Almarai Company: Regional Growth in the Arabian Gulf Market

Almarai is one of the well-known Fast Moving Consumer Goods brands in the region of Middle East, and is leading the market in majority of its product categories throughout the Gulf Cooperation Council (GCC). This case study aims to enrich our understanding about the success story of Almarai company in the GCC region. It focuses on analysing the dairy market in GCC and presenting SWOT analysis for the company. Additionally, this case study highlights the marketing mix strategies adopted by Almarai to maintain and grow its business in the GCC region. Finally, the key challenges faced by the dairy industry in the GCC region are presented. As a market leader in the region in dairy segment, the success of Almarai is attributed to its regular analysis of consumers’ demands and search of available options for introducing healthy items with high-quality nutritional values to satisfy their tastes and preferences. In order to achieve its vision, there is an emphasis on innovation at Almarai, and the company uses scientific methods to create new goods with the goal of expanding its product line and improving the lives of its customers.