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Almarai Company: Regional Growth in the Arabian Gulf Market Almarai公司:阿拉伯海湾市场的区域增长
Emerging Economies Cases Journal Pub Date : 2023-09-10 DOI: 10.1177/25166042231179656
Jalal Rajeh Hanaysha
{"title":"Almarai Company: Regional Growth in the Arabian Gulf Market","authors":"Jalal Rajeh Hanaysha","doi":"10.1177/25166042231179656","DOIUrl":"https://doi.org/10.1177/25166042231179656","url":null,"abstract":"Almarai is one of the well-known Fast Moving Consumer Goods brands in the region of Middle East, and is leading the market in majority of its product categories throughout the Gulf Cooperation Council (GCC). This case study aims to enrich our understanding about the success story of Almarai company in the GCC region. It focuses on analysing the dairy market in GCC and presenting SWOT analysis for the company. Additionally, this case study highlights the marketing mix strategies adopted by Almarai to maintain and grow its business in the GCC region. Finally, the key challenges faced by the dairy industry in the GCC region are presented. As a market leader in the region in dairy segment, the success of Almarai is attributed to its regular analysis of consumers’ demands and search of available options for introducing healthy items with high-quality nutritional values to satisfy their tastes and preferences. In order to achieve its vision, there is an emphasis on innovation at Almarai, and the company uses scientific methods to create new goods with the goal of expanding its product line and improving the lives of its customers.","PeriodicalId":297054,"journal":{"name":"Emerging Economies Cases Journal","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136073000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Winning a Battle while Losing the War: An Assessment of Afghan-led, US-Supported Counterinsurgency in Nangarhar Province, Afghanistan, 2019–2020 在输掉战争的同时赢得一场战斗:对阿富汗领导、美国支持的楠格哈尔省反叛乱行动的评估，2019-2020
Emerging Economies Cases Journal Pub Date : 2023-07-31 DOI: 10.1177/25166042231185438
Shahmahmood Miakhel
{"title":"Winning a Battle while Losing the War: An Assessment of Afghan-led, US-Supported Counterinsurgency in Nangarhar Province, Afghanistan, 2019–2020","authors":"Shahmahmood Miakhel","doi":"10.1177/25166042231185438","DOIUrl":"https://doi.org/10.1177/25166042231185438","url":null,"abstract":"There is an extensive literature on counterinsurgency strategy, its various campaigns as they were pursued in Afghanistan and the global war on terror that anchored the rationale behind them. But nearly all of this discourse has been steered by international experts and practitioners. The field lacks firsthand accounts and analysis from senior Afghan officials and military professionals. This account, which explores the Afghan government-led counterinsurgency campaign in Nangarhar province from February 2019 to July 2020, seeks to narrow that literature gap and to shed light on broader challenges and shortcomings facing the wider counterinsurgency campaign of United States intervention across Afghanistan for 20 years, which eventually ended up with recapturing of power by the Taliban in August 2021.","PeriodicalId":297054,"journal":{"name":"Emerging Economies Cases Journal","volume":"2130 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127466757","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Manpower Planning at SMMA Enterprises Ltd SMMA企业有限公司人力规划
Emerging Economies Cases Journal Pub Date : 2023-07-24 DOI: 10.1177/25166042231177212
N. B. V., Ramya Keerthi, Vaishali Agarwal
{"title":"Manpower Planning at SMMA Enterprises Ltd","authors":"N. B. V., Ramya Keerthi, Vaishali Agarwal","doi":"10.1177/25166042231177212","DOIUrl":"https://doi.org/10.1177/25166042231177212","url":null,"abstract":"The case study provides insights into the nuances of manpower planning in the construction industry in a post-pandemic context. This case study was developed by collecting data from employee interviews, web pages of SMMA Enterprises Ltd and research articles in the field of manpower planning. The case deals with SMMA Enterprises Ltd which is one of the leading infrastructure development companies in India. SMMA Enterprises Ltd were at crossroads in terms of manpower planning and were trying to restructure the manpower to optimize the cost. The sudden lockdown and the subsequent project delay due to COVID-19 further exacerbated the challenges faced by the company. The protagonist, in this case, is the human resources manager at SMMA Enterprises Ltd. She has a problem in terms of how to deal with manpower planning going forward especially in the challenging times because of the pandemic. Additionally, she also has a manpower planning problem because of the extension of the project. This case study can be used by academicians for classroom teaching and also can be used by practitioners as a reference case.","PeriodicalId":297054,"journal":{"name":"Emerging Economies Cases Journal","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116776532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Zomato’s Triumph till IPO: Is It Success Through Relationship? Zomato在IPO前的成功:是通过关系获得成功吗?
Emerging Economies Cases Journal Pub Date : 2023-06-01 DOI: 10.1177/25166042231172893
Syamala Devi Challa, A. Kanakadurga, L. K. Jena, Sanjeet Singh
{"title":"Zomato’s Triumph till IPO: Is It Success Through Relationship?","authors":"Syamala Devi Challa, A. Kanakadurga, L. K. Jena, Sanjeet Singh","doi":"10.1177/25166042231172893","DOIUrl":"https://doi.org/10.1177/25166042231172893","url":null,"abstract":"Food is a basic need for everyone. We struggle throughout our life to satisfy this need. The delicious food attracts and makes food lovers reach anywhere to get this. Convenience, quality and affordability are critical elements for the food business. This idea has attracted Mr Deepinder Goyal and Mr Pankaj Chaddah to start Zomato. Being a first mover in this unique food app market Zomato has struggled a lot. Before tasting its success, it was a loss-making company for a considerable period. This case study presents the key strategies followed by Zomato to achieve success till Initial Public Offer (IPO). It highlights how a loss-making company and food aggregator such as Zomato has succeeded through relationship and communication strategies maintained by the company and its co-founder Deepinder Goyal. This case study is based on understanding the significant issues and success faced by the company has been managed through public relationship management since its inception. It is completely developed from secondary sources and publicly available data and reports. This case is developed to discuss the essential strategies and steps taken by Zomato to improve its position till IPO. It highlights the inception, significant steps to break even, its success through relationship marketing, competitors’ effect, risk factors and future course of action.","PeriodicalId":297054,"journal":{"name":"Emerging Economies Cases Journal","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133960964","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Netflix: Subscription-based Video-on-demand Channel Operations in Bangladesh Netflix:孟加拉国基于订阅的视频点播频道运营
Emerging Economies Cases Journal Pub Date : 2023-06-01 DOI: 10.1177/25166042231172892
J. Ahmed, SaimaTabassum Siddiqui, Asma Ahmed, Raihan Sharif
{"title":"Netflix: Subscription-based Video-on-demand Channel Operations in Bangladesh","authors":"J. Ahmed, SaimaTabassum Siddiqui, Asma Ahmed, Raihan Sharif","doi":"10.1177/25166042231172892","DOIUrl":"https://doi.org/10.1177/25166042231172892","url":null,"abstract":"This case study explores the subscription-based video-on-demand (hereafter SVOD) business strategy of Netflix from multiple dimensions such as company value chain, customers’ experience and marketing strategy. From initiation to now this brand has evolved itself to appropriately benefit the consumers. A company that was initiated in a developed country is now successfully running its business across the world. In a developing country such as Bangladesh, Netflix has effectively utilized its quintessential strategies and is successfully entertaining the subscribers. This case study is dedicated to understanding the situation of Netflix in Bangladesh. It highlights some strengths of Netflix such as (a) customization of its contents and (b) seamless user experience as well as some weaknesses such as (a) pricing strategy and (b) selecting the right target market.","PeriodicalId":297054,"journal":{"name":"Emerging Economies Cases Journal","volume":"42 10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115876432","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Lifesaving Initiative for Patients with Kidney Failure: A Well-structured and Efficiently Implemented, Pioneering, Public–Private Health Partnership in India 肾衰竭患者的救命计划:印度一个结构良好、实施有效、开拓性的公私卫生伙伴关系
Emerging Economies Cases Journal Pub Date : 2023-06-01 DOI: 10.1177/25166042231175032
S. G. Kudtarkar
{"title":"A Lifesaving Initiative for Patients with Kidney Failure: A Well-structured and Efficiently Implemented, Pioneering, Public–Private Health Partnership in India","authors":"S. G. Kudtarkar","doi":"10.1177/25166042231175032","DOIUrl":"https://doi.org/10.1177/25166042231175032","url":null,"abstract":"The dialysis machine acts as an artificial kidney, a lifesaver for patients whose both kidneys have failed. But the dialysis process is physically painful and economically stressful, especially for poor patients. Even for the government the cost of providing dialysis services to poor patients is exorbitant. This is a case of the setting of the dialysis centres by the Andhra Pradesh Government in partnership with the private service provider on a public-private partnerships basis. There was a dilemma whether to do this project wholly through government budgets or forming a partnership with a private party to implement the project. The project emerged as a successful and imitable example of a public–private partnership for the rest of the country and other developing countries. Apart from being a financially sound and bankable project, efficient project management, efficient contract and risk management, vigilant monitoring by the government, sound payment mechanism and mutually beneficial partnership are the driving factors for the success of this pioneering healthcare PPP project in India.","PeriodicalId":297054,"journal":{"name":"Emerging Economies Cases Journal","volume":"118 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128117204","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Mahesh Deshpande and Nozomi Infotech: Indian Technology Entrepreneurship in Japan Mahesh Deshpande和Nozomi Infotech:印度在日本的技术创业
Emerging Economies Cases Journal Pub Date : 2023-06-01 DOI: 10.1177/25166042231174785
S. Bhattacharyya
{"title":"Mahesh Deshpande and Nozomi Infotech: Indian Technology Entrepreneurship in Japan","authors":"S. Bhattacharyya","doi":"10.1177/25166042231174785","DOIUrl":"https://doi.org/10.1177/25166042231174785","url":null,"abstract":"","PeriodicalId":297054,"journal":{"name":"Emerging Economies Cases Journal","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124915634","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Hospitals on Park Road 柏园道医院
Emerging Economies Cases Journal Pub Date : 2023-06-01 DOI: 10.1177/25166042231172894
Althaf Shajahan, A. Mukherji, Shedha Chirammal
{"title":"Hospitals on Park Road","authors":"Althaf Shajahan, A. Mukherji, Shedha Chirammal","doi":"10.1177/25166042231172894","DOIUrl":"https://doi.org/10.1177/25166042231172894","url":null,"abstract":"This case adopts a dialectical method to illustrate firm-level strategies and competition in the Indian for-profit hospital sector. The case clearly contextualizes its setting within the developing country scenario and against a backdrop of under-provision in healthcare delivery. We compare growth models, horizontal and vertical integration strategies, mergers and acquisitions plans, geographical expansion patterns and physician engagement models of two leading hospital chains in the Indian hospital sector anonymizing them and masking them as the ‘Hospitals on Park Road’.","PeriodicalId":297054,"journal":{"name":"Emerging Economies Cases Journal","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122987056","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
‘Heart of Incredible India’: Promoting Madhya Pradesh as a Destination Brand “不可思议的印度之心”:将中央邦推广为目的地品牌
Emerging Economies Cases Journal Pub Date : 2023-05-25 DOI: 10.1177/25166042221147092
Gurpreet Kour
{"title":"‘Heart of Incredible India’: Promoting Madhya Pradesh as a Destination Brand","authors":"Gurpreet Kour","doi":"10.1177/25166042221147092","DOIUrl":"https://doi.org/10.1177/25166042221147092","url":null,"abstract":"The case study explores Madhya Pradesh Tourism’s promotional strategy aimed at attracting domestic tourists. The major challenge was to come up with a unique selling proposition for a destination that lacked the allure of popular tourist hotspots like Goa and Kerala in India. Madhya Pradesh Tourism faced the obstacle of not having a distinctive feature. This case study demonstrates how Madhya Pradesh Tourism successfully positioned itself as a family entertainment as a proposition to boost tourism. It serves as an excellent example for analysing the development process of a state’s tourism campaign and highlights the hurdles of strategic communication in different stages of the campaign. Additionally, it offers a reference point and context for communication objectives in a competitive tourism industry.","PeriodicalId":297054,"journal":{"name":"Emerging Economies Cases Journal","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121940958","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
She is Sivagami: The Epitome of Women’s Leadership 她是Sivagami:女性领导力的缩影
Emerging Economies Cases Journal Pub Date : 2022-12-01 DOI: 10.1177/25166042221147089
Esrafil Ali, Deepika R Gupta
{"title":"She is Sivagami: The Epitome of Women’s Leadership","authors":"Esrafil Ali, Deepika R Gupta","doi":"10.1177/25166042221147089","DOIUrl":"https://doi.org/10.1177/25166042221147089","url":null,"abstract":"The case study reflects various leadership traits by taking inspiration from the character of Sivagami in the movie series - Baahubali. In this case, the leadership characteristics exhibited by Sivagami are discussed, followed by an understanding of the specific aspects of women’s leadership behaviors. Sivagami’s practice of leadership styles had positive impact on the followers of the Mahishmati kingdom. Through her increased support and leadership capabilities, she shouldered the guardian role for the throne and saved Mahishmati from traitors. She made strategic decisions at various stages and rose to power and respect, excellence, and admiration as the Rajamatha of the kingdom. The case configures some relevant occurrences from the movie series to bring out the nuances to understand the requisite skills and traits for women leadership.","PeriodicalId":297054,"journal":{"name":"Emerging Economies Cases Journal","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124883648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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