Trendy v podnikani最新文献_第6页

The impact of CSR on brand image: a survey amongst Gen Z Consumers´ perception toward a supermarket chain in Viet Nam 企业社会责任对品牌形象的影响:一项关于越南Z世代消费者对一家连锁超市看法的调查

Trendy v podnikani Pub Date : 2020-01-01 DOI: 10.24132/jbt.202.10.1.31_44

Hong Phan Thi Thuy, Ha Ha Hien Minh

引用次数: 7

Internacionalizace elektronické komerce: čínský fenomén 电子商务国际化：中国现象

Trendy v podnikani Pub Date : 2020-01-01 DOI: 10.24132/jbt.202.10.1.45_53

Renáta Čuhlová

{"title":"Internacionalizace elektronické komerce: čínský fenomén","authors":"Renáta Čuhlová","doi":"10.24132/jbt.202.10.1.45_53","DOIUrl":"https://doi.org/10.24132/jbt.202.10.1.45_53","url":null,"abstract":"The rapid development of technology and communication solutions has resulted in a fundamental shift in international trade in general and it has provided a great foundation for significant growth of e-commerce industry. Multinational companies in online business aim at internationalization strategy from the beginning in order to remain competitive. Despite the interconnected world that thanks to the internet seems borderless, there are country and culture specifics influencing the characteristics and features of e-commerce key players. The paper analyses current trends and development in online shopping environment and observes global expansion of companies that are leaders in presented industry. The statistical evidence supports the increasing trend of e-commerce as well as new modes of consumers’ behaviour; most recently influenced by coronavirus pandemic in 2020 that forces a change of lifestyle and strengthens the importance of the online industry. The analysis focuses on e-commerce in China as an appropriate example in cross-border online shopping due to its immense development on diverse Chinese market and innovative solutions. The case of Alibaba Group, the top global e-commerce company and the only foreign company in top 5 of Czech B2C e-commerce market, is highlighted in regards to its large-scale business structure and advanced services being offered to its customers.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69076706","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Marketing efficiency of second change schools, its application and usefulness for lifelong learning in Greece 希腊二次变革学校的营销效率及其在终身学习中的应用和有用性

Trendy v podnikani Pub Date : 2020-01-01 DOI: 10.24132/jbt.202.10.1.54_64

Ioanna Tsarpa, Theodore Koutroukis

{"title":"Marketing efficiency of second change schools, its application and usefulness for lifelong learning in Greece","authors":"Ioanna Tsarpa, Theodore Koutroukis","doi":"10.24132/jbt.202.10.1.54_64","DOIUrl":"https://doi.org/10.24132/jbt.202.10.1.54_64","url":null,"abstract":"The use of potential results to further develop efficiency of marketing services for learning in SCS (Second Change Schools) is the main purpose of this paper work. An overview of the marketing function in education is necessary at first, as part of the empirical research that will follow, examining whether the tools used in this phase to view the structures that are considered effective. That means that through these structures attraction for the people participating is achieved, for whom those studies would be beneficial. SCS aim to transform schools from a place of knowledge to a place where knowledge is produced. This request is geared to learning methods that add learners to their direct and active engagement in the learning process. Therefore, marketing helps educational organizations to identify the people’s needs, to create and promote the right products / services that meet the above needs, to advertise the offered goods and develop their public relations and, finally, coordinate and control all actions required to achieve their goals. Since education relations with development in this work are studied at atomic level, manuscript explores whether these relationships can be affected by marketing policies.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"10 1","pages":"54-64"},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69076768","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Prostorová mobilita uživatelů služby Airbnb v kontextu současných megatrendů . 当前大趋势背景下Airbnb用户的空间流动性。

Trendy v podnikani Pub Date : 2020-01-01 DOI: 10.24132/JBT.2020.10.2.15_23

Markéta Novotná, Eliška Beckertová

{"title":"Prostorová mobilita uživatelů služby Airbnb v kontextu současných megatrendů .","authors":"Markéta Novotná, Eliška Beckertová","doi":"10.24132/JBT.2020.10.2.15_23","DOIUrl":"https://doi.org/10.24132/JBT.2020.10.2.15_23","url":null,"abstract":"The paper focuses on the spatial behaviour of visitors in the context of current megatrends. It aims to identify and characterize the spatial behaviour of the Czech users of the Airbnb service. Firstly, there is a theoretical-methodological and conceptual anchoring of the issue of tourism, mobility, and megatrends. The next part analyses the results of the questionnaire survey. The sociodemographic profile of the respondents is compiled, and the results are confronted with official tourism statistics at the national and international levels. The final findings are discussed in the context of sustainable development. The Airbnb platform is mostly used by the so-called Millennials for trips abroad. The choice of destination corresponds, to some extent, to the most visited countries according to UNWTO statistics. The most frequently chosen mean of transport in the case of outbound tourism is a plane. The main motivation is to spend the holidays. In terms of the number of overnight stays, short stays are generally preferred. This result is related to the fact that most of the destinations are of urban-type and a shorter length of stay is typical for urban tourism. Concerning the sustainability of urban destinations, the uncontrollable concentration of visitors, and the extension of shared accommodation cause socioeconomic problems, increase noise, and decrease the quality of residents' life.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"10 1","pages":"15-23"},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69077162","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

HR Trends at the beginning of the 21st century 21世纪初的人力资源趋势

Trendy v podnikani Pub Date : 2019-12-01 DOI: 10.24132/jtb.2019.9.3.54_61

Emese Braun, Klára Veresné Valentinyi

引用次数: 0

Multirodinná firma - forma podnikání nebo přechodná fáze rodinné firmy? 多家族企业是信息型企业还是家族企业的过渡阶段？

Trendy v podnikani Pub Date : 2019-01-01 DOI: 10.24132/jbt.2019.9.4.39_46

Aleš Kubíček

引用次数: 0

Consumers´ Cross-Border Shopping Behaviour in the City of Konstanz 康斯坦茨市消费者的跨境购物行为

Trendy v podnikani Pub Date : 2019-01-01 DOI: 10.24132/jtb.2019.9.4.55_63

M. Štros, Bodo Möslein-Tröppner, David Ríha

引用次数: 0

Komparativní studie mezinárodních civilních letišť v České republice 捷克共和国国际民用机场比较研究

Trendy v podnikani Pub Date : 2019-01-01 DOI: 10.24132/jtb.2019.9.4.47_54

Natalie Pelloneová

{"title":"Komparativní studie mezinárodních civilních letišť v České republice","authors":"Natalie Pelloneová","doi":"10.24132/jtb.2019.9.4.47_54","DOIUrl":"https://doi.org/10.24132/jtb.2019.9.4.47_54","url":null,"abstract":"The present paper deals with an assessment of the performance of Czech’s 7 international airports in terms of their technical efficiency. This paper aims to assess the efficiency of 7 selected airports in Czech Republic using the DEA method and Malmquist index. The data are collected for years 2015-2018. For the assessment of technical efficiency the data envelopment analysis method is applied with one input and one output. For input was chosen the number of employees, the number of passengers was used as the output. For each airport from the sample as well as for whole sample were calculated the values of the Malmquist index. With help of Malmquist index it was possible to quantify the total factor productivity change and to decompose it to technological change and technical efficiency change. The first part of the paper is devoted to a literature review on the use of the DEA method in assessing the performance of airports and air transport. The second part of the paper describes the methodology of the actual research. In conclusion, the results of the research are discussed. By applying input-oriented BCC model, at least two airports are identified each year as able to efficiently transform the given input into output, because they use best practices and appropriate processes in their operations management.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69084597","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Unfair Trading Practices in the Dairy Farm Sector in Slovakia 斯洛伐克奶牛场部门的不公平贸易行为

Trendy v podnikani Pub Date : 2019-01-01 DOI: 10.24132/jtb.2019.9.4.13_22

Katarína Baráthová, L. Vargová, Martin Jamrich

引用次数: 0

Regional governments in the Czech Republic and Slovakia and communication with the public using social media 捷克共和国和斯洛伐克的地方政府以及使用社交媒体与公众沟通

Trendy v podnikani Pub Date : 2019-01-01 DOI: 10.24132/jtb.2019.9.3.33_40

Ludvík Eger, Michaela Sládkayová

引用次数: 0