{"title":"UNIVERSITY BUSINESS COOPERATION AS A QUALITY SIGNAL","authors":"D. Ho","doi":"10.35382/18594816.1.45.2021.781","DOIUrl":"https://doi.org/10.35382/18594816.1.45.2021.781","url":null,"abstract":"\u0000 \u0000 \u0000This study employed signaling theory for building and testing conceptual model to explore the role of quality cues (including University Business Cooperation (UBC) and Credibility Brand (CB)) to signal the quality for products which had unobservable quality and their impact on perceived sacrifice for increasing consumer’s purchase intention. The study was conducted with two independent cases: Tra Vinh Viettel and Tra Vinh University (TVU), there were 121 telecommunications service customers and 159 senior students interviewed, then the SmartPLS software was used for analyzing data. The research results confirmed these cues to be the quality signals; Credibility Brand negatively effects on perceived sacrifice in case 1, but for case 2, this has no statistical significance; UBC effects on perceived sacrifice in both cases positively. The results encourage enterprises and universities to invest in UBC and CB appropriately to effectively exploit this quality signal and also to attract customers to consume more products. The study was carried out in Tra Vinh Province of Vietnam with non-probability sampling method, and only implemented in the cases of TVU and Viettel, which limit the reliability and popularity of the study. \u0000 \u0000 \u0000","PeriodicalId":310459,"journal":{"name":"THE SCIENTIFIC JOURNAL OF TRA VINH UNIVERSITY; ISSN: 2815-6072; E-ISSN: 2815-6099","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121124004","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"SPATIAL AND TEMPORAL VARIABILITIES OF SURFACE WATER QUALITY IN URBAN AND RESIDENTIAL AREAS IN AN GIANG, VIETNAM","authors":"Giao T. Nguyen","doi":"10.35382/18594816.1.45.2021.785","DOIUrl":"https://doi.org/10.35382/18594816.1.45.2021.785","url":null,"abstract":"This study aims to assess the surface water quality in both residential areas and urban areas in An Giang Province from 2011 to 2019. Thirteen locations were selected with eight water quality variables at each location;which were temperature, pH, nitrate (NO3--N), total suspended solids (TSS), biochemical oxygen demand (BOD) and chemical oxygen demand (COD), coliforms, and total oil and grease were collected. Surface water quality data were compared with the Vietnamese standards. Cluster analysis (CA) and principal component analysis(PCA) were applied to determine the sampling locations and water variables affecting water quality in the residential and urban areas. The results showed that the parameters of temperature, pH, and NO3- - N were within the allowable limits - while TSS, BOD, COD, coliforms, and total oil and grease exceeded the permitted limit. The results of CA indicated that 13 sampling points could be reduced to 8, saving nearly 40% of the water quality monitoring costs which could be provided the cost for water treatment of water bodies. PCA revealed that at least three sources of pollution could explain 83.7% of the water quality fluctuations. The main sources that affected surface water quality in residential and urban areas could be wastewater, solid wastes, stormwater runoff, and other hydrological factors. Further studies need to investigate and curb the sources of water pollution. It is urgently required to build a system of waste collection and treatment in this study area and at the same time raise public awareness about environmental protection.","PeriodicalId":310459,"journal":{"name":"THE SCIENTIFIC JOURNAL OF TRA VINH UNIVERSITY; ISSN: 2815-6072; E-ISSN: 2815-6099","volume":"121 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114495767","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A CRITICAL LOOK AT BUDDHIST RELIGIOUS TEXTS TRANSLATION METHODS THROUGH THE VIETNAMESE VERSION OF THERAVADA MAJJHIMA NIKAYA (MIDDLE-LENGTH DISCOURSES)","authors":"Liem Huy Do","doi":"10.35382/18594816.1.45.2021.783","DOIUrl":"https://doi.org/10.35382/18594816.1.45.2021.783","url":null,"abstract":"Translation of Buddha’s discourses (suttas) is one of the most challenging yet less researched areas in Translation Studies. The question of ‘a faithful translated version’ gains most importance in the translation process. The main focus of this research is to foreground the Buddhist theory of interpretation and translation and to look into the Vietnamese translated version of Majjhima Nikaya (MN) of Theravada Buddhism’s Pali Sutta Collection semantically and etymologically. The study found out that, just like translated works in any other language, the Vietnamese translations of the suttas are still not satisfactory versions for readers- both monks and laypeople, as the translators determined the meanings of Buddhist texts from their own cultural and religious experience, outlook, and interpretative traditions. Han (Chinese) language influence of the Mahayana tradition suttas was also commonly found on both semantic and etymological features of the translations. Therefore, there is a crucial need to envisage and define proper methods of translation that would help translators of Buddhist religious texts to convey the real meaning of Buddha’s teaching to the learners. This is very crucial in the Asian contexts, especially in Vietnam, because Asian conceptions of language, interpretation, translation, literature, aesthetics are very different from that of the West, and even vary by country. Future translators should have a professional attitude towards the translation of such religious texts, should possess both language proficiency and wide knowledge in religious matters. Most important, they should put their heart into every of their religious translation works.","PeriodicalId":310459,"journal":{"name":"THE SCIENTIFIC JOURNAL OF TRA VINH UNIVERSITY; ISSN: 2815-6072; E-ISSN: 2815-6099","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134367670","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"APPLICATION OF THE STRUCTURE - CONDUCT - PERFORMANCE MODEL IN STUDYING THE MARKET OF VANNAMEI SHRIMP IN MEKONG DELTA","authors":"Toan Bao Le, T. Bui","doi":"10.35382/18594816.1.45.2021.770","DOIUrl":"https://doi.org/10.35382/18594816.1.45.2021.770","url":null,"abstract":"The study aims to analyze the vannamei shrimp market in the Mekong Delta by employing the model of Structure - Conduct - Performance (SCP). Descriptive statistics, Gini coefficient, Lorenz curve, and related methods were used in analyzing data and the results indicated that the market concentration of intermediaries was quite high, the market had no tendency to be monopolistic but competitive; and for the market performance, the gross profit of tier 1 agents was usually more stable than the one of tier 2 agents; however, for further development of the market, it is necessary to reduce the market concentration and move towards a perfectly competitive market.","PeriodicalId":310459,"journal":{"name":"THE SCIENTIFIC JOURNAL OF TRA VINH UNIVERSITY; ISSN: 2815-6072; E-ISSN: 2815-6099","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115342324","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ANALYSING INFLUENCE FACTORS ON TOURIST SATISFACTION ON ECOTOURISM IN BAC LIEU BIRD SANCTUARY","authors":"Duan Phan, N. T. A. Phan","doi":"10.35382/18594816.1.45.2021.845","DOIUrl":"https://doi.org/10.35382/18594816.1.45.2021.845","url":null,"abstract":"This study conducted a survey of 150 tourists using questionnaire to analyze the factors affecting the tourist satisfaction on ecotourism in Bac Lieu Bird Sanctuary. Methods used in data analysis include descriptive statistics, Crobach’s Alpha test, exploratory factor analysis and linear regression analysis. Study results show that there are 6 factors affecting the satisfaction of tourists on ecotourism in Bac Lieu Bird Sanctuary: Price of services Ecotourism resource; Technical material facilities and human resource; Infrastructure; Resources’s reserve and tramcar system’s safety; Security safety and order.","PeriodicalId":310459,"journal":{"name":"THE SCIENTIFIC JOURNAL OF TRA VINH UNIVERSITY; ISSN: 2815-6072; E-ISSN: 2815-6099","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124007110","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"FACTORS AFFECTING CUSTOMER SATISFACTION AND WORD OF MOUTH ABOUT FRESH AGRICULTURAL PRODUCTS IN MARKETS AND SUPERMARKETS IN LONG XUYEN CITY, AN GIANG PROVINCE","authors":"Hanh Bui","doi":"10.35382/18594816.1.45.2021.779","DOIUrl":"https://doi.org/10.35382/18594816.1.45.2021.779","url":null,"abstract":"The main purpose of this study is to determine the effect of customer satisfaction on word of mouth for fresh agricultural products in traditional markets and supermarkets. The data were collected from 330 customers in Long Xuyen City An Giang Province. The descriptive analysis, reliability tests, exploratory factor analysis (EFA) and linear regression analysis are methods of analysis used in the study. The results show that there are 4 factors affecting customer satisfaction with fresh agricultural products at the markets, including: price, quality, purchasing time, and variety of fresh agricultural products. Besides, customer satisfaction has a positive influence on customer word of mouth. The results confirm that the quality, purchasing time, and availability had a significant impact on customer satisfaction with fresh agricultural products at supermarkets and there is no effect of customer satisfaction on customer word of mouth.","PeriodicalId":310459,"journal":{"name":"THE SCIENTIFIC JOURNAL OF TRA VINH UNIVERSITY; ISSN: 2815-6072; E-ISSN: 2815-6099","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124759483","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"CHANGES IN TRADITIONAL MARRIAGE OF KHMER PEOPLE IN THE SOUTH OF VIETNAM (A CASE STUDY IN TRI TON DISTRICT, AN GIANG PROVINCE)","authors":"Ha Nguyen, Lin Ta","doi":"10.35382/18594816.1.45.2021.846","DOIUrl":"https://doi.org/10.35382/18594816.1.45.2021.846","url":null,"abstract":"The article mentions changes in concept of Southern Khmer marriage from 1980s to present in the aspects of conception, marriage rules, the right to decide on marriage, criteria for choosing a partner, the registration of marriage and divorce. This change has not lost the traditional values of the ethnic group but has had an impact on traditional culture in both positive and negative directions. On the positive side, the change gradually increases the voluntary marriages, reduces the inbreeding, the child marriage in ethnic minority areas, as well as increases the solidarity, the harmony between ethnic groups, and also enriches the traditional culture of the ethnic group,. . . . On the other hand, the marriage of the Khmer people today also meets current unavoidable inadequacies. Specifically, some new cultural features are not suitable for the Khmer to absorb from outside into marriage such as new concepts of chastity, pre-marital sex, pre-marital cohabitation, separation and divorce inherently brings negative effects on social life.","PeriodicalId":310459,"journal":{"name":"THE SCIENTIFIC JOURNAL OF TRA VINH UNIVERSITY; ISSN: 2815-6072; E-ISSN: 2815-6099","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121062737","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"AN ANALYSIS OF FACTORS AFFECTING THE INTENTION TO CONTINUE SHOPPING VIA SOCIAL NETWORKS: THE CASE OF THE SCHOOL OF ECONOMICS AND LAW STUDENTS, TRA VINH UNIVERSITY","authors":"Khuong Tan Huynh, T. T. Nguyen","doi":"10.35382/18594816.1.44.2021.825","DOIUrl":"https://doi.org/10.35382/18594816.1.44.2021.825","url":null,"abstract":"This research is an analysis of factors influencing the customers’ intention to continue shopping via social networks in the case of the School of Economics and Law students at Tra Vinh University. The research samplewas surveyed with 278 students who have been shopping via social networks. The study applies Cronbach’s Alpha - a measure used to assess the reliability of scales, exploratory factor analysis (EFA), and regression analysis to analyze the collected data. Research results show that there are six factors affecting students’ intention to continue shopping online, including (1) trust, (2) social impacts, (3) comfort, (4) convenience, (5)perceived enjoyment, and (6) perceived risks. On the basic of assessing the influence of these factors, the authors propose managerial implications to improve the intention to continue shopping via social networks of School of Economics and Law students at Tra Vinh University.","PeriodicalId":310459,"journal":{"name":"THE SCIENTIFIC JOURNAL OF TRA VINH UNIVERSITY; ISSN: 2815-6072; E-ISSN: 2815-6099","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128769404","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"CULTURE OF BEHAVIOR TOWARDS DISABLED CHILDREN IN HO CHI MINH CITY: A LITERATURE REVIEW","authors":"T. Nguyen","doi":"10.35382/18594816.1.44.2021.900","DOIUrl":"https://doi.org/10.35382/18594816.1.44.2021.900","url":null,"abstract":"Based on the method of overview, this article reviews the researches on behavioral culture towards children with disabilities in Ho Chi Minh City. The article focuses on three basic issues: overviewing of studies on behavioral culture, legal documents directing the culture of behavior in working place and researches related to behavior towards disabled children. Thereby, the achievements, limitations as well as the gaps in the studies on behavioral culture towards disabled children in Ho Chi Minh City are identified in this article.","PeriodicalId":310459,"journal":{"name":"THE SCIENTIFIC JOURNAL OF TRA VINH UNIVERSITY; ISSN: 2815-6072; E-ISSN: 2815-6099","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129227191","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"RESEARCH ON FACTORS AFFECTING CUSTOMER SATISFACTION WITH HEALTHCARE SERVICE QUALITY AT TRA VINH UNIVERSITY HOSPITAL","authors":"Khuong Tan Huynh, T. Vo","doi":"10.35382/18594816.1.44.2021.824","DOIUrl":"https://doi.org/10.35382/18594816.1.44.2021.824","url":null,"abstract":"This study aims to examine the factors affecting customer satisfaction with the quality of medical examination and treatment services at Tra Vinh University Hospital. In the study, 220 customers who had undergone medicalexamination and treatment at Tra Vinh University Hospital were selected as the sample to participate in the survey. The study was conducted by using the methods of assessing the reliability of the scale by Cronbach’s Alpha, exploratory factor analysis (EFA) and regression analysis. The results show that there are six factors affecting customer satisfaction with the quality of medical examination and treatment services including (1)Information, (2) Continuity and efficiency, (3) Respect and consideration, (4) Conformity, (5) Facilities and (6) Payment of medical fees at Tra Vinh University Hospital. Based on the influence of the factors as reflected in the research results, the authors propose the administrative implications in order to improve the quality of medicalexamination and treatment services as well as to better meet the people’s needs in the services.","PeriodicalId":310459,"journal":{"name":"THE SCIENTIFIC JOURNAL OF TRA VINH UNIVERSITY; ISSN: 2815-6072; E-ISSN: 2815-6099","volume":"481 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115732390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}