Trendy v podnikaniPub Date : 2022-01-01DOI: 10.24132/jbt.2022.12.1.14_23
Jan Kopp, Pavlína Hejduková, Lucie Kureková, Jiří Ježek, David Vogt
{"title":"Kategorizace nástrojů prosazování efektivního hospodaření se srážkovou vodou na rozvojových plochách","authors":"Jan Kopp, Pavlína Hejduková, Lucie Kureková, Jiří Ježek, David Vogt","doi":"10.24132/jbt.2022.12.1.14_23","DOIUrl":"https://doi.org/10.24132/jbt.2022.12.1.14_23","url":null,"abstract":"This paper proposes categorising the tools public administrations can use to support and promote efficient rainwater management on urban and municipal development sites. The overview of tools, their description and classification according to selected criteria was developed as part of a catalogue for the development of software and methodology to support decision-making processes in spatial planning within the framework of the TAČR project SS03010080 (2021–2023). We base our work on published general tool lists and their specifications on rainwater management issues, supported by methodologies for each tool category. The individual groups of tools are complemented by examples from Czech and foreign practice and categorised according to the hierarchical level of public administration, the affected entity and the process stage (planning, implementation, operation) in which the tool is best applied. In total, 18 tools have been distinguished and characterised from five basic categories, i.e. normative, conceptual, coordination and organisational, economic, voluntary and ethical tools. The position of economic instruments in the portfolio appears to be relatively significant, but municipal administrations have limited possibilities of their use, as many of them are tied to national legislation. Based on the characteristics and typology of urban development areas, the appropriate tools for promoting optimal rainwater management design specified in the catalogue will then be recommended using the software and methodology.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69081951","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Trendy v podnikaniPub Date : 2022-01-01DOI: 10.24132/jbt.2022.12.1.40_59
Lukáš Vartiak, Thorsten Eidenmüller, Lukas Kopac
{"title":"Pristupy k hodnoteniu výnimočnosti podniku","authors":"Lukáš Vartiak, Thorsten Eidenmüller, Lukas Kopac","doi":"10.24132/jbt.2022.12.1.40_59","DOIUrl":"https://doi.org/10.24132/jbt.2022.12.1.40_59","url":null,"abstract":"In recent years, the process of globalization and the pressure to achieve and maintain competitiveness on the domestic and international stage, has started the need to achieve success and excellence represented by the term Business Excellence. Emphasizing the responsibility of the company’s behavior towards society and the environment is comfirmed by the adoption of the concept of corporate social responsibility (CSR). The aim of the paper is to identify the starting points of the methodology serving for assessing the state of Business Excellence in relation to CSR. The aim is to be achieved on the basis of an analysis of existing approaches to assessing the state of Business Excellence in relation to the concept of CSR. The key finding is that the existing approaches have drawbacks. This generates the space to create a new methodology, the creation of which is necessary to avoid similar weaknesses. Equally important tasks are identifying internal and external factors affecting the condition of Business Excellence, including CSR areas for the needs of the assessment of Business Excellence. After completion of these tasks, the starting points of the methodology serving for assessing the state of Business Excellence in relation to CSR are to be presented in conclusion.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69082632","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Trendy v podnikaniPub Date : 2022-01-01DOI: 10.24132/jbt.2022.12.2.14_24
Veronika Zemanová
{"title":"Podnikatelské soutěže a jejich význam","authors":"Veronika Zemanová","doi":"10.24132/jbt.2022.12.2.14_24","DOIUrl":"https://doi.org/10.24132/jbt.2022.12.2.14_24","url":null,"abstract":"This contribution deals with the topic of business competitions and their importance for many subjects belonging to the business environment. The contribution was created on the basis of a systematic analysis of available foreign sources, focusing on the topic of business competitions. Based on this analysis, a theoretical framework was created with all concepts related to this subject matter. The theoretical framework is followed by a deeper analysis of selected articles from the Web of Science and Scopus databases. The aim of the contribution is a) to theoretically define entrepreneurial competitions together with other terms that are directly related to the topic, b) to analyze available articles and c) to draw relevant conclusions based on a selected sample of available literature, which will bring new knowledge to the theory. The focus of the article was chosen due to the growing number of business competitions not only in the Czech Republic, but worldwide. The added value of the article consists of a) defining the theoretical basis of the topic of business competitions b) identifying the meaning of business competitions. The biggest limitation of this contribution is the limited amount of available data on entrepreneurship competitions, which is also confirmed by a foreign source","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69083057","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Trendy v podnikaniPub Date : 2022-01-01DOI: 10.24132/jbt.2022.12.2.61_72
Lucie Waliszewská, Adam Skácel, Vojtěch Spáčil, Petra Halfarová
{"title":"Customer Typology on the Travel Market","authors":"Lucie Waliszewská, Adam Skácel, Vojtěch Spáčil, Petra Halfarová","doi":"10.24132/jbt.2022.12.2.61_72","DOIUrl":"https://doi.org/10.24132/jbt.2022.12.2.61_72","url":null,"abstract":"The aim of this article is to create a customer typology on the travel market in the Czech Republic according to what way of travelling abroad consumers prefer. Quantitative research was used for conducting primary data, which were obtained through an online questionnaire survey in February 2022. The researched population consisted of residents of the Czech Republic, who are over 15 years old and travel abroad on holiday at least once a year (before Covid-19 pandemics). A total of 579 respondents completed the survey, from which 399 respondents travel abroad on holiday, remaining 180 interviewed people were excluded from the research as they do not travel abroad. All data were analysed using IBM SPSS Statistics program. Respondents expressed their agreement with a total of 14 statements depending on if they prefer individual or organised way of travelling abroad on holiday. Based on how they evaluated these statements they were divided into several segments, according to their common characteristics, using factor and cluster analysis. Four segments were defined for individual travel market: “Trendy travellers“, „Adventurers“, „Easy- going travellers“ and „Open-minded travellers“ and also four segments for the organised travel market: “Influenceable travellers“, „Indifferent travellers“, „Conservative travellers“ and „Loyal travellers“.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69083660","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Trendy v podnikaniPub Date : 2022-01-01DOI: 10.24132/jbt.2022.12.1.24_29
Aneta Bobenič Hintošová
{"title":"Cultivation global business literacy in the classroom","authors":"Aneta Bobenič Hintošová","doi":"10.24132/jbt.2022.12.1.24_29","DOIUrl":"https://doi.org/10.24132/jbt.2022.12.1.24_29","url":null,"abstract":"Graduates of study fields focused on business and marketing face intense competition on the labor market, which is becoming more and more international. Hence, it is important to cultivate the ability of students to apply acquired knowledge and skills in key areas in the global context in order to know how to effectively analyze, justify and solve problems in different situations. The paper introduces the concept of global business literacy and evaluates it on a sample of students of the Corporate Business and Marketing master's degree study program at the Faculty of Business Economy of the University of Economics in Bratislava, with seat in Košice, who completed the course International Business. The aim of the paper is to identify, whether the completion of this classroom-based course contributed to cultivation of global business literacy of the affected students. For the purpose of the analysis, descriptive analysis as well as paired t-test are used. The results show positive shift toward higher level of global business literacy of the students after completing the course, especially in the dimension of international business competence. Implications for development of pedagogical activities in the global context are further discussed.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69081492","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Přímá podpora jako nástroj pro efektivní hospodaření se srážkovou vodou","authors":"Pavlína Hejduková, Lucie Kureková","doi":"10.24132/jbt.2022.12.1.3_13","DOIUrl":"https://doi.org/10.24132/jbt.2022.12.1.3_13","url":null,"abstract":"Water is not only a part of nature but an essential commodity of the economic and social system. The reason is that water is needed in people's lives, in industry and in other sectors of every country's economy. Because of the many studies that point to climate change occurring on planet Earth, there is increasing discussion about measures that could improve the condition of planet Earth and slow down the predictions regarding climate change, as well as adaptation to the already ongoing climate change. In connection with the above, rainwater management has become a crucial topic not only in the Czech Republic in recent years. The fundamental disruption of the natural hydrological cycle is caused by urbanization, the rapidly increasing rate of land consolidation and the expansion of cities and towns, which is currently a strong trend. Therefore, finding new tools and procedures for effective rainwater management is essential, while it is already possible to use many different tools and measures. One of the important economic tools is direct support in the form of projects that financially support modern and, at the same time, sustainable practices for rainwater management. The contribution focuses on direct support that is provided and used in the Czech Republic. First, the position of direct support in a set of other tools supporting efficient rainwater management is presented. Furthermore, specific possibilities of direct support are specified. In the application part of the contribution, attention is focused on using direct support in the Czech Republic. At the end of the contribution, the findings are summarized, and a discussion is opened for the future development of the monitored tool.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69081801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Role of Social Capital in the Internationalization of Startups","authors":"Laura Denise Fischer","doi":"10.24132/jbt.2022.12.2.4_13","DOIUrl":"https://doi.org/10.24132/jbt.2022.12.2.4_13","url":null,"abstract":"This article discusses the role of social capital in the internationalization process of startups. Following the resource-based view, social capital is understood as a critical resource and building block for international competence. A special focus is put on how the digitalization of social networks has changed the playing field. Drawing from an analysis of social networks, the interplay of resources, capabilities, and competence, the construct of internationalization, and an understanding of the consequences of digitalization, a conceptual model is proposed. One of the key hypotheses deducted from this model is that the digitalization of social networks results in an accelerated internationalization of startups. Two exploratory case studies with Czech startups serve as a first test and reveal avenues for future research","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69083250","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Trendy v podnikaniPub Date : 2021-01-01DOI: 10.24132/jbt.2021.11.1.11_20
Jana Reifová, Ludvík Eger
{"title":"Evaluace komunikace vybraných kosmetických značek na sociálních médiích","authors":"Jana Reifová, Ludvík Eger","doi":"10.24132/jbt.2021.11.1.11_20","DOIUrl":"https://doi.org/10.24132/jbt.2021.11.1.11_20","url":null,"abstract":"The conducted research is focused on the evaluation of the communication of selected Czech cosmetic brands on social media. Social media have become a widely used communication tool in recent years and people are spending more and more time on the Internet. Companies try to influence the customer not only in the real world, but also in the virtual one. Today, corporate communication on social media is crucial. The main goal is to analyze and evaluate the communication of selected brands on social media. The research used content analysis and evaluate the effectiveness of communication of selected cosmetic brands on social media. The results of this research could help to cosmetic brands to improve their marketing communication on social media.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69079618","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Knowledge intensive services in society 4.0","authors":"J. Vacek, L. Dvořáková, P. Procházková","doi":"10.24132/JBT.2020.10.4.9_19","DOIUrl":"https://doi.org/10.24132/JBT.2020.10.4.9_19","url":null,"abstract":"The contribution brings attention to the growing role of knowledge intensive services in the Society 4.0. Faculty of Economics of the University of West Bohemia in Plzeň joined forces with the Institute of Technology and Economics in Ceske Budějovice in the project “Knowledge-intensive services sector adaptation to the conditions of Society 4.0” supported by the programme ETA of the Technology Agency of the Czech Republic. This contribution summarizes the research results of the completed first phase of the project: the development of two studies focused on identification, analysis and evaluation of methods and tools for knowledge intensive services adaptation and catalogue of requirements to competencies and skills to the changing jobs. Those studies were complemented by the questionnaire research among the relevant companies in Plzeň and South Bohemia regions followed by semi-structured interviews with managers of selected companies. The presented findings, observations, recommendations and feedback from business practice form the basis for the second phase of the project, which is focused on creating a methodology for adapting small and medium-sized enterprises in the services sector to the conditions of Society 4.0.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"10 1","pages":"9-19"},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69079862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Trendy v podnikaniPub Date : 2021-01-01DOI: 10.24132/JBT.2020.10.4.20_28
J. Urban, Z. Caha
{"title":"Innovation in small family firms: A qualitative multipla case study","authors":"J. Urban, Z. Caha","doi":"10.24132/JBT.2020.10.4.20_28","DOIUrl":"https://doi.org/10.24132/JBT.2020.10.4.20_28","url":null,"abstract":"Family firms, accounting globally for the majority of companies, are the backbone of many national and local economies. Despite their importance as both employers and producers/service providers, research on these firms, analyzing their innovative behavior or comparing it with other forms of companies, has often been describing them as more conservative and less risk-raking, generating thus less innovation compared with other types of businesses. The goal of this study was to analyze the scope innovative activities in family owned companies on the basis of an empirical qualitative survey, founded on descriptive multiple-case study analysis of fifteen small, locally operating family owned firms in retail and service-industry, which have successfully survived 5 or more years in business. It used semi structured interviews with family owners and focused on identifying their attitudes to innovation as well as their skills to apply innovations of various types, important for their market competitiveness. The results of the survey, contrary to some earlier findings pointing to family firms ́ conservativeness, showed that these firms, due to their specific organizational culture, rely on innovations substantially, though the main focus of their innovations tends to be on product/technological changes as well as innovations in clients ́ relations.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69079099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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