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Digitalizace v oblasti řízení lidských zdrojů: systematická literární rešerše 人力资源管理领域的数字化:系统的文献研究
Trendy v podnikani Pub Date : 2022-01-01 DOI: 10.24132/jbt.2022.12.1.60_71
E. Jelínková, Petra Špačková, Petra Taušl Procházková
{"title":"Digitalizace v oblasti řízení lidských zdrojů: systematická literární rešerše","authors":"E. Jelínková, Petra Špačková, Petra Taušl Procházková","doi":"10.24132/jbt.2022.12.1.60_71","DOIUrl":"https://doi.org/10.24132/jbt.2022.12.1.60_71","url":null,"abstract":"","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69082746","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Vnímání města v kontextu historické památky na příkladu chebských krovů 在历史纪念碑的背景下对城市的感知——以切布椽子为例
Trendy v podnikani Pub Date : 2022-01-01 DOI: 10.24132/jbt.2022.12.2.73_87
Jan Tlučhoř, Pavel Přibáň, Mikuláš Gangur, Jarmila Ircingová, Dagmar Jakubíková, P. Janeček, Hana Maříková, Petr Štumpf
{"title":"Vnímání města v kontextu historické památky na příkladu chebských krovů","authors":"Jan Tlučhoř, Pavel Přibáň, Mikuláš Gangur, Jarmila Ircingová, Dagmar Jakubíková, P. Janeček, Hana Maříková, Petr Štumpf","doi":"10.24132/jbt.2022.12.2.73_87","DOIUrl":"https://doi.org/10.24132/jbt.2022.12.2.73_87","url":null,"abstract":"The paper deals with the perception and image of the town Cheb in the context of historical heritage. Since 2017, the town has been running a tour of historic trusses. The aim of the research was to determine the influence of this activity on the image of the town, or whether the historic roofs already form part of the image of the town at least for some Czech residents and citizens. So far, the image of the city has not been systematically investigated. Two surveys have been carried out, one among the city residents and one among the citizens of the Czech Republic. It was found that the city of Cheb is associated with historical heritage in the minds of the respondents. However, outside the town of Cheb the historical trusses are not yet sufficiently associated with the perception of it. The article also presents a semantic differential with citizens' perception of the town of Cheb.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69083798","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
E-commerce as a modern paradigm of formation and use of marketing tools 电子商务作为现代营销工具的形成和使用范式
Trendy v podnikani Pub Date : 2022-01-01 DOI: 10.24132/jbt.2022.12.2.88_100
L. Turchyn, Hana Kunešová
{"title":"E-commerce as a modern paradigm of formation and use of marketing tools","authors":"L. Turchyn, Hana Kunešová","doi":"10.24132/jbt.2022.12.2.88_100","DOIUrl":"https://doi.org/10.24132/jbt.2022.12.2.88_100","url":null,"abstract":"E-commerce is a big part of the economy and is extremely important for businesses that sell their products or services online. Thanks to e-commerce, businesses have the opportunity to reach more customers, because, due to the current global economic challenges, quite a lot of people shop online, which is the fastest-growing retail market. Therefore, digital marketing allows businesses to expand their target market and increase sales of products or services and the effectiveness of communications with their customers. In this article, we considered the theoretical aspects and main types of e-commerce researched the marketing tools, and analyzed the development trends and the basis of digitalization, the accelerated development of which was mostly caused by the Covid-19 pandemic, during which e-commerce and retail trade played an important role both for the economy and for society as a whole. On the basis of the conducted study of e-commerce in European countries, enterprises are offered to expand various types of digital activities, implement digital innovations and rethink interaction and communication with consumers.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69083820","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Biogas Stations in the Czech Republic – Subsidies, Costs, and Revenues 捷克共和国的沼气站-补贴,成本和收入
Trendy v podnikani Pub Date : 2022-01-01 DOI: 10.24132/jbt.2022.12.2.51_60
J. Svoboda, J. Lososová
{"title":"Biogas Stations in the Czech Republic – Subsidies, Costs, and Revenues","authors":"J. Svoboda, J. Lososová","doi":"10.24132/jbt.2022.12.2.51_60","DOIUrl":"https://doi.org/10.24132/jbt.2022.12.2.51_60","url":null,"abstract":"The current energy crisis forces us to look for new energy sources in addition to savings. Undoubtedly, their purpose is environmental friendliness and the much-discussed question of independence from other countries. One of the ways is the use of biomass for the construction of biogas stations. The paper deals with this issue in the agricultural sector in the Czech Republic. However, the construction of these stations is relatively demanding in terms of investment, which is why specific subsidy programs have been prepared for their development. However, the operation itself entails further costs but also revenues. At the same time, the article tries to demonstrate this issue in a case study of a selected agricultural enterprise.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69083536","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Kategorizace nástrojů prosazování efektivního hospodaření se srážkovou vodou na rozvojových plochách 促进发展地区有效雨水管理的工具分类
Trendy v podnikani Pub Date : 2022-01-01 DOI: 10.24132/jbt.2022.12.1.14_23
Jan Kopp, Pavlína Hejduková, Lucie Kureková, Jiří Ježek, David Vogt
{"title":"Kategorizace nástrojů prosazování efektivního hospodaření se srážkovou vodou na rozvojových plochách","authors":"Jan Kopp, Pavlína Hejduková, Lucie Kureková, Jiří Ježek, David Vogt","doi":"10.24132/jbt.2022.12.1.14_23","DOIUrl":"https://doi.org/10.24132/jbt.2022.12.1.14_23","url":null,"abstract":"This paper proposes categorising the tools public administrations can use to support and promote efficient rainwater management on urban and municipal development sites. The overview of tools, their description and classification according to selected criteria was developed as part of a catalogue for the development of software and methodology to support decision-making processes in spatial planning within the framework of the TAČR project SS03010080 (2021–2023). We base our work on published general tool lists and their specifications on rainwater management issues, supported by methodologies for each tool category. The individual groups of tools are complemented by examples from Czech and foreign practice and categorised according to the hierarchical level of public administration, the affected entity and the process stage (planning, implementation, operation) in which the tool is best applied. In total, 18 tools have been distinguished and characterised from five basic categories, i.e. normative, conceptual, coordination and organisational, economic, voluntary and ethical tools. The position of economic instruments in the portfolio appears to be relatively significant, but municipal administrations have limited possibilities of their use, as many of them are tied to national legislation. Based on the characteristics and typology of urban development areas, the appropriate tools for promoting optimal rainwater management design specified in the catalogue will then be recommended using the software and methodology.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69081951","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pristupy k hodnoteniu výnimočnosti podniku 评估企业特殊性的方法
Trendy v podnikani Pub Date : 2022-01-01 DOI: 10.24132/jbt.2022.12.1.40_59
Lukáš Vartiak, Thorsten Eidenmüller, Lukas Kopac
{"title":"Pristupy k hodnoteniu výnimočnosti podniku","authors":"Lukáš Vartiak, Thorsten Eidenmüller, Lukas Kopac","doi":"10.24132/jbt.2022.12.1.40_59","DOIUrl":"https://doi.org/10.24132/jbt.2022.12.1.40_59","url":null,"abstract":"In recent years, the process of globalization and the pressure to achieve and maintain competitiveness on the domestic and international stage, has started the need to achieve success and excellence represented by the term Business Excellence. Emphasizing the responsibility of the company’s behavior towards society and the environment is comfirmed by the adoption of the concept of corporate social responsibility (CSR). The aim of the paper is to identify the starting points of the methodology serving for assessing the state of Business Excellence in relation to CSR. The aim is to be achieved on the basis of an analysis of existing approaches to assessing the state of Business Excellence in relation to the concept of CSR. The key finding is that the existing approaches have drawbacks. This generates the space to create a new methodology, the creation of which is necessary to avoid similar weaknesses. Equally important tasks are identifying internal and external factors affecting the condition of Business Excellence, including CSR areas for the needs of the assessment of Business Excellence. After completion of these tasks, the starting points of the methodology serving for assessing the state of Business Excellence in relation to CSR are to be presented in conclusion.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69082632","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Podnikatelské soutěže a jejich význam 商业竞争及其重要性
Trendy v podnikani Pub Date : 2022-01-01 DOI: 10.24132/jbt.2022.12.2.14_24
Veronika Zemanová
{"title":"Podnikatelské soutěže a jejich význam","authors":"Veronika Zemanová","doi":"10.24132/jbt.2022.12.2.14_24","DOIUrl":"https://doi.org/10.24132/jbt.2022.12.2.14_24","url":null,"abstract":"This contribution deals with the topic of business competitions and their importance for many subjects belonging to the business environment. The contribution was created on the basis of a systematic analysis of available foreign sources, focusing on the topic of business competitions. Based on this analysis, a theoretical framework was created with all concepts related to this subject matter. The theoretical framework is followed by a deeper analysis of selected articles from the Web of Science and Scopus databases. The aim of the contribution is a) to theoretically define entrepreneurial competitions together with other terms that are directly related to the topic, b) to analyze available articles and c) to draw relevant conclusions based on a selected sample of available literature, which will bring new knowledge to the theory. The focus of the article was chosen due to the growing number of business competitions not only in the Czech Republic, but worldwide. The added value of the article consists of a) defining the theoretical basis of the topic of business competitions b) identifying the meaning of business competitions. The biggest limitation of this contribution is the limited amount of available data on entrepreneurship competitions, which is also confirmed by a foreign source","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69083057","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Modely analýzy obalu dat s fixním součtem výstupů 具有固定输出和的数据包分析模型
Trendy v podnikani Pub Date : 2022-01-01 DOI: 10.24132/jbt.2022.12.2.35_42
Josef Jablonský
{"title":"Modely analýzy obalu dat s fixním součtem výstupů","authors":"Josef Jablonský","doi":"10.24132/jbt.2022.12.2.35_42","DOIUrl":"https://doi.org/10.24132/jbt.2022.12.2.35_42","url":null,"abstract":"raditional data envelopment analysis (DEA) models do not consider any relations with respect to the sum of values of outputs. In many real applications, the sum of outputs is predetermined and cannot be changed. In this paper, main models considering fixed-sum outputs are formulated and discussed their properties. They usually proceed in two steps. The first step consists in deriving a new efficient frontier, usually called equilibrium efficient frontier. This frontier is computed in such a way that the values offixed-sum outputs for all units are modified to reach maximum efficiency of all units. In the second step, the efficiency score of the original units is derived with respect to the new frontier. This characteristic allows complete ranking of the units. The results of the model are illustrated on the evaluation of efficiency ofcountries attending Winter Olympic Games 2022. They are compared with traditional DEA models.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69083204","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Customer Typology on the Travel Market 旅游市场上的顾客类型
Trendy v podnikani Pub Date : 2022-01-01 DOI: 10.24132/jbt.2022.12.2.61_72
Lucie Waliszewská, Adam Skácel, Vojtěch Spáčil, Petra Halfarová
{"title":"Customer Typology on the Travel Market","authors":"Lucie Waliszewská, Adam Skácel, Vojtěch Spáčil, Petra Halfarová","doi":"10.24132/jbt.2022.12.2.61_72","DOIUrl":"https://doi.org/10.24132/jbt.2022.12.2.61_72","url":null,"abstract":"The aim of this article is to create a customer typology on the travel market in the Czech Republic according to what way of travelling abroad consumers prefer. Quantitative research was used for conducting primary data, which were obtained through an online questionnaire survey in February 2022. The researched population consisted of residents of the Czech Republic, who are over 15 years old and travel abroad on holiday at least once a year (before Covid-19 pandemics). A total of 579 respondents completed the survey, from which 399 respondents travel abroad on holiday, remaining 180 interviewed people were excluded from the research as they do not travel abroad. All data were analysed using IBM SPSS Statistics program. Respondents expressed their agreement with a total of 14 statements depending on if they prefer individual or organised way of travelling abroad on holiday. Based on how they evaluated these statements they were divided into several segments, according to their common characteristics, using factor and cluster analysis. Four segments were defined for individual travel market: “Trendy travellers“, „Adventurers“, „Easy- going travellers“ and „Open-minded travellers“ and also four segments for the organised travel market: “Influenceable travellers“, „Indifferent travellers“, „Conservative travellers“ and „Loyal travellers“.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69083660","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Cultivation global business literacy in the classroom 在课堂上培养全球商业素养
Trendy v podnikani Pub Date : 2022-01-01 DOI: 10.24132/jbt.2022.12.1.24_29
Aneta Bobenič Hintošová
{"title":"Cultivation global business literacy in the classroom","authors":"Aneta Bobenič Hintošová","doi":"10.24132/jbt.2022.12.1.24_29","DOIUrl":"https://doi.org/10.24132/jbt.2022.12.1.24_29","url":null,"abstract":"Graduates of study fields focused on business and marketing face intense competition on the labor market, which is becoming more and more international. Hence, it is important to cultivate the ability of students to apply acquired knowledge and skills in key areas in the global context in order to know how to effectively analyze, justify and solve problems in different situations. The paper introduces the concept of global business literacy and evaluates it on a sample of students of the Corporate Business and Marketing master's degree study program at the Faculty of Business Economy of the University of Economics in Bratislava, with seat in Košice, who completed the course International Business. The aim of the paper is to identify, whether the completion of this classroom-based course contributed to cultivation of global business literacy of the affected students. For the purpose of the analysis, descriptive analysis as well as paired t-test are used. The results show positive shift toward higher level of global business literacy of the students after completing the course, especially in the dimension of international business competence. Implications for development of pedagogical activities in the global context are further discussed.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69081492","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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