Trendy v podnikaniPub Date : 2021-01-01DOI: 10.24132/JBT.2020.10.3.12_20
Martina Kuncová
{"title":"Volba dodavatele elektřiny v ČR v roce 2020 z pohledu nákladů na spotřebu elektřiny pro domácnosti a pro podnikatelský maloodběr – simulační model","authors":"Martina Kuncová","doi":"10.24132/JBT.2020.10.3.12_20","DOIUrl":"https://doi.org/10.24132/JBT.2020.10.3.12_20","url":null,"abstract":"The situation on the Czech electricity market from the point of view of small customers or households is confusing every year. Although information on electricity consumption prices for households and small businesses is already freely available on the Internet (web pages of the Electricity Regulation Office), understanding the rules for calculating electricity consumption costs is still not easy for ordinary small consumers. For small entrepreneurs, the question often arises as to whether tariffs intended for households can be used for the electricity consumption, or whether it is necessary or appropriate to switch to tariffs for small business consumption. This article is focused on the analysis of the offer of electricity suppliers for the year 2020 in the Czech Republic from the point of view of the distribution rate D25d for households, resp. C25d for entrepreneurs in order to assess differences in the cost of electricity consumption and to select those products and suppliers for which the annual cost of electricity consumption is minimal. Monte Carlo simulation, where the monthly electricity consumption is generated (normal probability distribution), is used for the analysis together with the basics of multicriteria decision making, especially the non-dominance testing principle. The results show that the differences in the annual electricity consumption costs can be around 15% and the tariff rates for households are cheaper than the tariff rates for the entrepreneurs (also here the difference in annual costs can be around 15-20%).","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69079410","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Trendy v podnikaniPub Date : 2021-01-01DOI: 10.24132/jbt.2021.11.1.21_29
M. Štros, David Ríha
{"title":"Applied quasi experimental research design in personal sales – a case study","authors":"M. Štros, David Ríha","doi":"10.24132/jbt.2021.11.1.21_29","DOIUrl":"https://doi.org/10.24132/jbt.2021.11.1.21_29","url":null,"abstract":"The aim of the following article is to shed some light on the applied quasi experimental research method in personal sales and to provide a practical step-by step guideline for researchers. At the beginning of a customer visit or when entering the shop, a customer often forms a purchase intention or rejection within a very short period (first impression). It is striking that this judgement is often independent of the factual content of the interaction. The theory of thin slices is applied to personal selling within the framework of a laboratory experiment. Professional salespeople from different industries serve as test subjects. The fundamentals of an experimental method are discussed. The main step of an quasi experimental study design are presented: 1) derivation of theoretical fundamentals; 2) hypotheses formulation; 3) selection of participants (subjects); 4) quasi experimental set-up and procedure; 5) observation technique and 6) data evaluation. Finally, the advantages and limitations are discussed.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69079632","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Trendy v podnikaniPub Date : 2021-01-01DOI: 10.24132/jbt.2021.11.3.23_31
Kateryna Martiushenko, Eduard Palovchyk
{"title":"The influence of gender stereotypes on parents´ decision-making processes while buying toys","authors":"Kateryna Martiushenko, Eduard Palovchyk","doi":"10.24132/jbt.2021.11.3.23_31","DOIUrl":"https://doi.org/10.24132/jbt.2021.11.3.23_31","url":null,"abstract":"This paper examines the influence of gender factors and stereotypes in the toy industry by investigating the opinions of parents on Creatable World’s gender-neutral doll. It aims to explore the factors influencing the decisions parents make when choosing toys for their children. The paper uses a mixed research method, combining individual semi-structured in-depth interviews as a qualitative method, and a structured questionnaire as a quantitative method. The qualitative study serves as preliminary research for the quantitative method. It helps to outline the main aspects and factors influencing parents’ purchasing decisions and children’s toy preferences. The quantitative element of the study examines the connection between aspects and factors discovered and is aimed to investigate existing patterns. The results indicate that gender impacts both parents’ purchasing decisions and their perception of children’s toys.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69081826","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Využití samoobslužných pokladen v maloobchodě: jejich vliv na zákaznickou spokojenost a vývoj těchto technologií na českém trhu","authors":"M. Dvořáková","doi":"10.24132/jbt.2021.11.1.3_10","DOIUrl":"https://doi.org/10.24132/jbt.2021.11.1.3_10","url":null,"abstract":"During the last few years consumer behavior has significantly changed. Implementation of self- service technologies (SSLs) has influenced interactions between consumer and retailer. Thanks to current situation, where social contacts are being restricted, the use of SSLs is growing. Due to this trend, there is a greater need to evaluate the impact of those technology on consumer behavior. Objective of this article is to review available research on consumer satisfaction at Self-service checkout and to asses situation at the Czech retail market. Result of literature review is not explicit and shows significant potential for further research. Analyses of Czech retail market were done in cooperation with Bizerba Czech & Slovakia organization by secondary research and telephone interviews with selected retailer organizations. Research results point out that the Czech retail market is below the level of European market Self-service checkout technology implementation. Even greater gap is between international retailers and national local retail organizations where implementation of those Self-service technologies is close to zero.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69079688","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Trendy v podnikaniPub Date : 2021-01-01DOI: 10.24132/jbt.2021.11.2.26_34
Natalie Pelloneová
{"title":"Analýza využití strategie kooperace v oblasti textilního průmyslu","authors":"Natalie Pelloneová","doi":"10.24132/jbt.2021.11.2.26_34","DOIUrl":"https://doi.org/10.24132/jbt.2021.11.2.26_34","url":null,"abstract":"Cooperation between enterprises is the basis for industrial clusters' existence and developments, while it is embedded in the enterprises' social network. Cluster organizations are one of the tools to support performance and competitiveness. The article analyses the influence of the existence of a cluster organization in the textile industry on finance performance of its member companies. For research purposes, the companies were divided into two groups. The first group consisted of companies included members of the CLUTEX Cluster which represent an organized cluster. The second group consisted of companies that do business in the same geographic region as the organized cluster, but are not its members. The aim of the research was to verify the statement that enterprises that create the core of the cluster organization achieved higher financial performance than all other non-member enterprises in the same geographic region doing business in the same industry. The Wilcoxon-Mann-Whitney W test and Kolmogorov-Smirnov test were used to determine the difference between the research samples. The technical efficiency of companies in all these groups was examined using DEA Window Analysis for the period of 2009–2019.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69080740","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Internal Personnel Marketing: A Means of Attracting and Stabilizing Expatriates in an International Company","authors":"Světlana Myslivcová, Kristýna Pšeničková","doi":"10.24132/jbt.2021.11.2.3_13","DOIUrl":"https://doi.org/10.24132/jbt.2021.11.2.3_13","url":null,"abstract":"It is not only the coronavirus crisis that has caused shortages on the labour market. The lack of workers has affected the Czech market across industries. Companies in the Czech Republic were already struggling with labour shortages before Covid-19. Companies are looking abroad for the employees they need, and are forced to use innovative approaches to attract them. The paper presents the results of quantitative research among expatriates conducted at one of the SKODA AUTO's plants that is a pillar of the Czech automotive industry. The aim of the research was to identify the degree of application of internal personnel marketing through a questionnaire survey. It further investigated why expatriate employees chose SKODA AUTO as their employer, what the source of information about a particular job there is, whether they perceive cultural differences in the workplace that may influence them, and other. Based on the research findings, the paper formulates recommendations, in theform of the 4Ps in personnel marketing, leading to the attraction and stabilization of foreign employees.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69080839","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Trendy v podnikaniPub Date : 2021-01-01DOI: 10.24132/JBT.2020.10.3.21_29
Jiří Kutlák, Zdeňka Krejčová
{"title":"Analýza generačních odlišností na pracovišti v České republice","authors":"Jiří Kutlák, Zdeňka Krejčová","doi":"10.24132/JBT.2020.10.3.21_29","DOIUrl":"https://doi.org/10.24132/JBT.2020.10.3.21_29","url":null,"abstract":"The issue of multi-generational management in the workplace is one of the core areas for effective management of organisations. Not only due to demographic developments in many developed countries, but also to changes in the understanding of individuals' career lives, more generations interact in workplaces, and situations where subordinates reach a lower age within organisational structures than their superiors are no exception. This is one of the reasons for changing the approach to the issue of age diversity, where research in this field has in the past focused mainly on the issue of older workers (50-55 and over). Currently, the focus of scientific research, as well as business practice, is on the understanding of age diversity in personnel from the perspective of individual generations. The world's scientific knowledge to date is focused primarily onthe characteristics of individual generations and their comparison with each other. The aim of this paper is to analyse generational differences in the workplace in the conditions of the Czech Republic. Differences are statistically tested by data dependency on a sample of 214 workers who, according to their date of birth, are part of one of the economically active generations: Baby Boomers, X, Y and Z. The results of the analyses show that, for parts of the areas examined in relation to business practice, the dependence of attitudes and opinions on individual generations can be statistically confirmed. Specifically, the areas of remuneration and benefits; content of work; atmosphere and workplace relations.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69078963","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Trendy v podnikaniPub Date : 2021-01-01DOI: 10.24132/jbt.2021.11.3.32_42
P. Janeček, Michael Satýnek
{"title":"Změny v mezinárodním turismu z pohledu platební bilance","authors":"P. Janeček, Michael Satýnek","doi":"10.24132/jbt.2021.11.3.32_42","DOIUrl":"https://doi.org/10.24132/jbt.2021.11.3.32_42","url":null,"abstract":"From a global perspective, international tourism has a great importance for national economies. In addition, for the most visited countries, international tourism is a major contributor to GDP. This article focuses specifically on changes in international tourism from the view of the balance of payments. At first,the theoretical part will introduce the field of international tourism and its impact on the economy of the state and then in the context of the balance of payments of the state. Subsequently, in the analytical part, the aim will be to analyse the development of tourism and its impact on the trade and services balance. For example, in the Czech Republic, the results show a large number of tourist arrivals, but also large departures of Czechs abroad, which reduces the overall balance. In the end and among other things, the impact of the covid-19 pandemic on tourism and the balance of payments will be evaluated.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69081841","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"New trends in project portfolio management","authors":"P. Fiala","doi":"10.24132/JBT.2020.10.3.4_11","DOIUrl":"https://doi.org/10.24132/JBT.2020.10.3.4_11","url":null,"abstract":"The use of project portfolio management is increasingly becoming a tool for promoting the strategy of the organization. Using sophisticated quantitative tools becomes a significant competitive advantage for project portfolio management. Project portfolio management is a dynamic multi-criteria decision-making problem under risk. The paper presents new approaches for analyzing the problem. A dynamic version of the Analytic Network Process (ANP) captures the network, multicriteria and dynamic structure of the problem. Multicriteria decision trees analyze risk of project portfolios. Possible projects are characterized by sets of inputs and outputs, where inputs are resources for project realization and outputs measure multiple criteria of goals of the organization. The Data Envelopment Analysis (DEA) is an appropriate approach to select efficient project portfolios.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69079427","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Trendy v podnikaniPub Date : 2021-01-01DOI: 10.24132/jbt.2021.11.1.49_60
Renáta Čuhlová, Sylvie Kotíková
{"title":"Narušení toků přímých zahraničních investic v důsledku krize covid-19 a management obnovy ekonomiky","authors":"Renáta Čuhlová, Sylvie Kotíková","doi":"10.24132/jbt.2021.11.1.49_60","DOIUrl":"https://doi.org/10.24132/jbt.2021.11.1.49_60","url":null,"abstract":"The paper describes the responses of national economics to the spread of pandemic COVID- 19 in year 2020. As a result of economic and social interconnectedness and dependency of countries, the actions are mutually influential in a great extend. The economic impacts are analysed from macroeconomic perspective, demonstrating the effects on important economic indicators. Due to the crucial role of investment, the paper focuses on disruptions of foreign direct investment flows and consequent changes, especially in the European Union. Based on analysis of data from UNCTAD, OECD, Czech Statistical Office and Czech National Bank, the aim is to provide prognosis of future development of foreign direct investment in case of Czech economy. Three scenarios are constructed with forecasting 15%, 37% and 60% drop in foreign direct investment inflow. The paper highlights the significant relevance of investment incentives in attracting the investors and investment promotion agencies in general in terms of avoiding divestment. The main factor that determines the final fluctuation of the variable (the state of foreign direct investment in individual years) is the health situation and the related restrictions on business activities. The presented results lead to a discussion of recommendations for economic policy concerning the support of business activities.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69079817","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}