Research on precision marketing of geographical indication agricultural products based on big data technology

With the rapid development of China's social economy, emerging technologies such as big data not only bring opportunities to enterprise marketing, but also bring new challenges. This paper makes an in-depth analysis of product marketing environment and precision marketing management mode, and constructs a product and precision marketing management mode which is formed by data collection, analysis and mining, precision marketing management model, precision marketing implementation and implementation, and effect assessment and feedback. It also analyzes that the global electronic payment system based on block chain realizes trust interaction between transaction parties under block chain digital signature technology, and forms new business trust relationship with smart contract instead of traditional contract, in order to provide some reference for the promotion of enterprise marketing strategy under the background of big data.