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引用次数: 1
摘要
本研究的目的是确定和分析客户价值和服务质量对PT. BPR Mutiara Nagari Tanjung Ampalu客户信用满意度的影响。本研究人群均为PT. BPR的信用客户Mutiara Nagari Tanjung Ampalu。使用Slovin公式确定样本，本研究中作为样本的受访者数量为86名信贷客户。用于检验假设的数据分析技术是统计t检验。结果表明，客户价值、同理心和实物证据对PT. BPR的客户信用满意度有影响。这是因为客户价值、可靠性、响应性、保证性、共情性和实物证据的显著性值小于alpha 0.05
PENGARUH NILAI PELANGGAN DAN KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH KREDIT PADA PT. BPR MUTIARA NAGARI TANJUNG AMPALU
The purpose of this study was to determine and analyze the effect of customer value and service quality on customer credit satisfaction at PT. BPR Mutiara Nagari Tanjung Ampalu. The population in this study were all credit customer of PT. BPR Mutiara Nagari Tanjung Ampalu. Determining the sample using the formula Slovin, the number of respondents as a sample in this study were 86 credit customers. The data analysis technique used to test the hypothesis is the statistical t test. The results showed that customer value, empathy, and physical evidence has an effect on customer credit satisfaction at PT. BPR Mutiara Nagari Tanjung Ampalu. This is because customer value, reliability, responsiveness, assurance, empathy, and physical evidence, has a significant value is smaller than alpha 0.05
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