Penggunaan Aplikasi Peduli Lindungi Oleh Lansia Ditinjau Dari Teori Difusi Inovasi

PeduliLindung is an application to reduce the scale of COVID-19 infection in Indonesia. The PeduliLindung application is considered an innovation update in the form of an application that can be a one-stop communication medium for the delivery of general information related to COVID 19 in a controlled and transparent manner. However, it turns out that many elderly users have difficulty using it. This research was conducted using a qualitative approach with the theory of diffusion of innovation by conducting interviews with elderly users of the application. The researcher will analyze the implementation of the PeduliLindung application communication between the elderly in Cimahi City in relation to innovation decisions in five stages, namely: the knowledge stage, the persuasion stage, the decision-making stage, the implementation stage and the confirmation stage. The theory used in this research is the theory of diffusion of innovation which according to Everett M. Rogers is the spread of innovation in the sense of the process by which new ideas and ideas are transmitted to social systems and behavior change occurs in society. The results obtained focused on the results felt by elderly users when using the PeduliLindung application in order to find the relationship between the subject and the object of research. Based on the results of the interview research, there were 12 informants who showed refusal and 7 other informants who showed acceptance about the application PeduliLindungi.