DeReMa Development Research of Management Jurnal Manajemen最新文献

{"title":"PENGARUH CORPORATE REPUTATION, BRAND SATISFACTION DAN BRAND ATTITUDE TERHADAP CUSTOMER LOYALTY PADA INDUSTRI PENERBANGAN DI INDONESIA [THE EFFECT OF COMPANY REPUTATION, BRAND SATISFACTION AND BRAND ATTITUDES TOWARDS CUSTOMER LOYALTY IN THE FLIGHT INDUSTRY IN INDONESIA]","authors":"Keni Keni, Purnama Dharmawan, N. Wilson","doi":"10.19166/DEREMA.V16I1.2743","DOIUrl":"https://doi.org/10.19166/DEREMA.V16I1.2743","url":null,"abstract":"This research was conducted in order to uncover the effect of Reputasi Perusahaan, Kepuasan Merek and Sikap Merek, both direct and indirectly toward Loyalitas Konsumen in the Indonesian airlines industry. This research implemented survey method in which a total of 300 questionnaires were distributed to the respondents who participated in this research. After a thorough analysis, all of the data had been deemed valid and usable to be further processed in this research. All of the data were then further analyzed by using Partial Least Suares-Structural Equation Modeling (PLS-SEM) by using SmartPLS 3.2.8 modeling software. Based on the results of the data analysis, authors would like to conclude that both Reputasi Perusahaan and Kepuasan Merek had a positive impact on Loyalitas Konsumen, both directly and indirectly through Sikap Merek, in the Indonesian airlines industry. Abstrak dalam Bahasa Indonesia Penelitian ini dilakukan guna mengetahui bagaimana pengaruh reputasi perusahaan, kepuasan merek dan sikap merek terhadap loyalitas pelanggan pada industri penerbangan di Indonesia. Penelitian ini mengimplementasikan metode survei, dimana kuesioner dipilih dan digunakan sebagai instrumen untuk mengumpulkan data dari responden yang berpartisipasi didalam penelitian ini. Adapun kuesioner akan disebarkan kepada 300 responden yang berpartisipasi pada penelitian ini, dimana berdasarkan hasil analisis awal terhadap data penelitian, seluruh data dinyatakan valid dan dapat digunakan didalam penelitian ini. Setelah seluruh data berhasil dikumpulkan, maka data selanjutnya diolah dengan menggunakan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan menggunakan perangkat lunak SmartPLS 3.2.8. Berdasarkan hasil analisis data, peneliti menyimpulkan bahwa reputasi perusahaan dan kepuasan merek berpengaruh positif terhadap loyalitas pelanggan, baik secara langsung maupun tidak langsung melalui sikap merek, pada industri penerbangan di Indonesia.","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43556552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH INOVASI HIJAU TERHADAP KINERJA BERKELANJUTAN: PERAN MODERASI DARI KEPEDULIAN LINGKUNGAN MANEJERIAL (Studi Pada UMKM di Batam) [THE EFFECT OF GREEN INNOVATION ON SUSTAINABLE PERFORMANCE: THE ROLE OF MODERATION OF MANEJERIAL ENVIRONMENTAL CONCERN (Study on MSMEs in Batam)]","authors":"Budi Tay, Didi Sundiman","doi":"10.19166/DEREMA.V16I1.2505","DOIUrl":"https://doi.org/10.19166/DEREMA.V16I1.2505","url":null,"abstract":"This study aims to determine green product innovation and green innovation processes on sustainable performance and whether there is an influence of managerial environmental concern that acts as a moderation. This study uses  sampling method in the form of non-probability sampling. The sampling technique used in this study used purposive sampling. The analytical method used in this research is a quantitative analysis method . The results of this study indicate that green product innovation has no significant effect on sustainable performance, the green process innovation has a significant effect on sustainable performance, managerial environmental concern as moderation does not significant ly effect green product innovation with sustainable performance and managerial environmental concern as moderation doe s not significant ly effect the green process innovation with sustainable performance. Abstrak dalam Bahasa Indonesia Penelitian ini bertujuan untuk mengetahui inovasi produk hijau dan proses inovasi hijau terhadap kinerja berkelanjutan dan apakah adanya pengaruh kepedulian lingkungan manajerial yang berperan sebagai moderasi. Penelitian ini mengguankan metode pengambilan sampel berupa non-probability sampling . Teknik pengambilan sampel yang digunakan dalam penelitian ini menggunakan purposive sampling . Metode analisis yang digunakan penelitian ini adalah metode analisis kuantitatif. Hasil penelitian ini menunjukkan bahwa inovasi produk hijau tidak berpengaruh signifikan terhadap kinerja berkelanjutan, proses inovasi hijau berpengaruh signifikan terhadap kinerja berkelanjutan, kepedulian lingkungan manajerial sebagai moderasi tidak berpengaruh signifikan terhadap inovasi produk hijau dengan kinerja berkelanjutan dan kepedulian lingkungan manajerial sebagai moderasi tidak berpengaruh signifikan terhadap proses inovasi hijau dengan kinerja berkelanjutan.","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43714729","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH INTELLECTUAL CAPITAL TERHADAP NILAI PERUSAHAAN DENGAN VARIABEL MODERASI STRATEGI BISNIS PROSPECTOR [THE INFLUENCE OF INTELLECTUAL CAPITAL ON FIRM VALUE WITH THE PROSPECTOR'S BUSINESS STRATEGY AS MODERATING VARIABLE]","authors":"J. Jennifer, Oscar Jayanagara","doi":"10.19166/DEREMA.V16I1.2947","DOIUrl":"https://doi.org/10.19166/DEREMA.V16I1.2947","url":null,"abstract":"The development of a knowledge-based economy has made business people realize that intellectual capital is important in providing added value and competitive advantage to companies. Given the importance of intellectual capital, effective management is needed using the right business strategy. Companies with prospector business strategies often make innovation that requires a high intellectual capacity to support their business. However, research on intellectual capital, prospector business strategies and corporate value is still limited in Indonesia. In relation thereto, this study aims to examine the effect of intellectual capital on firm value and the ability of business strategies to moderate these relationships. Intellectual capital (independent variable) is projected by human capital, structural capital, capital employed, and relational capital. Firm value (dependent variable) is measured by the firm's market performance using Tobin's Q measurement. Meanwhile, the prospector's business strategy (moderation variable) is measured using the measurement of Bentley et al. (2013). This research is quantitative, using annual report data from 85 samples of manufacturing companies listed on the Indonesia Stock Exchange (BEI) from 2017-2019. The results prove that only structural capital and capital employed have a positive effect on firm value. Meanwhile, human capital and relationship capital have a negative effect on firm value. Also, the prospector business strategy is proven to moderate the effect of structure capital, employed capital, and relational capital on firm value. Abstrak dalam Bahasa Indonesia Perkembangan knowledge-based economy membuat para pelaku bisnis menyadari bahwa intellectual capital memiliki peranan penting dalam memberikan nilai tambah dan keunggulan kompeitif bagi perusahaan. Mengingat pentingnya intellectual capital , maka dibutuhkan pengelolaan secara efektif menggunakan strategi bisnis yang tepat. Perusahaan berstrategi bisnis prospector sering melakukan inovasi sehingga membutuhkan kapasitas intelektual yang tinggi untuk mendukung kegiatan usahanya. Walaupun demikian, penelitian mengenai intellectual capital , strategi bisnis prospector dan nilai perusahaan masih sedikit dilakukan di Indonesia. Berdasarkan hal tersebut, maka penelitian ini bertujuan untuk menguji pengaruh intellectual capital terhadap nilai perusahaan dan kemampuan strategi bisnis prospector dalam memoderasi hubungan tersebut. Intellectual capital (variabel independen) diproyeksikan oleh modal sumber daya manusia, modal struktural, capital employed , dan modal relasi. Nilai perusahaan (variabel dependen) diukur dengan melihat kinerja perusahaan di pasar modal menggunakan pengukuran Tobin’s Q . Sedangkan, strategi bisnis prospector (variabel moderasi) diukur menggunakan pengukuran Bentley, et al . (2013) Penelitian ini bersifat kuantitiatif, dengan menggunakan data laporan tahunan dari 85 sampel perusahaan manufaktur yang terdaftar di Bursa Efek Indonesi","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44938057","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"STUDI EFISIENSI PASAR MODAL SYARIAH INDONESIA: OVER-REAKSI ATAU MOMENTUM? [STUDY OF THE EFFICIENCY OF INDONESIAN SHARIA CAPITAL MARKET: OVER-REACTION OR MOMENTUM?]","authors":"Perdana Wahyu Santosa, N. Huda","doi":"10.19166/DEREMA.V15I2.2317","DOIUrl":"https://doi.org/10.19166/DEREMA.V15I2.2317","url":null,"abstract":"In the bearish , islamic equity market condition of 15.6% due to the depreciation of the IDR-USD exchange rate by 10.8%, during March 2018-March 2019 , respectively . The decline in the IDR exchange rate was triggered by the Federal Reserve Bank's policy of a reference interest rate of 25 basis points. The method used uses the overreaction market hypothesis. The sample stock used is a member of the Jakarta Islamic Index (JII) at Indonesia Stock Exchange with an observation period of 55 weeks. This overreaction analysis is divided in two stages: (i) formation of a winner-loser portfolio, (ii) testing the overreaction-momentum hypothesis. Findings: in (i) 10-week test period: overreaction, (ii) 20-week test period: momentum, (iii) 30-week test period: momentum; (iv) 40-week test period: overreaction; (v) 55 week test period: overreaction. It was concluded that overreaction occurred at the beginning of the market experiencing bearish due to the high shock effect, then the market began to be consistent until there was a pattern of momentum in two continued periods, but the momemtum pattern ended again at the 40th week and the overreaction pattern happened again at the end of the bearish period. Abstrak dalam Bahasa Indonesia. Pada saat pasar modal syariah mengalami penurunan yang tajam ( bearish ) 15.6% akibat terdepresiasinya nilai tukar IDR-USD sebesar 10.8%, periode Maret 2018-Maret 2019. Penurunan nilai tukar IDR tersebut dipicu oleh kebijakan Federal Reserve Bank yang meanikkan suku bunga acuan sebesar 25 basis poin. Metode yang digunakan menggunakan overreaction market hypothesis . Sampel saham yang digunakan merupakan anggota Jakarta Islamic Index (JII) di Bursa Efek Indonesia dengan periode observasi selama 55 minggu. Analisis overreaksi ini dilakukan dalam dua tahap yaitu: (i) pembentukan portofolio winner-loser, (ii) pengujian hipotesis overreaksi-momentum. Temuan: pada (i) uji periode 10 minggu:  overreaksi, (ii)  uji periode 20 minggu: momentum, (iii) uji periode 30 minggu: momentum; (iv) uji periode 40 minggu: overreaksi; (v) uji periode 55 minggu: overreaksi. Disimpulkan bahwa overreaksi terjadi pada awal pasar mengalami bearish karena efek kejut yang tinggi, kemudian pasar mulai konsisten hingga terjadi pola momentum pada dua periode lanjutan, namun kembali pola momemtum berakhir pada minggu ke-40 dan pola overreaksi terjadi kembali pada akhir periode bearish.","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46851314","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE USE OF SOCIAL MEDIA IN CRISIS COMMUNICATION – A VIETNAM – U.S. COMPARISON. [PENGGUNAAN MEDIA SOSIAL DALAM KRISIS KOMUNIKASI- VIETNAM - PERBANDINGAN AS]","authors":"Tuong-Minh Ly-Le","doi":"10.19166/derema.v15i2.2342","DOIUrl":"https://doi.org/10.19166/derema.v15i2.2342","url":null,"abstract":"In Vietnam, social media has become an emerging and popular communication platform. Despite the powerful effect of social media in conditioning a crisis, and the trend to integrate social media into crisis management strategies in many countries, Vietnamese companies have often ignored or underutilized these channels. Therefore, this study seeks to fill the gap, to understand how Vietnamese companies perceive the importance and use of social media in crisis communication. The focus of this study is to compare the perceptions of Vietnamese and American public relations practitioners. As America has always been considered a role model and primary influencer for Vietnam’s public relations practice, this study compares the perception of social media in Vietnam to that in the U.S. This study aims to understand the underlying factors contributed to that perception and to evaluate the perceived importance of social media in Vietnam’s crisis communication.Abstrak dalam Bahasa Indonesia. Di Vietnam, media sosial telah menjadi platform komunikasi yang berkembang dan populer. Terlepas dari pengaruh kuat media sosial dalam mengkondisikan krisis, dan tren untuk mengintegrasikan media sosial ke dalam strategi manajemen krisis di banyak negara, perusahaan Vietnam sering mengabaikan atau kurang memanfaatkan saluran ini. Oleh karena itu, studi ini betujuan untuk mencari tahu perihal permasalahan tersebut, untuk memahami bagaimana perusahaan Vietnam memandang pentingnya dan penggunaan media sosial dalam komunikasi krisis. Fokus studi ini adalah membandingkan persepsi praktis dari public relations di Vietnam dan Amerika. Karena Amerika selalu dianggap sebagai panutan dan pemberi pengaruh utama untuk praktik PR di Vietnam, penelitian ini membandingkan persepsi media sosial di Vietnam dengan di AS. Penelitian ini bertujuan untuk memahami faktor-faktor mendasar yang berkontribusi terhadap persepsi tersebut dan untuk mengevaluasi pentingnya persepsi media sosial dalam komunikasi krisis Vietnam. ","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45173371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"CITRA MEREK DAN DUKUNGAN SELEBRITI UNTUK MEMPREDIKSI EKUITAS MEREK BERBASIS PELANGGAN PENGGUNA SHOPEE: KREDIBILITAS MEREK SEBAGAI VARIABEL MEDIASI [BRAND IMAGE AND CELEBRITY SUPPORT FOR PREDICTING BRAND EQUITY ON SHOPEE USERS: BRAND CREDIBILITY AS A MEDIATING VARIABLES]","authors":"Miharni Tjokrosaputro, Yulita Ongkowidjaja","doi":"10.19166/DEREMA.V15I2.2463","DOIUrl":"https://doi.org/10.19166/DEREMA.V15I2.2463","url":null,"abstract":"The purpose of this research is to know if brand image and Celebrity Endorsement can predict Customer Based Brand Equity of Shopee user directly or through Brand Credibility as mediator. The sample of this study was 217 respondents with nonprobability sampling techniques and using survey by online questionnaire. The data were analized using Smart PLS.  The results of this study shows that brand image  and Brand Credibility have positive and significant effect on  Customer Based Brand Equity. Furthermore, Brand Credibility positively and significantly mediates Celebrity Endorsement on Customer Based Brand Equity from Shopee user. Result of this research could contribute to E-commerce platform about the importance of brand image and Celebrity Endorsement to consumer based brand equity. Furthermore, this study enrich literatur research by using network memory model and brand signaling theory. Abstrak dalam Bahasa Indonesia. Tujuan dari penelitian ini adalah untuk mengetahui apakah citra merek dan dukungan selebriti dapat memprediksi ekuitas merek berbasis pelanggan dari pengguna Shopee secara langsung atau melalui kredibilitas merek sebagai mediator. Sampel penelitian ini adalah 217 responden dengan teknik pengambilan sampel non-probability  dan menggunakan survei dengan kuesioner online . Data dianalisis menggunakan Smart PLS. Hasil penelitian ini menunjukkan bahwa citra merek dan kredibilitas merek dapat memprediksi ekuitas merek berbasis pelanggan secara langsung. Selain itu, kredibilitas merek dapat memprediksi mediasi dukungan selebriti pada ekuitas merek berbasis pelanggan dari pengguna Shopee. Hasil penelitian ini dapat berkontribusi pada platform E-commerce tentang pentingnya citra merek dan dukungan selebriti terhadap ekuitas merek berbasis konsumen. Selanjutnya, penelitian ini memperkaya penelitian literatur dengan menggunakan model memori jaringan dan teori pensinyalan merek.","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43557671","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SUSTAINABLE ENTREPRENEURIAL ORIENTATION, COMPETITIVE ADVANTAGE TERHADAP BUSINESS PERFORMANCE PADA UMKM: MODEL SEM-PLS [SUSTAINABLE ENTREPRENEURIAL ORIENTATION AND COMPETITIVE ADVANTAGES ON PERFORMANCE BUSINESS: STUDY ON MSMES IN BATAM CITY]","authors":"Venny Venny, Mohamad Trio Febriyantoro","doi":"10.19166/DEREMA.V15I2.1952","DOIUrl":"https://doi.org/10.19166/DEREMA.V15I2.1952","url":null,"abstract":"The purpose of this study is to empirically testing the role of sustainable entrepreneurial orientation and competitive advantage on business performance of Micro Small Medium Entreprises. This study presents two independent variables (sustainable entrepreneurial orientation and competitive advantage) and one dependent variable (business performance of MSMEs). This research is using quantitative method. Respondents of this research are the owner of MSMEs which is choosen by using non probability sampling method with convenience sampling technique. The number of samples collected in this study are 100 owners of MSMEs. The data is analyze using Structural Equation Modeling with Partial Least Square approach (SEM PLS). The result of this research shows that SEO has no significant effect on business performance of MSMEs. SEO has significant effect on business performance of MSMEs if mediates by competitive advantage which have full mediation role. This research can be use as reference for the owner of MSMEs to maintain good business performance. Using the right strategy alone is not enough to maintain good business performance, but must be supported by offering unique products and services (differentiation products and services) and continue to innovate on products and services so it will create a new value. Abstrak dalam Bahasa Indonesia .Penelitian ini bertujuan untuk menguji secara empiris peran sustainable entrepreneurial orientation , keunggulan bersaing, dan kinerja bisnis pada UMKM. Penelitian ini menyajikan dua variabel independen ( sustainable entrepreneurial orientation dan keunggulan bersaing) dan satu variabel dependen (kinerja bisnis pada UMKM). Metode penelitian yang digunakan dalam penelitian ini adalah metode pendekatan kuantitatif. Responden dalam penelitian ini adalah pelaku usaha UMKM atau owner dari UMKM yang dipilih menggunakan metode non probability sampling dengan teknik convenience sampling . Jumlah sampel yang terkumpul dalam penelitian ini adalah 100 pelaku usaha UMKM. Data dianalisa menggunakan Structural Equation Modeling dengan pendekatan Partial Least Square (SEM PLS) . Hasil penelitian menunjukkan bahwa SEO tidak berpengaruh secara signifikan terhadap kinerja bisnis pada UMKM. SEO berpengaruh secara signifikan terhadap kinerja bisnis pada UMKM apabila dimediasi oleh keunggulan bersaing yang mempunyai peran full mediation . Penelitian ini dapat digunakan sebagai referensi oleh para pelaku bisnis UMKM untuk mempertahankan kinerja bisnis yang baik. Penggunakan strategi yang tepat saja tidak cukup dalam mempertahankan kinerja bisnis yang baik, melainkan harus didukung dengan menawarkan produk dan jasa yang unik (diferensiasi produk dan jasa) dan terus berinovasi terhadap produk dan jasa sehingga menciptakan suatu nilai yang baru.","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43723352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH PACKAGING, SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN BUSANA BRAND LOKAL [THE EFFECT OF PACKAGING, SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH ON PURCHASE DECISIONS ON LOCAL BRAND FASHION]","authors":"Theophilus Alpha Kristiawan, Keni Keni","doi":"10.19166/DEREMA.V15I2.2445","DOIUrl":"https://doi.org/10.19166/DEREMA.V15I2.2445","url":null,"abstract":"This research aims to verify effect of packaging, social media marketing and electronic word of mouth (eWOM) on purchasing decisions. The sample in this research was 236 consumers of local brand clothing in DKI Jakarta province, who uses social media. Sampling using probability sampling method. Data analysis techniques in this research used the Partial Least Squares - Structural Equation Modeling (PLS - SEM) approach. Based on the results of the analysis, the results obtained if social media marketing and electronic word of mouth have a positive and significant influence on purchasing decisions, while packaging has no positive and insignificant influence. The results of this study can provide information to companies about packaging, social marketing media and EWOM to increase local brand clothing sales. This research is the first study conducted to look at the effect of packaging, social media marketing and EWOM on the decision to purchase local brand clothing. Abstrak dalam Bahasa Indonesia. Penelitian ini bertujuan untuk menguji pengaruh kemasan, pemasaran media sosial dan electronic word of mouth (eWOM) terhadap keputusan pembelian. Sampel pada penelitian ini adalah 236 konsumen busana merek lokal di provinsi DKI Jakarta, yang menggunakan media sosial. Pengambilan sampel menggunakan metode probability sampling. Teknik analisis data pada penelitian ini menggunakan pendekatan Partial Least Squares – Structural Equation Modeling (PLS – SEM). Berdasarkan hasil analisis, diperoleh hasil jika pemasaran media sosial dan electronic word of mouth memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan kemasan tidak memiliki pengaruh positif dan tidak signifikan. Hasil penelitian ini dapat memberikan informasi kepada perusahaan busana merek lokal mengenai kemasan, pemasaran media sosial dan EWOM untuk meningkatkan penjualan busana merek lokal. Penelitian ini merupakan penelitian pertama yang dilakukan untuk melihat pengaruh dari kemasan, pemasaran media sosial dan EWOM pada keputusan pembelian busana merek lokal.","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45852847","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"KAJIAN PERILAKU BELANJA KONSUMEN MENGGUNAKAN TEKNIK ASOSIASI DI SUPERMARKET (STUDI KASUS: TOSERBA X). [STUDY OF CONSUMER SHOPPING BEHAVIOR USING ASSOCIATION TECHNIQUES IN SUPERMARKET (CASE STUDY: TOSERBA X)]","authors":"Ronny Samsul Bahri, Laura Lahindah","doi":"10.19166/DEREMA.V15I2.2424","DOIUrl":"https://doi.org/10.19166/DEREMA.V15I2.2424","url":null,"abstract":"The development of retail companies in Indonesia is quite rapid causing the need for the use of data as a basis for decision making. As one of the developing retail stores, the floor display pattern has not been well managed and has not been linked to the pattern of consumer spending. Market basket analysis is one of the data mining method techniques to determine the association of consumer spending patterns in a purchase transaction. This study aims to determine whether there is an association pattern in each term of consumer spending in five divisions of supermarket products (all divisions, food, non-food, household or GMS & fresh). The term is divided into three, namely, term I (1-10), term II (11-20) and term III (21-month end). The data is processed using software Rapidminer version 5. The data processing results show an association relationship in several terms, namely all divisions in term I have influence, term II has no influence, term III has influence. Food division in term I has an influence, term II has no influence, term III has an effect. The nonfood division in term I has no influence, term II has no influence, term III has no effect. The GMS division in term I has no influence, term II has no influence, term III has no effect. The fresh division in term I has influence, term II has influence, term III has no effect. By using the results of the analysis, floor display and promotion patterns can be adjusted according to the consumer's shopping patterns. Abstrak dalam Bahasa Indonesia. Perkembangan perusahaan ritel di Indonesia yang cukup pesat menyebabkan perlunya pemanfaatan data sebagai dasar dalam pengambilan keputusan.  Sebagai salah satu toko ritel yang sedang berkembang, pola pemajangan floor diplay belum dikelola dengan baik dan belum dikaitkan dengan pola belanja konsumennya.  M arket basket analysi s merupakan salah satu teknik metoda data mining untuk menentukan hubungan asosiasi pola belanja kosumen dalam suatu transaksi pembelian.  Penelitian ini bertujuan untuk mengetahui apakah terdapat pola asosiasi pada setiap termin pembelanjaan konsumen pada lima divisi produk supermarket (seluruh divisi, food, nonfood, household atau GMS & fresh). Termin terbagi menjadi tiga yaitu, termin I (tanggal 1-10), termin II (tanggal 11-20) dan termin III (tanggal 21-akhir bulan).  Data diolah dengan menggunakan Software Rapidminer versi 5. Hasil pengolahan data menunjukkan adanya hubungan asosiasi pada beberapa termin yaitu Seluruh divisi dalam termin I ada pengaruh, termin II tidak ada pengaruh, termin III ada pengaruh. Divisi food dalam termin I ada pengaruh, termin II tidak ada pengaruh, termin III ada pengaruh.  Divisi nonfood dalam termin I tidak ada pengaruh, termin II tidak ada pengaruh, termin III tidak ada pengaruh. Divisi GMS dalam termin I ada pengaruh, termin II tidak ada pengaruh, termin III tidak ada pengaruh. Divisi fresh dalam termin I ada pengaruh, termin II ada pengaruh, termin III tidak ada pengaruh. Dengan menggunakan","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43058636","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PROJECT RISK AVOIDANCE AND PROJECT EXECUTION IN NIGERIA OIL AND GAS INDUSTRY [PENGHINDARAN RISIKO PROYEK DAN PELAKSANAAN PROYEK DI INDUSTRI MINYAK DAN GAS di NIGERIA]","authors":"Ike Egboga, Gift Worlu","doi":"10.19166/DEREMA.V15I2.2581","DOIUrl":"https://doi.org/10.19166/DEREMA.V15I2.2581","url":null,"abstract":"This study sought to examine the relationship between project risk avoidance and project execution in the Nigerian oil and gas industry. Specifically, the study examined the relationship between project risk avoidance and four components of project execution (budget, quality, schedule and scope) among 51 oil and gas companies operating in Rivers State, Nigeria. To achieve this objective, 102 managing executives were given questionnaires, with 82 questionnaires correctly filled and returned. Data obtained were analysed using mean scores and Spearman’s rank order correlation analysis. The study found that projects risk avoidance was positively and significantly related to all four components of project execution. The main implication of this finding is that oil and gas companies need to invest heavily in innovative technologies and processes that will enhance their ability to avoid risk, thus improving the quality of projects they execute. Abstrak dalam Bahasa Indonesia. Studi ini berusaha untuk menguji hubungan antara proyek penghindaran risiko dan eksekusi proyek di industri minyak dan gas Nigeria. Secara spesifik, studi tersebut meneliti hubungan antara proyek penghindaran risiko dan empat komponen eksekusi proyek (anggaran, kualitas, jadwal dan ruang lingkup) di antara 51 perusahaan minyak dan gas yang beroperasi di Negara Bagian Rivers, Nigeria. Untuk mencapai tujuan ini, 102 eksekutif pelaksana diberikan kuesioner, dengan 82 kuesioner diisi dan dikembalikan dengan benar. Data yang diperoleh dianalisis menggunakan skor rata-rata dan analisis korelasi urutan peringkat Spearman. Studi tersebut menemukan bahwa penghindaran risiko proyek berhubungan positif dan signifikan dengan keempat komponen pelaksanaan proyek. Implikasi utama dari temuan ini adalah bahwa perusahaan minyak dan gas perlu berinvestasi besar-besaran dalam teknologi dan proses inovatif yang akan meningkatkan kemampuan mereka untuk menghindari risiko, sehingga meningkatkan kualitas proyek yang mereka jalankan.","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47215113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}