Academic Journal of Business & Management最新文献_第10页

Evaluation on the Application of Brand Value in Enterprise Strategic Decision 品牌价值在企业战略决策中的应用评价

Academic Journal of Business & Management Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.051817

{"title":"Evaluation on the Application of Brand Value in Enterprise Strategic Decision","authors":"","doi":"10.25236/ajbm.2023.051817","DOIUrl":"https://doi.org/10.25236/ajbm.2023.051817","url":null,"abstract":"With the arrival of modern business civilization, the concept of brand has gradually penetrated into people’s hearts and become one of the important symbols for evaluating goods. In recent years, with the advent of economic globalization and the information age, China has also become an important market. China’s economy is thriving and constantly advancing in the face of opportunities and challenges. To survive, Chinese enterprises must adapt to the fierce competition in national markets. In enterprise assets, brand, as an intangible asset, plays a very important role, representing not only the overall competitiveness of the enterprise, but also the competitiveness of the entire country. In the current market environment, a brand is a collection of product attributes. It can not only enhance the value of a product or service, make the total price of the product or service exceed the functional value of the product or service, promote sales and pricing, but also guide the strategic goals of the enterprise and determine the direction of its activities. In addition, it is also an important resource that can capture the minds, emotions, and loyalty of customers, and is a key factor in improving company performance. This paper discusses the application of brand value in enterprise strategic decision-making, and verifies that brand value can bring huge benefits through experiments (the brand value of China Commodity City is 11.9 billion yuan).","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135749001","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Impact of New Transportation Technology Development and Application on ASEAN Economy and China's Countermeasures 交通新技术发展与应用对东盟经济的影响及中国的对策

Academic Journal of Business & Management Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.051805

引用次数: 0

Role of Corporate Social Responsibility in Technological Innovation and Digital Transformation 企业社会责任在技术创新和数字化转型中的作用

Academic Journal of Business & Management Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.051818

{"title":"Role of Corporate Social Responsibility in Technological Innovation and Digital Transformation","authors":"","doi":"10.25236/ajbm.2023.051818","DOIUrl":"https://doi.org/10.25236/ajbm.2023.051818","url":null,"abstract":"With the wide application and sharing of data, the issue of data privacy protection has become increasingly prominent. Technological innovation and digital transformation have brought huge opportunities and challenges to both enterprises and society. Therefore, the purpose of this study is to analyze the legality, transparency and security of enterprises in the process of data collection, analysis and sharing, as well as the ethical principles and data quality considerations they follow. This study adopts descriptive statistical analysis methods and draws the following conclusions: although enterprises invest more in innovation achievements, ethical principles and data sharing, they pay relatively less attention to data privacy protection. However, protecting user privacy and data security is an important aspect for companies to fulfill their social responsibilities. Therefore, companies should comprehensively consider innovation, ethics, data sharing and data privacy protection to build trust, reduce bias and inequality, and contribute to sustainable development. This will help enterprises achieve better results in technological innovation and digital transformation, and at the same time bring more benefits to society.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135749010","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Health Tourism: A Catalyst for Rural Revitalization and "Healthy China" Strategy in Yancheng 健康旅游:盐城乡村振兴与“健康中国”战略的催化剂

Academic Journal of Business & Management Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.051815

{"title":"Health Tourism: A Catalyst for Rural Revitalization and \"Healthy China\" Strategy in Yancheng","authors":"","doi":"10.25236/ajbm.2023.051815","DOIUrl":"https://doi.org/10.25236/ajbm.2023.051815","url":null,"abstract":": The \"Healthy China\" strategy, aimed at improving the well-being of Chinese citizens, has led to significant advancements in living standards. Within this national initiative, the focus on the health and well-being of middle-aged and elderly individuals has gained prominence and attracted attention across various sectors. Health tourism, as a precise, refined, and personalized service that combines tourism and healthcare, has emerged to address the growing demand for a better and healthier lifestyle. This article explores the concept and characteristics of health tourism, highlighting its significance in the rural revitalization strategy of Yancheng. It examines the development of health tourism in Yancheng, utilizing a hierarchical approach and comprehensive analysis of relevant literature. The article proposes targeted recommendations for the project's development, emphasizing the utilization of Yancheng's local advantages, the creation of unique tourism brands, and the active integration into the evolving landscape of tourism. By establishing itself as a leader in green development and promoting a healthy lifestyle, Yancheng's local health tourism endeavors can support the overarching goals of the \"Healthy China\" strategy.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135749014","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Digital Finance, Enterprise Innovation and Equity Financing Constraints of Small and Medium-sized Enterprises 数字金融、企业创新与中小企业股权融资约束

Academic Journal of Business & Management Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.051922

引用次数: 0

Research on the Impact of Digital Economy on Ecological Efficiency 数字经济对生态效率的影响研究

Academic Journal of Business & Management Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.052127

引用次数: 0

Optimization of Source Organization Based on Gravity Model -- Taking Chengdu Europe Express Railway Goods as an Example 基于重力模型的货源组织优化——以成都欧快线货物为例

Academic Journal of Business & Management Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.052015

{"title":"Optimization of Source Organization Based on Gravity Model -- Taking Chengdu Europe Express Railway Goods as an Example","authors":"","doi":"10.25236/ajbm.2023.052015","DOIUrl":"https://doi.org/10.25236/ajbm.2023.052015","url":null,"abstract":"China's unique geographical location allows for a trade model that combines land and sea. Among them, western China is a strategic hinterland that can balance the development of land and sea power trade domestically, and can utilize the Chengdu Europe express railway to develop the transportation industry in western China. However, there are many problems in the operation of the Chengdu Europe Express Railway, such as chaotic supply organization and fierce competition among supply organizations. In this paper, the grey prediction model is used to predict the freight volume of the Chengdu Europe Express Railway, and the necessity of optimizing the freight source organization of the Chengdu Europe Express Railway is obtained. The fuzzy cluster analysis method is used to select alternative distribution centers for 20 cities and states in Sichuan (except Chengdu), and the principal component analysis method and Gravity model are used to obtain the establishment plan of the distribution center of the freight source, so as to design a freight source organization plan with a more development trend of the Chengdu Europe Express Railway.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"115 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135156317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Impact of Financial Risk Management Strategies on Firm Market Competitiveness 财务风险管理策略对企业市场竞争力的影响

Academic Journal of Business & Management Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.052007

{"title":"The Impact of Financial Risk Management Strategies on Firm Market Competitiveness","authors":"","doi":"10.25236/ajbm.2023.052007","DOIUrl":"https://doi.org/10.25236/ajbm.2023.052007","url":null,"abstract":"Financial risk management is a strategic approach by which enterprises identify, assess and respond to potential risks associated with financial activities. It is designed to ensure that companies can effectively manage debt, liquidity, market volatility and other financial uncertainties to reduce the risk of financial loss, protect assets, improve financial stability and maximize shareholder value. The purpose of this study is to explore the impact of financial risk management on the market competitiveness of enterprises. Through in-depth analysis of key areas such as financial indicators, strategic adjustments, and performance, this study finds that financial risk management has a positive impact on enterprise competitiveness in several aspects. This study believes that financial risk management is an important means to improve the market competitiveness of enterprises, and can have a positive impact on the financial status and performance of enterprises at different levels. The results of this study have important guiding significance for enterprise managers and decision makers, which can help them better cope with market challenges and achieve sustainable competitive advantage.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"140 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135157913","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Can Drector Liability Insurance Promote Company Performance?—Empirical Evidence Based on Chinese Listed Companies 董事责任保险能促进公司业绩吗?——基于中国上市公司的经验证据

Academic Journal of Business & Management Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.052107

引用次数: 0

Research on Earnings Management Behavior Identification and Motivation of Goodwill Impairment—Taking Century Huatong as an Example 商誉减值的盈余管理行为识别与动因研究——以世纪华通为例

Academic Journal of Business & Management Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.051901

{"title":"Research on Earnings Management Behavior Identification and Motivation of Goodwill Impairment—Taking Century Huatong as an Example","authors":"","doi":"10.25236/ajbm.2023.051901","DOIUrl":"https://doi.org/10.25236/ajbm.2023.051901","url":null,"abstract":"The formation of huge goodwill provides a good \"cover\" for enterprise management to carry out earnings management. Listed companies can create a huge amount of goodwill with the help of high premium mergers and acquisitions, and in order to achieve the goal of positive earnings management, they may intentionally choose to delay the provision of goodwill impairment. On the other hand, goodwill impairment may also become a means for management to carry out negative earnings management, especially in the case of poor short-term business performance and decline in performance, but the overall sustainable profitability has not been changed. Therefore, it is necessary to adopt appropriate methods and models to determine whether an enterprise has earnings management behavior under different circumstances <sup>[1]</sup>. Based on this, through the in-depth analysis of the relevant financial data of Century Huatong Company, the accrual profit separation method is used to identify the degree of earnings management, and the obvious earnings management motivation is revealed in the formation of goodwill and the timing of goodwill accrual. At the same time, it is found that the provision of goodwill impairment is also affected by earnings management motivation. These earnings management behaviors may cover up the real business situation of the enterprise, which has an adverse impact on investors who do not know the inside information<sup>[2]</sup>.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135749334","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0