Trendy v podnikaniPub Date : 2020-01-01DOI: 10.24132/JBT.2020.10.2.64_72
Filip Ostrihoň
{"title":"Evaluating banking crisis predictions in EU and V4 countries .","authors":"Filip Ostrihoň","doi":"10.24132/JBT.2020.10.2.64_72","DOIUrl":"https://doi.org/10.24132/JBT.2020.10.2.64_72","url":null,"abstract":"Relying on a recently published database of financial crises, this paper assesses an early warning model for predicting banking sector distress. The exercise employs discrete choice models and a signaling approach to evaluate the performance of an existing model based on credit-to-GDP change and real house price growth in regard to predominantly post-crisis data for EU and Visegrad Group countries. As such, unbalanced panel data for 27 EU countries, spanning with annual frequency at longest the period of 2003-2017, as well as unbalanced panel data for 4 Visegrad Group countries covering at most the period 2008Q1-2017Q4 with quarterly frequency were analyzed. The results are generally in line with other empirical research featuring the same model and indicate that the model retains most of its predictive capabilities even when currently available data are used. However, the analysis identifies that the indicator of real house price growth may not be as useful of a predictor of banking crises in more recent periods for EU countries, as it might have been before the 2008 financial and economic crisis. Consequently, a simpler univariate early warning indicator approach might be sufficient for banking sector risk monitoring and management in EU and Visegrad Group countries in regard to identifying periods of distress similar to those in 2008.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"10 1","pages":"64-72"},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69078053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The cultural content analysis of the international tourism destination websites","authors":"Martin Luštický, J. Dvořák, P. Štumpf","doi":"10.24132/JBT.2020.10.2.4_14","DOIUrl":"https://doi.org/10.24132/JBT.2020.10.2.4_14","url":null,"abstract":"Travel and tourism represents one of the most globalized sectors facing strong competitive pressure. Thus, cultural adaptation has become a vital strategy for tourism destinations that desire to succeed in the global tourism market. The paper focuses on the international tourism destination websites as a key marketing communication channel in the 21st century. Its aim is to analyze to what extent the websites of five European top destinations reflect the cultural values of the English-speaking Asia-Pacific countries. To meet this aim, cultural content analysis based on adaptation of Hofstede’s framework is conducted for the English versions of the official tourism websites of France, Spain, Italy, the United Kingdom, and Turkey. The results are subsequently compared with Hofstede’s cultural scores for six English-speaking countries located in the UNWTO Asia-Pacific Region. The results reveal how intensively the tourism destination websites meet the predominant culture values of the Asia-Pacific region. In such a way, the results should help destination marketers to attract visitors from the promising Asia-Pacific market more effectively.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"10 1","pages":"4-14"},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69077867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Trendy v podnikaniPub Date : 2020-01-01DOI: 10.24132/JBT.2020.10.2.80_89
Pavlína Hejduková, Lucie Kureková, Tomáš Hejduk, Štěpán Marval, Radek Roub
{"title":"Dostupnost pitné vody jako rozvojový faktor malých obcí z pohledu obyvatel a starostů.","authors":"Pavlína Hejduková, Lucie Kureková, Tomáš Hejduk, Štěpán Marval, Radek Roub","doi":"10.24132/JBT.2020.10.2.80_89","DOIUrl":"https://doi.org/10.24132/JBT.2020.10.2.80_89","url":null,"abstract":"The paper deals with the issue of drinking water supply in small villages. They are introduced main results from two questionnaire surveys. The first questionnaire survey was aimed at mayors and mayors of small municipalities and questions concerning the issue of drinking water supply were specified. The second questionnaire campaign was aimed at residents of the Czech Republic older than 15 years. Here the questions were directed to identify the most important factors influencing the choice of municipality or city in which the respondent would like to live. Data collection was carried out in the spring of 2020. The investigation took place as part of a project called “Availability drinking water for the inhabitants of small municipalities as an indicator of the socio-economic development of society \" funded by the TACR ETA program. The aim of the mentioned project is in accordance with the departmental strategies and concepts to create a methodology for the adaptation of small municipalities in terms of the availability of drinking water for residents such as indicator of socio - economic development of society. The acquired knowledge proves that the problem the supply of drinking water to municipalities is a current topic, which is perceived both by the municipal self-government and by the general public. For both groups of respondents, the supply of drinking water in small municipalities is important one of the determining factors in the context of community development.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"10 1","pages":"80-89"},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69078553","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Trendy v podnikaniPub Date : 2020-01-01DOI: 10.24132/JBT.2020.10.2.48_56
Marek Stríteský, Václav Stríteský
{"title":"Rozdíly v pracovní spokojenosti v České republice","authors":"Marek Stríteský, Václav Stríteský","doi":"10.24132/JBT.2020.10.2.48_56","DOIUrl":"https://doi.org/10.24132/JBT.2020.10.2.48_56","url":null,"abstract":"Employee satisfaction has been the subject of research for many decades. In the past, it examined the principles of job satisfaction, the implicating factors and impact of employee satisfaction. At present, this issue is relevant because of changes in job design; another important factor is the change in the preferences of individuals. This paper focuses on the characteristics of job satisfaction in the Czech Republic, then it examines the relationships of sociodemographic characteristics to employee job satisfaction, finally it deals with the level of job satisfaction in relation to the field of work. The analysis is performed on data from the Market & Media & Lifestyle - TGI project. This is an extensive continuous survey conducted on a consumer panel of approximately 15,000 randomly selected respondents aged 12-79. The stratified random sampling method is used. The conclusions document relationships between socio-demographic variables, field of work and job satisfaction. Factors such as the level of education, net income, but also the age of workers have a great influence on job satisfaction. The positive influence on job satisfaction in the conditions of the Czech Republic was then identified in the fields of work such as marketing, management, media, advertising.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"10 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69078414","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Trendy v podnikaniPub Date : 2020-01-01DOI: 10.24132/JBT.2020.10.2.57_63
Marián Vdoviak, Tomáš Pilař, V. Boček
{"title":"Revenue management mobilních operátorů v České republice","authors":"Marián Vdoviak, Tomáš Pilař, V. Boček","doi":"10.24132/JBT.2020.10.2.57_63","DOIUrl":"https://doi.org/10.24132/JBT.2020.10.2.57_63","url":null,"abstract":"","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69078369","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"What is the value of growth companies? A methodical approach to the valuation of growth companies in the biotechnology and pharmaceutical sector","authors":"M. Štros, David Ríha","doi":"10.24132/jbt.202.10.1.73_86","DOIUrl":"https://doi.org/10.24132/jbt.202.10.1.73_86","url":null,"abstract":"In the case of company takeovers, a comprehensive company valuation is an indispensable prerequisite for determining the actual value of the company. This is particularly important in times of increased company takeovers. Classical valuation methods, however, only take into account the financial situation, and other factors are not usually taken into account. The question therefore arises as to how a more comprehensive company valuation can be ensured. Theoretical concepts from business administration form a suitable basis to carry out a more comprehensive, holistic view of the company. This paper develops a comprehensive methodological approach for the valuation of growth companies. Aspects of the company to be evaluated that go beyond the financial aspects are included. Strategy, technology, organization and management skills as well as cooperation with other companies are fundamental components of this valuation approach in addition to the financial situation. A practical company example from the biotechnology sector is used to illustrate the application of the valuation approach.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69077120","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Trendy v podnikaniPub Date : 2020-01-01DOI: 10.24132/JBT.2020.10.2.36_47
Nikola Janíčková, Ondřej Žižlavský
{"title":"Klíčové ukazatele výkonnosti pro malé a střední nevýrobní podniky, operující v automobilovém průmyslu - předvýzkum","authors":"Nikola Janíčková, Ondřej Žižlavský","doi":"10.24132/JBT.2020.10.2.36_47","DOIUrl":"https://doi.org/10.24132/JBT.2020.10.2.36_47","url":null,"abstract":"The aim of this article is to identify the results of preliminary research on key performance indicators and their use in the area of small and medium-sized enterprises, which are non-manufacturing companies (authorized dealers of new vehicles) in the automotive industry. The next aim of this article is to outline the position of these companies in the czech economy and to identify their biggest concerns for the future. The whole preliminary research is linked to the creation of a system of key performance indicators for these companies. The purpose of the article is to evaluate the results of preliminary research and define its objectives. Within the methodology, a questionnaire survey was used, according to which a preliminary research was performed. This survey was supplemented by telephone interviews and email communication with respondents. Basic statistical methods of absolute and relative frequencies were used to evaluate the results of the preliminary research, and subsequently the interdependence of various information from the questionnaire was sought. The scientific goal of the article is to define the main research questions for research and to identify the most important findings in this area, which could signal the development and direction of the subsequent research. The result of the whole article is the identification of the main problems and patterns of behavior that characterize these companies. It was found that helping these companies to set performance benchmarks is absolutely necessary, as we encounter a lack of understanding in the use of these benchmarks.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"85 2 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69077210","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analysis of tourism services in the Czech-Polish part of the Euroregion Neisse","authors":"Jaroslava Dědková, Otakar Ungerman","doi":"10.24132/jbt.202.10.1.21_30","DOIUrl":"https://doi.org/10.24132/jbt.202.10.1.21_30","url":null,"abstract":"The border areas are influenced by the cross-border visitation of tourists, which is usually of a short-term character. These are shopping, exploring natural attractions, commuting to work, visiting friends and relatives, attending cultural and social events, and transit transport. In the course of 2018-2019 a joint research of EF TUL and UE Wroclaw was carried out to determine the quality of tourism services in the Czech - Polish border area. The aim of the research was to find out how respondents perceive and evaluate the quality of services. Almost 1000 respondents on the Czech and Polish side evaluated transport services, accommodation services, sports and recreational services, catering services and the position of information centers. The paper presents the results of this research.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69076628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Využívání nástrojů mobilního marketingu u cestovních kanceláří v ČR","authors":"Dita Hommerová, Michal Fiala","doi":"10.24132/jbt.202.10.1.4_20","DOIUrl":"https://doi.org/10.24132/jbt.202.10.1.4_20","url":null,"abstract":"This paper deals with the potential for use of mobile marketing and its instruments at tour operators in the Czech Republic. The aim of this work was to become familiar with the modern instruments of mobile marketing and analyze the current state of usage of this type of marketing on the level of tour operators in the Czech Republic. The main tool for finding out this state was a survey shared with selected tour operators. This survey was aimed at identifying the tools used by tour operators, for which objectives were these tools used and with which resultes. The second step of the survey consisted of analyzing the current state of website optimization of individual travel agencies with the online tool from Google. The goal of this step was to find out which tour operators have a mobile-friendly website and what type of optimization are they using.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69076695","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The impact of CSR on brand image: a survey amongst Gen Z Consumers´ perception toward a supermarket chain in Viet Nam","authors":"Hong Phan Thi Thuy, Ha Ha Hien Minh","doi":"10.24132/jbt.202.10.1.31_44","DOIUrl":"https://doi.org/10.24132/jbt.202.10.1.31_44","url":null,"abstract":"The topic of Corporate Social Responsibility (CSR) continues to be a great importance to firms in their businesses, especially when the goal of company brand development associated with CSR activities. The study consists of literature review on CSR theories, concepts of brand image and quantitative analysis of the relationship between them, based on quantitative analysis of a survey on generation Z’s perception of CSR practices and brand image of Co.opmart – a well-known supermarket chain in Viet Nam. Research results show that some CSR aspects have positive impacts on the brand image of the supermarket chain.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69076643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}