Analisis Resepsi Crew BudiLuhur TV Tentang Youtube Channel Radio 101.8 Bahana FM Jakarta #VLOGBODJO

Abstract

Radio is a medium that is broadcast through a transmitter within a certain distance. The invention of digital technology has completely changed the way humans communicate, including radio broadcasting. Radio is required to adapt to the environment, especially the way communicating with its audience. This study aims to determine audience acceptance of the Youtube channel Bahana 101.8 FM Jakarta #VLOGBODJO. This research focuses on how the audience accepts video shows on the Bahana FM youtube channel #VLOGBODJO playlist. Stuart Hall's Reception Analysis Theory was used as an analytical tool in this study. This theory divides audience acceptance into 3 categories: Dominant, Negotiated, Opposition. The method used is reception analysis. The research subjects are the producer of Bahana 101.8 FM Jakarta VlogBodjo and 10 YouTube content activists who are members of the Budi Luhur TV community. The results of the data analysis of this study showed that 7 out of 10 informants had dominant acceptance, 3 were negotiated with the Youtube channel of Bahana Radio 101.8 FM Jakarta. In terms of broadcast consistency, 5 out of 10 informants had the meaning Negotiation and 5 informants had the meaning Opposition. Regarding the host in this vlog, 8 out of 10 informants have the Dominant meaning and 2 have the Negotiation meaning. Related to content, 4 informants have the meaning of Dominant, 4 have the meaning of Negotiation, and 2 have the meaning of Opposition.