媒体报道对雇主声誉的影响

IF 0.4 4区经济学 Q4 COMMUNICATION

JOURNAL OF MEDIA ECONOMICS Pub Date : 2014-10-02 DOI:10.1080/08997764.2014.963228

M. Panico, Sascha Raithel, Elena Michel

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引用次数: 15

摘要

越来越多的研究调查了雇主声誉的形成。一个潜在的驱动因素是媒体报道。本研究利用媒体报道的内容分析数据和调查数据，考察了媒体报道的不同维度，即社会新闻和功能新闻及其对雇主声誉的影响。结果表明，负面的功能新闻和社会新闻对雇主声誉的影响尤其显著，尽管负面的社会新闻的影响更为间接和延迟。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Effect of Media Coverage on Employer Reputation

A growing body of research examines the formation of employer reputation. One potential driver is media coverage. Using content analysis data for media coverage and survey data, this study examines different dimensions of media coverage, namely, social and functional news and their impacts on employer reputation. Results show that in particular negative functional and social news affect employer reputation, although the impact of negative social news is more indirect and delayed.

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来源期刊

JOURNAL OF MEDIA ECONOMICS Multiple-

CiteScore

0.40

自引率

0.00%

发文量

期刊介绍： The Journal of Media Economics publishes original research on the economics and policy of mediated communication, focusing on firms, markets, and institutions. Reflecting the increasing diversity of analytical approaches employed in economics and recognizing that policies promoting social and political objectives may have significant economic impacts on media, the Journal encourages submissions reflecting the insights of diverse disciplinary perspectives and research methodologies, both empirical and theoretical.