Academic Journal of Business & Management最新文献

{"title":"A Study on the Impact of Education Level on Household Financial Assets Investment Behavior","authors":"","doi":"10.25236/ajbm.2023.051903","DOIUrl":"https://doi.org/10.25236/ajbm.2023.051903","url":null,"abstract":"Based on the data of Chinese Household Income Project Survey (CHIP), this paper comprehensively examines the impact of education level on the investment behavior of four types of household financial assets, namely, savings assets, bond assets, fund assets and stock assets, through Logit and Tobit models. The results show that: (1) the higher education level of the head of households, the smaller the possibility of participating in bond assets investment; the higher education level of the head of households are more likely to participate in savings assets, fund assets and stock assets investment, and have greater impact on the holding proportion of savings assets, fund assets and stock assets. (2)The head of households with secondary education level are more likely to participate in bond assets investment, and have a greater impact on the holding proportion of bond assets; The head of households with high education level are more likely to participate in stock assets investment, and have a greater impact on the holding proportion of stock assets. (3) Residents' subjective well-being, physical health, household disposable income, household living consumption expenditure, credit constraints and social trust also have significant impact on various types of household financial assets. The conclusion of the study has some implications for further optimizing the allocation of household financial assets.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135749344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Marketing and Markets in a Digital Age—Individual Case Study on the Bodyshop","authors":"","doi":"10.25236/ajbm.2023.052123","DOIUrl":"https://doi.org/10.25236/ajbm.2023.052123","url":null,"abstract":"Currently, the Bodyshop has more than 400 cosmetic products. (Body shop UK, n.d). The major products for the company include the Colorings cosmetics, the Mother and Baby product line, and men cosmetic product lines. The company mission can be categorized into two: the first mission is to pursue social and environmental changes and the second mission is to balance the financials and human needs of its key stakeholders such as franchisees, employees, shareholders, and suppliers. The mission aligns with its vision, where the company states that its vision is to ensure that business is not just about many but about the public needs. Also, the company tagline indicates that the company aims to enrich and not to exploit. On that account, the body shop brand has been at the forefront of enriching its consumers through balancing financial and human needs as well as being social and environmentally cautious.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"104 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135508481","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Research on precision marketing of geographical indication agricultural products based on big data technology","authors":"","doi":"10.25236/ajbm.2023.052125","DOIUrl":"https://doi.org/10.25236/ajbm.2023.052125","url":null,"abstract":"With the rapid development of China's social economy, emerging technologies such as big data not only bring opportunities to enterprise marketing, but also bring new challenges. This paper makes an in-depth analysis of product marketing environment and precision marketing management mode, and constructs a product and precision marketing management mode which is formed by data collection, analysis and mining, precision marketing management model, precision marketing implementation and implementation, and effect assessment and feedback. It also analyzes that the global electronic payment system based on block chain realizes trust interaction between transaction parties under block chain digital signature technology, and forms new business trust relationship with smart contract instead of traditional contract, in order to provide some reference for the promotion of enterprise marketing strategy under the background of big data.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"233 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135508484","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis of the Impact of Green Credit on the Profitability of Commercial Banks—The Case of ICBC","authors":"","doi":"10.25236/ajbm.2023.052112","DOIUrl":"https://doi.org/10.25236/ajbm.2023.052112","url":null,"abstract":"Since 2007, the state has introduced a number of green finance-related policies, indicating that China's industry has gradually moved towards low-carbonisation and sustainable development. All commercial banks have actively responded to the green policies issued by the state, gradually increasing the proportion of green credit business in their business, resulting in the rapid development of green credit business in China. In such a social background, this paper will combine theoretical and empirical analyses to study the impact of banks' development of green credit business on their own profitability. First of all, the paper makes a brief introduction to the basic concept of green credit and related theories; next, the current development of green credit business in China and the relevant policies issued by the government are briefly described, and based on this, the current problems in the development of green credit are analysed; again, the sample data of Industrial and Commercial Bank of China for the period of 2008-2022 is selected, and a linear regression analysis to draw relevant conclusions.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"169 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135508651","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Construction of an Intelligent Supervision System for Internal Audit of State owned Enterprises in Beijing","authors":"","doi":"10.25236/ajbm.2023.051806","DOIUrl":"https://doi.org/10.25236/ajbm.2023.051806","url":null,"abstract":"Internal audit, together with national audit and social audit, constitutes China's audit supervision system and is an essential component of the Party and state supervision system. This article explores the construction of an intelligent supervision system for the internal auditing of state-owned enterprises in Beijing from four aspects: data intelligence collection, data intelligence processing and storage, data intelligence extraction and analysis, and data intelligence application. It helps to provide a reference for enterprises to build a centralized, unified, authoritative, and efficient internal auditing intelligent supervision system. Also, it helps to improve the supervision system of the Party and the state, and promote the modernization of the national governance system and governance capacity.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"110 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135749005","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Study on the Application of Harvard Analytical Framework in the Automotive Industry—Taking Lifan Technology (Group) Co., Ltd. as an Example","authors":"","doi":"10.25236/ajbm.2023.051811","DOIUrl":"https://doi.org/10.25236/ajbm.2023.051811","url":null,"abstract":"Lifan Technology (Group) Co., Ltd. is a large enterprise that develops, manufactures, and sells automobiles, motorcycles, engines, and general motors with the new energy industry as its strategic development direction. However, since 2016, Lifan's performance has started to decline considerably, and even went into bankruptcy and reorganization at the late stage of insolvency. Moreover, this paper uses the Harvard analytical framework to analyze the overall situation of Lifan Technology (Group) Co., Ltd. from four aspects to clarify the reasons for the decline in profit and high debt of Lifan Technology (Group) Co., Ltd. in recent years, to summarize the relevant experience and lessons learned, and to propose relevant suggestions for the future development of Lifan Technology (Group) Co., Ltd.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135749008","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"China’s Participation in International Financial Governance Strategies in the Context of Globalization","authors":"","doi":"10.25236/ajbm.2023.051802","DOIUrl":"https://doi.org/10.25236/ajbm.2023.051802","url":null,"abstract":"Taking the 2008 international financial crisis as the boundary, China has gradually changed from a passive recipient of international financial governance to an active implementer of institutional reform, by degrees entered the core of the international financial governance system, and become an active promoter of reform. At the same time, the reform of the international financial system has shown new trends such as enhancing the voice and representation of developing countries and improving the global financial system, and the globalization of RMB has become an important force to promote the reform of international financial institutions. China ought to shoulder the responsibilities of a major country, build a new type of international relations, improve the global financial governance system for a long time, promote global development, create diversified global finance, develop new global financial institutions to implement international financial governance projects, improve the local financial market and provide international financial talents, do a good job in supporting it, and continue to improve the “mutual benefit and win-win” system of the global economy.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135748638","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis and Forecast of GDP in Shaoguan City Based on ARIMA Model","authors":"","doi":"10.25236/ajbm.2023.052117","DOIUrl":"https://doi.org/10.25236/ajbm.2023.052117","url":null,"abstract":": GDP is a measure of a region's economic development, industrial structure, economic vitality, etc. It is of great significance to analyze the development of a region's GDP and predict its future development trend. The ARIMA model is an important model in time series analysis and forecast. In this paper, the GDP data of Shaoguan City from 1978 to 2019 are selected for empirical analysis using SPSS 25.0 software. After the smoothing test and processing the original data, the ARIMA (0, 2, 0) model is established through steps such as determining model parameters and model testing. Then, a comparison is made between the real GDP data and the data predicted by the ARIMA model from 2020 to 2022. It is found that the relative error values between the model prediction results and the real data are small, which indicates that the model fits well. Finally, the GDP data of Shaoguan City in the next three years are predicted to provide certain references and suggestions for relevant departments to plan for the future urban economic development of Shaoguan.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135508480","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Research on the impact of digital asset management on broadcast media consumption patterns","authors":"","doi":"10.25236/ajbm.2023.052110","DOIUrl":"https://doi.org/10.25236/ajbm.2023.052110","url":null,"abstract":"Driven by the global wave of digital technology, the digital assets owned by radio and television media have increased significantly. The traditional media asset management model has been unable to support the scale of digital assets. The digital asset management system has emerged as a required developing tool, and the method of digital asset management has been upgraded. As digital asset management systems are updated, so does the way broadcast media is consumed. In this essay, mainly analyzing the cases from UK, US and China, I suppose Digital Asset Management, which has brought and will bring more benefits and opportunities to the broadcast media industry, has changed the way that audiences consume broadcast media from four different perspectives.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"273 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135508488","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Impact of Destination Image on Tourist Willingness to Revisit the Qingxiu Mountain","authors":"","doi":"10.25236/ajbm.2023.052101","DOIUrl":"https://doi.org/10.25236/ajbm.2023.052101","url":null,"abstract":"The researcher aims to examine the impact of the destination image of Qingxiu Mountain on tourists' willingness to revisit. The relationship between the destination image of Qingxiu Mountain and the willingness to revisit is examined. Online questionnaires are sent to tourists who have travelled to Qingxiu mountain and investigate their impression about Qingxiu mountain and willingness to revisit. The sample size of the survey data was calculated by Cochrane formula, and the sample size was 385. The respondents are tourists who have travelled to Qingxiu mountain, Nanning. The research tool is questionnaire. The online questionnaires are collected by using the questionnaire star in the form of single-choice questions and Likert scale questionnaires. The questionnaire is divided into 3 parts, including the demographic factors, destination image and tourists’ willingness to revisit. The statistics used in the data analysis are descriptive statistics including frequency distribution, percentage, mean, standard deviation and inferential statistic for testing hypothesis. The researchers will apply multiple regression analysis models to examine which independent variables have strong or weak relationships with dependent variables. The results show that the majority of tourists coming to Qingxiu mountain are female, age between 19-25 years old, education in bachelor's degree, amounting for 60.26%. In Nanning, there are many universities, and many college students like travelling in winter holiday. Many of the respondents have visited Qingxiu mountain for 1-2 times over the past five years. From the mean of the three dimensions of destination image, we can see the natural landscape (average mean=4.172) is the highest, followed by cultural landscape (average mean=3.961) and services and facilities (average mean=3.874). The regression coefficient value is: Willingness to revisit = 0.797 + 0.183 cultural landscape + 0.229 natural landscape + 0.419 services and facilities, with a model square value of 0.677, meaning that cultural landscape, natural landscape, services and facilities can explain 67.7% of the variation in willingness to revisit. The model passed the F-test (F=266.647, p=0.000). Hypothesis test indicates that the cultural landscape, natural landscape, services and facilities all have a significant positive influence on the intention to revisit. Based on the results of the empirical study, relevant suggestions and countermeasures are proposed for how to enhance tourists' willingness to revisit Qingxiu Mountain and promote the healthy and sustainable development of tourism.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135508489","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}