Jurnal Manajemen dan Wirausaha最新文献

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PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP PENJUALAN DI INDORIVA ONLINE PADA PT. MULTISUKSES ENERGI 产品质量、价格和促销对多成功企业lndoriva在线销售的影响
Jurnal Manajemen dan Wirausaha Pub Date : 2022-07-02 DOI: 10.46306/vls.v2i2.157
Nidia Darma Putri, Maizul Rahmizal
{"title":"PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP PENJUALAN DI INDORIVA ONLINE PADA PT. MULTISUKSES ENERGI","authors":"Nidia Darma Putri, Maizul Rahmizal","doi":"10.46306/vls.v2i2.157","DOIUrl":"https://doi.org/10.46306/vls.v2i2.157","url":null,"abstract":"The purpose of this study was to examine the effect of product quality, price and promotion variables on sales in Indoriva Online at PT. Multisukses Energi. Collecting data by distributing questionnaires to 86 respondents using a non-probability sampling technique, that is, part of the population is sampled, using multiple linear regression with the help of SPSS. The method used in this study using quantitative methods, namely multiple linear regression on product quality, price and promotion. The types and sources of data used in this study are primary data. From the results of the analysis of product quality, price and promotion obtained a significant value of t count > from t table, then the hypothesis in this study is declared accepted. Based on the results obtained, it can be concluded that product quality, price and promotion have a positive and significant effect on sales","PeriodicalId":30265,"journal":{"name":"Jurnal Manajemen dan Wirausaha","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74765612","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH KESELAMATAN KERJA, KESEHATAN KERJA DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA PT. BIMA ARJUNA PRAKASA PADANG 就业安全、工作健康和工作环境对工人工作效率的影响
Jurnal Manajemen dan Wirausaha Pub Date : 2022-07-02 DOI: 10.46306/vls.v2i2.145
Roni Ade Putra, Lidya Martha
{"title":"PENGARUH KESELAMATAN KERJA, KESEHATAN KERJA DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA PT. BIMA ARJUNA PRAKASA PADANG","authors":"Roni Ade Putra, Lidya Martha","doi":"10.46306/vls.v2i2.145","DOIUrl":"https://doi.org/10.46306/vls.v2i2.145","url":null,"abstract":"This study aims to test work safety on work productivity, to test occupational health on work productivity, to test the work environment on work productivity, this research was conducted at PT. Bima Arjuna Prakasa Padang. Sampling method using a total sampling saturation of 56 samples. The data analysis technique used is validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple regression analysis, and t test. The results of the study indicate that work safety has a positive and significant effect on work productivity. Occupational Health has a positive and significant effect on work productivity, and the work environment has a positive and significant effect on work productivity. So it can be concluded that work safety is accepted, occupational health is accepted and the work environment is accepted","PeriodicalId":30265,"journal":{"name":"Jurnal Manajemen dan Wirausaha","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86819867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
PENGARUH RELIGIUSITAS DAN KEPUASAN KERJA TERHADAP TURNOVER INTENTION KARYAWAN PADA PT. BANK PERKREDITAN RAKYAT LENGAYANG CABANG KAMBANG 宗教信仰和职业满意度对lengambang贷款银行员工轮渡的影响
Jurnal Manajemen dan Wirausaha Pub Date : 2022-07-02 DOI: 10.46306/vls.v2i2.151
Erix Syahputra Deswandi, Maizul Rahmizal
{"title":"PENGARUH RELIGIUSITAS DAN KEPUASAN KERJA TERHADAP TURNOVER INTENTION KARYAWAN PADA PT. BANK PERKREDITAN RAKYAT LENGAYANG CABANG KAMBANG","authors":"Erix Syahputra Deswandi, Maizul Rahmizal","doi":"10.46306/vls.v2i2.151","DOIUrl":"https://doi.org/10.46306/vls.v2i2.151","url":null,"abstract":"This study aims to examine the effect of religiosity and job satisfaction on employee turnover intention at PT. Rural Bank Lengayang Kambang Branch. The population in this study were all employees at PT. Rural Bank Lengayang Branch Kambang as many as 43 people. The data collected by the total sampling method and the sampling results obtained were 43 samples. The analytical technique used is descriptive analysis (TCR). The results showed that religiosity had a positive and significant effect on employee turnover intention at PT. Rural Bank Lengayang Kambang Branch and job satisfaction have a positive and significant effect on the Turnover Intention of employees at PT. Rural Bank Lengayang Kambang Branch","PeriodicalId":30265,"journal":{"name":"Jurnal Manajemen dan Wirausaha","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89745107","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEMEN PADANG PADA PT. SUMBER NIAGA INTERINDO (DISTRIBUTOR) 产品质量、价格和促销对PT. INTERINDO商业产品(分发)购买决定的影响
Jurnal Manajemen dan Wirausaha Pub Date : 2022-07-02 DOI: 10.46306/vls.v2i2.146
Doni Marlius, Muhammad Rayfael Shah Putra
{"title":"PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEMEN PADANG PADA PT. SUMBER NIAGA INTERINDO (DISTRIBUTOR)","authors":"Doni Marlius, Muhammad Rayfael Shah Putra","doi":"10.46306/vls.v2i2.146","DOIUrl":"https://doi.org/10.46306/vls.v2i2.146","url":null,"abstract":"This research aims to analyze the influence of quality product, price, and promotion towards purchasing decisions of Padang cement products at PT. Sumber Niaga Interindo (Distributor). Data that used in this research is collect from consumers who used Padang cement products at PT. Sumber Niaga Interindo by total sampling method in selecting the sample. There are 32 sample of consumers who used cement products at PT. Sumber Niaga Interindo. Data processing use multiple linear regression method. The results of this research shows that quality of product has no positive and significant influence to purchasing decisions with a t-count value smaller than t-table -0.649 <2.048, price has no positive and significant influence on purchasing decisions with a t-count value smaller than t-table 1.403< 2.048. Meanwhile, promotion has a positive and significant influence on purchasing decisions of Padang cement products at PT. Sumber Niaga Interindo (Distributor) with a t-count value bigger than t-table 3,387>2,048","PeriodicalId":30265,"journal":{"name":"Jurnal Manajemen dan Wirausaha","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79559602","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH POLA KOMUNIKASI DAN INTERAKSI KADER TERHADAP KEMAJUAN RODA ORGANISASI MEDAN BERNALAR 卡德的沟通模式和相互作用对机场场的发展的影响
Jurnal Manajemen dan Wirausaha Pub Date : 2022-07-02 DOI: 10.46306/vls.v2i1.78
Renawati Lubis
{"title":"PENGARUH POLA KOMUNIKASI DAN INTERAKSI KADER TERHADAP KEMAJUAN RODA ORGANISASI MEDAN BERNALAR","authors":"Renawati Lubis","doi":"10.46306/vls.v2i1.78","DOIUrl":"https://doi.org/10.46306/vls.v2i1.78","url":null,"abstract":"The Field Work Practice II (PKL) conducted by the practitioner aims to solve the problems that exist in the Reasoning Field Organization. Problem solving is carried out using the Mezzo (organization/community) level Intervention method which has several stages in general: 1) Assessment Stage 2) Planning Stage 3) Intervention or Program Implementation Stage 4) Evaluation Stage. Practitioners as social workers have roles in this regard, namely: 1) Providing assistance to clients starting from the assessment stage to the evaluation stage 2) as facilitators, in terms of facilitating clients 3) as consultants for clients if there is a decision making. The subject of this research is the Management of the Medan Reasoning Organization. Data collection was carried out starting from observation, interview, and documentation techniques. In the assessment stage, there are tools used to assist clients in finding the root of the problem, namely using the Participatory Learning and Action (PLA) Method, an approach to the learning process and interacting with the community and society. The implementation of program activities will change, although not significantly. Practitioners and clients will go through an evaluation stage where this stage will provide an assessment of the activities and programs that are being implemented.","PeriodicalId":30265,"journal":{"name":"Jurnal Manajemen dan Wirausaha","volume":"61 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73593862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH COUNTRY OF ORIGIN, BRAND IMAGE DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA MEREK NIKE PADA SISWA/I SMKN 1 PAINAN ORIGIN、品牌形象和产品设计对学生购买耐克品牌运动鞋的决定的影响
Jurnal Manajemen dan Wirausaha Pub Date : 2022-07-02 DOI: 10.46306/vls.v2i2.161
Febsri Susanti, Djohannes Saputra
{"title":"PENGARUH COUNTRY OF ORIGIN, BRAND IMAGE DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA MEREK NIKE PADA SISWA/I SMKN 1 PAINAN","authors":"Febsri Susanti, Djohannes Saputra","doi":"10.46306/vls.v2i2.161","DOIUrl":"https://doi.org/10.46306/vls.v2i2.161","url":null,"abstract":"This study aims to determine the effect of country of origin, brand image and product design on purchasing decisions of Nike brand sports shoes for students of Smkn 1 Painan. The type of research used in this research is quantitative with a descriptive approach. Respondents in this study were 91 people with a total sampling technique. Analysis of the data used is multiple linear regression analysis. Partial test results show that there is a positive and significant influence of country of origin on purchasing decisions, there is a positive and significant influence of brand image on purchasing decisions, and there is a positive and significant influence of product design on purchasing decisions","PeriodicalId":30265,"journal":{"name":"Jurnal Manajemen dan Wirausaha","volume":"36 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72681957","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
PENGARUH PENERAPAN KNOWLADGE MANAGEMENT DAN PENGEMBANGAN SUMBER DAYA MANUSIA TERHADAP KINERJA KARYAWAN PT CPJF FRAM 1 PADANG PARIAMAN 知识管理的实施和人力资源开发对PT CPJF FRAM 1 PARIAMAN员工绩效的影响
Jurnal Manajemen dan Wirausaha Pub Date : 2022-07-02 DOI: 10.46306/vls.v2i2.153
Riri Mayliza, Asra Tanjung
{"title":"PENGARUH PENERAPAN KNOWLADGE MANAGEMENT DAN PENGEMBANGAN SUMBER DAYA MANUSIA TERHADAP KINERJA KARYAWAN PT CPJF FRAM 1 PADANG PARIAMAN","authors":"Riri Mayliza, Asra Tanjung","doi":"10.46306/vls.v2i2.153","DOIUrl":"https://doi.org/10.46306/vls.v2i2.153","url":null,"abstract":"This type of research is quantitative which is research which emphasize on cognitive assay – theory passes through research variable with numeral and does analisis data with statistical procedure. This research slated to test implement influences knowladge management and human resource development for performance to fire an employee PT CPJF Fram 1 Pariaman's Moorland. With samples taking tech total population be made by sample by totals sample as much 67 employees PT CPJF Fram 1 Pariaman's Moorlands. Analisis is data utilizes to program SPSS. This observational result is Yielding hypthosts testing first be gotten knowledge management having for for performance to fire an employee. That probe this variable have influence that signifikan at indication with degree signifikansi is smaller of 0,05 which is 0,000. Hypthosts testing result both of acquired that human resource development having for for performance to fire an employee. This was seen from smaller signifikansi degree of 0,05 which is 0,002","PeriodicalId":30265,"journal":{"name":"Jurnal Manajemen dan Wirausaha","volume":"49 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91159450","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH MEDIA SOSIAL INSTAGRAM DAN REPUTASI PERUSAHAAN TERHADAP MINAT BELI KAOS MERK HOUSE OF POLOS DI KOTA TASIKMALAYA 社交媒体和公司声誉如何影响塔斯克马来亚市无辜住房品牌衬衫的兴趣
Jurnal Manajemen dan Wirausaha Pub Date : 2022-07-02 DOI: 10.46306/vls.v2i2.130
V. Maulida
{"title":"PENGARUH MEDIA SOSIAL INSTAGRAM DAN REPUTASI PERUSAHAAN TERHADAP MINAT BELI KAOS MERK HOUSE OF POLOS DI KOTA TASIKMALAYA","authors":"V. Maulida","doi":"10.46306/vls.v2i2.130","DOIUrl":"https://doi.org/10.46306/vls.v2i2.130","url":null,"abstract":"This research is motivated by the background that business development from the beginning of the month has increased gradually, until the month of Ramadan and holidays arrives, but after the holidays there is also a gradual decline, this is influenced by various factors, including: People's purchasing power decreased due to the Covid-19 pandemic which affected economic development, Promotion of SME companies to be stagnant because the T-shirt model was a little not up to date,  The company's reputation was also disrupted by the covid-19 pandemic, customers/buyers wanted to always be the latest models, while the production of House of Plain T-shirts was a bit monotonous in models and colors. Based on this information, that Instagram can be the most strategic social media to become a marketing medium, Instagram content can be said to be very important because it can influence someone's behavior or interests. \u0000This study aims to determine the influence of instagram social media and company reputation partially on the buying interest of consumers of House of Polos T-shirts.\u0000This research uses a quantitative approach with a survey method and uses a causal associative method using a quantitative approach. The population studied was 100 respondents. The data collected is in the form of secondary and primary data. Data analysis in this study used Multiple Regression Analysis using SPSS software version 24.\u0000Based on the discussion and the results of the study showed that: 1) Instagram social media and company reputation simultaneously have a significant effect on the interest in buying House of Polos Brand T-shirts in Tasikmalaya City. 2) Instagram social media partially has a significant effect on the interest in buying House of Polos Brand T-shirts in Tasikmalaya City. 3) The company's reputation partially has a significant effect on the interest in buying House of Polos Brand T-shirts in Tasikmalaya City","PeriodicalId":30265,"journal":{"name":"Jurnal Manajemen dan Wirausaha","volume":"77 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86721417","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH MARKETING MIX TERHADAP LOYALITAS NASABAH TABUNGAN PADA PT. BPR MUARO BODI 市场营销对储蓄客户效忠PT. BPR MUARO BODI的影响
Jurnal Manajemen dan Wirausaha Pub Date : 2022-07-02 DOI: 10.46306/vls.v2i2.142
S. Anwar, Imron Eriyas Saleh
{"title":"PENGARUH MARKETING MIX TERHADAP LOYALITAS NASABAH TABUNGAN PADA PT. BPR MUARO BODI","authors":"S. Anwar, Imron Eriyas Saleh","doi":"10.46306/vls.v2i2.142","DOIUrl":"https://doi.org/10.46306/vls.v2i2.142","url":null,"abstract":"This study aims to analize the effect of the marketing mix (product, price, promotion, place of people, physical evidence and process) on customer loyalty savings at PT. BPR Muaro Bodi. This research is a quantitative study. The data sources used in this study are primany data in the form of questionnaires and secondary data in the form of books and journals. The population used is 71 cuetomers who make savings books at PT BPR Muaro Bodi who where selected using accidental sampling, technical data analysis using. Instrument test, classical assumption test, multiple linear regression analysis and t test. The results of the study show that the product variable has a positive and significant effect on customer loyalty, the price variable has a positive and insignificant effect on curtomer loyalty, the promotion variable has a positif and significant effect customer loyalty, the place variable has a positif and significant effect customer loyalty, the person variable has a positif and notsignificant effect. Significant effect on customer loyalty, the physical evidence variable has a positif and significant effect on customer loyalty and the process variable has a positif and significant effect on customer loyalty","PeriodicalId":30265,"journal":{"name":"Jurnal Manajemen dan Wirausaha","volume":"61 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80482489","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH E-COMMERCE DAN MEDIA SOSIAL TERHADAP PENJUALAN UMKM DI ERA PANDEMI (STUDI KASUS DESA CIBOLANG) 电子商务和社交媒体对大流行时期UMKM销售的影响(CIBOLANG村案例研究)
Jurnal Manajemen dan Wirausaha Pub Date : 2022-07-02 DOI: 10.46306/vls.v2i1.100
U. Jaya, Anugerah Nur Raya
{"title":"PENGARUH E-COMMERCE DAN MEDIA SOSIAL TERHADAP PENJUALAN UMKM DI ERA PANDEMI (STUDI KASUS DESA CIBOLANG)","authors":"U. Jaya, Anugerah Nur Raya","doi":"10.46306/vls.v2i1.100","DOIUrl":"https://doi.org/10.46306/vls.v2i1.100","url":null,"abstract":"The purpose of this study is to determine the effect of E-commerce and Social Media on MSME Sales in Cibolang Village in the Pandemic Era. Methodology: The research method used is a survey method using a questionnaire distributed to 62 samples. While the instrument quality testing techniques include validity and reliability tests. The classical assumption test technique uses normality test, multicollinearity test, and heteroscedasticity test. As for testing the hypothesis using multiple linear regression analysis, t test (partial), and f test (simultaneous).\u0000Results: (1) the influence of the E-commerce variable on the Sales variable, (2) the absence of the influence of the Social Media variable on the Sales variable (3) the E-commerce and Social Media variables simultaneously affect the Sales variable","PeriodicalId":30265,"journal":{"name":"Jurnal Manajemen dan Wirausaha","volume":"35 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75172019","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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