{"title":"产品质量、价格和促销对多成功企业lndoriva在线销售的影响","authors":"Nidia Darma Putri, Maizul Rahmizal","doi":"10.46306/vls.v2i2.157","DOIUrl":null,"url":null,"abstract":"The purpose of this study was to examine the effect of product quality, price and promotion variables on sales in Indoriva Online at PT. Multisukses Energi. Collecting data by distributing questionnaires to 86 respondents using a non-probability sampling technique, that is, part of the population is sampled, using multiple linear regression with the help of SPSS. The method used in this study using quantitative methods, namely multiple linear regression on product quality, price and promotion. The types and sources of data used in this study are primary data. From the results of the analysis of product quality, price and promotion obtained a significant value of t count > from t table, then the hypothesis in this study is declared accepted. Based on the results obtained, it can be concluded that product quality, price and promotion have a positive and significant effect on sales","PeriodicalId":30265,"journal":{"name":"Jurnal Manajemen dan Wirausaha","volume":"26 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP PENJUALAN DI INDORIVA ONLINE PADA PT. MULTISUKSES ENERGI\",\"authors\":\"Nidia Darma Putri, Maizul Rahmizal\",\"doi\":\"10.46306/vls.v2i2.157\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The purpose of this study was to examine the effect of product quality, price and promotion variables on sales in Indoriva Online at PT. Multisukses Energi. Collecting data by distributing questionnaires to 86 respondents using a non-probability sampling technique, that is, part of the population is sampled, using multiple linear regression with the help of SPSS. The method used in this study using quantitative methods, namely multiple linear regression on product quality, price and promotion. The types and sources of data used in this study are primary data. From the results of the analysis of product quality, price and promotion obtained a significant value of t count > from t table, then the hypothesis in this study is declared accepted. Based on the results obtained, it can be concluded that product quality, price and promotion have a positive and significant effect on sales\",\"PeriodicalId\":30265,\"journal\":{\"name\":\"Jurnal Manajemen dan Wirausaha\",\"volume\":\"26 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-07-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Jurnal Manajemen dan Wirausaha\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.46306/vls.v2i2.157\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Manajemen dan Wirausaha","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.46306/vls.v2i2.157","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
本研究的目的是检验产品质量、价格和促销变量对PT. Multisukses Energi indorva Online销售的影响。通过使用非概率抽样技术，即对部分人口进行抽样，利用SPSS的多元线性回归，对86名受访者进行问卷调查，收集数据。本研究采用的方法采用定量方法，即对产品质量、价格和促销进行多元线性回归。本研究中使用的数据类型和来源为原始数据。从产品质量、价格和促销的分析结果中，从t表中得到显著值t count >，则宣布本研究的假设被接受。根据得到的结果，可以得出产品质量、价格和促销对销售有显著的正向影响
PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP PENJUALAN DI INDORIVA ONLINE PADA PT. MULTISUKSES ENERGI
The purpose of this study was to examine the effect of product quality, price and promotion variables on sales in Indoriva Online at PT. Multisukses Energi. Collecting data by distributing questionnaires to 86 respondents using a non-probability sampling technique, that is, part of the population is sampled, using multiple linear regression with the help of SPSS. The method used in this study using quantitative methods, namely multiple linear regression on product quality, price and promotion. The types and sources of data used in this study are primary data. From the results of the analysis of product quality, price and promotion obtained a significant value of t count > from t table, then the hypothesis in this study is declared accepted. Based on the results obtained, it can be concluded that product quality, price and promotion have a positive and significant effect on sales
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