Marketing and Markets in a Digital Age—Individual Case Study on the Bodyshop

Abstract

Currently, the Bodyshop has more than 400 cosmetic products. (Body shop UK, n.d). The major products for the company include the Colorings cosmetics, the Mother and Baby product line, and men cosmetic product lines. The company mission can be categorized into two: the first mission is to pursue social and environmental changes and the second mission is to balance the financials and human needs of its key stakeholders such as franchisees, employees, shareholders, and suppliers. The mission aligns with its vision, where the company states that its vision is to ensure that business is not just about many but about the public needs. Also, the company tagline indicates that the company aims to enrich and not to exploit. On that account, the body shop brand has been at the forefront of enriching its consumers through balancing financial and human needs as well as being social and environmentally cautious.