Jurnal Manajemen dan Wirausaha最新文献_第2页

PENGARUH WORD OF MOUTH, KESADARAN MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN 口碑、品牌意识和产品质量对购买决策的影响

Jurnal Manajemen dan Wirausaha Pub Date : 2022-07-02 DOI: 10.46306/vls.v2i2.114

Putri Dwi Cahyani, N. Utami, Sekar Bibit Lestari

{"title":"PENGARUH WORD OF MOUTH, KESADARAN MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN","authors":"Putri Dwi Cahyani, N. Utami, Sekar Bibit Lestari","doi":"10.46306/vls.v2i2.114","DOIUrl":"https://doi.org/10.46306/vls.v2i2.114","url":null,"abstract":"This study aims to determine whether there is an influence of Word of Mouth (x1), Brand awareness (x2) and product quality (x3) on purchasing decisions (y) on Consumers of Mie Gacoan in Yogyakarta. This research is a quantitative research, using descriptive analysis. By sampling using the nonprobability sampling technique method with questionnaire instruments. Meanwhile, the data retrieval technique uses purposive sampling. The sample in this study was 122 respondents calculated by the ancient rao formula. Analyzed using multiple regression analysis. The results showed that the Word Of Mouth variable (x1) had no influence on the purchase decision (y) as evidenced by the significance value of 0.395 > 0.05 and the T-count value of -0.853 < the T-table value of 1.980 then Ho1 was accepted and Ha1 was rejected. And there is an effect of Brand Awareness (x2) on the Purchase decision (y) the significance value of 0.000 < 0.05 and the T-count value of 5.679 > T-table 1.980 then Ho1 is rejected and Ha2 is accepted. And there is an effect of Product Quality (x3) on purchasing decision (y) with a significance value of 0.000 < 0.05 and a T-count value of 8.230 > T-table 1.980, then Ho1 is rejected and Ha2 is accepted. And from the results of the coefficient of determination analysis test, it is known that the value of R Square is 0.747, this means that the variables word of mouth (WOM) (x1), brand awareness (x2), and product quality (x3) simultaneously affect the variable purchase decision (y) which is 74.7%. Based on the calculations above, it can be concluded that there is an influence of brand awareness variables (x2) and product quality (x3) on purchasing decisions. Meanwhile, there is no influence on the Word of Mouth (x1) variable on purchasing decisions. Based on the analysis above, it can be concluded that there is a simultaneous influence of the variables word of mouth, brand awareness, product quality on the purchasing decision of Mie Gacoan in Yogyakarta","PeriodicalId":30265,"journal":{"name":"Jurnal Manajemen dan Wirausaha","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79261781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH KUALITAS LAYANAN DAN NILAI NASABAH TERHADAP LOYALITAS NASABAH KREDIT DI BPR BATANG PALANGKI KABUPATEN SIJUNJUNG 服务质量和客户价值对sibia区BPR工具信用额度对客户忠诚的影响

Jurnal Manajemen dan Wirausaha Pub Date : 2022-07-02 DOI: 10.46306/vls.v2i2.144

S. Anwar, R. Putra

引用次数: 0

PENGARUH NILAI PELANGGAN DAN KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH KREDIT PADA PT. BPR MUTIARA NAGARI TANJUNG AMPALU 客户价值和服务质量对客户满意度的影响

Jurnal Manajemen dan Wirausaha Pub Date : 2022-07-02 DOI: 10.46306/vls.v2i2.158

Zusmawati Zusmawati, Anggun Tri Rahmi

引用次数: 1

PENGARUH GAYA KEPEMIMPINAN DAN MOTIVASI TERHADAP KINERJA GURU PADA SD KARTIKA 1-11 PADANG 领导风格和动机对SD KARTIKA 1-11场教师表现的影响

Jurnal Manajemen dan Wirausaha Pub Date : 2022-07-02 DOI: 10.46306/vls.v2i2.156

Nazarudin Aziz, Septian Dwi Kusuma Putra

引用次数: 1

PENGARUH CELEBRITY ENDORSER, BRAND IMAGE, DAN KEPERCAYAAN MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA NMAX DI CV. TJAHAJA BARU SURANTIH

Jurnal Manajemen dan Wirausaha Pub Date : 2022-07-02 DOI: 10.46306/vls.v2i2.150

Lidya Martha, Dinet Maini

引用次数: 0

PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN MOBIL MITSUBISHI PADA PT. DIPO INTERNASIONAL PAHALA OTOMOTIF PADANG 营销包对三菱汽车收购PT. DIPO国际汽车奖励计划的影响

Jurnal Manajemen dan Wirausaha Pub Date : 2022-07-02 DOI: 10.46306/vls.v2i2.143

Nazarudin Aziz, Muhamad Fadly

{"title":"PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN MOBIL MITSUBISHI PADA PT. DIPO INTERNASIONAL PAHALA OTOMOTIF PADANG","authors":"Nazarudin Aziz, Muhamad Fadly","doi":"10.46306/vls.v2i2.143","DOIUrl":"https://doi.org/10.46306/vls.v2i2.143","url":null,"abstract":"The development of the business world is marked by various fields and services. One of the strategies used in marketing is the marketing strategy. This research aims to analyze the influence of quality product, price, promotion and distribution towards purchasing decisions of Mitsubishi cars at PT. Dipo Internasional Pahala Otomotif Padang. The type of data used in this research is quantitative data sourced from consumers who buy Mitsubishi car products from PT. Pahala Otomotif Padang International Dipo by using the total sampling method with the number of samples used 80 consumers. Data processing use multiple linear regression method.\u0000The results of the research that (1) Product has a positive and significant influence to purchasing decisions with a t-count value bigger than t-table 3.841 >1.992 (2) Price has no positive and significant influence on purchasing decisions with a t-count value smaller than t-table -0.514 <1.992 (3) Promotion has no positive and significant influence on purchasing decisions at PT. Dipo Internasional Pahala Otomotif Padang with a t-count value smaller than t-table -0.049>1.992 (4) Distribution has no positive and significant influence on purchasing decisions with t-count smaller than t-table 0.282 <1.992.","PeriodicalId":30265,"journal":{"name":"Jurnal Manajemen dan Wirausaha","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83564025","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH PERANAN CUSTOMER SERVICE DAN KUALITAS PELAYANAN TERHADAP CUSTOMER SATISFACTION DI BPJS KETENAGAKERJAAN CABANG SOLOK

Jurnal Manajemen dan Wirausaha Pub Date : 2022-07-02 DOI: 10.46306/vls.v2i2.148

Febsri Susanti, Suci Rahmadhani

引用次数: 0

IMPLEMENTASI SWOT ANALISIS TERHADAP STRATEGI PEMASARAN DIMASA PANDEMI COVID-19 PADA UMKM KHAS DESA SUSUKAN TIRTAYASA KABUPATEN SERANG BANTEN

Jurnal Manajemen dan Wirausaha Pub Date : 2022-07-02 DOI: 10.46306/vls.v2i1.98

Suwiro Heriyanto, Uli Wildan Nuryanto, Ika Pratiwi, Joni Prihatin

{"title":"IMPLEMENTASI SWOT ANALISIS TERHADAP STRATEGI PEMASARAN DIMASA PANDEMI COVID-19 PADA UMKM KHAS DESA SUSUKAN TIRTAYASA KABUPATEN SERANG BANTEN","authors":"Suwiro Heriyanto, Uli Wildan Nuryanto, Ika Pratiwi, Joni Prihatin","doi":"10.46306/vls.v2i1.98","DOIUrl":"https://doi.org/10.46306/vls.v2i1.98","url":null,"abstract":"Kropcok is a typical snack of seran district which is a source of income for many entrepreneurs, but during the Covid19 pandemic there are challenges in terms of marketing and other internal and external challenges. This research uses a qualitative description method with the aim of analyzing data descriptively to elaborate other external and internal impacts and determine marketing strategies that can be applied. The sample of this survey is the well-known Mafada Kropcok company in Susukan Village, Tirtayasa District. The data collection method used is a structured interview and analysis using the TOWS matrix with four alternative strategies. This allows businesses to get solutions such as social media advertising with engaging content and find detailed solutions to expand the delivery network, maintaining good relationships with raw material suppliers. Based on the results of the analysis of the internal environment with the IFAS Matrix,it is found that the most influential strength is the quality of the product free of preservatives, and the most influential drawback is the unattractive packaging design. The results of the analysis of the external environment are established using the EFAS matrix, but the most influential opportunity factor is the development of technological progress, and the threat factor is the emergence of new competitors. The results of the analysis using SWOT show that Mafida Kropcok's position is in the first quadrant, namely through the application of an aggressive growth strategy or growth oriented strength","PeriodicalId":30265,"journal":{"name":"Jurnal Manajemen dan Wirausaha","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75569351","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH KEMUDAHAN PENGGUNAAN, MANFAAT DAN RISIKO TERHADAP MINAT NASABAH MENGGUNAKAN MOBILE BANKING BANK SYARIAH

Jurnal Manajemen dan Wirausaha Pub Date : 2022-07-02 DOI: 10.46306/vls.v2i1.109

Muhammad Qoes Atieq, Eva Nurpiani

{"title":"PENGARUH KEMUDAHAN PENGGUNAAN, MANFAAT DAN RISIKO TERHADAP MINAT NASABAH MENGGUNAKAN MOBILE BANKING BANK SYARIAH","authors":"Muhammad Qoes Atieq, Eva Nurpiani","doi":"10.46306/vls.v2i1.109","DOIUrl":"https://doi.org/10.46306/vls.v2i1.109","url":null,"abstract":"IAIN Sharia Banking Student Sheikh Nurjati Cirebon as a student who learns about Islamic banking and has sufficient knowledge about mobile banking. Therefore, it is necessary to research whether there is an interest in students who are BSI customers to use mobile banking with independent variables that are used for ease of use, benefits and risks. The method used is a quantitative method with data collection techniques through questionnaires. The population in this study was IAIN Sharia Banking students Sheikh Nurjati Cirebon with a total sample of 91 people. The data analysis techniques used in this study are descriptive analysis and statistical analysis in the form of validity tests, reliability tests, classical assumption tests, multiple linear regression tests, coefficient of determination tests (R2), hypothesis tests in the form of t tests (partial) and F tests (simultaneously) using SPSS Statistics Version 23. The results of this study show that ease of use does not have a positive and significant influence on the interest in using mobile banking. The benefits have a positive and significant effect on the interest in using mobile banking. Meanwhile, risk does not have a negative and significant influence on the interest in using mobile banking. Simultaneously, ease of use, benefits and risks have a positive and significant effect on the interest in using mobile banking","PeriodicalId":30265,"journal":{"name":"Jurnal Manajemen dan Wirausaha","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80321746","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

PENGARUH MOTIVASI, KOMPENSASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT. KENCANA SAWIT INDONESIA 动机、补偿和工作纪律对印尼皇家棕榈油PT员工绩效的影响

Jurnal Manajemen dan Wirausaha Pub Date : 2022-07-02 DOI: 10.46306/vls.v2i2.152

Doni Marlius, Ilin Pebrina

引用次数: 1