Trendy v podnikani最新文献

{"title":"Chapter 1. Significance of Pronunciation in Language and Foreign Language Teaching","authors":"","doi":"10.14220/9783737019217.13","DOIUrl":"https://doi.org/10.14220/9783737019217.13","url":null,"abstract":"","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"1 1","pages":"13-20"},"PeriodicalIF":0.0,"publicationDate":"2025-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147909234","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Knowledge of the differences between American and British historical and dialectal names of ornamental plants in translation practice","authors":"Alina Szwajczuk","doi":"10.14220/9783737018920.115","DOIUrl":"https://doi.org/10.14220/9783737018920.115","url":null,"abstract":"","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"1 1","pages":"115-124"},"PeriodicalIF":0.0,"publicationDate":"2025-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147917672","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Identification of Key Performance Indicators of Construction Companies Based on Guided Interviews","authors":"Vysoké učení technické v Brně, Fakulta podnikatelská, Nikola Sobotková, Aneta Oblouková, Vysoké učení technické v Brně, Fakulta stavební, Vojtěch Bartoš, Vysoké učení technické v Brně, Fakulta podnikatelská, Eva Vítková, Vysoké učení technické v Brně, Fakulta stavební","doi":"10.24132/jbt.2025.15.1.14_23","DOIUrl":"https://doi.org/10.24132/jbt.2025.15.1.14_23","url":null,"abstract":"This article is related to the junior project entitled Performance Measurement of Construction Enterprises FAST/FP-J-24-848, which deals with the analysis of the performance of construction enterprises in the Czech Republic. Previous research has found that the Czech Republic is rather below the Eurozone average in terms of performance in the construction sector. To improve the situation, it is necessary to first become familiar with the style of performance measurement within construction firms themselves. Therefore, the aim of the research was to determine the status of the performance indicators currently used in the selected construction firms and to identify possible gaps in the performance measurement of the firms or to suggest a more appropriate performance measurement approach for the firms in question that would help to improve their resulting performance. This field finding was carried out through guided interviews based on the developed questionnaire in twenty selected construction firms. This article presents a mapping of the situation of individual size categories of construction companies in the sense of an initial identification of the situation, or pre-research. Due to the low return rate of questionnaire surveys, which is usually between 10 and 25%, a procedure using guided interviews was chosen. These interviews made it possible to obtain relevant responses, with each size category of enterprises adequately represented. The aim of this paper is not to generalise the results based on the data obtained from just twenty guided interviews, but rather to provide an initial mapping of the trends and direction of construction companies. The research will be further continued by sending out a questionnaire survey to a larger number of companies and the results obtained will be further examined. The research conducted revealed that most of the construction companies interviewed still rely mainly on financial indicators in the form of financial analysis and lack the use of other methods to measure company performance, including the analysis of non-financial indicators or at least the comparison of their results through benchmarking. Therefore, for a more in-depth assessment of the performance of the firms in question, it is advisable that they start observing non-financial performance indicators to a greater extent or introducing the use of comprehensive methods to measure business performance in the firms in question. It is also advisable for firms to start monitoring their competitive position within the sector, which can lead to an increase in the efficiency of the sector. Properly set up, monitoring the performance of construction firms can contribute to improving the overall performance of the sector relative to the Eurozone.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"15 1","pages":"14-23"},"PeriodicalIF":0.0,"publicationDate":"2025-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147899161","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Using movies in pedagogy teaching programs: schools', teachers', and teenagers' freedom and enslavement as movies' themes","authors":"Sylwia Jaskulska","doi":"10.14220/9783737016407.95","DOIUrl":"https://doi.org/10.14220/9783737016407.95","url":null,"abstract":"","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"1 1","pages":"95-108"},"PeriodicalIF":0.0,"publicationDate":"2023-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147907164","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The relationship between income inequality and financial development: Is the financial kuznets curve valid in middle-income countries?","authors":"Barış Yıldız, Gizem Akbulut Yıldız","doi":"10.24132/jbt.2023.13.1.3_15","DOIUrl":"https://doi.org/10.24132/jbt.2023.13.1.3_15","url":null,"abstract":"Income Equality is one of the most significant ongoing problems on the national and global scales. It is accepted that Income Equality has many causes and is a social problem encountered by countries on both national and international levels. In terms of its consequences, it is seen to create negative situations including low growth rates, increased inequality of social opportunities in various areas such as health, education, nutrition and housing, and poverty. While fields such as development economics, fiscal policy and social policy are employed in terms of proposing solutions to Income Equality, it is argued that increased Financial Development would also contribute to the solution to this issue. The aim of this study is to test the validity of the Financial Kuznets Curve hypothesis. The study covers the period 2002-2018. 21 middle-income countries were used and analyzes were made using panel data. According to the analysis made by Fixed Effects, Pooled OLS and Two-Stage System GMM methods, an inverse U relationship was found between Financial Development indicators and Income Equality. In other words, it was concluded that the Financial Kuznets Curve hypothesis is valid in the 21 middle-income countries examined in this study. Accordingly, Financial Development can be considered as an important tool for reducing Income Equality.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135401739","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategické marketingové plánování Chrámu chmele a piva","authors":"Eliška Kochová, Dita Hommerová","doi":"10.24132/jbt.2023.13.1.46_60","DOIUrl":"https://doi.org/10.24132/jbt.2023.13.1.46_60","url":null,"abstract":"The article draws attention to the importance of marketing communication of non-profit organizations and is an example from practice of the strategic concept of marketing mix tools. It deals with the creation of a strategic marketing plan for the non-profit organization Hop and Beer Temple in Žatec, which provides services in the field of tourism. Several research methods were used to prepare the strategic marketing plan, observation, interviews and desk research were carried out. The output of the plan is the determination of the vision and mission for the organization Hop and Beer Temple, as well as the definition of strategic and partial goals, organizational strategy and action plans for the year 2022. At the end, an evaluation of the success of these steps is carried out. The presented article serves as a case study of the strategic concept of marketing mix tools for non-profit organizations. At the level of strategic marketing planning, it is necessary to take into account all aspects of the external and internal environment that affect not only marketing communication, but also other economic or personnel processes in the organization. Non-profit organizations also need to use adequate marketing tools and management principles to stay on the market, despite the fact that their goal is not primarily profit. The non-profit organization was appropriately chosen, as it is an example of an organization that also realizes secondary economic activity (supplementary activity).","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135361342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Artificial intelligence, big data, blockchain and cloud computing – future accounting?","authors":"Jiří Slezák","doi":"10.24132/jbt.2023.13.1.16_33","DOIUrl":"https://doi.org/10.24132/jbt.2023.13.1.16_33","url":null,"abstract":"The contribution examines how the accounting profession is affected by specific technologies, which are artificial intelligence, big data, blockchain and cloud computing, and thus contributes to the discussion about the use of technology in the accounting profession with its content. According to the literature review, these technologies can dramatically automate and digitize the work of accountants. For that reason, it is important for accountants to understand these technologies, as these technologies are constantly evolving and more companies, will incorporate them into their business processes. The aim of the overview article is to theoretically define artificial intelligence, big data, blockchain and cloud computing, based on an overview of selected research, to analyze available articles on this topic and to propose appropriate recommendations. Although digital tools can replace a whole range of accounting activities, it is important for accountants not to consider them as a threat, but rather as an aid in their work. For this purpose, it is advisable for accountants to acquire new skills and characteristics, or deepen existing ones in such a way as to be competitive in the digital world. Emphasis needs to be placed on the education of employees in companies, but also on changing the content of teaching in educational institutions, namely in the field of digital technologies and skills in the field of information and communication technologies, which already greatly influence contemporary accounting. At the same time, it is necessary to make such legislative changes that will reflect the current problem of the entire industry 4.0.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135361106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Výzkum obsahu inzerce pracovních nabídek v síti LinkedIn: Případová studie z bankovnictví v České republice","authors":"Zdeňka Krejčová, Ludvík Eger","doi":"10.24132/jbt.2023.13.1.61_73","DOIUrl":"https://doi.org/10.24132/jbt.2023.13.1.61_73","url":null,"abstract":"Social media is an increasingly used communication channel also in the field of HR management and especial of recruitment. The conducted research is focused on the use of the LinkedIn for personal marketing and recruitment in selected banks in the Czech Republic. The aim of the research study was to compare, in particular, the content of job advertisements in selected banks. The starting point was the current concept of personal marketing and the use of communication through social networks for employee recruitment. Based on the results of the content and correspondence analysis, the differences in the published advertisements of the selected banking companies were investigated. The correspondence analysis was used to evaluate the job advertisement of the selected banks. The study brings evidence of the difference that clearly exists here. In the last part of the study, based on the analysis, recommendations are proposed in the application of personnel marketing on the LinkedIn social network in the banking sector. The research study expands our theoretical knowledge in the field of social network communication analysis with a focus on personnel marketing and also brings practical knowledge for experts who are responsible for this communication in the LinkedIn network.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135400557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Kvalita bankovních úvěrů v koronavirové krizi","authors":"David Michelini","doi":"10.24132/jbt.2023.13.1.34_45","DOIUrl":"https://doi.org/10.24132/jbt.2023.13.1.34_45","url":null,"abstract":"This article deals with the issue of non-performing bank loans during the time of the coronavirus crisis and provides valuable insights into the sectors, classified by the NACE (Statistical Classification of Economic Activities) system, that were most affected in terms of the quality of bank loans in the Czech Republic. The main objective is to identify the most affected economic sectors in the Czech Republic based on the number of non-performing loans. A secondary aim is to compare the number of non-performing bank loans between data for the Czech Republic and the European Union. The article begins by describing the development of the Covid-19 pandemic and the measures and compensations implemented by the government of the Czech Republic. It then defines non-performing bank loans and presents an overview of the number of non-performing bank loans in the Czech Republic as a whole. The results and discussion section delves into the detailed analysis of non-performing bank loans according to the mentioned NACE classification. The data used to achieve the stated objectives were sourced from the European Banking Authority and were compared and visualized in graphs. The most affected sector in both the Czech Republic and the European Union was found to be Sector I - Accommodation, Food Service Activities, and Hospitality.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135361343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Educação nas trilhas do subúrbio baiano: saberes, entrelugares de história e memória em movimento","authors":"José Antônio Carneiro Leão, Margarete de Souza Conrado, Vitória Conrado Carneiro Leão","doi":"10.47247/jlc/88471.54.8.5","DOIUrl":"https://doi.org/10.47247/jlc/88471.54.8.5","url":null,"abstract":"","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147885308","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}