevention of HIV and AIDS among undergraduate university students in Kenya. \u0000Materials and Methods: The study employs a descriptive research design, with the focus on undergraduate students from all the seventy-four universities. Sample size determination was done as follows where the Fisher’s formula was used to select an appropriate sample from the populated to be targeted. The study thus, targeted 384 undergraduate students. In order to avoid biased results, the study excluded the respondents who participated in the pilot study. The study used qualitative as well as quantitative which prior to analysis, was sorted to ensure completeness. Quantitative data was collected using three hundred and eighty-four semi-structured questionnaires. On the other hand, qualitative data was collected by use of seven Key Informant Interview (KII) guides. Coding of the responses was done, in order to enable the data to be recorded into SPSS software. The quantitative information was investigated descriptively and inferential statistics were drawn by the use of Statistical Package for Social Sciences (SPSS variant 21.0). Results were then presented in tables, diagrams and charts. Qualitative data collected from the open-ended part of the questionnaire was analyzed using content analysis and the results were presented in prose form. \u0000Results: The findings revealed that medium of delivery and prevention of HIV and AIDS are positively and significantly related (β=0.391, p=0.023). Likewise, frequency of abstinence and prevention of HIV and AIDS are positive and statistically related (β=0.399, p=0.003). The table further indicates that source of the abstinence campaign messages and prevention of HIV and AIDS are positive and significantly related (β=0.351, p=0.001). Upon interacting the stakeholder intervention in the model, it was found to be positively and significantly related as shown by (B=0.033, p=0.009). \u0000Unique contribution to theory, practice and policy: The cultivation theory may be used to anchor future studies in abstinence communication campaigns. The study recommended that students in universities are encouraged to get tested and know their status; the university management needs to scale up the awareness strategies to students on the need to practice safe sex to prevent HIV infection for future healthy and capacitated generation; the government through the ministry of health needs to invest in propagating the messages by use of the interactive, student-centered methods of teaching, rather than heavily didactic ones, which has been proven to be more successful.","PeriodicalId":315921,"journal":{"name":"International Journal of Communication and Public Relation","volume":"30 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132792000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"TELEVISION BETTING ADVERTISEMENTS AND THE GAMBLING BEHAVIOR OF UNDERGRADUATE UNIVERSITY STUDENTS AGED BETWEEN 18 AND 25 YEARS IN KIAMBU COUNTY KENYA","authors":"Juliet Waruguru Mwai, Hellen Mberia","doi":"10.47604/ijcpr.1542","DOIUrl":"https://doi.org/10.47604/ijcpr.1542","url":null,"abstract":"Purpose: The study sought to establish the effects of television betting advertisements on the gambling behaviour of undergraduate university students aged between 18 and 25 years in Kiambu County, Kenya. \u0000Materials and Methods: This study applied a descriptive research design. The study targeted the Public Chartered Universities that are in Kiambu County. The respondents were the undergraduate students from the School of Communications & Development Studies (SCDS) and the school of business. More specifically, the study targeted the students between 18 and 25 years of age, those who have mobile betting accounts and those who have gambled at least once in the past 12 months to be eligible to participate in this research. The study adopted a stratified random sampling technique to select the sample size. Thus, the sample frame included 384 students from the universities. The study used questionnaires to collect the data from the target respondents. This majorly involved quantitative and qualitative data where 384 semi-structured questionnaires were issued. Analysis was done by use of SPSS software (v22.0). The quantitative data was analyzed using descriptive and inferential statistics (Chi-square tests & binary logistic regression). Results were then presented in tables, diagrams and charts. Qualitative data collected from the open-ended part of the questionnaire were analyzed using content analysis and the results were presented in thematically. \u0000Results: The findings indicated that there is a positive and significant moderating effect of legal framework on the effect of frequency of television betting advertisements and brand ambassadors on gambling behaviour. However, there is a negative but insignificant moderating effect of legal framework on the effect of context of betting advertisements on gambling behaviour. \u0000Unique contribution to theory, practice and policy: The study recommended that the government needs to ensure that the policies and regulations governing the gambling in Kenya are equitable and just to all market players. The study advocates for the fair taxation on the betting firms in Kenya and do not tax even the consumer on their stakes but only on the profits. This was cited in the findings as one of the major setbacks of the industry.","PeriodicalId":315921,"journal":{"name":"International Journal of Communication and Public Relation","volume":"10870 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115230719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"GOVERNMENT COMMUNICATION: A CRITICAL ANALYSIS OF THE STRATEGIC DIMENSIONS OF THE CENTRAL NATIONAL GOVERNMENT COMMUNICATION IN KENYA","authors":"R. Owino","doi":"10.47604/ijcpr.1460","DOIUrl":"https://doi.org/10.47604/ijcpr.1460","url":null,"abstract":"Purpose: The purpose of this study is to critically analyze the strategic dimensions of the central national government communication in Kenya. The structure of the central national government communication is comprised of Presidential Strategic Communication Unit (PSCU), Office of the Government Spokesperson (OGS), and Ministry of information communication technology (ICT). \u0000Methodology: A single-case (embedded) research design was adopted and the target population was all the communication officers at the three government entities (PSCU, OGS, and Ministry of ICT). Data was collected through in-depth interviews and document analysis. \u0000Findings: The study findings indicate that the structure and process of government communicators are decentralized, uncoordinated, and adhoc. Communication is partly strategic and partly political. The professionals are mainly either recruited through political appointments, recommendations or recruited from civil service. Further, government communication is characterized by the pursuit of short/medium-term goals; strong political influence; limited specialized communication units; positioned at the lower level of the government structure; and considered a tactical tool that performs media and publicity functions. The study’s findings are an important addition to the emerging field of government communication, especially on African scholarship where there is a serious dearth. \u0000Unique contribution to theory, practice and policy: Given the environment under which government communication operates, the findings of this study contribute to the excellence theory of public relations that advocates for excellent communication units. The findings are also helpful to policymakers and researchers since it provides a better understanding of government communication for possible improvement, regulation, and replication.","PeriodicalId":315921,"journal":{"name":"International Journal of Communication and Public Relation","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117174651","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"COMMUNICATING CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES FOR THE REPUTATION OF AVIATION INDUSTRY IN KENYA","authors":"Nelly Manyala, Hellen Mberia","doi":"10.47604/ijcpr.1399","DOIUrl":"https://doi.org/10.47604/ijcpr.1399","url":null,"abstract":" \u0000Purpose: The main objective of this study was to establish the impact of communication strategies used by Kenya Airports Authority while conducting CSR activities. \u0000Materials and Methods: The theories that informed this study were: Attribution theory, Grunig theory and Hunt Model theory. Descriptive research design was adopted. The research targeted a population of 2,800 participants of KAA. Data was collected through questionnaires and administered to respondents in Kenya Airports Authority (KAA). The study employed both stratified and simple random technique. Data was collected using structured questionnaires. Quantitative data was analyzed using Statistical Package for Social Sciences computer software package (SPSS statistics version 22). Descriptive statistics drawn include mean, and standard deviation which were presented in tables and graphs. Inferential statistics drawn include multiple regression and correlation analysis. \u0000Results: The results revealed that there is a positive relationship between Self-Centred Communication Strategy and the reputation of Aviation Industry in Kenya. The results indicated that there is a positive relationship between Mediated Communication Strategy and the reputation of Aviation Industry in Kenya. The results revealed that there is a positive relationship between Dialogic Communication Strategy and the reputation of Aviation Industry in Kenya. \u0000Unique contribution to theory, practice and policy: The study recommended to the airlines in Kenya to consider incorporating the communication strategy, and especially the Dialogic Communication Strategy, in their CSR activities in order to have a desirable reputation. The study findings also recommended that more studies be done in future to establish the role played by other communication strategies used to communicate Corporate Social Responsibility activities on the reputation of aviation industry. The study also recommends the need to not only engage the publics through dialogic communication, but also acting on the feedbacks received.","PeriodicalId":315921,"journal":{"name":"International Journal of Communication and Public Relation","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131659710","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"POLITICAL COMMUNICATION: POLITICAL RALLY MESSAGES EFFECT ON ETHNIC INTOLERANCE AND CONFLICT AMONG VOTERS IN MIGORI COUNTY, KENYA","authors":"John Wandaga, Hellen Mberia","doi":"10.47604/ijcpr.1398","DOIUrl":"https://doi.org/10.47604/ijcpr.1398","url":null,"abstract":"Purpose: The purpose of this study was to establish political rally messages effect on ethnic intolerance and conflict among voters in Migori County, Kenya. \u0000Materials and Methods: Descriptive research design was adopted. The study targeted a population of 388, 633 respondents made of voters from Migori County. A sample of 400 respondents was used. The sample for quantitative data was obtained using stratified random sampling method and the other section of the sample; media practitoners were non-randomly sampled. The sample for qualitative data was collected through FGDs on a purposefully selected sample. The data collection was conducted through administering of questionnaires and also Focus Group Discussions (FGDs) using a structured and pilot-tested questionnaires. Data was collected using questionnaires and FGDs. Quantitative data was analyzed using Statistical Package for Social Sciences computer software package (SPSS statistics version 22). Descriptive statistics drawn include mean, and standard deviation which were presented in tables and graphs. Inferential statistics drawn include multiple regression and correlation analysis. \u0000Results: The findings revealed that there was a positive and significant relationship between propaganda, stereotype, hate messages and vernacular radio stations to ethnic intolerance and conflict among voters in Migori County, Kenya. Based on the findings, it was concluded that, there is a positive and significant relationship between political rally messages and vernacular radio stations used in this study, and ethnic intolerance and conflict among voters in Migori County, Kenya. \u0000Unique contribution to theory, practice and policy: The study recommends to government agencies such as NCIC and Media Council of Kenya and the IEBC to consider taking measures against these political rally messages as one way to reduce ethnic intolerance and conflict among voters in Migori County, Kenya.","PeriodicalId":315921,"journal":{"name":"International Journal of Communication and Public Relation","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123027919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Geoffrey Ungaya, K. Ngula, H. Mberia, W. Sigilai, S. Sokwalla
{"title":"HEALTHCARE PROVIDER PATIENT NONVERBAL COMMUNICATIVE BEHAVIOUR ON DIABETES MELLITUS MANAGEMENT PRACTICES IN SELECTED HOSPITALS IN KENYA","authors":"Geoffrey Ungaya, K. Ngula, H. Mberia, W. Sigilai, S. Sokwalla","doi":"10.47604/ijcpr.1382","DOIUrl":"https://doi.org/10.47604/ijcpr.1382","url":null,"abstract":"Purpose: To examine the effect of healthcare provider patient communication nonverbal communicative behaviour on diabetes mellitus management practices in selected hospital in Kenya. \u0000Methodology: This was a causal comparative research design study with application of quantitative methodology. The study was carried out at Kenyatta National Hospital (KNH) and MP Shah Hospital. Systematic random sampling was used to sample patients. 400 participants were involved in the study and comprised 313 patients at KNH and 87 patients at MP Shah Hospital studied between the months of February 2019 and November 2019. The researcher administered questionnaire was used to collect data. The results were summarized using percentages and means or medians for categorical and continuous data respectively. Comparisons were done using chi square test of association of categorical variables and independent t-test for comparison of means. Linear regression and ANOVA were used to test for associations and hypothesis between healthcare provider patient nonverbal communicative behaviour (NVCB) and diabetes mellitus management practices (DMMPs). \u0000Findings: The rating of nonverbal communicative behavior was significantly higher at MP Shah Hospital than at KNH, p=0.010. Nonverbal communicative behavior had positive significant effect on diabetes mellitus management practices in Kenya [β=0.15, (95% CI 0.03, 0.27), p=0.016] with similar outcome at KNH [β=0.20, (95% CI 0.08, 0.33), p=0.002] and not at MP Shah Hospital [β=0.03, (95% CI 0.37, 0.42), p=0.899]. Thus, the null hypothesis was rejected in Kenya; the null hypothesis was rejected at KNH; the null hypothesis was not rejected at MP Shah Hospital. Therefore, there was significant effect of NVCB on DMMPs in Kenya, at KNH and not at MP Shah Hospital. \u0000Unique contribution to theory, practice and policy: Nonverbal communicative behaviour was responsible for improved performance in diabetes mellitus management practices among patients in Kenya and at KNH. At MP Shah Hospital, NVCB was not responsible for improvement in the DMMPs. The findings reinforce uncertainty reduction and communication accommodation theories basis in the dyadic interaction between patients and healthcare providers. Therefore, NVCB needs to be well conceptualized and incorporated at the health ministry and medical training institutions to equip medical workers with the required communication skills.","PeriodicalId":315921,"journal":{"name":"International Journal of Communication and Public Relation","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129912733","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"TYPE OF NEWS ON POLITICAL CORRUPTION IN SOUTH SUDAN","authors":"H. Mberia, H. Elseddige, John Ndavula","doi":"10.47604/ijcpr.1373","DOIUrl":"https://doi.org/10.47604/ijcpr.1373","url":null,"abstract":"Purpose: The study sought to determine the type of news on political corruption by newspapers in South Sudan \u0000Method The study used descriptive research design to address the research objectives. The target population in this study was Sudan Tribune, Juba Monitor, The Dawn, Peace Day, Sudanese Online newspapers, international and local NGOs, journalists who work for the media station and lecturers and students from Juba University. The researcher identified every single element and the sampling frame was the five newspapers, also local and international NGOs, students and lecturers from Juba University \u0000Findings of the study Media houses shied away from giving priority to political corruption news for the fear of their lives, intimidation and torture. the coverage of political corruption news on a quarter of a page, hence confirming the fact that the public in South Sudan was denied the opportunity by the print media to question the government on corruption in the country \u0000Contributions Informed by the findings, the study had the following recommendation The various media regulatory policies and the constitutional rights should be implemented by the instruments of power including the police, the government and the judiciary. This would assure journalists and media houses of their freedom to access information and freedom of expression, while shielding them from intimidation, torture and killing. The legislature, in collaboration with the media regulatory bodies in South Sudan should enact laws that protected media houses and journalists, especially in the cases where they cover sensitive but important information.","PeriodicalId":315921,"journal":{"name":"International Journal of Communication and Public Relation","volume":"125 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122828371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}