JOURNAL OF MEDIA ECONOMICS最新文献

{"title":"Does 3D Make Sense for Hollywood? The Economic Implications of Adding a Third Dimension to Hedonic Media Products","authors":"A. Knapp, T. Hennig-Thurau","doi":"10.1080/08997764.2015.1031902","DOIUrl":"https://doi.org/10.1080/08997764.2015.1031902","url":null,"abstract":"This article examines the economic effect of the 3D feature on movie success by using secondary data from all movies released in digital 3D between 2004 and 2011, and a 2D control sample. Using propensity score matching, the authors provide evidence for a sample selection bias that leads to an overestimation of the 3D effect if not accounted for. Matching results show that 3D movies are, on average, not economically advantageous when compared with 2D “twins.” However, subsequent weighted least squares regression analyses find that the impact of 3D on movie success varies in a non-linear, inverted U-shaped way with a “trend” variable that measures the point in time of a movie release and with a number of movie genres. A post-hoc analysis shows that a consumer's decision to attend a 3D screening of a 3D movie (instead of a 2D screening) is influenced by several factors, including whether the film is originally shot in 3D or the 3D element is added during postproduction.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"28 1","pages":"100 - 118"},"PeriodicalIF":0.3,"publicationDate":"2015-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2015.1031902","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59571865","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Superstars as Emotion-Eliciting Objects. An Examination of the Effect of the Emotion Mix of Movie Stars","authors":"A. Suárez-Vázquez","doi":"10.1080/08997764.2015.1031903","DOIUrl":"https://doi.org/10.1080/08997764.2015.1031903","url":null,"abstract":"This article examines how superstars can influence moviegoers' decision process via eliciting emotions. The article builds upon prior research in the role of emotions in consumption. The data of a survey study are used to capture the emotional profile of superstars. Results from a correspondence analysis indicate that superstars can be classified according to the basic emotions they elicit. The resulting “constellations” of superstars influence spectators' decisions. A nested logit model gives evidence that supports the importance of taking into account the difference among emotions of the same valence. Moreover, the emotional interdependence between superstars seems to influence spectators' willingness to attend a movie.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"24 1","pages":"84 - 99"},"PeriodicalIF":0.3,"publicationDate":"2015-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2015.1031903","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59571563","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Incoming Editor Note","authors":"H. Martin, Adam D. Rennhoff","doi":"10.1080/08997764.2015.1003718","DOIUrl":"https://doi.org/10.1080/08997764.2015.1003718","url":null,"abstract":"","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"28 1","pages":"5 - 6"},"PeriodicalIF":0.3,"publicationDate":"2015-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2015.1003718","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59571273","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Spanish TV Regulations and Audiences for Soccer Matches, Factors Influencing Utility from Watching TV, and How Media Coverage Influences Financial Returns for Australian Companies","authors":"H. Martin, Adam D. Rennhoff","doi":"10.1080/08997764.2015.1004894","DOIUrl":"https://doi.org/10.1080/08997764.2015.1004894","url":null,"abstract":"This issue has two articles with significant contributions to our understanding of television viewing, and a third article with a new perspective on how media coverage affects corporate reputations. The first article is an empirical examination of Spanish television regulations requiring free broadcasts of sports events that are of general interest to the country’s population. The study uses panel data analysis of television ratings from free broadcasts of soccer matches to test the effects of the policy. The second article develops a Bayesian model of utility from television viewing that includes social externalities and whether viewers watched previous episodes of a TV program. This study develops a simulation from the model that results in recommended strategies for television programmers. The third article examines the effects of media coverage on the corporate reputations of publicly traded Australian firms. The study uses the tone of media coverage to group companies by reputation, and then examines each group’s risk adjusted returns before, during, and after the global financial crisis of 2007. The first article is “Are Broadcast Sporting Events of ‘General Interest’? A Regional Panel Data Analysis of TV Ratings for Spain’s La Liga,” by Levi Pérez, Víctor Puente, and Plácido Rodríguez. This study examines a Spanish policy that regulates the broadcast of sporting events on free and paid television channels. Spanish regulations require that sporting events of “general interest” appear on free television. Spanish regulations also give the free channel priority over paid channels when selecting which matches will be broadcast free. This has spurred a debate about how to find the best balance between the intellectual property rights owned by pay television channels and serving the information needs of Spanish audiences. There are no surveys that identify soccer matches of “general interest,” defined as matches that appeal to audiences across 10 different regions of Spain. The authors therefore used panel data analysis of 4 years of ratings to identify matches of general interest. The dependent variable was the number of viewers watching weekly free soccer matches in all 10 Spanish","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"28 1","pages":"1 - 3"},"PeriodicalIF":0.3,"publicationDate":"2015-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2015.1004894","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59571436","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Valedictory from the Outgoing Editor","authors":"N. Adilov","doi":"10.1080/08997764.2015.1003717","DOIUrl":"https://doi.org/10.1080/08997764.2015.1003717","url":null,"abstract":"","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"28 1","pages":"4 - 4"},"PeriodicalIF":0.3,"publicationDate":"2015-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2015.1003717","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59571209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Are Broadcast Sporting Events of “General Interest”? A Regional Panel Data Analysis of TV Ratings for Spain's La Liga","authors":"L. Pérez, V. Puente, Plácido Rodríguez","doi":"10.1080/08997764.2014.997241","DOIUrl":"https://doi.org/10.1080/08997764.2014.997241","url":null,"abstract":"In 1997, a law was passed in Spain that mandated that “broadcastings of general interest” be free-to-air rather than pay-per-view. Since that time, a soccer match of the Spanish First Division—considered a public benefit activity—can be viewed on a weekly basis for free throughout the regular season. The aim of this article is to determine whether a “general interest” for these free-to-air broadcastings exists. To perform the empirical analysis, a demand equation for a TV audience is estimated using a unique panel data set on a regional level, in which the dependent variable is the number of viewers of free-to-air matches in each Spanish region during the period 2008–2012. The model specifications consider whether a particular region has a team competing in the First Division and other socioeconomical and sporting variables. The results conclude that a nationwide “general interest” in free-to-air broadcasting of soccer matches, which would support Spanish law, does not exist, with the exception of matches played by Real Madrid Club de Fútbol, Fútbol Club Barcelona, and local teams.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"28 1","pages":"19 - 7"},"PeriodicalIF":0.3,"publicationDate":"2015-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2014.997241","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59571031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"State-Dependent Choice Model for TV Programs with Externality: Analysis of Viewing Behavior","authors":"K. Kinjo, Takeshi Ebina","doi":"10.1080/08997764.2014.997242","DOIUrl":"https://doi.org/10.1080/08997764.2014.997242","url":null,"abstract":"This study analyzes TV program content for viewers with respect to the following three properties: primary utility (intrinsic value by genre, cast, and so on), macro externality, such as the effect of others' past behavior (audience ratings), and state dependence, or the viewer's past actions that determine whether to watch the program. Focusing on the effects of macro externality and state-dependence on viewer behavior, the authors construct a hierarchical Bayesian model and derive an individual utility function. Applying their method to the choice of TV programs in Japan, they estimate the effects of macro externality and state dependence on an individual's viewing behavior, and illustrate the distribution of these effects. The authors find that macro externality has a strong overall effect on the total number of viewers and the state-dependence effect has a slightly positive effect. Moreover, comparing the attributes revealed that male viewers tend to show a lower effect of ratings and higher state dependence than females. They find that the older the viewers are, the higher the effect of state dependence. Further, using utility function data obtained by our estimation, they conduct a simulation to measure the dynamic effects of macro externality and state dependence.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"28 1","pages":"20 - 40"},"PeriodicalIF":0.3,"publicationDate":"2015-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2014.997242","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59571087","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"How Media Coverage Affects Employer Reputation, How Negative Cover Stories Increase Magazine Sales, and How Bandwagon Effects Drive Audience Selection of Foreign Movies","authors":"N. Adilov, H. Martin","doi":"10.1080/08997764.2014.969065","DOIUrl":"https://doi.org/10.1080/08997764.2014.969065","url":null,"abstract":"This issue offers three articles with important new insights about effects from media coverage and the economics of magazines and movies. The first article uses mass communication theories and econometric analysis to examine how media coverage affects the reputation of German companies. The study explores links between media coverage and a company’s reputation as a good place to work. The second article is a rare empirical examination of the link between negative news and media sales. This study of German magazines finds negative cover stories do increase single-copy sales. The third article asks if foreign movie audiences use box office revenues from the United States to help determine which movies are popular and therefore worth seeing. The study finds evidence of a bandwagon effect, and the effect gets stronger when the number of Hollywood movies in a foreign market increases. The first article is “The Effect of Media Coverage on Employer Reputation,” by Martina Panico, Sascha Raithel, and Elena Michel. This article extends a line of research examining how media coverage affects a company’s reputation as a good place to work. Previous research studies effects of coverage on fictitious companies. This study uses media coverage of actual German firms to examine effects on those firms’ reputations. The study uses three related mass communication theories. Agenda-setting studies how media coverage of specific issues alerts the audience to the importance of those issues. Priming occurs when media coverage highlighting some aspects of an issue influences how audiences judge the issue. Media framing occurs when coverage highlights familiar values and facts about an issue that become reference points for audience understanding of the issue. This study also classifies two types of media coverage. The first is functional coverage of companies that reports on how the companies are “producing products and/or delivering services” (p. 184). The second is social coverage of companies which reports on the “social component of corporate behavior” (p. 184), including what it’s like to work for the company.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"27 1","pages":"177 - 180"},"PeriodicalIF":0.3,"publicationDate":"2014-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2014.969065","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59571456","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Effect of Media Coverage on Employer Reputation","authors":"M. Panico, Sascha Raithel, Elena Michel","doi":"10.1080/08997764.2014.963228","DOIUrl":"https://doi.org/10.1080/08997764.2014.963228","url":null,"abstract":"A growing body of research examines the formation of employer reputation. One potential driver is media coverage. Using content analysis data for media coverage and survey data, this study examines different dimensions of media coverage, namely, social and functional news and their impacts on employer reputation. Results show that in particular negative functional and social news affect employer reputation, although the impact of negative social news is more indirect and delayed.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"27 1","pages":"181 - 198"},"PeriodicalIF":0.3,"publicationDate":"2014-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2014.963228","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59570959","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Aggregate Bandwagon Effects of Popularity Information on Audiences' Movie Selections","authors":"Xuexin Xu, Wayne Fu","doi":"10.1080/08997764.2014.963229","DOIUrl":"https://doi.org/10.1080/08997764.2014.963229","url":null,"abstract":"This study empirically examines the bandwagon effect of product-popularity information on the choices of audiovisual content products. Regression analysis is conducted using the data of Hollywood movies' box office revenues in 73 countries during 2003–2007. The results confirm the aggregate bandwagon effect in audiences' selections of Hollywood movies and shows that the strength of the bandwagon effect is magnified by how uncertain people are about the quality of movies.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"27 1","pages":"215 - 233"},"PeriodicalIF":0.3,"publicationDate":"2014-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2014.963229","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59570577","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}