人气信息对观众电影选择的总体从众效应

IF 0.4 4区经济学 Q4 COMMUNICATION

JOURNAL OF MEDIA ECONOMICS Pub Date : 2014-10-02 DOI:10.1080/08997764.2014.963229

Xuexin Xu, Wayne Fu

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引用次数: 21

摘要

本研究实证检验产品人气资讯对音像内容产品选择的从众效应。利用2003-2007年好莱坞电影在73个国家的票房收入数据进行回归分析。研究结果证实了观众在选择好莱坞电影时的总体从众效应，并表明人们对电影质量的不确定程度放大了从众效应的强度。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Aggregate Bandwagon Effects of Popularity Information on Audiences' Movie Selections

This study empirically examines the bandwagon effect of product-popularity information on the choices of audiovisual content products. Regression analysis is conducted using the data of Hollywood movies' box office revenues in 73 countries during 2003–2007. The results confirm the aggregate bandwagon effect in audiences' selections of Hollywood movies and shows that the strength of the bandwagon effect is magnified by how uncertain people are about the quality of movies.

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来源期刊

JOURNAL OF MEDIA ECONOMICS Multiple-

CiteScore

0.40

自引率

0.00%

发文量

期刊介绍： The Journal of Media Economics publishes original research on the economics and policy of mediated communication, focusing on firms, markets, and institutions. Reflecting the increasing diversity of analytical approaches employed in economics and recognizing that policies promoting social and political objectives may have significant economic impacts on media, the Journal encourages submissions reflecting the insights of diverse disciplinary perspectives and research methodologies, both empirical and theoretical.