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KONSEP BRAIN, BEAUTY AND BEHAVIOR (3B) PADA PROFESI PUBLIC RELATIONS 康思普脑、美与行为(3b)专业公关
Avant Garde Pub Date : 2019-06-04 DOI: 10.36080/AVG.V7I1.853
Intan Mustafa
{"title":"KONSEP BRAIN, BEAUTY AND BEHAVIOR (3B) PADA PROFESI PUBLIC RELATIONS","authors":"Intan Mustafa","doi":"10.36080/AVG.V7I1.853","DOIUrl":"https://doi.org/10.36080/AVG.V7I1.853","url":null,"abstract":"Qualification of Public Relations becomes a basic requirement for a company or organization. One of them is through the work of the front office in the banking industry. This study intends to examine the concept of 3B (Brain, beauty and behavior) into a work system based on Public Relations qualifications. with data collection techniques through interviews and observations to customers and front office employees at several banks in Sikka Regency. The results of data analysis carried out related to the implementation of the 3B concept are categorized based on the public relations qualifications namely: 1). Brain (A. ability to communicate ability in communication management based on 2 things, namely, knowledge and skill, b) Ability to Organize: Front officers are able to act as problem solvers in finding strategic solutions to problems related to products and services from banks. 2) Beauty (a. personal integrity, which includes 2 things namely a modest personality, and friendly and dress ethics, which contain aesthetic and ethical values 3) Behavior (a. Ability to get on with people, relationships based on customer satisfaction and providing good service. b. Imagination, insight and understanding of customer characteristics and mastering concepts, implementation in solving each problem responsibly and quickly). From the results of the research conducted, it was found that the front office performance in the banking industry has so far reflected the standard of a public relations officer.","PeriodicalId":241807,"journal":{"name":"Avant Garde","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132779644","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PEMANFAATAN MEDIA ONLINE BERITAJAKARTA.ID DALAM PUBLIKASI PROGRAM KERJA PEMPROV DKI JAKARTA 利用雅加达新闻的在线媒体。ID在雅加达DKI prov工作计划的出版物中
Avant Garde Pub Date : 2018-12-17 DOI: 10.36080/AVG.V6I2.759
Yumna Aisyah, Ranis Oktaviani
{"title":"PEMANFAATAN MEDIA ONLINE BERITAJAKARTA.ID DALAM PUBLIKASI PROGRAM KERJA PEMPROV DKI JAKARTA","authors":"Yumna Aisyah, Ranis Oktaviani","doi":"10.36080/AVG.V6I2.759","DOIUrl":"https://doi.org/10.36080/AVG.V6I2.759","url":null,"abstract":"As of right now, the current expanding mass media is digital media, which makes it easier for information to be obtained by people all over the world. The development of the digital media has broazught changes to one of the tasks of government public relations including the publication or dissemination of information. Public Relations of DKI Jakarta Provincial Government utilizes BeritaJakarta.com online media for the publication of Jakarta Provincial Government's work program. This study aims to find out how the utilization of beritajakarta.id online media in publishing the work program of the DKI Jakarta provincial government and to find out whether the advantages and disadvantages of the DKI Jakarta provincial government are using beritajakarta.id.The theory of Computer Mediated Communication together with qualitative data collection method with a semi-structured interview are used in this thesis. The result shows that beritajakarta.id is used by Pemprov DKI Jakarta to notify the outcome of their meetings and to report their overall work programs, starting from the planning phase through to the completion. Furthermore, Pemprov DKI Jakarta also utilizes beritajakarta.id to announce their new policies. The conclusion obtained is that the Provincial Government uses beritajakarta.id as a function of GPR in the process of information dissemination and policy","PeriodicalId":241807,"journal":{"name":"Avant Garde","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123989220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
IMPLEMENTASI PROGRAM AYO NAIK BUS OLEH PERUM DAMRI BANDUNG 执行计划由万隆博物馆乘公共汽车
Avant Garde Pub Date : 2018-12-07 DOI: 10.36080/AVG.V6I2.764
Rizqi Wahyu Pratama, Hanny Hafiar, Centurion Chendy Priyatna
{"title":"IMPLEMENTASI PROGRAM AYO NAIK BUS OLEH PERUM DAMRI BANDUNG","authors":"Rizqi Wahyu Pratama, Hanny Hafiar, Centurion Chendy Priyatna","doi":"10.36080/AVG.V6I2.764","DOIUrl":"https://doi.org/10.36080/AVG.V6I2.764","url":null,"abstract":"This study aims to find out the process of program implementation Ayo Naik Bus by Perum DAMRI Bandung, to determine the cause of the failure of the program Ayo Naik Bus, and to know the communication patterns Perum DAMRI Bandung in overcoming the obstacles that occur in the program Ayo Naik Bus. The theory used in this research is Social Construction theory of Reality. The methodology used is qualitative approach with a case study. The research data was collected by observation, interview, online search, and literature study. The result of this research is the implementation process which originated from the idea of Ministry of Transportation which then implemented into a program by the Marketing and Development division of Perum DAMRI Bandung through special strategies with the aim to increase the interest of Bandung society to use the bus. The results of the implementation of this program are not successful because of the emergence of barriers from external and internal companies that can not be overcome. To find solutions to these problems Perum DAMRI establish a communication pattern with internal and external companies","PeriodicalId":241807,"journal":{"name":"Avant Garde","volume":"113 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131802014","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Dual Road Approach of the ‘Suspended Dead’ Brand XYZ Shampoo’s Social Media to Create Assumed Brand Awareness “假死”品牌XYZ洗发水在社交媒体上创造品牌认知度的双重途径
Avant Garde Pub Date : 2018-12-04 DOI: 10.36080/AVG.V6I2.761
M. Ichsan
{"title":"Dual Road Approach of the ‘Suspended Dead’ Brand XYZ Shampoo’s Social Media to Create Assumed Brand Awareness","authors":"M. Ichsan","doi":"10.36080/AVG.V6I2.761","DOIUrl":"https://doi.org/10.36080/AVG.V6I2.761","url":null,"abstract":"In early 2017, XYZ brand owners revived its ‘suspended dead’ brand back to the market. The company decide to utilized Social Media as the initial channel to create Brand Awareness. This study uses a qualitative approach with descriptive methods to describe its implementation and explain the analytical data based on their Social Media performance, also using exploratory methods for more creative in-depth and broad understanding on the issue. The results of this study indicate that the application of the Dual Road approach, which consists of the 'Non-Toll Road' and the 'Toll Road' approach by the XYZ brand resulted in significantly different achievements in the effort to create assumed Brand Awareness.","PeriodicalId":241807,"journal":{"name":"Avant Garde","volume":"114 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114213167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
NETWORK AND E-COMMERCE NET GENERATION: VLOGGING 网络和电子商务网代:视频日志
Avant Garde Pub Date : 2018-12-01 DOI: 10.36080/AVG.V6I2.756
Rahmawati Zulfiningrum, A. Yusriana
{"title":"NETWORK AND E-COMMERCE NET GENERATION: VLOGGING","authors":"Rahmawati Zulfiningrum, A. Yusriana","doi":"10.36080/AVG.V6I2.756","DOIUrl":"https://doi.org/10.36080/AVG.V6I2.756","url":null,"abstract":"E-commerce transactions by utilizing a variety of marketplace platform through the Internet media increasingly in demand by the people in Indonesia. Vlogs are social networks hosted by Net Gener where they can share information, expand communication networks and establish an N-fluence network. Vlog as the development of the blog with its audio-visual capabilities make the voice of the consumer becomes more expressive. Vlogging is much more N-fluencial because the information reviews from a vlogger are much more appealing to Followers and viewers than reviews of unknown experts. This research discusses the development of vlog and its utilization for e-commerce (virtual market) through communications network in Net Gener era, along with the increasing of vlogging trend where consumer purchase decision is quickly influenced by N-fluence network through social media. The result is that vlogging networks can be an important option for e-commerce producers to promote products and build relationships with their consumers, the Net-Gener.for e-commerce companies who were capable of viewing opportunities, vlog is the latest innovations.","PeriodicalId":241807,"journal":{"name":"Avant Garde","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127541199","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
POLA LALU LINTAS INFORMASI KOMUNITAS PENGUSAHA KAMPUS MEMBENTUK GERAKAN PENGUSAHA MUDA BEDA MENDUNIA MELALUI WHATSAPP MESSENGER 社区企业家信息的交通模式通过WHATSAPP MESSENGER塑造了一场世界性的青年运动
Avant Garde Pub Date : 2018-06-30 DOI: 10.36080/AVG.V6I1.746
Santi Rahmawati
{"title":"POLA LALU LINTAS INFORMASI KOMUNITAS PENGUSAHA KAMPUS MEMBENTUK GERAKAN PENGUSAHA MUDA BEDA MENDUNIA MELALUI WHATSAPP MESSENGER","authors":"Santi Rahmawati","doi":"10.36080/AVG.V6I1.746","DOIUrl":"https://doi.org/10.36080/AVG.V6I1.746","url":null,"abstract":"This research aim to know an information traffic pattern in community of Campus Enterpreneur which using Whatsapp messenger. This research method is case study and do in depth interview and observation. Aplied concepts in four pattern, base on Borderwijk and Van Kaam concept, these are allocution, conversation, consultation and registration. The result of information traffic pattern is in the beginning of recruitment, controlled in-formation to the coordinating center of the Chairman (alokusi stage). Once incorporated in social networks, the conversation takes place between one member and the other (the conversation phase), about the mission vision, goals, organizational structure, work pro-gram, and existence in the community. The Chairman’s directive ensures that every re-gional activity can work (consultation phase). And the Chairman receives and controls information from the members of the region regarding the agenda to be held (registration stage).","PeriodicalId":241807,"journal":{"name":"Avant Garde","volume":"234 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133340065","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
DIMENSI PERSEPSI KEPUASAN PELAYANAN DRIVER GOJEK DALAM PERSPEKTIF ‘BRANDING STRATEGY’ 从“品牌策略”的角度来看，GOJEK对服务满意的感知维度
Avant Garde Pub Date : 2018-06-15 DOI: 10.36080/AVG.V6I1.700
Ahmad Toni
{"title":"DIMENSI PERSEPSI KEPUASAN PELAYANAN DRIVER GOJEK DALAM PERSPEKTIF ‘BRANDING STRATEGY’","authors":"Ahmad Toni","doi":"10.36080/AVG.V6I1.700","DOIUrl":"https://doi.org/10.36080/AVG.V6I1.700","url":null,"abstract":"This reaserch aims to know the perception of custumer satisfaction in the service of Gojek drivers in Jakarta. The population in this study arethe consumers who use the Ministry of Transportation online. Using sampling techniques in dept interview to the informant that add up to 3 people with their ages and different professions. Analysis technique used is a used qualitative descriptive method to provide facts and data. The result of the perception of customer satisfaction in the service of Gojek drivers in Jakarta was positive. Service driver Gojek proven can affect customer satisfaction. Duw to transportation online community services to perform, then starting from the performance nor the transport attribute can affect the perception of the customers. Good or bad perceptions that exist in the community against the online transportation, depending on the quality of the service itself. The succes of a services in the field of services support by the performance drivers of transportation online at the time or providing service to customers. Services provided to the community will greatly influnece public perception as well as a good perception towards transportation online.","PeriodicalId":241807,"journal":{"name":"Avant Garde","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124820149","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
BULLYING AND VERBAL-NONVERBAL COMMUNICATION AMONG A GROUP OF COLLEGE STUDENTS 大学生群体中的欺凌与语言-非语言交流
Avant Garde Pub Date : 2018-06-03 DOI: 10.36080/AVG.V6I1.749
S. Khadijah
{"title":"BULLYING AND VERBAL-NONVERBAL COMMUNICATION AMONG A GROUP OF COLLEGE STUDENTS","authors":"S. Khadijah","doi":"10.36080/AVG.V6I1.749","DOIUrl":"https://doi.org/10.36080/AVG.V6I1.749","url":null,"abstract":"Bullying is one of problems of Universities in Indonesia. In 2006, there were 29 cases of physical violence, 67 cases of sexual violence , and 96 ases of psychic violence in college. This research aimed to analyse bullying cases among a group of college students from the point of views of verbal and non-verbal communications. Using qualitative method, there were acts of bullying in the form of verbal communication experienced by victims in the form of harsh words that belittle the victim, scolding, screaming, giving negative nickname even a month-monthly friend of a class, and done in front of the crowd. While harassment in the form of nonverbal communication is a cynical view of the perpetrator against the victim, the view of degrading the victim by considering the victim as a \"fool\", making the distance with the victim by not including victims in the chat group, not invited to take a walk, be kept in class. In addition, the victim also got a kick, spit on, thrown with goods. Negative impacts are anxiety, quarreling with abusers, and declining learning achievement","PeriodicalId":241807,"journal":{"name":"Avant Garde","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129371739","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
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