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Emerging Economies Cases Journal最新文献

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Fighting Pandemic: The Mobile Application Way (a Case of the Aarogya Setu App) 抗击流行病:移动应用方式(以《Aarogya Setu》应用为例)
Emerging Economies Cases Journal Pub Date : 2022-12-01 DOI: 10.1177/25166042221147097
Pooja Sehgal Tabeck, Vinamra Jain
{"title":"Fighting Pandemic: The Mobile Application Way (a Case of the Aarogya Setu App)","authors":"Pooja Sehgal Tabeck, Vinamra Jain","doi":"10.1177/25166042221147097","DOIUrl":"https://doi.org/10.1177/25166042221147097","url":null,"abstract":"The world of the COVID-19 pandemic is an anomalous biosphere with nothing to be forecasted. The main concern of every individual is focused on keeping themselves safe from infection. This need of keeping oneself safe has raised an alarming situation and resulted into quasi self-quarantines and self-imposed seclusion. The pandemic has increasingly put pressure on the healthcare system of different countries, wherein the countries with the limited number of doctors and health staff are finding it increasingly difficult for all intent and purposes to treat the patients. To lay off the load of medical staff all around the world, different countries have adopted their own unique technique of handling the calamity. One of the creations is applications on smartphones. This has resulted in increasing awareness, self-detection of coronavirus symptoms among the population. These applications were designed to increase awareness among individuals of any risk in their surroundings. It has been developed by corporates, governments and NGOs. The Indian government also launched its own indigenous app named Aarogya Setu (Bridge of Health) to capacitate people to handle and self-detect coronavirus symptoms. The present case is an effort to understand the adoption of Aarogya Setu app from the eye of diffusion of innovation. Case Objective Objectives of the case are to make readers aware about the coronavirus-related applications launched during pandemic, criteria for diffusion of innovation and the concepts of adoption.","PeriodicalId":297054,"journal":{"name":"Emerging Economies Cases Journal","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114079890","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Case Study on the World of Art, Counterfeits and Aspirations 艺术世界、赝品与抱负的个案研究
Emerging Economies Cases Journal Pub Date : 2022-12-01 DOI: 10.1177/25166042221136719
J. Sunil
{"title":"Case Study on the World of Art, Counterfeits and Aspirations","authors":"J. Sunil","doi":"10.1177/25166042221136719","DOIUrl":"https://doi.org/10.1177/25166042221136719","url":null,"abstract":"The world of art has both fake and original works competing for the attention of art collectors. Chances of accepting a forged work of art as authentic is very high because of the advanced techniques available to forgers who do as much research as those appointed to certify it. Counterfeits flourish because of economic and psychological reasons. Scarcity, status symbols and social cues become vital factors in driving up the prices. India has not given enough attention to regulations in art market and this has led to wide spread scams and monetary loss to the government and society. What can be done to correct the market for art and how can application of Bayesian theorem and artificial intelligence assist the ordinary buyers and experts to make better judgments before accepting a piece of work as original?","PeriodicalId":297054,"journal":{"name":"Emerging Economies Cases Journal","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128592727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Tapping into Middle Eastern Markets for Soft Drinks Industry of Bangladesh 孟加拉国软饮料行业开拓中东市场
Emerging Economies Cases Journal Pub Date : 2022-12-01 DOI: 10.1177/25166042221146634
M. Amin, M. Zaman
{"title":"Tapping into Middle Eastern Markets for Soft Drinks Industry of Bangladesh","authors":"M. Amin, M. Zaman","doi":"10.1177/25166042221146634","DOIUrl":"https://doi.org/10.1177/25166042221146634","url":null,"abstract":"Though in a relatively infant stage, the soft drink industry of Bangladesh has been thriving. Coupled with high-tech machinery, a stable production process (i.e., aseptic plant) and maintaining international standards have led some companies to export soft drinks to approximately 110 countries. However, despite these achievements, the companies still deal with wavering consumer perception, cultural differences and barriers to enter foreign markets (i.e., the Middle East). Focusing on Akij Food and Beverage Ltd., this case mainly sheds light on how local companies are adapting their strategies to tackle these hurdles: dealing with the fast and fickle consumers, scepticism about quality, changing production lines and even the brand name of products to enter the Middle East markets. The case revisits classical international business topics, such as expansion strategies, culture, communications, global strategic rivalry theory, global supply chain management and distribution networks.","PeriodicalId":297054,"journal":{"name":"Emerging Economies Cases Journal","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129819867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
OYO: Growth, Descend, Resilience, Resurgence OYO:增长、下降、恢复、复苏
Emerging Economies Cases Journal Pub Date : 2022-09-13 DOI: 10.1177/25166042221116724
Raj Kumar, Jagandeep Singh
{"title":"OYO: Growth, Descend, Resilience, Resurgence","authors":"Raj Kumar, Jagandeep Singh","doi":"10.1177/25166042221116724","DOIUrl":"https://doi.org/10.1177/25166042221116724","url":null,"abstract":"The year 2021 had drawn to a close. OYO, the India-based hotel start-up that had witnessed a pandemic-induced descent in business, appeared to have ticked the right boxes and was on a resurgence path. Founded in 2013, OYO grew rapidly in its initial years and had operations in 800 cities in 80 countries in 2019, just prior to the onset of COVID-19. It was the ‘fastest growing’ hotel chain in the world. Burgeoning losses at the time compelled OYO to make a strategic shift from aggressive growth to an accretive growth strategy. In the mid of its course correction endeavour, OYO’s business plunged in wake of COVID-19. OYO exhibited resilience and strived for resurgence even though it remained in the red. What were the resource-based and position-based sources of competitive advantage that propelled OYO’s meteoric rise initially and enabled it to remain resolute in the COVID-19 crisis? Can OYO be termed as successful in light of the Balanced Scorecard framework? What strategic options are available to OYO to maintain its growth trajectory in the post-pandemic phase?","PeriodicalId":297054,"journal":{"name":"Emerging Economies Cases Journal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129316384","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
What is There in pH?: A Soap Opera pH值中有什么?:肥皂剧
Emerging Economies Cases Journal Pub Date : 2022-06-01 DOI: 10.1177/25166042221114698
S. Jayakrishnan
{"title":"What is There in pH?: A Soap Opera","authors":"S. Jayakrishnan","doi":"10.1177/25166042221114698","DOIUrl":"https://doi.org/10.1177/25166042221114698","url":null,"abstract":"In 2021, Sebamed’s campaign appealed to consumers that ‘Do not listen to Film stars, Listen to Science’ (Film stars kee Nahi, science kee suno—in Hindi). The campaign intended to persuade consumers to make more informed choices when they buy personal care products and to compare Sebamed’s attributes (pH) with its competitors—Dove and Lux (Hindustan Unilever—HUL). Sebamed highlighted the pH as an attribute and how soap’s high pH value (7 and more) can be harmful to the skin. The campaign was comparing the pH value of Sebamed with HUL’s Dove and Lux. HUL reacted to this campaign and highlighted the research, development and testing process adopted for its different products. HUL also did a counter-campaign highlighting that water also has a pH of 7 and suggested that consumers use common sense when buying soaps. Even though the campaign by Sebamed was interesting it did not have any significant impact on the sales of HUL brands—Dove and Lux. The interesting question is: what should be the focus of campaigns in a hypercompetitive market?","PeriodicalId":297054,"journal":{"name":"Emerging Economies Cases Journal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115798051","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Investment Decision Using Capital Asset Pricing Model 基于资本资产定价模型的投资决策
Emerging Economies Cases Journal Pub Date : 2022-06-01 DOI: 10.1177/25166042221115240
G. Nalini, Trinley Paldon
{"title":"Investment Decision Using Capital Asset Pricing Model","authors":"G. Nalini, Trinley Paldon","doi":"10.1177/25166042221115240","DOIUrl":"https://doi.org/10.1177/25166042221115240","url":null,"abstract":"In January 2020, Mr. Durai being an amateur investor wanted to diversify his portfolio by adding some fast-moving consumer goods (FMCG) stocks. He has chosen three FMCG stocks, namely Hindustan Unilever, Godrej Consumer Products and Dabur India, based on high trading volume. The capital asset pricing model (CAPM) is one of the widely followed techniques to measure risk and return of equity investment. The risk and return are the key factors that help investors to take an informed decision. To assess the risk and return profile of stocks, Mr. Durai considered monthly stock prices from 2015 to 2019. Beta is a measure of risk that shows the volatility of the stock return with respect to that of market. The beta of a 5-year stock price is more robust than beta of 1 year or 2 years due to heavy market fluctuations. The CAPM also helps investors to identify whether the stock is underpriced or overpriced. Therefore, the investors can avoid the overpriced stocks.","PeriodicalId":297054,"journal":{"name":"Emerging Economies Cases Journal","volume":"19 8","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132880918","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
LIC Acquisition of IDBI Bank: The Corporate Marriage of Unfulfilled Promises LIC收购IDBI银行:未兑现承诺的企业联姻
Emerging Economies Cases Journal Pub Date : 2022-04-16 DOI: 10.1177/25166042221090052
S. Jasrotia, Tarun Agarwal, I. Sridhar
{"title":"LIC Acquisition of IDBI Bank: The Corporate Marriage of Unfulfilled Promises","authors":"S. Jasrotia, Tarun Agarwal, I. Sridhar","doi":"10.1177/25166042221090052","DOIUrl":"https://doi.org/10.1177/25166042221090052","url":null,"abstract":"The insurance business model is fundamentally different from that of the banking business model. The Government of India (GoI) is the sole shareholder, both for Life Insurance Corporation (LIC) and Industrial Development Bank of India (IDBI); therefore, it made a business case for LIC’s acquisition of IDBI bank as a proposition for bailing out IDBI bank and then foray into bank assurance, giving LIC a unique footprint in the banking landscape. This case study highlights the rationale of this acquisition by evaluating synergies, economies of size and scale of opportunities, forward-backward integration of their products and services. This case study illustrates that forced corporate marriages, where the ownership is entirely with the GoI, both before and after the acquisition has its advantages, but on the flip side, has many disadvantages.","PeriodicalId":297054,"journal":{"name":"Emerging Economies Cases Journal","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126404298","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Different Strokes 不同的笔画
Emerging Economies Cases Journal Pub Date : 2022-04-06 DOI: 10.1177/25166042221090055
Archana Shrivastava, A. Naik
{"title":"Different Strokes","authors":"Archana Shrivastava, A. Naik","doi":"10.1177/25166042221090055","DOIUrl":"https://doi.org/10.1177/25166042221090055","url":null,"abstract":"The case is based on a not-for-profit organization, Tara Mobile Crèches, situated in Pune. The organization offers services to the children of construction workers by running its centres at construction sites. Their mission is to ensure free childhood for every child at the construction sites. In spite of constraining challenges, Tara Mobile Crèches is running 17 centres in Pune and doing some outstanding work for the otherwise marginalized community of construction workers. The key enabler to this success is the staff of Tara Mobile Crèches who work at the grass root levels. The organization has undertaken numerous initiatives to inculcate engagement in their employees, in the absence of which the mission of Tara Mobile Crèches would remain unrealized. The case dwells on the ways in which engagement is inculcated among its employees despite the many challenges they face.","PeriodicalId":297054,"journal":{"name":"Emerging Economies Cases Journal","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133708714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
InGreens: The Road Ahead 格林:前面的路
Emerging Economies Cases Journal Pub Date : 2022-01-20 DOI: 10.1177/25166042211070925
Munmun Goswami
{"title":"InGreens: The Road Ahead","authors":"Munmun Goswami","doi":"10.1177/25166042211070925","DOIUrl":"https://doi.org/10.1177/25166042211070925","url":null,"abstract":"This case is based on the company InGreens, which is an agri-mobile platform, one which works in connecting the rural B2C and G2F service space (those related to agriculture—soil health card, farm insurance, online licensing for seeds, pesticides, fertilizers, etc.). It was incubated from Science and Technology Entrepreneurs’ Park (STEP), IIT Kharagpur and supported by the Government of West Bengal. The key motive was helping the farmers and the agricultural process as a whole, using technology for better and efficient connectivity between the government people and the farmers, on a real-time basis. They were facing dilemma on the ways to expand their functioning, through their third-party recruits (Gram Doots) and the case brings forth these challenges. InGreens was planning to utilize the reach of the Gram Doots for venturing into rural m-commerce, in the agricultural as well as the consumer products sectors. The case was written keeping in mind the students of HRM and entrepreneurship.","PeriodicalId":297054,"journal":{"name":"Emerging Economies Cases Journal","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126825622","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Consequences of Growth at Freedom AV Life Insurance 自由AV人寿保险公司增长的后果
Emerging Economies Cases Journal Pub Date : 2021-12-14 DOI: 10.1177/25166042211063977
M. Pareek
{"title":"Consequences of Growth at Freedom AV Life Insurance","authors":"M. Pareek","doi":"10.1177/25166042211063977","DOIUrl":"https://doi.org/10.1177/25166042211063977","url":null,"abstract":"The case deals with ethical issues in marketing in a larger context encountered while managing channels. Freedom AV Life Insurance, established in 2002, was a laggard in terms of revenue generation among private life insurers in the country. A new CEO, Ramesh Ramachandran, was hired to improve revenues, which drastically improved post his joining and upon on him hiring a new sales head. However, customer grievances multiplied, and Rajesh Bhardwaj, the customer services head, was questioned by the CEO and was asked to submit an action plan to stem the rising complaints. Bhardwaj felt this was the result of mis-selling by agents and the salesforce of the company. Bhardwaj proposed a solution by emailing the sales head. Just as he had finished writing the mail, he was surprised to find a new mail from the CEO asking him to prepare a presentation before the company’s board of directors in two days. At the end of the case, Bhardwaj becomes engulfed with self-doubt and anxiety on what to present before the board members. The case deals with ethical issues in marketing financial products like life insurance and looks at solutions to the practice of mis-selling financial services. Students would attempt to find answers to the question of whether they can achieve sales goals without resorting to unethical practices.","PeriodicalId":297054,"journal":{"name":"Emerging Economies Cases Journal","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117174021","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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