DeReMa Development Research of Management Jurnal Manajemen最新文献

{"title":"Membangun Keunggulan Produk Ikonik Untuk Meningkatkan Kinerja Pemasaran UMKM [Establishing Advantages of Iconic Products to Improve Marketing Performance of SMEs]","authors":"Ahmad Hanfan","doi":"10.19166/derema.v12i2.585","DOIUrl":"https://doi.org/10.19166/derema.v12i2.585","url":null,"abstract":"This study aims to develop a new concept of the iconic product advantage as a bridge to solve the research gap on the impact of product development capability on marketing performance. This new concept is studied through relevant theory and tested through empirical research. Data were collected empirically from the owner of Salted Egg (micro, small and medium enterprises MSME) in Brebes, Central Java Province, Indonesia. The sample distribution was given to 115 respondents by using sample random sampling technique. The structural equation model (SEM) with AMOS 22 software is used to test the model and research hypothesis. Four hypotheses are proposed, and all hypotheses are accepted with the support of existing data, as well as showing primarily the strategic role of iconic product advantage in bridging the capabilities of product development and marketing performance. This study aims to enrich the literature as well as contribute to the science associated with the product development model of excellence. Furthermore, managerial implications and further research are also discussed in this article. Bahasa Indonesia Abstrak : Penelitian ini bertujuan untuk mengembangkan konsep baru keunggulan produk ikonik sebagai jembatan untuk memecahkan kesenjangan penelitian mengenai dampak kemampuan pengembangan produk terhadap kinerja pemasaran. Konsep baru ini dipelajari melalui teori yang relevan dan diuji melalui penelitian empiris. Data dikumpulkan secara empiris dari pemilik telur asin UMKM (Usaha Mikro, Kecil dan Menengah) di Brebes, Provinsi Jawa Tengah, Indonesia. Distribusi sampel diberikan kepada 115 responden dengan menggunakan teknik sample random sampling. Model persamaan struktural (SEM) dengan perangkat lunak AMOS 22 digunakan untuk menguji model dan hipotesis penelitian. Empat hipotesis diajukan, dan semua hipotesis diterima dengan dukungan data yang ada, serta menunjukkan terutama peran strategis keunggulan produk ikonik dalam menjembatani kemampuan pengembangan produk dan kinerja pemasaran. Penelitian ini bertujuan untuk memperkaya literatur serta memberikan kontribusi terhadap ilmu pengetahuan yang terkait dengan model pengembangan keunggulan produk. Selanjutnya, implikasi manajerial dan penelitian lebih lanjut juga dibahas dalam artikel ini.","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45149745","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Kinerja Akuisisi Industri Semen di Indonesia Tahun 2009 – 2013 [The Performance of Cement Industry Acquisitions in Indonesia 2009 – 2013]","authors":"I. Imelda, Rina Adi Kristianti","doi":"10.19166/DEREMA.V12I2.484","DOIUrl":"https://doi.org/10.19166/DEREMA.V12I2.484","url":null,"abstract":"This research tried to explore the long term financial performance (window period = 3 years) after aquisitions in the cement industry during the period 2009–2013. The dependent variable is the period of three years before and after the acquisitions and the independent variables are current ratio, return on asset, debt to equity ratio, total asset turnover, net profit margin and stock return. Sampling technique is purposive sampling and the samples obtained amounted to 18 companies. Data processing techniques using different test by comparing the financial performance before and after the acquisition for a long period of 3 years. The results show there are significant differences in debt to equity ratio, net profit margin and stock returns. The cement industry has high debt, negative profit and positive stock return after three years of acquisition. This shows that although the industry has high debt, profit is still negative but responded positively by the market. Bahasa Indonesia Abstrak:  Penelitian ini mencoba mengeksplorasi kinerja keuangan jangka panjang setelah merger (windows period = 3 tahun) pada industri semen tahun 2009 – 2013. Variabel dependen adalah periode tiga tahun sebelum dan setelah akuisisi dan varaibel independen adalah current ratio, return on asset, debt to equity ratio, total asset turnover, net profit margin dan return saham. Teknik pengambilan sampel adalah purposive sampling dan sampel yang diperoleh berjumlah 18 perusahaan. Teknik pengolahan data menggunakan uji beda dengan membandingkan kinerja keuangan sebelum dan setelah akuisisi untuk periode jangka panjang yaitu 3 tahun. Hasilnya  menunjukkan ada perbedaan signifikan debt to equity ratio, net profit margin dan return saham.  Industri semen memiliki hutang tinggi, profit negative dan return saham positif setelah tiga tahun akuisisi. Hal ini menunjukkan bahwa walaupun industri ini memiliki hutang tinggi, profit masih negative tetapi direspon positif oleh pasar.","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43712477","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Nilai Tukar Terhadap Ekspor Dan Dampaknya Terhadap Pertumbuhan Ekonomi Indonesia [The Effect of Exchange Rates on Exports and its Impact on Indonesia's Economic Growth]","authors":"Annaria Magdalena Marpaung, Janwarisman Purba","doi":"10.19166/derema.v12i2.500","DOIUrl":"https://doi.org/10.19166/derema.v12i2.500","url":null,"abstract":"Indonesia's export policy has been promoted since 1983. Since then, exports have been a concern in spurring economic growth along with the changing industrialization strategy from the emphasis on import substitution industry to the export promotion industry. In line with the 2017 economic growth target of 5.4%, the study on exports is interesting to examine given that exports are one of the factors driving Indonesia's economic growth. The objectives of the study were to analyze the effect of exchange rate on exports and their impact on Indonesia's economic growth. The data analysis was done by path analysis, using historical data from 1970 to 2015. The results showed: (a) The exchange rate (Rp/USD) partially has a positive and significant influence on the export volume of Indonesia, with a total influence of 71.57%,( b) Partial export changes have a positive and significant impact on economic growth Indonesia, with a total influence of 65.29%, (c) Partial exchange rates have a positive but insignificant effect on economic growth in Indonesia, with a total influence of 1.19% and (d) Changes in exchange rates and export changes have a positive effect on the economic growth of Indonesia, with direct effect of 77.38% and indirect effect of 6.36% and both exogenous variables have an effect of 71.02% on the economic growth of Indonesia. Bahasa Indonesia Abstrak:   Pengutamaan ekspor Indonesia sudah digalakkan sejak tahun 1983. Sejak saat itu, ekspor menjadi perhatian dalam memacu pertumbuhan ekonomi seiring dengan berubahnya strategi industrialisasi dari penekanan pada industri substitusi impor ke industri promosi ekspor. Sejalan dengan target pertumbuhan ekonomi tahun 2017 sebesar 5,4%, maka kajian tentang ekspor menarik untuk diteliti, dimana ekspor merupakan salah satu faktor yang mendorong pertumbuhan ekonomi. Perilaku ekspor dipengaruhi oleh kurs. Tujuan penelitian adalah untuk menganalisis pengaruh nilai tukar terhadap ekspor dan dampaknya terhadap pertumbuhan ekonomi Indonesia. Metode analisis data dilakukan dengan analisis jalur, dengan menggunakan data historis 1970-2015. Hasil penelitian menunjukkan: (a) Nilai tukar (Rp/USD) secara parsial memiliki pengaruh positif dan signifikan terhadap volume ekspor Indonesia, dengan total pengaruh sebesar 71,57%, (b) Perubahan ekspor secara parsial memiliki pengaruh positif dan signifikan terhadap pertumbuhan ekonomi Indonesia, dengan total pengaruh sebesar 65,29%, (c) Perubahan kurs secara parsial memiliki pengaruh positif namun tidak signifikan terhadap pertumbuhan ekonomi Indonesia, dengan total pengaruh sebesar 1,19% dan (d) Perubahan nilai tukar dan perubahan ekspor memiliki pengaruh positif terhadap pertumbuhan ekonomi Indonesia, dengan pengaruh langsung 77,38% dan pengaruh tidak langsung-6,36% dan kedua variabel eksogen berpengaruh sebesar 71,02% terhadap pertumbuhan ekonomi Indonesia.","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41987315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Sumber Daya Perusahaan dan Orientasi Wirausaha Terhadap Kinerja Usaha Kecil dan Menengah [Effect of Corporate Resources and Entrepreneur Orientation on Small and Medium Business Performance]","authors":"Jein Sriana Toyib","doi":"10.19166/derema.v12i2.411","DOIUrl":"https://doi.org/10.19166/derema.v12i2.411","url":null,"abstract":"The intense competition between economic operators including those in Small and Medium Scale Enterprises (SMEs) is a challenge that must be encountered in the era of the ASEAN Economic Community. The development of SMEs needs to be concerned since it is a potential sector to boost economic growth, employment and also directly drive the local economy. The study aims to analyze the influence of company resources and entrepreneurial orientation on the performance of SMEs in Manokwari. This was a quantitative research, with associative research method. The research population was all SMEs listed in Department of Cooperatives and SMEs Manokwari District. 100 samples of SMEs were chosen using accidental sampling technique. Data were obtained by giving questionnaires and interviews to SMEs in Manokwari. Multiple regression analysis was applied for data analysis.  Results of the study shows that both company resources and entrepreneurial orientation have significant affect on the performance of SMEs in Manokwari. Bahasa Indonesia Abstrak: Persaingan yang ketat antara pelaku ekonomi termaksud pelaku usaha kecil dan menengah merupakan tantangan yang harus dihadapi dalam era Masyarakat Ekonomi ASEAN. Perhatian terhadap perkembangan usaha kecil dan menengah perlu terus dilakukan karena usaha kecil dan menengah adalah sektor yang potensial mendorong pertumbuhan ekonomi, menyerap tenaga kerja dan secara langsung mengerakan ekonomi masyarakat. Tujuan penelitian ini untuk menguji pengaruh sumber daya perusahaan dan orientasi wirausaha terhadap kinerja usaha kecil dan menengah di kabupaten Manokwari. Penelitian ini adalah penelitian kuantitatif, dengan metode penelitian asosiatif. Populasi penelitian adalah seluruh usaha kecil menengah yang tercatat di Dinas Koperasi dan UKM kabupaten Manokwari. Sampel penelitian berjumlah 100 UKM yang diambil dengan mengunakan teknik accidental sampling. Data dikumpulkan melalui  penyebaran kuesioner dan wawancara langsung terhadap usaha kecil dan menengah di kabupaten Manokwari. Teknik analisis data dengan mengunakan analisis regresi berganda. Hasil penelitian menunjukan bahwa sumber daya perusahaan dan orientasi wirausaha secara bersama-sama memberikan pengaruh yang signifikan terhadap kinerja usaha kecil dan menengah di kabupaten Manokwari.","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48049897","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Enhancing Competitiveness Business Strategy of Organic Vegetables Using Analytical Hierarchy Process (AHP)","authors":"P. Widyastuti","doi":"10.19166/DEREMA.V12I2.493","DOIUrl":"https://doi.org/10.19166/DEREMA.V12I2.493","url":null,"abstract":"Public awareness about healthy lifestyles leads people to want to understand more about the food they consume. Choosing organic vegetables is one alternative choices when seeking to have a healthy body and healthy lifestyle. Unfortunately, not a lot of organic vegetable farmers in Indonesia succeed in seizing the organic vegetable market rather than the non-organic and the competition with imported organic vegetables into Indonesia prevents farmers from thriving. This study aims to: 1) Analyze the factors affecting the competitiveness of the organic vegetables market; 2) Analyze the appropriate strategy for increasing the competitiveness of the organic vegetables market; 3) Analyze the factors priority strategies for improving the competitiveness of the organic vegetables market. Porter's Generic Model and Analysis Analytical Hierarchy Process (AHP) is used to determine the best strategy. The research found that organic vegetables marketing channels are still dominated by conventional market; the higher cost for intensive cultivation of organic vegetables. The main strategies are derived from the analysis is focusing on market delivery. There needs to be retailers of organic vegetables either modern or traditional to display these products. The establishment of organic vegetable outlets and online marketing that are not dependent on large retail (hypermarket) become recommendations in this study. Bahasa Indonesia Abstrak: Kesadaran masyarakat tentang gaya hidup sehat memberi pilihan kepada masyarakat untuk memahami makanan yang mereka konsumsi. Pilihan sayuran organik merupakan salah satu alternatif untuk memiliki tubuh sehat dan gaya hidup sehat bagi masyarakat. Sayangnya, tidak banyak petani sayuran organik di Indonesia yang berhasil merebut pasar sayuran organik daripada non organic. Persaingan produk impor sayuran organik ke Indonesia membuat petani tidak bisa berkembang. Penelitian ini bertujuan untuk: 1) Menganalisis faktor-faktor yang mempengaruhi daya saing pasar sayuran organik; 2) Menganalisis strategi yang tepat untuk meningkatkan daya saing pasar sayuran organik; 3) Menganalisis faktor strategi prioritas untuk meningkatkan daya saing pasar sayuran organik. Model Generik Porter dan Analisis Analytical Hierarchy Process (AHP) digunakan untuk menentukan strategi terbaik. Penelitian ini menemukan bahwa saluran pemasaran sayuran organik masih didominasi oleh pasar konvensional; Biaya yang lebih tinggi untuk budidaya sayuran organik secara intensif. Strategi utama yang didapat dari analisis adalah strategi fokus pada pengiriman pasar. Perlu ada pengecer sayuran organik baik modern maupun tradisional untuk memasarkan produk ini. Pembukaan gerai sayuran organik dan pemasaran online yang tidak tergantung pada ritel besar (hypermarket) menjadi rekomendasi pada penelitian ini.","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46110162","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Customer Showrooming Behavior and the Effect on Salesperson Performance","authors":"Isabelle Sarah Astari, Juanna Judith Huliselan, M. Jong","doi":"10.19166/DEREMA.V12I2.525","DOIUrl":"https://doi.org/10.19166/DEREMA.V12I2.525","url":null,"abstract":"Indonesia has become the biggest market for e-commerce as it has 250 million inhabitants. Growth of internet and online shopping has made retailers expand their businesses via smartphones. Shopping channels via the internet has given customers another channel to get information and buy products without visiting brick-and-mortar stores. This channel multiplicity potentially leads customers to do showrooming. In this research, showrooming in Indonesia will be explored with sunglasses as the research object and optic salespersons as the research subject. There are 178 samples collected in total for this research with 154 of them being used. Primary data is taken from optic salespersons at a prominent optics store in Jakarta. Partial Least Square (PLS) is used as the data analysis method. The research results show that perceived showrooming behavior has a positive and significant effect on self-efficacy and salesperson performance. Moreover, salesperson self-efficacy also has a positive and significant effect on salesperson performance. Meanwhile, coping and cross-selling strategies have a moderate positive but not a significant effect.  These results reflect that salespersons do not respond negatively to customer’s showrooming behavior such as price comparison, window shopping, product information, product availability, and shopping via smartphone in front of the salesperson. Salespersons feel optimistic and confident when customers come  because they have been trained for customer orientation, availability of supervisory support, and belief that the customer will do their transaction in brick-and-mortar stores if they give a good explanation about the product. Bahasa Indonesia Abstrak: Indonesia telah menjadi pasar E-Commerce terbesar yang memiliki 250 Juta pengguna pertumbuhan Internet dan online shopping telah menjadikan Retailer berkembang bisnisnya melakui smart phone. Berbelanja melalui saluran Internet telah memberikan pelanggan untuk mendapatkan informasi dan membeli produk-produk tanpa mengunjungi toko secara fisik. Dengan cara ini pelanggan berpotensi untuk melakukan Showrooming. Pada penelitian ini akan diteliti mengenai showrooming di Indonesia  Produk yang akan diteliti adalah kaca mata sebagai objek dan tenaga penjual di optik sebagai subjek penelitian. Dari 178 sample yang dikumpulkan untuk penelitian ini hanya 154 yang dapat digunakan, data Primar diambil dari tenaga penjual di toko kaca mata di Jakarta. Hasil penelitian menunjukan bahwa Perceived Showrooming Behavior memiliki pengruh positif dan signifikan, terhadap self efficacy dan Kinerja tenaga penjual. Dan juga Self Efficacy  memiliki pengaruh signifikan dan positif  terhadap Kinerja tenaga penjual  Toko Kacamata, sementara itu Coping dan Cross Selling Strategies memiliki pengaruh yang moderat positif namun tidak berpengaruh signifikan. Hasilnya menunjukan bahwa tenaga penjual tidak menanggapi secara negatif terhadap showrooming yang dilakukan oleh Pelanggan antara lain seperti","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45071928","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Karakteristik Komite Audit, Keahlian Keuangan Dan Ukuran Perusahaan Terhadap Kemungkinan Kecurangan Laporan Keuangan [The Influence of Audit Committee Characteristics, Financial Expertise, and Company Size toward the Possibility of Financial Report Fraud]","authors":"B. Handoko, K. Ramadhani","doi":"10.19166/DEREMA.V12I1.357","DOIUrl":"https://doi.org/10.19166/DEREMA.V12I1.357","url":null,"abstract":"Related to fraudulent financial statements by PT. Kimia Farma, Indosat, and others, this research looked at fraud committed by companies. The purpose of this research was to determine if the audit committee's independence, the financial expertise of the audit committee, and the size of the company were factors in possible fraudulent financial statements of manufacturing companies listed on the Indonesian Stock Exchange during the period 2013-2015. The possibility of fraudulent financial statements is measured by Beneish M-score. Quantitative research was conducted using an associative methodology and regression analyzing logistics (logistic regression). 82 companies were chosen using purposive sampling technique and secondary data. The results showed that the independence of the audit committee and the size of the company had no effect on the possibility of fraudulent financial statements and the financial expertise of the audit committee had an influence on the possibility of fraudulent of financial statements. BAHASA INDONESIA ABSTRAK: Terkait kasus kecurangan laporan keuangan yang dilakukan PT.Kimia Farma, Indosat dan lain-lain maka penelitian ini akan mendeteksi kecurangan yang dilakukan perusahaan. Tujuan penelitian ini adalah untuk mengetahui pengaruh komite audit independen, keahlian keuangan komite audit dan ukuran perusahaan terhadap kemungkinan kecurangan laporan keuangan pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia periode 2013-2015. Kemungkinan kecurangan laporan keuangan diukur melalui Beneish M-score. Jenis penelitiannya kuantitatif dengan metode penelitian asosaitf dan teknis analisis datanya menggunakan regresi logistic (logistic regression) . 82 perusahaan dipilih menggunakan teknik purposive sampling dan menggunakan data sekunder. Hasil penelitian menunjukkan komite audit independen dan ukuran perusahaan tidak berpengaruh pada kemungkinan kecurangan laporan keuangan sedangkan keahlian keuangan komite audit berpengaruh pada kemungkinan kecurangan laporan keuangan.","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46224983","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Knowledge Management Terhadap Kinerja Karyawan: Studi Empiris Pada PT. SMS Kabupaten Kotawaringin Timur [The Influence of Knowledge Management toward Employee Performance: An Empirical Study at PT. SMS Korawaringin Timur District]","authors":"D. Wijayanti, Didi Sundiman","doi":"10.19166/derema.v12i1.243","DOIUrl":"https://doi.org/10.19166/derema.v12i1.243","url":null,"abstract":"This study examined the influence of personal knowledge, job procedures, and technology on employee’s performance in PT. SMS. The analytical method used in this research is multiple linear regression analysis. Samples of this research are 60 employees of PT. SMS. The results of this research indicate that personal knowledge and job procedure has influence on the performance of employees at PT. SMS. While technology has a positive effect it is not significant to employees performance in PT. SMS. BAHASA INDONESIA ABSTRAK: Penelitian ini melakukan pengujian pada pengaruh personal knowledge, job procedures, dan teknologi pada kinerja karyawan PT. SMS. Metode analisis data yang digunakan dalam penelitian ini adalah multiple linear regression analysis. Sample penelitian adalah 60 orang karyawan PT. SMS. Hasil penelitian menunjukkan bahwa personal knowledge dan job procedure memiliki pengaruh signifikan pada kinerja karyawan di PT. SMS. Pemanfaatan teknologi memiliki pengaruh positif namun tidak signifikan pada kinerja karyawan PT. SMS.","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41329330","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Kekuatan Harga Dalam Membentuk Niat Berobat Ulang Di Rumah Sakit [The Power of Price in Forming an Intention to Return to a Hospital]","authors":"Waluyo Budi Atmoko, N. A. Budiadi","doi":"10.19166/DEREMA.V12I1.319","DOIUrl":"https://doi.org/10.19166/DEREMA.V12I1.319","url":null,"abstract":"From the perspective of consumer research, someone will continue to consume a service depending on the result of an appraisal that causes a satisfactory emotional response. This satisfaction is the base of an cognitive evaluation which forms the intent to repeat using a service in the future. Satisfaction is the result of an appraisal of the ability of the performance to fulfill the expectation of the service consumed. Therefore, satisfaction is a function of the discrepancy between expectation and performance. Consumers often use price as a quality clue. There is a correlation between perceived service quality and perceived price fairness that they influence satisfaction and form intention to repeat consuming a service. Research was conducted using a survey with a population of patients in a private hospital. Sample size was 200 respondents determined by purposive sampling techniques. Hypotheses were examined by the structural equation modelling method. The result of the research shows the following: there was a significant correlation between perceived service quality and perceived price fairness, perceived service quality was a significant influence in consumer satisfaction, and perceived price fairness has significant influence in revisit intention.  BAHASA INDONESIA ABSTRAK:  Dalam perspektif perilaku konsumen, seseorang akan meneruskan untuk mengonsumsi sebuah jasa bergantung pada hasil penaksiran yang menimbulkan tanggapan emosional dalam bentuk kepuasan. Kepuasan ini menjadi dasar evaluasi kognitif terbentuknya niat untuk mengonsumsi ulang jasa di masa mendatang. Kepuasan merupakan hasil penaksiran bahwa kinerja mampu memenuhi harapan terhadap jasa yang dikonsumsi. Jadi kepuasan merupakan fungsi ketidak-sesuaian antara harapan dan kinerja. Konsumen seringkali menggunakan harga sebagai petunjuk kualitas. Ada korelasi antara kualitas pelayanan yang dipersepsikan dan kewajaran harga yang dipersepsikan yang berpengaruh pada kepuasan dan membentuk niat mengonsumsi ulang jasa. Penelitian dilakukan menggunakan desain survey, dengan populasi adalah pasien yang berobat di rumah sakit swasta. Sampel berukuran 200 responden ditentukan dengan teknik penyampelan purposive. Hipotesis penelitian diuji menggunakan metode Pemodelan persamaan struktural. Hasil penelitian menunjukkan bahwa ada korelasi signifikan antara kualitas pelayanan yang dipersepsikan dan kewajaran harga yang dipersepsikan, kualitas pelayanan yang dipersepsikan berpengaruh pada kepuasan konsumen, dan kewajaran harga yang dipersepsikan berpengaruh langsung pada niat berobat ulang.","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48850481","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Market Orientation and Performance Relationship: An Empirical Study in Private Universities","authors":"S. Sefnedi","doi":"10.19166/derema.v12i1.331","DOIUrl":"https://doi.org/10.19166/derema.v12i1.331","url":null,"abstract":"This study examines the empirical link between three dimensions of market orientation, namely, student orientation, competitor orientation and inter-functional coordination, and private university performance in Kopertis X. The study was based on an empirical investigation of private universities located in Indonesia’s provinces of West Sumatera, Riau, Jambi, and Riau Islands. The primary data for the study were collected from a self-administered mail survey of 237 questionnaires from the private university resulting in a sample of 114 usable responses being returned. From the application of the multiple regression analysis it was concluded that all three dimensions of market orientation had a significant impact on private university performance. Student orientation as a predictor variable is the strongest predictor of private university performance then followed by competitor orientation, and inter-functional coordination. Bahasa Indonesia Abstrak:  Penelitian ini menguji hubungan empiris antara tiga dimensi orientasi pasar, yaitu, orientasi mahasiswa , orientasi pesaing dan koordinasi antar-fungsional dan kinerja perguruan tinggi swasta di Kopertis X. Penelitian ini didasarkan pada penyelidikan empiris pada universitas swasta yang berada di provinsi Sumatera Barat, Riau, Jambi, dan Kepulaian Riau . Data primer dikumpulkan dari survei dimana dari 237 kuesioner yang disebarkan pada universitas swasta , diperoleh 114 kuesioner yang dikembalikan dan dapat digunakan sebagai sampel . Berdasarkan hasil analisis regresi berganda dapat disimpulkan bahwa ketiga dimensi orientasi pasar memiliki dampak yang signifikan terhadap kinerja perguruan tinggi swasta. Orientasi mahasiswa sebagai variabel prediktor terkuat terhadap kinerja perguruan tinggi swasta kemudian diikuti oleh orientasi pesaing, dan koordinasi antar-fungsional.","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41259279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}