International Journal of Communication and Public Relation最新文献

{"title":"Healthcare Provider -Patient Communication Techniques and Cervical Cancer Management at Moi Teaching and Refferal Hospital Cancer Center","authors":"D. Kebenei, R. Nyambane, Joan Mutua","doi":"10.47604/ijcpr.2659","DOIUrl":"https://doi.org/10.47604/ijcpr.2659","url":null,"abstract":"Purpose: The study examined the effect of communication techniques in healthcare provider-patient communication on management of cervical cancer among women seeking treatment at Chandaria Centre, Moi Teaching and Referral hospital in Kenya.  The main objectives of the study was to was to examine the contribution of healthcare provider-patient communication on management of cervical cancer among women seeking treatment at Moi teaching and referral hospital cancer centre. \u0000Methodology: The study was supported by the health belief model. A descriptive research design was used through a mixed method approach   to generate and analyze data. Systematic random sampling was used to select 320 respondents in the study for quantitative data while purposive sampling was used to identify 10 respondents for qualitative data. Structured questionnaires and interviews were used to generate data for the proposed study.  Quantitative analyses was done using statistical package for social sciences (SPSS) tool version 25.  Qualitative data was analyzed thematically in line with study themes/objectives. \u0000Findings: The study found out that communication techniques applied by health care provider and patients had significant effects on the uptake of cervical cancer management among women seeking treatment at Moi Teaching and Referral hospital cancer centre. \u0000Unique Contribution to Theory, Practice and Policy: The study recommended that there is need for significant improvements in communication strategies used by those dealing with patients, especially those suffering from terminal illnesses since their communicative responses had a significant impact on how they respond to treatment and management. The study also recommended that healthcare providers need to be sensitive to cross-cultural communication so as to reduce the incidences of misinterpretation.","PeriodicalId":315921,"journal":{"name":"International Journal of Communication and Public Relation","volume":"58 17","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141345632","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Nature of Television and Radio Programs and Their Influence in the Growth of Kiswahili among University Students in Kenya","authors":"Orleans Onindo, Hellen Mberia, Ndeti Ndati","doi":"10.47604/ijcpr.2426","DOIUrl":"https://doi.org/10.47604/ijcpr.2426","url":null,"abstract":"Purpose: This paper traces the place of the nature of programmes in Kenyan media and their influence on Kiswahili growth among university students studying journalism in Kenyan universities.  Three fundamental concerns were on focus here; Length of programs; language in programs and the type of Programs. \u0000Methodology: The study used mixed method design to obtain qualitative and quantitative data. It targeted University students sampled from 4 public Universities in Nairobi County. A sample size of 327 students was used. Focus group discussions involving 32 participants were also involved. Four Swahili experts were interviewed to get expert opinion. Multi-stage sampling design was used to select the sample for the survey. This sampling technique was appropriate because the study sample was selected in stages using stratified random sampling and simple random sampling technique. Purposive sampling was used to collect qualitative data. The tools used to collect data were questionnaire for quantitative data, interview schedule for key informants and interview guide for focus group discussions. These were to help to assess the influence of the nature of programmes in media organizations on the growth of Kiswahili among university students in Kenya. The study triangulated quantitative and qualitative data to give results shared in this paper. Data was then analyzed    using SPSS (version 20) statistical program. Inferential statistics used were descriptive, correlation regression and ANOVA. Data was presented using tables. \u0000Findings: Findings show that nature of programmes has a significant effect on the growth of Kiswahili.For instance, majority of the respondents agreed that the length of Swahili programs in media have made them develop positive attitude toward Kiswahili. Additionally, they agreed that the nature of language used in   presenting Swahili programmes makes them use correct grammar. The study also noted that the respondents agreed that the types of programs have significant influence on their Swahili vocabulary. \u0000Unique Contribution to Theory, Practice and Policy: Social Learning Theory posits that learning takes place in a social context through observation or direct instruction. People learn the tenets of language through these various types of programmes which carry instructions and are observable. For the Behaviorist Theory of Language Development focus is on objectively observable behaviors where learning is acquired based on environmental conditions (McLeod, 2016). Language acquisition, use and growth has been as a result of emulating what is going on around the learner.  The Cultivation theory that suggests television is responsible for shaping or cultivating viewer conceptions of social reality has it that TV viewing affects the language development of children through role modeling where children always want to behave like the characters they see and end up developing language aspects such as pronunciation, intonations and vocab","PeriodicalId":315921,"journal":{"name":"International Journal of Communication and Public Relation","volume":"99 18","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140377344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Media Ethics and News Media Financing in a Fledgling Economy- A Case of the Gambia","authors":"Morolake Adekunle, Femi Onifade, Abdul Gbambu","doi":"10.47604/ijcpr.2372","DOIUrl":"https://doi.org/10.47604/ijcpr.2372","url":null,"abstract":"Purpose: This paper examines how media ethics and news media financing interact in the setting of a nascent economy. The study focuses on the significance of ethical standards in journalism and how obstacles to funding might have a detrimental effect on them. Issues interrogated include how media ethics are violated, how financial hardships have contributed to the phenomena, the causes of the paucity of funding, and how the news media can navigate the daunting terrain of shrinking financial resources. \u0000Methodology: The study collected data from both primary and secondary sources. While interviews with 15 seasoned media professionals provided the primary data, recent literature provided the secondary data. \u0000Findings: The results of this study reveal that many media organisations are underpaying their employees, failing to facilitate skills acquisition training for staff, lacking editorial guidelines, hiring underqualified staff to cut costs, and failing to adequately provide the staff with the logistics needed for news gathering, all of which compromise professionalism and drive the phenomena of sensational reporting, partisanship (especially during elections), one-sided reporting, inadequate source attribution, language decorum, inaccurate reporting, lack of skills for covering highly sensitive topics like those relating to children, domestic violence, court proceedings, etc., invasion of people's privacy, and acceptance of freebies by journalists are all examples of how ethical standards are broken. \u0000Unique Contribution to Theory, Practice and Policy: Innovative advertising campaigns aimed at small businesses, grants for the promotion of current development issues, the creation of content that would draw viewers from outside of Gambia, increased media organization collaboration to cut production costs, the creation of high-quality content, being more inventive to create content that various populations can relate to, and the Media Council's advocacy for government subvention to news media organization’s were suggested as solutions to funding challenges faced by the media.","PeriodicalId":315921,"journal":{"name":"International Journal of Communication and Public Relation","volume":"56 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140420514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Discourse Strategies and Portrayal of Women in the Choice of Cosmetic Products in Lagos Nigeria","authors":"S. Adebola, Hellen Mberia, Joan Mutua","doi":"10.47604/ijcpr.2206","DOIUrl":"https://doi.org/10.47604/ijcpr.2206","url":null,"abstract":"Purpose: The purpose of the study was to examine the effect of discourse strategies and portrayal of women in the choice of cosmetic products in Lagos Nigeria. Methodology: A mixed method design was adopted for this study using purposive sampling because this study was only to investigate cosmetic product advertisements for women. The data were collected from company websites, YouTube and outdoor ads of popularly used cosmetic products ads which were transcribed for the qualitative analysis and analyzed based on Fairclough’s three-dimensional framework of Critical Discourse Analysis (CDA) while for the quantitative aspect data was collected using a questionnaire based on Likert-type scale questions to capture the different variables. They were then analyzed using descriptive statistics and inferential statistics. Findings: The study findings show that there is a statistically significant relationship between discourse strategies and portrayal of women in choice of cosmetic products in Lagos. It noted that advertisers utilise strategies such as Informing strategy, Skin Inadequacies, scientific evidences and Celebrities to influence people to choose their products. Findings affirm the direct positive of discourse strategies as R2=0.935 depicts that the model explains 93.5% of the variance thereby supporting the hypothesis that there is a significant relationship between the discourse strategies and portrayal of women in the choice of cosmetic products as the ideology of a woman wanting to look better is preyed upon by advertisers. Unique Contribution to Theory, Practice and Policy: The study was guided by CDA and theory of Imitative Desire. It reveals that there is a statistically significant relationship between discourse strategies and portrayal of women and using CDA - a kind of social practice it notes that advertisers influence the view of beauty by creating a new beauty ideology and standard derived from the Ads. Therefore, women bodies should engage in campaigns for women to value themselves, reject manipulation and advocate that adverts only reflect socially acceptable portrayals.","PeriodicalId":315921,"journal":{"name":"International Journal of Communication and Public Relation","volume":"359 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139231074","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Effect of Informed Consent in Communicating with PLHIV in Siaya, Kenya","authors":"B. Marimba, Hellen Mberia, P. Kimalu","doi":"10.47604/ijcpr.2064","DOIUrl":"https://doi.org/10.47604/ijcpr.2064","url":null,"abstract":"Purpose: The purpose was to establish the effect of informed consent in communicating with Person’s Living with HIV (PLHIV) in Siaya, Kenya. \u0000Methodology: This was both a descriptive research and inferential design. Data was collected using a field survey involving two sets of questionnaires for key informant and PLHIV interviews. Spearman’s rho correlations and simple linear regression models were used to estimate the relationship between the independent variable (informed consent) and the dependent variable (communication), and ANOVA test was done to test the hypothesis. \u0000Findings: The calculated proportionate sample size was 374. However, the respondents rose to 396 which represented 96.18% of those who agreed to be interviewed, with 17 rejections which were removed from analysis leaving a sample of 376. Normality Test was conducted to determine the study sample was drawn from normal population. Under null hypothesis, there was no difference between the sample and the population from which the sample was drawn and therefore there was significant evidence to reject the null hypothesis and accept the alternative hypothesis (p-value=0.000 CI=95%). Further, findings show that 82.30% enrolled onto the Text for Adherence (T4A) mobile app voluntarily and 70.71% signed the consent form and 6.07% stated that consent was implied. \u0000Unique Contribution to Theory, Practice and Policy: The Technology Readiness (TR), Technology Acceptance Model (TAM) and Diffusion of Innovations (DOI were used to anchor future studies. This study has concluded that it was important for individuals enrolling into mhealth communication interventions to consent and this responsibility is for system supporters in mhealth space. The findings further established that enrolment onto mhealth apps improves health status of patients suffering from chronic illnesses. This has implications for policy changes or improvements in mhealth generally in Kenya and globally. A positive intervention such as Text for Adherence (T4A) should prompt the government to scale up enrolment by supporting system supporters or taking over the enrolment entirely as a matter of public health promotion.","PeriodicalId":315921,"journal":{"name":"International Journal of Communication and Public Relation","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128617623","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Integrated Marketing Communication Strategies and Rebranding of Telkom Kenya","authors":"Faith W Kamau, Hellen Mberia, John Ndavula","doi":"10.47604/ijcpr.2061","DOIUrl":"https://doi.org/10.47604/ijcpr.2061","url":null,"abstract":"Purpose: The aim of this study was to establish the effectiveness of integrated marketing communication strategies on rebranding of Telkom Kenya from Orange. \u0000Methodology: Questionnaires and interview guides were used to obtain qualitative and quantitative data with most of the quantitative data collected through questionnaires administered to the 80 respondents, representing subscribers. The questionnaires were administered online through Google Forms while one on one interview sessions with the key informants from Telkom Kenya conducted using interviews guides. Collected data was cleaned, coded and entered into the computer for analysis using the Statistical Package for Social Sciences (SPSS) Version 21. The data was analyzed using descriptive and inferential statistical approaches. Qualitative data was analyzed through thematic analysis. Findings were presented in table, graph and narrative text formats. \u0000Findings: Key finding was that the joint effect of advertising, sales promotion, direct marketing and other forms of IMC was significant on the success of rebranding in Telkom Kenya. Regression analysis of the variables showed that sales promotion (p=.004) and direct marketing (p=.028) were significant (p<0.05) compared to advertisement whose effect on rebranding was 0.138 i.e. p>0.05. \u0000Unique Contribution to Theory, Practice and Policy: The theory of persuasion may anchor future studies in the telecommunication providers. The study recommends that the telecommunication companies need not only to plan their rebranding but to ensure that they embrace IMC that is driven through application of current information and communication technologies. Collaboration with the government is vital in crafting a regulatory framework that fosters fair competition and supports the telecommunications industry's growth. Engaging in dialogue with regulatory authorities will also help address any potential barriers to the company's rebranding efforts and ensure compliance with relevant policies. Furthermore, the government's involvement in public awareness campaigns can help promote the rebranded Telkom Kenya as a trusted and reliable player in the market. This collaboration could include joint initiatives to expand telecommunication infrastructure, enhance digital literacy, and bridge the digital divide, thereby showcasing Telkom Kenya's commitment to national development goals.","PeriodicalId":315921,"journal":{"name":"International Journal of Communication and Public Relation","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114601999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Effective Health Communication and Required Competencies - the Case of Race and Gender Blindness in Major Online Health Information Sites","authors":"Adekunle Omowumi, Adekunle Elizabeth, Adekunle Beloved","doi":"10.47604/ijcpr.2038","DOIUrl":"https://doi.org/10.47604/ijcpr.2038","url":null,"abstract":"Purpose: The aim of the study was to examine effective health communication and required competences in addressing race and gender blindness in major online health information sites \u0000Methodology: This study explored 8 online health information sites to examine their sensitivity to race and gender. The sites were searched for different health issues, some of the health issues present differently for people with different racial descents while some present differently for males and females. \u0000Findings: Results from this study showed that 4 out of 8 sites had content only in English Language; 2 had content in 2 different languages; 1 had content in 4 languages, and 1 in 5 Languages. These sites made no gender distinction in the description of some diseases known to manifest differently by gender such as sexually transmitted infections and some of the sites made no racial distinction in the description of some diseases such as asthma and diabetes with different prevalence and fatality rate for people of different racial descents. All the sites used white people to illustrate disease conditions, including skin conditions whose coloration would differ for different skin colors. Blindness to these diversities would only result in failure to meet health information needs of the target audience. Health information must be sensitive to diversities. \u0000Unique Contribution to Theory, Practice and Policy: The study recommends that there is a need to make information sensitive to diverse racial, cultural, gender and individual groups. It also recommends that more studie should be done on impact that underrepresentation of race, gender, and cultural diversity has on the receipt of health information being communicated by these sites.  ","PeriodicalId":315921,"journal":{"name":"International Journal of Communication and Public Relation","volume":"96 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132247509","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Disability Lense: Television Framing of Intellectual Disability and Inclusive Education Engagement in Kenya","authors":"Jackline Lidubwi, Julius O Bosire, Joan Mutua","doi":"10.47604/ijcpr.1952","DOIUrl":"https://doi.org/10.47604/ijcpr.1952","url":null,"abstract":"Purpose: The study examined how the framing of intellectual disability in television influenced the level of involvement of learners with intellectual disability in inclusive education in Kenya. \u0000Methodology: The study which was guided by the framing theory utilized the descriptive cross-sectional research design. A sample of 10 teachers in inclusive education schools, 10 Sub-County Education Officers, three television stations, three television producers and five key informants from the Kenya Association of the Intellectually Handicapped was drawn. Data was gathered through questionnaires, interview guides and code sheets. Quantitative data was analysed using descriptive and inferential statistics while thematic analysis was used to analyse qualitative data. \u0000Findings: The study found that TV programmes aired disability thematic frames that did not support the mainstreaming of intellectual disability in education. The correlation between intellectual disability thematic frames in television and the involvement of learners in inclusive education was not statistically significant. \u0000Unique Contribution to Theory, Practice and Policy: The study recommends that representation of disability in media should be more meaningful and TV producers need orientation for the production of disability friendly content for inclusion in TV. Further, there is a need of expanding journalists’ capacity to report on pertinent issues that are deemed important by Persons with Disabilities, community in-depth news stories and reports with the objective of raising public awareness about issues important to disability communities. Regarding policy, media regulatory bodies like the Communications Authority of Kenya and the Media Council of Kenya can enforce the existing policies related to disability mainstreaming in the media.","PeriodicalId":315921,"journal":{"name":"International Journal of Communication and Public Relation","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121662152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Betting Menace: Riddle of Television Advertising and University Students Betting Behaviour","authors":"Nicholas Oduor, Hellen Mberia, John Ndavula","doi":"10.47604/ijcpr.1947","DOIUrl":"https://doi.org/10.47604/ijcpr.1947","url":null,"abstract":"Purpose: To establish the influence of television’s testimonial advertisement technique on sports betting among the university students in Kenya. \u0000Methodology: The study used a mixed method design.  In this case a convergent parallel mixed methods design was used to ascertain the relationship between testimonial advertising and sports betting among the university students in Kenya. Piloting was done to check on validity and reliability of the data collected. This was then followed by data collection where the collected data was subjected to diagnostic test to check if the data were normally distributed.  Descriptive survey and inferential statistics were used in the analysis. The regression model was used to find out the correlation between testimonial advertising technique and sports betting among university students in Kenya. \u0000Findings: This study found out that there was a positive influence of testimonial advertising on sports betting among university students in Kenya. \u0000Unique Contribution to Theory, Practice and Policy: This study was grounded on elaboration likelihood model (ELM). This model was developed by Petty et al. (1983). The core assumption of the model is that in communication, there are two routes namely; central route and peripheral route (Petty and Cacioppo, 1986). The study thus recommends that proper policies should be enacted to regulate betting advertisements in Kenya. On its contribution to practice, the study calls on the universities to come up with alternative activities that the students can engage in during leisure time to prevent them from sports betting. In addition, policy makers should consider implementing laws to control betting activities in the country. Consequently, the advertisers should remind the public that betting can be additive thus they should bet responsively.","PeriodicalId":315921,"journal":{"name":"International Journal of Communication and Public Relation","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130496534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Influence of Communication Messages on Adoption of Contagious Bovine Pleuropneumonia (CBPP) Vaccine among Arid and Semi-Arid Lands (ASAL) Pastoralists in Kenya","authors":"V. Ndungu, Hellen Mberia, K. Ngula, J. Othieno","doi":"10.47604/ijcpr.1940","DOIUrl":"https://doi.org/10.47604/ijcpr.1940","url":null,"abstract":"Purpose: The purpose was to establish influence of communication messages on adoption of Contagious Bovine Pleuropneumonia (CBPP) Vaccine among Arid and Semi-Arid Lands (ASAL) pastoralists in Kenya. Messages were studied under parameters of inoculation site, benefits, required frequency of vaccination and side effects. The focus on the vaccine messaging was informed by the slow pace of adoption of live T1 vaccines currently being used to eradicate CBPP in Kenya. Diffusion of innovation and social learning theories were used to support the study. \u0000Methodology: Study population were pastoralists in Narok South Sub County. 468 respondents inclusive of qualitative and quantitative samples where 440 responded to questionnaire, 24 in focus group discussions, and 4 in key informant interviews participated. Multi stage, purposive, simple random, systematic and stratified sampling techniques were then employed to come up with respondents. Statistical Package for Social Scientists (SPSS) version 20.0 was used to analyze data, which was presented using regression coefficients and ANOVA. \u0000Findings: CBPP messaging influenced respondents to vaccinate although some had more influence than others. Messages on inoculation site, benefits, required frequency of vaccination side effects and communal vaccinations were important for the survival of their cattle and significantly influenced the decisions of respondents to vaccinate against the disease. Moreover, messages helped them to know important information details such as vaccination venues, and costs of vaccination and availability of the veterinary officers. CBPP vaccine messages attributes were key in the success of influencing respondents. However, the messaging ran into already held misinformation by some pastoralists confirming earlier study that vaccination rate was at 20-60% because some skipped the exercise. \u0000Unique Contribution to Theory, Practice and Policy: CBPP vaccine messages and attributes significantly influenced CBPP vaccinations decisions among pastoralists. This study validated diffusion of innovation and social learning theories that innovation-decision process is essentially an information seeking and processing activity in which an individual is motivated to reduce uncertainty about the advantages and disadvantages of the innovation. For policy and practice, this study recommends development of communication plans, and packaging of CBPP vaccine messages for dissemination in the ASALs where disease is prevalent.  Considering that CBPP is a trans-boundary disease, these plans and messages could be harmonized across ASAL counties to enable consistency and coherence.","PeriodicalId":315921,"journal":{"name":"International Journal of Communication and Public Relation","volume":"5 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124207356","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}