Trendy v podnikani最新文献_第7页

Klíčové ukazatele výkonnosti pro malé a střední nevýrobní podniky, operující v automobilovém průmyslu - předvýzkum 汽车行业中小企业的关键绩效指标，预研

Trendy v podnikani Pub Date : 2020-01-01 DOI: 10.24132/JBT.2020.10.2.36_47

Nikola Janíčková, Ondřej Žižlavský

{"title":"Klíčové ukazatele výkonnosti pro malé a střední nevýrobní podniky, operující v automobilovém průmyslu - předvýzkum","authors":"Nikola Janíčková, Ondřej Žižlavský","doi":"10.24132/JBT.2020.10.2.36_47","DOIUrl":"https://doi.org/10.24132/JBT.2020.10.2.36_47","url":null,"abstract":"The aim of this article is to identify the results of preliminary research on key performance indicators and their use in the area of small and medium-sized enterprises, which are non-manufacturing companies (authorized dealers of new vehicles) in the automotive industry. The next aim of this article is to outline the position of these companies in the czech economy and to identify their biggest concerns for the future. The whole preliminary research is linked to the creation of a system of key performance indicators for these companies. The purpose of the article is to evaluate the results of preliminary research and define its objectives. Within the methodology, a questionnaire survey was used, according to which a preliminary research was performed. This survey was supplemented by telephone interviews and email communication with respondents. Basic statistical methods of absolute and relative frequencies were used to evaluate the results of the preliminary research, and subsequently the interdependence of various information from the questionnaire was sought. The scientific goal of the article is to define the main research questions for research and to identify the most important findings in this area, which could signal the development and direction of the subsequent research. The result of the whole article is the identification of the main problems and patterns of behavior that characterize these companies. It was found that helping these companies to set performance benchmarks is absolutely necessary, as we encounter a lack of understanding in the use of these benchmarks.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"85 2 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69077210","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis of tourism services in the Czech-Polish part of the Euroregion Neisse 欧洲尼斯地区捷克-波兰部分旅游服务分析

Trendy v podnikani Pub Date : 2020-01-01 DOI: 10.24132/jbt.202.10.1.21_30

Jaroslava Dědková, Otakar Ungerman

引用次数: 1

Využívání nástrojů mobilního marketingu u cestovních kanceláří v ČR 捷克共和国旅行社使用移动营销工具

Trendy v podnikani Pub Date : 2020-01-01 DOI: 10.24132/jbt.202.10.1.4_20

Dita Hommerová, Michal Fiala

引用次数: 0

The impact of CSR on brand image: a survey amongst Gen Z Consumers´ perception toward a supermarket chain in Viet Nam 企业社会责任对品牌形象的影响:一项关于越南Z世代消费者对一家连锁超市看法的调查

Trendy v podnikani Pub Date : 2020-01-01 DOI: 10.24132/jbt.202.10.1.31_44

Hong Phan Thi Thuy, Ha Ha Hien Minh

引用次数: 7

Internacionalizace elektronické komerce: čínský fenomén 电子商务国际化：中国现象

Trendy v podnikani Pub Date : 2020-01-01 DOI: 10.24132/jbt.202.10.1.45_53

Renáta Čuhlová

{"title":"Internacionalizace elektronické komerce: čínský fenomén","authors":"Renáta Čuhlová","doi":"10.24132/jbt.202.10.1.45_53","DOIUrl":"https://doi.org/10.24132/jbt.202.10.1.45_53","url":null,"abstract":"The rapid development of technology and communication solutions has resulted in a fundamental shift in international trade in general and it has provided a great foundation for significant growth of e-commerce industry. Multinational companies in online business aim at internationalization strategy from the beginning in order to remain competitive. Despite the interconnected world that thanks to the internet seems borderless, there are country and culture specifics influencing the characteristics and features of e-commerce key players. The paper analyses current trends and development in online shopping environment and observes global expansion of companies that are leaders in presented industry. The statistical evidence supports the increasing trend of e-commerce as well as new modes of consumers’ behaviour; most recently influenced by coronavirus pandemic in 2020 that forces a change of lifestyle and strengthens the importance of the online industry. The analysis focuses on e-commerce in China as an appropriate example in cross-border online shopping due to its immense development on diverse Chinese market and innovative solutions. The case of Alibaba Group, the top global e-commerce company and the only foreign company in top 5 of Czech B2C e-commerce market, is highlighted in regards to its large-scale business structure and advanced services being offered to its customers.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69076706","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Marketing efficiency of second change schools, its application and usefulness for lifelong learning in Greece 希腊二次变革学校的营销效率及其在终身学习中的应用和有用性

Trendy v podnikani Pub Date : 2020-01-01 DOI: 10.24132/jbt.202.10.1.54_64

Ioanna Tsarpa, Theodore Koutroukis

{"title":"Marketing efficiency of second change schools, its application and usefulness for lifelong learning in Greece","authors":"Ioanna Tsarpa, Theodore Koutroukis","doi":"10.24132/jbt.202.10.1.54_64","DOIUrl":"https://doi.org/10.24132/jbt.202.10.1.54_64","url":null,"abstract":"The use of potential results to further develop efficiency of marketing services for learning in SCS (Second Change Schools) is the main purpose of this paper work. An overview of the marketing function in education is necessary at first, as part of the empirical research that will follow, examining whether the tools used in this phase to view the structures that are considered effective. That means that through these structures attraction for the people participating is achieved, for whom those studies would be beneficial. SCS aim to transform schools from a place of knowledge to a place where knowledge is produced. This request is geared to learning methods that add learners to their direct and active engagement in the learning process. Therefore, marketing helps educational organizations to identify the people’s needs, to create and promote the right products / services that meet the above needs, to advertise the offered goods and develop their public relations and, finally, coordinate and control all actions required to achieve their goals. Since education relations with development in this work are studied at atomic level, manuscript explores whether these relationships can be affected by marketing policies.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"10 1","pages":"54-64"},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69076768","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Prostorová mobilita uživatelů služby Airbnb v kontextu současných megatrendů . 当前大趋势背景下Airbnb用户的空间流动性。

Trendy v podnikani Pub Date : 2020-01-01 DOI: 10.24132/JBT.2020.10.2.15_23

Markéta Novotná, Eliška Beckertová

{"title":"Prostorová mobilita uživatelů služby Airbnb v kontextu současných megatrendů .","authors":"Markéta Novotná, Eliška Beckertová","doi":"10.24132/JBT.2020.10.2.15_23","DOIUrl":"https://doi.org/10.24132/JBT.2020.10.2.15_23","url":null,"abstract":"The paper focuses on the spatial behaviour of visitors in the context of current megatrends. It aims to identify and characterize the spatial behaviour of the Czech users of the Airbnb service. Firstly, there is a theoretical-methodological and conceptual anchoring of the issue of tourism, mobility, and megatrends. The next part analyses the results of the questionnaire survey. The sociodemographic profile of the respondents is compiled, and the results are confronted with official tourism statistics at the national and international levels. The final findings are discussed in the context of sustainable development. The Airbnb platform is mostly used by the so-called Millennials for trips abroad. The choice of destination corresponds, to some extent, to the most visited countries according to UNWTO statistics. The most frequently chosen mean of transport in the case of outbound tourism is a plane. The main motivation is to spend the holidays. In terms of the number of overnight stays, short stays are generally preferred. This result is related to the fact that most of the destinations are of urban-type and a shorter length of stay is typical for urban tourism. Concerning the sustainability of urban destinations, the uncontrollable concentration of visitors, and the extension of shared accommodation cause socioeconomic problems, increase noise, and decrease the quality of residents' life.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":"10 1","pages":"15-23"},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69077162","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

HR Trends at the beginning of the 21st century 21世纪初的人力资源趋势

Trendy v podnikani Pub Date : 2019-12-01 DOI: 10.24132/jtb.2019.9.3.54_61

Emese Braun, Klára Veresné Valentinyi

引用次数: 0

Multirodinná firma - forma podnikání nebo přechodná fáze rodinné firmy? 多家族企业是信息型企业还是家族企业的过渡阶段？

Trendy v podnikani Pub Date : 2019-01-01 DOI: 10.24132/jbt.2019.9.4.39_46

Aleš Kubíček

引用次数: 0

Consumers´ Cross-Border Shopping Behaviour in the City of Konstanz 康斯坦茨市消费者的跨境购物行为

Trendy v podnikani Pub Date : 2019-01-01 DOI: 10.24132/jtb.2019.9.4.55_63

M. Štros, Bodo Möslein-Tröppner, David Ríha

引用次数: 0