Study on the Application of Harvard Analytical Framework in the Automotive Industry—Taking Lifan Technology (Group) Co., Ltd. as an Example

Abstract

Lifan Technology (Group) Co., Ltd. is a large enterprise that develops, manufactures, and sells automobiles, motorcycles, engines, and general motors with the new energy industry as its strategic development direction. However, since 2016, Lifan's performance has started to decline considerably, and even went into bankruptcy and reorganization at the late stage of insolvency. Moreover, this paper uses the Harvard analytical framework to analyze the overall situation of Lifan Technology (Group) Co., Ltd. from four aspects to clarify the reasons for the decline in profit and high debt of Lifan Technology (Group) Co., Ltd. in recent years, to summarize the relevant experience and lessons learned, and to propose relevant suggestions for the future development of Lifan Technology (Group) Co., Ltd.