Avant Garde最新文献

{"title":"Representasi Patriotisme Pada Film Soegija (Analisis Semiotika John Fiske)","authors":"Nexen Alexandre Pinontoan","doi":"10.36080/ag.v8i2.1226","DOIUrl":"https://doi.org/10.36080/ag.v8i2.1226","url":null,"abstract":"This study aims to determine the representation of patriotism in the film Soegija. The research question posed is how the representation of patrotism in the film of Soegija. The method of this research is qualitative with John Fiske semiotics analysis. His research subject is Soegija film. Data collection was obtained through observation, using primary and secondary data collection techniques. The data obtained directly from the research object is the film Soegija. The results showed that the representation of Patriotism from the film Soegija by using the code reality, representation and ideology, through the scene of conversation, technical drawing and location of the filing. The film reveals that the characteristic of patriotism places the unity of the nation and the state above personal and group interests, namely Soegija who seeks ways to restore conditions to good condition, by carrying out orders to each region to form regional leaders to overcome the chaos that occurs. Soegija really has a religious code as the leader of the Catholic community, strong in defending the church where sanctified by the Catholic community. Soegija considers the people who suffer more and need food more than the leader. If the people are full let the last leaders feel full. And let it be if the people are hungry, the first leader feels hungry. Soegija felt as a good Catholic, should also be a good patriot and love each other. Soegija attaches importance to the common interests, especially the interests of the people, so that they can live better. The conclusion of the research is The Films \"Soegija\" contains Soegija, who fought for Indonesia's independence by prioritizing the interests of the majority, recalled that he was a Catholic religious leader who was a minority in Indonesia. Soegija showed himself as the leader of the nation, not the leader of Catholicism.","PeriodicalId":241807,"journal":{"name":"Avant Garde","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116884717","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pesan Dalam Program Kota Kreatif Dan Sikap Followers Terhadap Pengembangan Ekonomi Kreatif","authors":"Adzkia Kirana Dipa, Hanny Hafiar, Anwar Sani","doi":"10.36080/ag.v8i1.969","DOIUrl":"https://doi.org/10.36080/ag.v8i1.969","url":null,"abstract":"Program Kota Kreatif adalah program yang diikuti oleh kota–kota terpilih di Indonesia untuk mendukung pengembangan ekonomi kreatif. Penelitian ini bertujuan mengetahui sejauhmana hubunga antara pesan dalam program Kota Kreatif pada akun Instagram @kominfopadangpanjang dengan sikap followers terhadap pengembangan ekonomi kreatif. Penelitian ini menggunakan teori AISAS dari Dentsu Ink dengan metode korelasional serta teknik analisis data deskriptif dan inferensial. Jumlah sampel pada penelitian ini adalah sebanyak 93 orang ditentukan melalui teknik simple random sampling. Pengumpulan data dilakukan dengan cara penyebarkan angket, wawancara, dan studi pustaka. Hasil penelitian ini ialah terdapat hubungan yang kuat antara pesan pada program Kota Kreatif dengan sikap followers terhadap pengembangan ekonomi kreatif. Simpulan dari penelitian ini terdapat hubungan yang kuat antara pesan program Kota Kreatif dengan komponen sikap attention, dan hubungan yang cukup berarti antara pesan program Kota Kreatif dengan kompnen sikap interest, search, action dan share. Berdasarkan simpulan tersebut, peneliti menyarankan agar sasaran khalayak lebih spesifik pada wanita usia muda dan mahasiswa. Kemudian perbaikan pada kelengkapan pesan, kualitas visual serta format pesan berbentuk video.","PeriodicalId":241807,"journal":{"name":"Avant Garde","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132178094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Masculinity Reconstruction in The Frame of Global Capitalism","authors":"Yuhdi Fahrimal, Asmaul Husna","doi":"10.36080/ag.v8i1.971","DOIUrl":"https://doi.org/10.36080/ag.v8i1.971","url":null,"abstract":"The meaning of masculinity changes along with the development of technology, media growth, and social change in society. This has become a factor influencing the increasingly deep grip of global capitalism. Within the framework of global capitalism masculinity is commodified into a consumptive lifestyle. The purpose of this study is to understand the reconstruction of male body masculinity that is influenced by global capitalism. The proposed research design is a desk study method where researchers use various concepts related to (1) male body construction; (2) capitalism and the reconstruction of the male body; (3) media frame and male body image; (4) reconstruction of masculinity; and (5) gender construction in the media frame. The results of the document review show that in global capitalism, the concept of masculinity shifts to consumption which is intervened through the media. The shift in meaning and indicators of masculinity ultimately force men to change their lifestyle by consuming certain symbols, signs and values. The most extreme form of masculinity reconstruction is hyper-masculinity.","PeriodicalId":241807,"journal":{"name":"Avant Garde","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130995317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Crowdfunding sebagai Bentuk Budaya Partisipatif pada Era Konvergensi Media: Kampanye #BersamaLawanCorona (Kitabisa.com)","authors":"Dhyayi Warapsari","doi":"10.36080/ag.v8i1.985","DOIUrl":"https://doi.org/10.36080/ag.v8i1.985","url":null,"abstract":"Internet dan teknologi digital memberikan kemudahan bagi manusia untuk melakukan berbagai macam aktivitas yang semula dilakukan secara manual, bertatap muka, dan dengan keterbatasan jarak dan waktu. Dengan adanya teknologi-teknologi baru pada era digital yang terkoneksi dengan jaringan internet, manusia dapat terhubung dengan mudah meskipun terpisah oleh jarak. Akan tetapi, semua teknologi tersebut tidak memiliki arti tanpa ada manusia sebagai pengguna. Keberadaan dan kegunaan teknologi tergantung pada institusi dan budaya yang memungkinkan teknologi tersebut bertahan sehingga penting untuk mengkaji budaya partisipatif yang melingkupi teknologi itu. Ada empat bentuk budaya partisipatif yang dapat dikaji, yaitu afiliasi, ekspresi, pemecahan masalah secara kolaboratif, dan sirkulasi. Salah satu masalah yang dihadapi oleh bangsa Indonesia pada tahun 2020 adalah masalah pandemi Covid-19. Meningkatnya jumlah orang yang terdiagnosis positif Covid-19 dan korban meninggal menimbulkan kepanikan di kalangan masyarakat sehingga banyak orang yang membeli alat-alat kesehatan, seperti masker dan hand sanitizer, untuk melakukan pencegahan. Hal itu menyebabkan kelangkaan stok dan peningkatan tajam harga alat-alat kesehatan, padahal tenaga medis yang secara langsung menangani para pasien sangat membutuhkannya. Di tengah kesulitan dana untuk mencegah dan mengatasi penyebaran Covid-19, muncul kampanye penggalangan dana #BersamaLawanCorona yang dilaksanakan oleh platform crowdfunding Kitabisa.com yang bekerja sama dengan beberapa partners. Tulisan ini merupakan sebuah conceptual paper dengan metode kualitatif literature review yang berusaha membangun argumen hubungan logis antara konsep crowdfunding, budaya partisipatif, dan konvergensi media yang dikaitkan dengan kampanye penggalangan dana #BersamaLawanCorona yang diselenggarakan oleh Kitabisa (Kitabisa.com) untuk membantu mengatasi masalah pandemi Covid-19 di Indonesia.","PeriodicalId":241807,"journal":{"name":"Avant Garde","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129863516","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Identitas Visual Milenial Dalam Merek Minuman Bubble Tea di Tangerang Selatan","authors":"A. Ruslan","doi":"10.36080/ag.v8i1.983","DOIUrl":"https://doi.org/10.36080/ag.v8i1.983","url":null,"abstract":"Artikel ini menyelidiki identitas visual yang dilakukan pebisnis minuman ringan masa kini yang menargetkan para masyarakat milenial di wilayah Tanggerang Selatan. Minuman kekinian, populer sebagai minuman generasi milenial dan membuat bisnis ini menjamur serta saling berkompetisi. Dengan menarik dari beberapa bentuk visual identitas dari dalam “branding” oleh para pebisnis, wacana identitas milenial secara tidak langsung dibangun atas beberapa prinsip-prinsip visual. Identitas visual menjadi saluran utama sebagai alat komunikasi dan menentukan jati diri sebagai identitas sosial. Penelitian ini berfokus kepada para pebisnis minuman ringan “bubble drink”, atau sering kali disebut bobba drink, yang membangun identitas mereka dengan logo sebagai identitas milenial. Penelitian ini mengambil foto identitas visual (logo) 17 pebisnis minuman di wilayah Tanggerang Selatan. Dengan logo tersebut, peneliti mengidentifikasikan konsep komunkasi dalam bentuk visual, yang selanjutnya membongkar tanda-tanda yang hadir. Temuan penelitian ini memperlihatkan bahwa konsep tatanan visual dalam membangun identitas anak milenial dipresentasikan dengan “shapes” luwes, warna-warna dominan muda dan sejuk dan mengesampikan kontras, dan mengunggulkan peranan kata yang dikombinasikan oleh bentuk tipografi.","PeriodicalId":241807,"journal":{"name":"Avant Garde","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124189424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Hubungan Masyarakat Kementerian Koperasi dan Usaha Kecil dan Menengah Republik Indonesia Dalam Menyosialisasikan Program Kredit Usaha Rakyat Melalui Media Sosial","authors":"Wenny Maya Arlena","doi":"10.36080/ag.v8i1.1014","DOIUrl":"https://doi.org/10.36080/ag.v8i1.1014","url":null,"abstract":"Kementerian Koperasi dan Usaha Kecil dan Menengah Republik Indonesia adalah kementerian dalam Pemerintah Indonesia yang membidangi koperasi dan usaha kecil dan menengah. Kementerian Koperasi dan Usaha Kecil Menengah memiliki 9 (sembilan) program unggulan yang salah satu diantaranya adalah program Kredit Usaha Rakyat (KUR). Program KUR ini bertujuan untuk Mempercepat pengembangan Sektor Riil dan Pemberdayaan Usaha Mikro, Kecil, Menengah, dan Koperasi (UMKMK), Meningkatkan akses pembiayaan dan mengembangkan UMKM dan Koperasi kepada Lembaga Keuangan, sebagai upaya penanggulangan/ pengentasan kemiskinan dan perluasan kesempatan kerja, khususnya bagi para usaha kecil menengah. Media sosial berisikan informasi-informasi yang dibutuhkan para UKM agar selalu mendapatkan informasi terkini dari pemerintah pusat perkembangan seputar UKM di Indonesia. Dalam penyosialisasian program KUR ini, Humas Kementerian Koperasi dan UKM Republik Indonesia menyosialisasikannya melalui media sosial diantarannya Facebook, Twitter dan Instagram. Namun dari ketiga media sosial yang ada, facebook menjadi fokus dalam menyosialisasikan program KUR, karena facebook adalah media sosial memiliki banyak fitur. Teori yang digunakan adalah teori POAC, menggunakan pendekatan deskriptif kualitatif dan metode melalui wawancara untuk mendapatkan data primer. Paradigma yang digunakan adalah Post-Positivism.","PeriodicalId":241807,"journal":{"name":"Avant Garde","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125265774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PERAN ULAMA SEBAGAI OPINION LEADER DI PEDESAAN DALAM MENGHADAPI INFORMASI HOAKS","authors":"Dadang Sugiana, Ira Mirawati, Putri Trulline","doi":"10.36080/AVG.V7I1.848","DOIUrl":"https://doi.org/10.36080/AVG.V7I1.848","url":null,"abstract":"Ulama is one of the opinion leaders in rural areas. Based on Two Step Flow Communication theory, they should be the information disseminator and legitimator for the community. However, is they still conduct that role in this digital era? Can Ulamas provide true information and play a role in counteracting hoaxes circulating through digital media? This study used descriptive methods with interviews as a data collection tool. The research informants were 17 Ulamas, 30-78 years old in Kecamatan Parigi, Kabupaten Pangandaran. The results shows that the majority of Ulamas over 50 years old do not have a smartphone, only a few of them have smartphones and have WhatsApp features as well as Facebook. They are not active in using it and are not at the forefront of knowing the latest issues circulating on social media. Communities in rural areas still make Ulamas as opinion leaders but not on news that develops on social media. Therefore, Ulama still have an important role in confirming hoax circulating on social media but their source of knowledge is not the internet but still guided by the Qur'an and printed holy books. These Ulamas argue that if the truth and benefits are unclear, they may not disseminate a message obtained from the internet. Ulama realize that information technology has developed greatly, but they argue that they do not need to preach about it. The problem of the community around them is the real problem that the solution is also through real discussion and communication.","PeriodicalId":241807,"journal":{"name":"Avant Garde","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121020029","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"INSTAGRAM SEBAGAI MEDIA PUBLIKASI DALAM MEMBANGUN BRAND AWARENESS JAKARTA AQUARIUM","authors":"Shintadevy Maryolein, Nadya Dwina Hapsari, Ranis Oktaviani","doi":"10.36080/AVG.V7I1.849","DOIUrl":"https://doi.org/10.36080/AVG.V7I1.849","url":null,"abstract":"Jakarta Aquarium is an ex-situ conservation and education institution located in Neo Soho Mall, West Jakarta. As a newly established institution, Jakarta Aquarium wants its brand to be used by the wider community. The efforts made by the Public Relations Jakarta Aquarium are to utilize the features available on Instagram. The purpose of this research was to find out strengths and weaknesses the utilization of Instagram as a media publication for Jakarta Aquarium to build brand awareness. The theory used in this study is new media theory and supported by Public Relations concepts, publication concepts, and Instagram. This study uses a qualitative descriptive method that designed by data collection techniques in the form of structured interviews, literature studies and internet reviews, especially on Instagram Jakarta Aquarium activities. The findings obtained in this study are the use of Instagram has maximized Instagram’s role as a platform to media publicity, consistent in managing the feed display and upload interesting content so that it can build Jakarta Aquarium's brand awareness in the wider community. In addition, through this research the researcher can find out more about the advantages of the Jakarta Aquarium’s Instagram that has made it easier for people to access all information quickly and easily, and establish two-way communication with their followers. Also, the disadvantages of Jakarta Aquarium’s Instagram that still uploads more promotional content than the educational content on Instagram.","PeriodicalId":241807,"journal":{"name":"Avant Garde","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125304617","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"GAYA KOMUNIKASI AHOK BERDASARKAN PERSPEKTIF KOMUNIKASI LINTAS BUDAYA","authors":"Aprilyanti Pratiwi","doi":"10.36080/AVG.V7I1.850","DOIUrl":"https://doi.org/10.36080/AVG.V7I1.850","url":null,"abstract":"2019 is the year of Ahok's return after serving a prison sentence of 2 years. It is still embedded in people's memories of how the character of Ahok as a leader is very different from the character of leaders in Indonesia. The purpose of this study is to analyze Ahok's communication style while serving as the Governor of DKI Jakarta in terms of the context of cross-cultural communication. The method used in this study is qualitative by analyzing online news that displays Ahok's communication style. In addition, this study also uses literature studies in the form of previous research literature that examines Ahok's communication style. The results showed that based on cross-cultural perspectives, Ahok as an official and or political elite used Low Context Culture (LCC) communication style. Ahok displays a communication style that is outspoken or to the point. He paid little attention to the value system. If he considers that other people wrong, then he does not hesitate to say it without caring what he expressed is contrary to the values adopted by the people of Indonesia. However, there are several Ahok communication styles that do not conform to the characteristics of the LCC, namely when speaking Ahok tends to use non-formal language with high voice intonation.","PeriodicalId":241807,"journal":{"name":"Avant Garde","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122775560","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"KODE ETIK JURNALISTIK DAN INDEPENDENSI PRODUKSI PROGRAM TELEVISI INVESTIGASI","authors":"Suwadi","doi":"10.36080/AVG.V7I1.852","DOIUrl":"https://doi.org/10.36080/AVG.V7I1.852","url":null,"abstract":"This study aims to determine and explain about the importance of the Kode Etik Jurnalistik (KEJ) used in producing television programs, including a program of investigation. The issue of the code of conduct associated with the ethical values underlying a production, and it is necessary so that a television program has the responsibility for the moral good. The object of this research is investigation television program of Sigi in Surya Citra televisi (SCTV) with regard to the Kode Etik Jurnalistik (KEJ) statutes of the Press Council (Dewan Pers), Article 2, Article 3,Article 4 and Article 5 of the current stage of reporting, script writing and editing. This study uses the theory of social responsibility equipped with a concept of the Independence by Mc Quail that opinion, accuracy, juxtaposition and Sensationalism. Research studies using qualitative methods of interviews and observation as a data collection tool. In-depth interviews conducted with informants of the production crew Sigi. Participatory observation was done to see the activity of production Sigi editor. This study found the program Sigi still there is a discrepancy with the code of Journalistic ethics on the stage of the coverage article 2, point c is not a bribe while another stage is in conformity with the provisions of articles 2,3,4 and 5 of the Kode Etik Jurnalistik (KEJ). The independence of the indicator of the opinion there is no element of opinion, accuracy indicator there are elements accurately in the reporting and writing of the manuscript, an indicator of Juxtaposition include an element of juxtaposition in writing of the manuscript, an indicator of sensationalism there is an element on the coverage and editing. To avoid the impact of short-term and long-term broadcasters (SCTV) should provide training on crew production news for the Kode Etik Jurnalistik (KEJ) because the value of ethics in a television production is very necessary and should be understood by the journalists involved in the production process. The application of the ethical values embodied in the code of conduct to be a manifestation of the independence of the media in the middle of attraction with a variety of interests that may occur in the production process of a television program such as investigation.","PeriodicalId":241807,"journal":{"name":"Avant Garde","volume":"125 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134047027","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}