Avant Garde最新文献_第2页

Pemanfaatan Influencer Sebagai Media Promosi Pariwisata Sulawesi Selatan Pada Akun Instagram @Visitsulsel.Id 苏拉威西旅游推广媒体@Visitsulsel。Id

Avant Garde Pub Date : 2022-12-12 DOI: 10.36080/ag.v10i2.2086

Fauzan Hidayatullah, M. Farid, Novita Nur Afifah

{"title":"Pemanfaatan Influencer Sebagai Media Promosi Pariwisata Sulawesi Selatan Pada Akun Instagram @Visitsulsel.Id","authors":"Fauzan Hidayatullah, M. Farid, Novita Nur Afifah","doi":"10.36080/ag.v10i2.2086","DOIUrl":"https://doi.org/10.36080/ag.v10i2.2086","url":null,"abstract":"This study aimed to determine the process of using Influencers as a medium for promoting tourism in South Sulawesi Province on the instagram account @visitsulsel.id and to find out the advantages and disadvantages of using influencers as a medium for promoting tourism in South Sulawesi. The method in this study is qualitative descriptive, whose primary data source comes from the results of in-depth interviews. The results show that influencers as a medium for tourism promotion in the South Sulawesi province are collaborative activities between the Regional Tourism Promotion Board (BPPD) of South Sulawesi in promoting Southern tourism with formal and semi-formal contracts through fun trips and uploaded to social media accounts of each Influencer. As well as the instagram account @visitsulsel.id. The advantages of using influencers on instagram accounts are that information can be directly conveyed to users; Insights on social media increase; There is an increase in tourism that will occur; Can an increase in instagram engagement rate @visitsulsel.id; Ease of accessing and obtaining information related to tourist destinations by potential tourists. The drawbacks are that there are no regulations that examine digital promotion activities and also the involvement of influencers for promotional activities; The unavailability of a budget that can be used to finance promotional activities with influencers in South Sulawesi; The followers of the influencers cannot be known whether or not they match the target market.","PeriodicalId":241807,"journal":{"name":"Avant Garde","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117201025","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Representasi Makna Maskulinitas Iklan MSGlow For Men: Analisis Multimodal Kress dan Van Leeuwen MSGlow广告中男子气概的表现:Multimodal Kress和Van Leeuwen分析

Avant Garde Pub Date : 2022-12-12 DOI: 10.36080/ag.v10i2.1930

Santika Vania Putri

{"title":"Representasi Makna Maskulinitas Iklan MSGlow For Men: Analisis Multimodal Kress dan Van Leeuwen","authors":"Santika Vania Putri","doi":"10.36080/ag.v10i2.1930","DOIUrl":"https://doi.org/10.36080/ag.v10i2.1930","url":null,"abstract":"Advertisements are manipulative and have the ability to shift one’s perspective. Masculinity is a socially constructed concept often conveyed using an ad that presents a certain beauty standard. This research aims to show that even though they are using a non-dominant masculine model, the stereotype still exists. In fact, the media should be the one who empowers the marginalized group, instead of forcing the stereotype onto them. The research method used is a multimodal theory by Kress and Van Leeuwen. Advertisement is one of the mass media included in the multimodal discourse due to the complexity of semiotic sources in meaning-making. This complexity is a result of the messages being conveyed verbally and virtually, which created a whole unit of meaning. The research question of this study is how masculinity is represented in the MSGlow For Men’s advertisement. MSGlow For Men’s ad is chosen as the object because it is a unique and distinct ad for it features men from the marginalized and non-dominant masculine group. The result of the research reveals that MSGlow For Men’s ad doesn’t break the existing men stereotype, but marginalizes the non-dominant masculinity group. The production of the ad and the use of brand ambassadors don’t aim to sell the product or break the stereotype but to support the existing stereotype and only for the sake of virality.","PeriodicalId":241807,"journal":{"name":"Avant Garde","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125417543","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Sentimen Jaringan Pesan Kolom Komentar Video Wonderful Indonesia 2022 Jagad Jawi Yang Dipengaruhi Budaya 视频精彩印尼2022受文化影响的宇宙

Avant Garde Pub Date : 2022-12-12 DOI: 10.36080/ag.v10i2.2011

Anabel Yevina Mulyadi Wahyu, Agustinus Rusdianto Berto, Endah Murwani

{"title":"Analisis Sentimen Jaringan Pesan Kolom Komentar Video Wonderful Indonesia 2022 Jagad Jawi Yang Dipengaruhi Budaya","authors":"Anabel Yevina Mulyadi Wahyu, Agustinus Rusdianto Berto, Endah Murwani","doi":"10.36080/ag.v10i2.2011","DOIUrl":"https://doi.org/10.36080/ag.v10i2.2011","url":null,"abstract":"Video Wonderful Indonesia 2022 Jiwa Jagad Jawi is a promotional video for Java Island tourist destinations that uses digital storytelling techniques. The researcher chose the promotional video because it was one of the storytelling videos that received high enthusiasm from the audience. The promotional video displays religious elements such as prayer traditions. Religious activities can be a sensitive topic. In this case, YouTube user comments can be interpreted as a special reaction given by the viewer. Comments can also be used as input for the Ministry of Tourism and Creative Economy in making tourism promotion videos. This study analyzed the social networks formed in tourism promotion videos. The method used in this study uses social media network analysis to analyze the level of network structure, groups, and actors. This research uses a mixed-method approach, which combines qualitative and quantitative research. The findings of this study are network structure in this promotional video is formed due to the topic of religion, not the topic of tourist destinations. This happened because the promotional video featured the tradition of prayer. Most of the comments made by the actors have positive connotations, expressing admiration for the island of Java. The results of this study indicate that the storytelling technique influences the image of a positive destination in the audience. However, the network structure that was formed was precise because of the topic of religion, not Java as a tourist destination, even though the word 'Java' has been mentioned 712 times.","PeriodicalId":241807,"journal":{"name":"Avant Garde","volume":"118 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127990026","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Daya Tarik Drama Korea di Masa Pandemi Covid - 19

Avant Garde Pub Date : 2022-12-12 DOI: 10.36080/ag.v10i2.2108

Shinta Kristanty

引用次数: 0

Sosial Media Sebagai Media Baru dalam Perspektif Praktisi Public Relations Pada Era Generasi Milenial 社交媒体作为新媒体从千禧年的公共关系从业者的角度来看

Avant Garde Pub Date : 2022-12-12 DOI: 10.36080/ag.v10i2.2119

Eko Putra Boediman

引用次数: 1

Emotional Bonding in Coffee Shops Toward Society 5.0 咖啡店对社会的情感联结5.0

Avant Garde Pub Date : 2022-12-12 DOI: 10.36080/ag.v10i2.2089

L. W. Evelina

{"title":"Emotional Bonding in Coffee Shops Toward Society 5.0","authors":"L. W. Evelina","doi":"10.36080/ag.v10i2.2089","DOIUrl":"https://doi.org/10.36080/ag.v10i2.2089","url":null,"abstract":"This study describes the changing trends in coffee shops with the 5.0 approach, which no longer relies on promotional location strategies, but on strengths in social media and customer experience at coffee shops. The purpose of this study is to find out the social media content uploaded on Instagram and customer service in coffee shops to form an emotional bond, in the end, resulting in trust and commitment with customers. This study uses a virtual ethnographic approach. The results of emotional research between customers and coffee shops show that customers repeatedly come to the coffee shop because they miss the atmosphere of the coffee shop, chat waiting for the coffee to be brewed, and unite when the coffee shop opens/closes. Research also found that coffee shops provide Wi-Fi facilities with large quotas and rely on the storytelling power of Instagram content and special treatment for consumers when serving. All of those strengthen customers' trust and commitment to return. From the results of this study, a model can show the emotional bonding process in Society 5.0. The limitations of this study are limited to describing the process of emotional bonding that occurs in coffee shops; further research can measure how much influence emotional bonds have on coffee shop customer loyalty.","PeriodicalId":241807,"journal":{"name":"Avant Garde","volume":"161 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134178470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Penggunaan Aplikasi Peduli Lindungi Oleh Lansia Ditinjau Dari Teori Difusi Inovasi 《关爱老人应用》是创新扩散理论的一个重要阐述

Avant Garde Pub Date : 2022-12-12 DOI: 10.36080/ag.v10i2.1921

Chici Herlina Malik, Nadhira Faza Auliya, M. Iqbal

{"title":"Penggunaan Aplikasi Peduli Lindungi Oleh Lansia Ditinjau Dari Teori Difusi Inovasi","authors":"Chici Herlina Malik, Nadhira Faza Auliya, M. Iqbal","doi":"10.36080/ag.v10i2.1921","DOIUrl":"https://doi.org/10.36080/ag.v10i2.1921","url":null,"abstract":"PeduliLindung is an application to reduce the scale of COVID-19 infection in Indonesia. The PeduliLindung application is considered an innovation update in the form of an application that can be a one-stop communication medium for the delivery of general information related to COVID 19 in a controlled and transparent manner. However, it turns out that many elderly users have difficulty using it. This research was conducted using a qualitative approach with the theory of diffusion of innovation by conducting interviews with elderly users of the application. The researcher will analyze the implementation of the PeduliLindung application communication between the elderly in Cimahi City in relation to innovation decisions in five stages, namely: the knowledge stage, the persuasion stage, the decision-making stage, the implementation stage and the confirmation stage. The theory used in this research is the theory of diffusion of innovation which according to Everett M. Rogers is the spread of innovation in the sense of the process by which new ideas and ideas are transmitted to social systems and behavior change occurs in society. The results obtained focused on the results felt by elderly users when using the PeduliLindung application in order to find the relationship between the subject and the object of research. Based on the results of the interview research, there were 12 informants who showed refusal and 7 other informants who showed acceptance about the application PeduliLindungi.","PeriodicalId":241807,"journal":{"name":"Avant Garde","volume":"877 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115306918","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Penggunaan Trend Fashion Thrift Sebagai Konsep Diri Pada Remaja di Kota Bandung

Avant Garde Pub Date : 2022-12-12 DOI: 10.36080/ag.v10i2.1952

Faninda Agnesvy

{"title":"Penggunaan Trend Fashion Thrift Sebagai Konsep Diri Pada Remaja di Kota Bandung","authors":"Faninda Agnesvy","doi":"10.36080/ag.v10i2.1952","DOIUrl":"https://doi.org/10.36080/ag.v10i2.1952","url":null,"abstract":"The use of fashion thrift among teenagers becoming a phenomenon that is in vogue at this time. Even so, thrift fashion is often synonymous with negative connotations when juxtaposed with new clothes. This view will certainly affect the self-concept of a teenager who uses thrift fashion. This study aims to determine the self-concept formed in adolescents who use fashion thrift in the city of Bandung. To examine the results of the study, the researcher used a qualitative descriptive method with a theory of symbolic interaction initiated by George Herbert Mead & Blumer. The researcher focuses the study on important concepts contained in the theory of symbolic interaction, namely the concepts of mind, self and society as an analytical tools to find the self-concept of teenegers who use fashion thrift. The results of the study found that teenagers view thrift fashion as an alternative to explore their appearance with a minimal budget. Fashion is not only considered a necessity, but a form of representation that reflects the personality of the self and ways to improve the self-existence of teenagers who are often concerned with social judgment. In addition, in the formation of the concept of self, teenage thrift fashion users do not feel inferior when using thrift fashion. Thus, thrift fashion increases the self-confidence of teenagers who form a positive self-concept. On the other hand, the formation of the self-concept of teenagers thrift fashion users is influenced by positive and negative views from relatives, parents, to social media.","PeriodicalId":241807,"journal":{"name":"Avant Garde","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127937763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Pengaruh Berita Clickbait Terhadap Kepercayaan pada Media di Era Attention Economy

Avant Garde Pub Date : 2022-12-12 DOI: 10.36080/ag.v10i2.1947

Nurisma Rahmatika, G. Prisanto

{"title":"Pengaruh Berita Clickbait Terhadap Kepercayaan pada Media di Era Attention Economy","authors":"Nurisma Rahmatika, G. Prisanto","doi":"10.36080/ag.v10i2.1947","DOIUrl":"https://doi.org/10.36080/ag.v10i2.1947","url":null,"abstract":"The notion of attention economics directs the media to put readers' attention first in order to profit the company. As a result, clickbait news started to be widely produced by the media. Given that Indonesians still have a low reading interest, clickbait news could develop into false information that undermines public confidence in the media. The purpose of this study is to determine whether clickbait news has an impact on public confidence in the media. This study employed a quantitative, positivist paradigm methodology. The information for this study was gathered using a closed-ended questionnaire. A purposive sample technique was used to select 100 respondents who met the requirements of being members of the millennial generation, born between 1980 and 2000, living in East Jakarta, and reading news on multiple online news portals. The findings demonstrated that clickbait news reduced media confidence by 28.4%. This favorable effect is attributable to respondents' strong reading interest, which leads them to read and carefully consider the news's entire content rather than simply its headline. Results from the field indicate that as long as the news satisfies the concept of trust in news, respondents continue to trust the media that publishes clickbait news.","PeriodicalId":241807,"journal":{"name":"Avant Garde","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131635207","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Resepsi Crew BudiLuhur TV Tentang Youtube Channel Radio 101.8 Bahana FM Jakarta #VLOGBODJO

Avant Garde Pub Date : 2022-12-12 DOI: 10.36080/ag.v10i2.2087

Muhammad Iqbal Naufal

{"title":"Analisis Resepsi Crew BudiLuhur TV Tentang Youtube Channel Radio 101.8 Bahana FM Jakarta #VLOGBODJO","authors":"Muhammad Iqbal Naufal","doi":"10.36080/ag.v10i2.2087","DOIUrl":"https://doi.org/10.36080/ag.v10i2.2087","url":null,"abstract":"Radio is a medium that is broadcast through a transmitter within a certain distance. The invention of digital technology has completely changed the way humans communicate, including radio broadcasting. Radio is required to adapt to the environment, especially the way communicating with its audience. This study aims to determine audience acceptance of the Youtube channel Bahana 101.8 FM Jakarta #VLOGBODJO. This research focuses on how the audience accepts video shows on the Bahana FM youtube channel #VLOGBODJO playlist. Stuart Hall's Reception Analysis Theory was used as an analytical tool in this study. This theory divides audience acceptance into 3 categories: Dominant, Negotiated, Opposition. The method used is reception analysis. The research subjects are the producer of Bahana 101.8 FM Jakarta VlogBodjo and 10 YouTube content activists who are members of the Budi Luhur TV community. The results of the data analysis of this study showed that 7 out of 10 informants had dominant acceptance, 3 were negotiated with the Youtube channel of Bahana Radio 101.8 FM Jakarta. In terms of broadcast consistency, 5 out of 10 informants had the meaning Negotiation and 5 informants had the meaning Opposition. Regarding the host in this vlog, 8 out of 10 informants have the Dominant meaning and 2 have the Negotiation meaning. Related to content, 4 informants have the meaning of Dominant, 4 have the meaning of Negotiation, and 2 have the meaning of Opposition.","PeriodicalId":241807,"journal":{"name":"Avant Garde","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132976348","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0