DeReMa Development Research of Management Jurnal Manajemen最新文献

{"title":"PENGARUH MANAJEMEN HUBUNGAN MASYARAKAT DAN ORIENTASI PEMASARAN HUBUNGAN TERHADAP LOYALITAS MEREK DENGAN KETERLIBATAN PELANGGAN DAN KEPERCAYAAN MEREK SEBAGAI VARIABEL MEDIASI [THE INFLUENCE OF PUBLIC RELATIONS MANAGEMENT AND RELATIONSHIP MARKETING ORIENTATION ON BRAND LOYALTY WITH CUSTOMER INVOLVEMENT AND BRAND TRUST AS MEDIATION VARIABLES]","authors":"Andrean Steviano, Sabrina Oktaria Sihombing","doi":"10.19166/derema.v18i2.6808","DOIUrl":"https://doi.org/10.19166/derema.v18i2.6808","url":null,"abstract":"The development of the food and beverage industry, especially the cafe business, is classified as fast growing. Cafes are a type of business that is rapidly growing along with changes in people's lifestyles. Cafes are not only a place to enjoy food and drinks, but a place for mixing cultures and subcultures for social communities which are places to socialize. This research was conducted to determine the effect of public relations management and relationship marketing orientation on brand loyalty with customer involvement and brand trust as mediating variables. This study uses quantitative methods and data collection techniques by distributing electronic questionnaires using non-probability sampling methods, namely purposive sampling. The samples taken for this study were 188 respondents. Data were analyzed using Structured Equation Modeling-Partial Least Squares (PLS-SEM) with SmartPLS3 software. In this study there are ten hypotheses and supported and four unsupported hypotheses. The results of this study indicate that there is a positive influence between community relationship management and customer engagement and brand trust. There is a positive influence between relationship marketing orientation and customer engagement and brand loyalty. There is a positive influence between customer engagement with brand trust and brand loyalty. There is a positive influence between brand trust and brand loyalty. There is a positive influence between relationship marketing orientation and brand loyalty mediated by customer engagement. There is a positive influence between relationship marketing orientation and brand loyalty mediated by brand trust. There is a positive influence between customer engagement and brand loyalty mediated by brand trust. Then, there is no positive influence between community relationship management and brand loyalty. There is no positive influence between relationship marketing orientation and brand trust. There is no positive influence between community relationship management and brand loyalty mediated by customer engagement. There is no positive influence between community relationship management and brand loyalty mediated by brand trust. This study provides theoretical implications, managerial implications, and recommendations for further research. Abstrak dalam Bahasa Indonesia . Kafe merupakan salah satu jenis usaha yang cepat bertumbuh seiring dengan perubahan gaya hidup masyarakat. Kafe tidak hanya menjadi tempat untuk menikmati makanan dan minuman, namun menjadi tempat percampuran budaya dan subkultur bagi komunitas sosial yang menjadi tempat untuk bersosialisasi. Penelitian ini dilaksanakan untuk mengetahui pengaruh manajemen hubungan masyarakat dan orientasi pemasaran hubungan terhadap loyalitas merek dengan keterlibatan pelanggan dan kepercayaan merek sebagai mediator. Penelitian ini menggunakan metode kuantitatif dan teknik pengumpulan data menggunakan Google form dengan menggunakan metode sampling non probabilitas","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135352980","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ENTREPRENEUR’S ROLES DURING BUSINESS GROWTH STAGE AND THEIR EXIT ROUTES: THE CASE OF THE PUBLIC RELATIONS INDUSTRY [PERAN PENGUSAHA DALAM TAHAP PERTUMBUHAN BISNIS DAN RUTE KELUAR DARI BISNIS TERSEBUT: KASUS INDUSTRI PUBLIC RELATIONS]","authors":"Tuong-Minh Ly-Le, Viet Tho Le","doi":"10.19166/derema.v18i2.7294","DOIUrl":"https://doi.org/10.19166/derema.v18i2.7294","url":null,"abstract":"<p>This research article aims to examine the entrepreneur’s roles during the business growth stage and their exit routes, with a focus on the public relations industry in Vietnam. The findings highlight the transition of entrepreneurs from hands-on involvement in all aspects of the business to assuming strategic roles during the growth stage. Founders play a crucial role in setting the company’s vision, establishing a solid organizational culture, and fostering innovation. The decision of whether to maintain control or delegate management responsibilities is critical, with some entrepreneurs choosing to retain control due to their emotional attachment, while others recognize the need to delegate to professional managers.</p><p><strong>Abstrak dalam Bahasa Indonesia</strong>. Artikel penelitian ini bertujuan untuk mengkaji peran pengusaha selama tahap pertumbuhan bisnis dan rute keluarnya, dengan fokus pada industri hubungan masyarakat di Vietnam. Temuan menyoroti transisi pengusaha dari keterlibatan langsung dalam semua aspek bisnis untuk mengambil peran strategis selama tahap pertumbuhan. Pendiri memainkan peran penting dalam menetapkan visi perusahaan, membangun budaya organisasi yang solid, dan mendorong inovasi. Keputusan apakah akan mempertahankan kendali atau mendelegasikan tanggung jawab manajemen sangat penting, dengan beberapa pengusaha memilih untuk mempertahankan kendali karena keterikatan emosional mereka, sementara yang lain menyadari kebutuhan untuk mendelegasikan kepada manajer profesional.</p>","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135352977","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FACTORS AFFECTING THE SATISFACTION OF CUSTOMERS BUYING FOOD WITH LAST-MILE DELIVERY SERVICE ON E-COMMERCE PLATFORM IN VIETNAM [FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN YANG MEMBELI MAKANAN DENGAN LAYANAN PENGIRIMAN LAST-MILE PADA PLATFORM E-COMMERCE DI VIETNAM]","authors":"Nhung Thi Hong Le, Phuong Mai Le, Huyen Thi Nguyen","doi":"10.19166/derema.v18i2.7257","DOIUrl":"https://doi.org/10.19166/derema.v18i2.7257","url":null,"abstract":"<p>The study aims to explore specific factors that affecting the satisfaction of customers buying food with last- mile delivery service on e-commerce platform in Vietnam. The authors develop a research model consisting of 5 independent variables: service capacity of the transport unit, complaint and refund policy, freight cost, the factor about delivery staff, the form of goods upon receipt. The research apply simple random sampling method then conduct data analysis after collecting a sample size of 295 by SPSS 2.0 software. The research model explains 60.9% of the overall relationship of the above 5 factors with the satisfaction of last-mile delivery service when purchasing food. Implications and recommendations for further research are also discussed. The authors also propose some solutions to boost customer satisfaction when buying food for last- mile delivery services on the e-commerce platform.</p><p><strong>Abstrak dalam Bahasa Indonesia</strong>.Penelitian ini bertujuan untuk mengeksplorasi faktor-faktor spesifik yang mempengaruhi kepuasan pelanggan yang membeli makanan dengan layanan pengiriman last-mile pada platform e-commerce di Vietnam. Penulis mengembangkan model penelitian yang terdiri dari 5 variabel bebas: kapasitas pelayanan unit angkutan, kebijakan komplain dan refund, biaya angkut, faktor petugas pengiriman, bentuk barang setelah diterima. Penelitian menggunakan metode simple random sampling kemudian melakukan analisis data setelah terkumpul sampel sebesar 295 dengan software SPSS 2.0. Model penelitian menjelaskan 60,9% dari keseluruhan hubungan 5 faktor di atas dengan kepuasan pelayanan pesan antar jarak jauh saat membeli makanan. Implikasi dan rekomendasi untuk penelitian selanjutnya juga dibahas. Penulis juga mengusulkan beberapa solusi untuk meningkatkan kepuasan pelanggan saat membeli makanan untuk layanan pengiriman jarak jauh di platform e-commerce.</p>","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135352978","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE DYNAMICS OF FAMILY-OWNED SME SUSTAINABILITY IN RURAL AREAS [DINAMIKA KEBERLANJUTAN UKM KELUARGA DI PEDESAAN]","authors":"Muhammad Setiawan Kusmulyono","doi":"10.19166/derema.v18i2.6727","DOIUrl":"https://doi.org/10.19166/derema.v18i2.6727","url":null,"abstract":"<p><em>SMEs in rural areas have characteristics that are closely related to the character of a family business. This can be seen in the management of the SME business which is fully controlled by the family. This situation shows that SMEs in rural areas are more dominated by family-owned SMEs. As a family-owned SME, this village entrepreneur has a big challenge to be able to regenerate the business for the next generation. This study seeks to identify the things that affect the dynamics in realizing the sustainability of family-owned SMEs in the village. This study uses a qualitative approach by conducting interviews through purposive sampling to culinary informants who run their businesses in rural areas and have the next generation. The results of the study show that in addition to all SMEs in the village being dominated by family businesses, these SMEs have hopes that their families will continue their business, but on the other hand it was also found that there are SMEs who do not care who will continue their business. This study produces interesting findings that can be developed to help improve the sustainability of SME development in Indonesia.</em></p><p> </p><p><strong>Abstrak dalam Bahasa Indonesia.</strong> UKM di pedesaan memiliki karakteristik yang erat kaitannya dengan karakter usaha keluarga. Hal ini terlihat dari pengelolaan usaha UKM yang sepenuhnya dikendalikan oleh keluarga. Keadaan ini menunjukkan bahwa UKM di pedesaan lebih didominasi oleh UKM milik keluarga. Sebagai UKM milik keluarga, pengusaha desa ini memiliki tantangan besar untuk bisa meregenerasi bisnisnya untuk generasi selanjutnya. Kajian ini berupaya mengidentifikasi hal-hal yang mempengaruhi dinamika dalam mewujudkan keberlanjutan UKM milik keluarga di desa. Penelitian ini menggunakan pendekatan kualitatif dengan melakukan wawancara melalui purposive sampling kepada informan kuliner yang menjalankan usahanya di pedesaan dan memiliki generasi penerus. Hasil kajian menunjukkan bahwa selain seluruh UKM yang ada di desa didominasi oleh usaha keluarga, UKM ini memiliki harapan agar keluarganya tetap melanjutkan usahanya, namun disisi lain juga ditemukan adanya UKM yang tidak peduli yang akan melanjutkan usahanya. Kajian ini menghasilkan temuan menarik yang dapat dikembangkan untuk membantu meningkatkan keberlanjutan pengembangan UKM di Indonesia.</p><p> </p>","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135352814","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH INFORMATION TRANSPARENCY TERHADAP PURCHASE INTENTION YANG DIMODERASI OLEH REGULATORY FOCUS [THE EFFECT OF INFORMATION TRANSPARENCY ON PURCHASE INTENTION WHICH IS MODERATE BY REGULATORY FOCUS]","authors":"Indra Atmaja, Teofilus Teofilus","doi":"10.19166/derema.v18i2.7087","DOIUrl":"https://doi.org/10.19166/derema.v18i2.7087","url":null,"abstract":"Indonesia is one of the countries with the largest population in the world. This has resulted in the demand for basic needs of the people in Indonesia increasing over time, one of which is clothing. Erigo's position as a local clothing industry requires this company to compete with many competitors from within and outside the country. This study aims (1) to analyze whether the information transparency variable has an influence on the variable interest in buying Erigo products (2) to analyze whether the regulatory focus moderates the relationship between the information transparency variable and the buying interest variable. The variables used in this research are information transparency, regulatory focus, and purchase intention. This research is conducted due to the phenomenon where the increased transparency of information in the digital era is believed to be connected to consumer purchasing interest. This is because transparency plays a crucial role in consumer decision-making process. The population of this research is all consumers who have visited the Erigo pop-up store. The number of samples in this study were 90 respondents with the criteria of having visited Erigo's pop-up store, aged 17 to 30 years, and had compared Erigo's products with other similar clothing products. Data collection was carried out by distributing questionnaires via Google forms to respondents who matched the criteria. The results of the data in this study were processed using SPSS software with the Confirmatory Factor Analysis method. The results of this study are that the higher the information transparency, the higher the buying interest, but the addition of the regulatory focus variable to the initial model makes the results negative. Abstrak dalam Bahasa Indonesia .Indonesia merupakan salah satu negara dengan jumlah penduduk terbanyak di dunia. Hal ini mengakibatkan permintaan kebutuhan pokok masyarakat di Indonesia meningkat seiring berjalannya waktu. Salah satu kebutuhan yang perlu dipenuhi yaitu pakaian. Kedudukan Erigo sebagai industri pakaian lokal mengharuskan perusahaan ini untuk bersaing dengan banyaknya pesaing dari dalam maupun luar negeri. Untuk dapat bersaing dengan perusahaan-perusahaan lainnya, Erigo harus mampu meningkatkan minat beli dari konsumen terhadap produk-produknya. Minat beli seseorang dapat dipengaruhi oleh banyak faktor, salah satunya yaitu kepercayaan konsumen terhadap suatu merek, di mana kepercayaan konsumen dapat dipengaruhi oleh transparansi informasi perusahaan. Penelitian ini bertujuan (1) untuk menganalisis apakah variabel transparansi informasi memiliki pengaruh terhadap variabel minat beli produk Erigo (2) untuk menganalisis apakah regulatory focus memoderasi hubungan antara variabel transparansi informasi dengan variabel minat beli. Variabel yang digunakan dalam penelitian ini adalah variabel transparansi informasi, fokus regulasi, dan minat beli. Penelitian ini diangkat karena fenomena dimana transparansi informasi yang sud","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135352979","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"KEPEMIMPINAN DIGITAL: ANALISIS BIBLIOMETRIK [DIGITAL LEADERSHIP: BIBLIOMETRIC ANALYSIS]","authors":"Ahmad Setiyono, Puspa Devi Maharani, S. .","doi":"10.19166/derema.v18i1.6231","DOIUrl":"https://doi.org/10.19166/derema.v18i1.6231","url":null,"abstract":"","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45927953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"IDENTIFIKASI BULL AND BEAR MARKET DI PASAR MODAL SYARIAH INDONESIA: PENDEKATAN MARKOV-SWITCHING [IDENTIFICATION OF THE BULL AND BEAR MARKET IN THE INDONESIAN SHARIA CAPITAL MARKET: THE MARKOV-SWITCHING APPROACH]","authors":"Arief Surya Lesmana","doi":"10.19166/derema.v18i1.6643","DOIUrl":"https://doi.org/10.19166/derema.v18i1.6643","url":null,"abstract":"","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44639051","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Testing MKTOR in Tanzania Universities [Pengujian MKTOR di Universitas Tanzania]","authors":"R. Dau, Huda Ahmed Yussuf","doi":"10.19166/derema.v18i1.5947","DOIUrl":"https://doi.org/10.19166/derema.v18i1.5947","url":null,"abstract":"The objective of the study was to determine the extent to which market orientation (MO) is related to university performance. The study was based on 212 respondents from private and public universities across Tanzania. Market orientation was measured by MKTOR. Structural Equation Model (AMOS 22) and SPSS were deployed for data analysis. Tests for reliability and validity showed that the measures have sound psychometric properties. Two hypotheses were tested and both were supported. This is the first study in Tanzania which is pan territorial drawing its sample from both public as well as private universities, notwithstanding the relatively low representation by private universities. This study is cross sectional. A longitudinal study would have provided a more appropriate explanation on underlying relationships over a period of time. Furthermore, in view of complexity of high education industry, mediating variables would have shaded more light on the relationship between the two constructs under different set of circumstances. Obvious practical implication is that universities should design programs that address wider customer needs which will make them a “go to” universities and in the process increase their reputation. High reputation will attract funding from different sources thereby giving the universities ability to offer scholarships to students. This will lead to increased access to university education and hence help the Government to solve some of social problems.Abstrak dalam Bahasa Indonesia. Tujuan dari penelitian ini adalah untuk mengetahui sejauh mana orientasi pasar (MO) terkait dengan kinerja universitas. Studi ini didasarkan pada 212 responden dari universitas swasta dan negeri di seluruh Tanzania. Orientasi pasar diukur dengan MKTOR. Model Persamaan Struktural (AMOS 22) dan SPSS digunakan untuk analisis data. Uji reliabilitas dan validitas menunjukkan bahwa langkah-langkah tersebut memiliki sifat psikometrik yang baik. Dua hipotesis diuji dan keduanya didukung. Ini adalah studi pertama di Tanzania yang merupakan pan teritorial yang mengambil sampelnya dari universitas negeri maupun swasta, meskipun perwakilan universitas swasta relatif rendah. Penelitian ini bersifat cross sectional. Studi longitudinal akan memberikan penjelasan yang lebih tepat tentang hubungan yang mendasari selama periode waktu tertentu. Selain itu, mengingat kompleksitas industri pendidikan tinggi, variabel mediasi akan lebih memperjelas hubungan antara dua konstruksi dalam keadaan yang berbeda. Implikasi praktis yang jelas adalah bahwa universitas harus merancang program yang menjawab kebutuhan pelanggan yang lebih luas yang akan membuat mereka menjadi universitas “go to” dan dalam proses meningkatkan reputasi mereka. Reputasi tinggi akan menarik pendanaan dari berbagai sumber sehingga memberikan kemampuan universitas untuk menawarkan beasiswa kepada mahasiswa. Hal ini akan mengarah pada peningkatan akses ke pendidikan universitas dan karenanya membantu Pe","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46075605","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DETERMINASI KEADILAN PROSEDURAL, KEADILAN INTERAKSIONAL, KEADILAN DISTRIBUTIF DENGAN MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING TERHADAP KEPUASAN KERJA KARYAWAN DI RSUD RAJA AHMAD TABIB [DETERMINATION OF PROCEDURAL JUSTICE, INTERACTIONAL JUSTICE, DISTRIBUTIVE JUSTICE WITH WORK MOTIVATION AS AN INTERVENING VARIABLE ON EMPLOYEE JOB SATISFACTION AT RAJA AHMAD TABIB HOSPITAL]","authors":"Putry Andriani, Elli Widia, Shine Pintor Siolemba Patiro","doi":"10.19166/derema.v18i1.6574","DOIUrl":"https://doi.org/10.19166/derema.v18i1.6574","url":null,"abstract":"<p><em>Based on the report on the results of the community satisfaction survey in 2020, it is known that the community is still not satisfied with the services provided by the employees of Raja Ahmad Tabib Hospital. Among them is the attitude of employees who are not friendly, don't smile, and don't care. Several studies in the field of organizational justice show that perceptions of fairness have an important influence on organizational commitment, job satisfaction, intention to leave work, organizational behavior, and performance. It is recognized that considerations of fairness can cause emotional responses, especially in times of injustice. Unsatisfactory service can be suspected because employees do not get justice in the organization which affects their performance in providing services. The population in this study were employees and sampling was carried out purposively (purposive sampling). The results showed that distributive justice had no effect on employee motivation with a value of 0.104 &amp;gt; 0.05, procedural justice had an effect on employee motivation with a value of 0.003 &amp;lt;0.05, and interactional justice had an effect on work motivation with a value of 0.000 &amp;lt;0.05. In addition, work motivation is not able to mediate the relationship between distributive justice and job satisfaction. Meanwhile, work motivation can mediate the relationship between procedural and interactional justice on the job satisfaction of Raja Ahmad Tabib Hospital employees.</em></p><p><strong>Abstrak dalam Bahasa Indonesia.</strong> Berdasarkan laporan hasil dari survey kepuasan masyarakat pada tahun 2020 diketahui bahwa masyarakat masih belum puas terhadap pelayanan yang diberikan karyawan RSUD Raja Ahmad Tabib. Diantaranya sikap karyawan tidak ramah, kurang senyum dan tidak peduli. Beberapa penelitian di bidang keadilan organisasi menunjukkan bahwa persepsi keadilan memiliki pengaruh penting pada komitmen organisasi, kepuasan kerja, niat untuk berhenti bekerja, perilaku organisasi, dan kinerja. Diakui bahwa pertimbangan keadilan dapat menyebabkan respons emosional, terutama pada saat terjadinya ketidakadilan. Pelayanan yang kurang memuaskan bisa diduga karena karyawan yang tidak memperoleh keadilan dalam organisasi sehingga berpengaruh pada kinerjanya dalam memberikan pelayanan. Hal ini menjadi dasar peneliti untuk melakukan penelitian mengenai pengaruh keadilan Organisasi terhadap motivasi kerja yang berdampak pada kepuasan kerja karyawan di RSUD Raja Ahmad Tabib. Tujuan penelitian ini untuk mengetahui pengaruh keadilan distributif, keadilan prosedural, keadilan interaksi terhadap motivasi karyawan dan pengaruh motivasi kerja terhadap kepuasan kerja karyawan RSUD Raja Ahmad Tabib. Hasil penelitian menunjukkan bahwa keadilan distributif tidak berpengaruh pada motivasi kerja karyawan dengan nilai 0.104 &amp;gt; 0.05, keadilan prosedural berpengaruh terhadap motivasi kerja karyawan dengan nilai 0.003 &amp;lt; 0.05 dan keadilan interaksional b","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136284161","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH KONTEN BUATAN PENGGUNA (UGC) DAN KONTEN BUATAN PERUSAHAAN (FGC) TERHADAP LOYALITAS MEREK SMARTPHONE DI INDONESIA DENGAN KEPERCAYAAN MEREK SEBAGAI VARIABEL MEDIASI [THE INFLUENCE OF USER-PRODUCED CONTENT (UGC) AND COMPANY-PRODUCED CONTENT (FGC) ON SMARTPHONE BRAND LOYALTY IN INDONESIA WITH BRAND TRUST AS A MEDIATION VARIABLE]","authors":"Richard Wisianto, Keni Keni","doi":"10.19166/derema.v18i1.6464","DOIUrl":"https://doi.org/10.19166/derema.v18i1.6464","url":null,"abstract":"This study aims to determine the mediating role of brand trust in the influence of user generated content and firm generated content on smartphone X brand loyalty in Indonesia. In previous studies, there were different results related to the influence of user generated content and firm generated content, so this study was conducted to review these two variables in influencing brand loyalty to the X smartphone brand. Data were collected cross-sectionally using a digitally distributed questionnaire to 175 respondents who are customers of smartphone brand X. Sample selection by purposive sampling. Furthermore, the data was analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) through the SmartPLS software. This study shows that user generated content (UGC) and firm generated content (FGC) have a positive and significant effect on brand trust and brand loyalty. However, brand trust did not significantly mediate the effect of UGC on brand loyalty, but was able to significantly mediate the effect of FGC on brand loyalty. These results imply that when customers trust a smartphone brand X, this trust is based on promotional content created by smartphone companies which can then increase customer loyalty to that brand. Abstrak dalam Bahasa Indonesia. Penelitian ini bertujuan untuk mengetahui peran mediasi kepercayaan merek pada pengaruh konten yang dibuat oleh pengguna dan konten yang dibuat oleh perusahaan terhadap loyalitas merek smartphone X di Indonesia. Dalam penelitian sebelumnya menunjukan terdapat hasil yang berbeda terkait pengaruh konten buatan pengguna dan konten buatan perusahaan, sehingga penelitian ini dilakukan untuk meninjau kedua variabel tersebut dalam mempengaruhi loyalitas merek pada merek smartphone X. Data dikumpulkan secara cross sectional dengan menggunakan kuesioner yang disebarkan secara digital kepada 175 responden yang merupakan pelanggan merek smartphone X. Pemilihan sampel dengan purposive sampling . Selanjutnya, data tersebut dianalisis dengan menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM) melalui software SmartPLS. Penelitian ini menunjukkan bahwa konten buatan pengguna (UGC) dan konten buatan perusahaan (FGC) berpengaruh positif dan signifikan terhadap kepercayaan merek dan loyalitas merek. Namun, kepercayaan merek tidak memediasi secara signifikan pengaruh UGC terhadap loyalitas merek, tetapi mampu memediasi secara signifikan pengaruh FGC terhadap loyalitas merek. Hasil tersebut mengimplikasikan bahwa ketika pelanggan percaya dengan suatu merek smartphone X, kepercayaan tersebut didasari oleh konten promosi yang dibuat oleh perusahaan smartphone yang kemudian dapat meningkatkan kesetiaan pelanggan terhadap merek tersebut.","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136284163","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}