{"title":"政治沟通:政治集会讯息对肯亚米哥里县选民族群不容忍与冲突的影响","authors":"John Wandaga, Hellen Mberia","doi":"10.47604/ijcpr.1398","DOIUrl":null,"url":null,"abstract":"Purpose: The purpose of this study was to establish political rally messages effect on ethnic intolerance and conflict among voters in Migori County, Kenya. \nMaterials and Methods: Descriptive research design was adopted. The study targeted a population of 388, 633 respondents made of voters from Migori County. A sample of 400 respondents was used. The sample for quantitative data was obtained using stratified random sampling method and the other section of the sample; media practitoners were non-randomly sampled. The sample for qualitative data was collected through FGDs on a purposefully selected sample. The data collection was conducted through administering of questionnaires and also Focus Group Discussions (FGDs) using a structured and pilot-tested questionnaires. Data was collected using questionnaires and FGDs. Quantitative data was analyzed using Statistical Package for Social Sciences computer software package (SPSS statistics version 22). Descriptive statistics drawn include mean, and standard deviation which were presented in tables and graphs. Inferential statistics drawn include multiple regression and correlation analysis. \nResults: The findings revealed that there was a positive and significant relationship between propaganda, stereotype, hate messages and vernacular radio stations to ethnic intolerance and conflict among voters in Migori County, Kenya. Based on the findings, it was concluded that, there is a positive and significant relationship between political rally messages and vernacular radio stations used in this study, and ethnic intolerance and conflict among voters in Migori County, Kenya. \nUnique contribution to theory, practice and policy: The study recommends to government agencies such as NCIC and Media Council of Kenya and the IEBC to consider taking measures against these political rally messages as one way to reduce ethnic intolerance and conflict among voters in Migori County, Kenya.","PeriodicalId":315921,"journal":{"name":"International Journal of Communication and Public Relation","volume":"8 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"POLITICAL COMMUNICATION: POLITICAL RALLY MESSAGES EFFECT ON ETHNIC INTOLERANCE AND CONFLICT AMONG VOTERS IN MIGORI COUNTY, KENYA\",\"authors\":\"John Wandaga, Hellen Mberia\",\"doi\":\"10.47604/ijcpr.1398\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Purpose: The purpose of this study was to establish political rally messages effect on ethnic intolerance and conflict among voters in Migori County, Kenya. \\nMaterials and Methods: Descriptive research design was adopted. The study targeted a population of 388, 633 respondents made of voters from Migori County. A sample of 400 respondents was used. The sample for quantitative data was obtained using stratified random sampling method and the other section of the sample; media practitoners were non-randomly sampled. The sample for qualitative data was collected through FGDs on a purposefully selected sample. The data collection was conducted through administering of questionnaires and also Focus Group Discussions (FGDs) using a structured and pilot-tested questionnaires. Data was collected using questionnaires and FGDs. Quantitative data was analyzed using Statistical Package for Social Sciences computer software package (SPSS statistics version 22). Descriptive statistics drawn include mean, and standard deviation which were presented in tables and graphs. Inferential statistics drawn include multiple regression and correlation analysis. \\nResults: The findings revealed that there was a positive and significant relationship between propaganda, stereotype, hate messages and vernacular radio stations to ethnic intolerance and conflict among voters in Migori County, Kenya. Based on the findings, it was concluded that, there is a positive and significant relationship between political rally messages and vernacular radio stations used in this study, and ethnic intolerance and conflict among voters in Migori County, Kenya. \\nUnique contribution to theory, practice and policy: The study recommends to government agencies such as NCIC and Media Council of Kenya and the IEBC to consider taking measures against these political rally messages as one way to reduce ethnic intolerance and conflict among voters in Migori County, Kenya.\",\"PeriodicalId\":315921,\"journal\":{\"name\":\"International Journal of Communication and Public Relation\",\"volume\":\"8 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-10-22\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Communication and Public Relation\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.47604/ijcpr.1398\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Communication and Public Relation","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.47604/ijcpr.1398","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
摘要
目的:本研究旨在探讨政治集会讯息对肯亚米哥里县选民族群不容忍与冲突的影响。材料与方法:采用描述性研究设计。这项研究的调查对象是来自Migori县的388,633名选民。调查对象为400人。定量资料的样本采用分层随机抽样法和其他部分的样本;媒体从业人员是非随机抽样的。定性数据的样本是通过fgd在有目的地选择的样本上收集的。数据收集是通过问卷调查和焦点小组讨论(fgd)进行的，使用结构化和试点测试的问卷。通过问卷调查和fgd收集数据。定量数据的分析采用Statistical Package for Social Sciences计算机软件包(SPSS statistics version 22)。绘制的描述性统计数据包括均值和标准差，以表格和图表的形式表示。推断统计包括多元回归和相关分析。结果:研究结果表明，宣传、刻板印象、仇恨信息和方言广播电台与肯尼亚米戈里县选民的种族不容忍和冲突之间存在显著的正相关关系。根据调查结果，得出的结论是，本研究中使用的政治集会信息和当地广播电台与肯尼亚米戈里县选民之间的种族不容忍和冲突之间存在积极和重要的关系。对理论、实践和政策的独特贡献:该研究建议NCIC、肯尼亚媒体委员会和IEBC等政府机构考虑对这些政治集会信息采取措施，作为减少肯尼亚米戈里县选民之间种族不容忍和冲突的一种方式。
POLITICAL COMMUNICATION: POLITICAL RALLY MESSAGES EFFECT ON ETHNIC INTOLERANCE AND CONFLICT AMONG VOTERS IN MIGORI COUNTY, KENYA
Purpose: The purpose of this study was to establish political rally messages effect on ethnic intolerance and conflict among voters in Migori County, Kenya.
Materials and Methods: Descriptive research design was adopted. The study targeted a population of 388, 633 respondents made of voters from Migori County. A sample of 400 respondents was used. The sample for quantitative data was obtained using stratified random sampling method and the other section of the sample; media practitoners were non-randomly sampled. The sample for qualitative data was collected through FGDs on a purposefully selected sample. The data collection was conducted through administering of questionnaires and also Focus Group Discussions (FGDs) using a structured and pilot-tested questionnaires. Data was collected using questionnaires and FGDs. Quantitative data was analyzed using Statistical Package for Social Sciences computer software package (SPSS statistics version 22). Descriptive statistics drawn include mean, and standard deviation which were presented in tables and graphs. Inferential statistics drawn include multiple regression and correlation analysis.
Results: The findings revealed that there was a positive and significant relationship between propaganda, stereotype, hate messages and vernacular radio stations to ethnic intolerance and conflict among voters in Migori County, Kenya. Based on the findings, it was concluded that, there is a positive and significant relationship between political rally messages and vernacular radio stations used in this study, and ethnic intolerance and conflict among voters in Migori County, Kenya.
Unique contribution to theory, practice and policy: The study recommends to government agencies such as NCIC and Media Council of Kenya and the IEBC to consider taking measures against these political rally messages as one way to reduce ethnic intolerance and conflict among voters in Migori County, Kenya.
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